跨境電子商務(wù)英語 Unit 9 講稿教學(xué)教案

教學(xué)單元講稿

一、復(fù)習(xí)提問與上次課作業(yè)典型問題答疑

回顧第8單元跨境電商支付方式的三個(gè)知識(shí)要點(diǎn)：線上支付方式和線下支付

方式的區(qū)別；跨境支付過程(買家付款與賣家收款)；如何使用不同的跨境支付

方式提取現(xiàn)金。講解每個(gè)小節(jié)的課后習(xí)題，特別是討論題。

二、教學(xué)單元名稱

第九單元《跨境電商物流倉儲(chǔ)》

三、課程導(dǎo)入

以跨境電商活動(dòng)中不同的包裝圖片為導(dǎo)入點(diǎn)，啟發(fā)學(xué)生思考回顧，常見的電

商包裝材料有哪些？常見的物流運(yùn)輸渠道有哪些？如何選取合適的物流運(yùn)輸方

式？跨境電商如何查詢訂單與送達(dá)時(shí)間等開展本章節(jié)的授課。

四、分析思路

本章節(jié)主要涉及到跨境電商物流倉儲(chǔ)的三大重難點(diǎn)知識(shí)：一，跨境電商使用

的不同包裝材料；二，跨境電商的不同運(yùn)輸渠道的選擇；三，跨境電商如何查詢

訂單與送達(dá)時(shí)間。圍繞這三個(gè)知識(shí)點(diǎn)，層層遞進(jìn)，重點(diǎn)突破，分析跨境電商物流

倉儲(chǔ)。

五、講授內(nèi)容

Part1Packaging

?Warming-up

Matchthepictureswiththerightwordsorexpressions,andwritedowntheir

Chinesemeanings

(1)D紙箱(2)F氣泡袋⑶B氣柱

(4)C珍珠棉(5)A木箱(6)F膠帶

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Whenthepostalclerkdeliversyourorder,checkthecartonbeforesigningforit.

(2)Wehavenowadoptedcartonpackinginsteadofwoodencases.

(3)Astopackaging,wewillpackeachordertoonecarton,thusyourorderscanbe

safe.

(4)Youwillgetitsoon.Pleasenotethatpackagedelivery.

(5)Weseldomusewoodencasessinceitwillbeawasteofspaceandpacking,and

addmorelogisticscosts.

?Speaking

CustomerAandCustomerserviceBaretalkingaboutthepackaging

requirementsforthefactoryandshippingagent.Pleasetrytoroleplaythefollowing

dialogue,especiallypayattentiontotheunderlinedparts.顧客A和客服B在談?wù)摴?/p>

廠及貨運(yùn)代理商的包裝要求。請嘗試以角色扮演的方式練習(xí)下面的對(duì)話，尤其注

意劃線的部分。

教學(xué)提示：教師可先給出對(duì)話中下劃線部分的釋義，再組織學(xué)生進(jìn)行對(duì)話練

習(xí)。

Whatareyourrequirementsforthepackaging?

您對(duì)包裝有什么要求？

Whatcolorofgiftboxesandstrawmaterialwouldyouliketouse?

您想使用哪種顏色的禮品盒和秸稈材料(一種填充物)？

Ithinkgoldisagoodchoiceanditisavailable.

我認(rèn)為金色是個(gè)不錯(cuò)的選擇，并且可以買到。

Pleasemakesurethat***

請確?！?/p>

Pleasedon'tworryaboutthat.

請不用擔(dān)心。

Pleasehandlewithcare.

請小心處理。

Thankyoufbrchoosingus.

感謝您選擇我們。

?Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.

(1)competitive

(2)fragile

(3)recyclable

(4)essential

(5)innovative

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)itisexpensivetodisposeof

(2)exceededallexpectations

(3)makeafirstimpression

(4)Eachrespondentwillbeasked

(5)Becomingmoreenvironmentally-friendly

3.Answerthefollowingquestions.

(1)Willpackagingmaterialdeterminecustomerspurchasetheