龍行龘龘大吉大利2024逛大街過新年年貨節(jié)活動

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024民俗街區(qū)民俗游戲年味市集年貨大街逛大集過新年HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024方案預覽...HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄123456

基本概述

創(chuàng)意闡述宣傳計劃氛圍營造年貨大集

輔助方案HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTONE基本概述1HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024市集主題：龍行龘龘大吉大利

2024逛大街過新年年貨節(jié)活動市集時間：2024年2月市集地點：項目地、商業(yè)市集內(nèi)容：歡歡喜喜辦年貨

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tonalHAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTTWO創(chuàng)意闡述2HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024轉(zhuǎn)眼之間又將迎來新的一年中國人眼中的年是從辦年貨開始的小的時候，每到春節(jié)臨近便歡天喜地的跟著家人去趕大集大包小包的年貨糖果、瓜子、魚肉、米面糧油，應有盡有，置辦年貨不僅是囤積用品更是一種記憶的民俗與感受新年的美好方式HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024實際上...越來越淡的年會小孩兒小孩兒你別饞，過了臘八就是年小時候的年是在期盼中一天天數(shù)著到來的臘月二十三的小年，二十八的蒸饅頭...這都是記憶中的兒時的年味兒物質(zhì)的豐富：生活水平的提高，缺少了過年的期盼技術的進步：民俗傳統(tǒng)形式的過年儀式的簡化，少了參與體驗的感同身受HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024【中國年就要有中國特色】【中國民俗年味culturewalk】【中國國潮文化態(tài)度主張】【尋找年味讓年不在寡淡】在最具有中國味的龍年游園會中展開新年年貨大集，互動采買，傳統(tǒng)游戲互動，中國非遺民俗體驗，潮流互動打卡，集章兌禮，新年祈愿，開啟福袋.......龍年祈好運，納福氣，過中國吉祥年！HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024民俗展示互動+年貨大街+賞燈展示及互動環(huán)節(jié)聚集人氣，帶動活動參與，提升體驗感新年干活及裝飾品最萌喚起新年樂趣，提升年味互動性/年會/參與性/體驗感/兒時記憶民俗街區(qū)民俗游戲年味市集年貨大街HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTTHREE宣傳計劃3HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024宣傳方式宣傳方式：1、區(qū)域端：a、公眾號、視頻號、、H5等b、其他三方媒體，包括不限于官媒\KOL\KOC\大V\抖音、小紅書達人等2、項目端：項目自有宣推渠道，包括不限于案場展架、led、公號、視頻號、推文、CALL客等3、物業(yè)端：業(yè)主群、管家1V1微信、物業(yè)海報架等PropagandawayHAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024H5上上簽，活動開始前一周開啟H5新年上上簽互動，抽取幸運小禮物到活動現(xiàn)場領取HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR20241.方言爭霸線上推出方言祝福爭霸賽，通過方言錄制一段新年祝福，看看誰的方言最強2.方言祝福錄制一段祝福話語，任意轉(zhuǎn)換成一種方言發(fā)送給親朋好友HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTFOUR氛圍營造4主題門頭HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024燈籠長街燈籠長街上方用條幅書法字搭建，書寫祝福話語，營造新年氛圍HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024燈籠長街HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024書法布幔書法布幔露營現(xiàn)場多處放置書法布幔氛圍營造，書法是我們的傳統(tǒng)文化，配上紅色的布幔，營造出滿滿的新年氛圍感HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024拍攝小景現(xiàn)場布置幾處新年氛圍小景，紅色的燈籠草棚傘，好似穿越回古代感受不一樣的露營市集拍攝小景HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024現(xiàn)場設置多種不同風格的視化打卡小景，用照片去記錄，多種打卡小景，隨意拍照，記錄美好，讓你的朋友圈釋放出快樂拍攝小景拍攝小景HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024現(xiàn)場設置多種不同風格的視化打卡小景，用照片去記錄，多種打卡小景，隨意拍照，記錄美好，讓你的朋友圈釋放出快樂拍攝小景拍攝小景HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024現(xiàn)場設置多現(xiàn)場設置多種年俗互動攤位，如捏面人/剪紙/糖畫/吹糖人等非遺互動體驗學習，感受中國的傳統(tǒng)年味年俗市集攤位市集HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024現(xiàn)場設置多現(xiàn)場設置多種年俗互動攤位，如捏面人/剪紙/糖畫/吹糖人等非遺互動體驗學習，感受中國的傳統(tǒng)年味年俗市集年俗市集HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024拉開你想許愿的抽屜掃碼留下??新年祝福精選留言將有機會在元旦假期于瀑布屏滾動播放神奇許愿墻龍年許愿HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTFIVE年貨大集5舞龍舞獅是新年上的傳統(tǒng)表演活動，正值龍年，在年貨大集上安排舞龍舞獅表演，活躍現(xiàn)場氛圍—舞龍舞獅表演

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024舞龍舞獅是新年上的傳統(tǒng)表演活動，正值龍年，在年貨大集上安排舞龍舞獅表演，活躍現(xiàn)場氛圍—舞龍舞獅表演

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024“捶”即擊打，“丸”即小球。捶丸，即是我國古代以球杖擊球入穴的一種運動項目，將球打入洞內(nèi)—錘丸游戲體驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024古代足球，以腳蹴、蹋、踢皮球的活動，類似今日的足球，將球踢入洞內(nèi)—蹴鞠游戲體驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024古代射箭技能，體驗百發(fā)百中的樂趣—射箭游戲體驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024年貨集上的互動小游戲，將羽毛箭準確的投入壺中—投壺游戲體驗

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—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024新年就要福氣多多，現(xiàn)場設置手寫福字機，自己動手DIY并現(xiàn)場打印福字，新的一年新氣象新年就要福氣滿滿—福字機

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024福袋寓意著福氣，新的一年福氣滿滿，設置抽福袋的互動，增加活動現(xiàn)場現(xiàn)場的互動性，同時為來賓帶去福氣—福袋互動

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024新年都有新的愿景，年貨現(xiàn)場設置上上簽互動區(qū)域，新的一年為自己加簽大家都要上上簽—新年上上簽

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024年貨集上各種各樣的趣味小攤位，體驗逛傳統(tǒng)民俗年得快樂—逛大集

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024燈謎是古時節(jié)日上的重要游戲之一，觀看題面去猜一猜吧—猜燈謎

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024市集上是逛吃，淘寶的好地方，各種各樣造型精美的文創(chuàng)手辦，一定會讓你淘到你的心儀好物—文創(chuàng)手辦—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024市集上更是少不了各地的特色美食小吃，各具風味，琳瑯滿目的美食，滿足味蕾的饕餮盛宴—各地特色小吃—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024字印刷術是一種古代印刷方法，是中國古代勞動人民經(jīng)過長期實踐和研究才發(fā)明的。先制成單字的陽文反文字模，然后按照稿件把單字挑選出來，排列在字盤內(nèi)，涂墨印刷，印完后再將字模拆出—活字印刷

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024書法是古時的字跡，現(xiàn)場進行書法體驗，靜心養(yǎng)性，感受文化魅力—書法體驗

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—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024寫春聯(lián)也是兒時的年味之一，黑色的墨汁紅色的紙張，代表著年馬上來到—春聯(lián)體驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024又稱“影子戲”或“燈影戲”，是一種以獸皮或紙板做成的人物剪影以表演故事的民間戲劇。表演時，藝人們在白色幕布后面，一邊操縱影人，一邊用當?shù)亓餍械那{(diào)講述故事，同時配以打擊樂器和弦樂，有濃厚的鄉(xiāng)土氣息。其流行范圍極為廣泛，并因各地所演的聲腔不同而形成多種多樣的皮影戲?！び皯蝮w驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024中國剪紙是一種用剪刀或刻刀在紙上剪刻花紋，用于裝點生活或配合其他民俗活動的民間藝術—剪紙體驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024大紅燈籠高高掛是過年的習俗之一，現(xiàn)場制作一盞燈籠感受年味—燈籠制作體驗

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—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024糖畫，顧名思義，就是以糖做成的畫，它亦糖亦畫，可觀可食。民間俗稱“倒糖人兒”“倒糖餅兒”或“糖燈影兒”?！钱嬻w驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024吹糖人是舊時北京的一個行業(yè)，北京話為“吹糖人兒”，中國民間手工藝品之一?！堤侨梭w驗

—HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024將年貨大街打造成具有高品質(zhì)的年貨一條街，以全家人其樂融融的溫馨喜樂為烘托氛圍，貼合項目對業(yè)主的溫情服務于回饋。通過年關重要的年貨采辦的形式呈現(xiàn)，展望嶄新的2024年。干果糖果類酒水類家居類海鮮類零食禮包類年貨品類推薦HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024干果糖果類干果分為：瓜子、葡萄干、開心果、松子、榛子、栗子等市面上常見的干果；糖果分為：巧克力、水果糖、奶油糖、棒棒糖、山楂糕、棉花糖等多種糖果。HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024酒水類酒水分為：紅白葡萄酒//普通啤酒/進口啤酒/白酒/洋酒/進口飲料/碳酸飲料/果汁飲料HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR202401020304050601傳統(tǒng)老虎枕頭02猴年玩偶03年年有魚裝飾04家居四件套05春節(jié)立體福字06中國結(jié)燈籠等家居類HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024海鮮禮盒類：年貨大街上也能看見各種新鮮的包裝精美的海鮮禮盒包括：海魚類/大閘蟹/鮑魚/大蝦/海參等多種多樣的海鮮禮盒海鮮類HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024零食禮包：逢年過節(jié)，走親訪友，都少不了要為家里的大小朋友準備一些零食，在年貨大街上會出售各種各樣的零食禮包，來滿足大小吃貨的新年美食夢。零食類HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目錄CONTENTSPARTSIX輔助方案63.提供24小時服務，全天待管理1.實施現(xiàn)場第1責任人制，嚴格的分級匯報制度，嚴格的部門崗位責任4.三層次溝通體系7.多名現(xiàn)場工作人員，24小時標準化作業(yè)服務5.服務項目專業(yè)培訓6.與客戶之間有的良好關系8.每位員工，100%的掌握技能，100%的全情投入9.100分品質(zhì)管理管理高效、嚴格不留真空點現(xiàn)場執(zhí)行人員最佳狀態(tài)所有信息順暢傳達整個服務水平達到國際化標準溝通順暢，活動高效建立激情和敬業(yè)的團隊文化保證項目零瑕疵-輔助預案-Auxiliaryplan2.工作流管理雙向承諾我們將按照人員管理標準嚴格進行執(zhí)行管理原則保證現(xiàn)場服務水準以及及時應對危機發(fā)生HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024活動期間涉及的各崗位兼職人員，錄用前需進行面試考核人員招聘1)招聘人員具有大專及以上學歷，男生，身高178cm以上，女生，身高168cm以上；2)形象氣質(zhì)佳，普通話標準，具有相關服務類活動工作經(jīng)驗；3)考慮特殊時期特殊情況，要求被錄用人員提供上崗前48小時內(nèi)核酸檢測陰性報告。工作人員語言的基本要求★多用請求式語氣，避免使用命令式?！锷儆梅穸ň?，多用肯定句?！镅赞o要生動、活潑、幽默。★說話語氣要委婉，切忌大聲喧嘩。★話語簡潔專業(yè)，突出重點，具有說服力語言規(guī)范-輔助預案-AuxiliaryplanHAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024-輔助預案-Auxiliaryplan攝影攝像管理丨PhotographyCameraManagement–選擇了解行業(yè)，有過相關活動攝影攝像經(jīng)驗的人員–所有人員要經(jīng)過嚴格的面試和篩選–攝影攝像人員提前熟悉場地及流程–專人對接，溝通每個流程所需拍攝材料兼職人員管理丨Part-timestaffmanagement–根據(jù)活動需求（簽到、現(xiàn)場指引、信息臺管理等）合理安排兼職人員，–所有人員要經(jīng)過嚴格的面試，篩選和培訓–制訂嚴格的兼職人員管理考核條例，以及相關溝通文件，保證服務質(zhì)量的專業(yè)化和標準化；HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPY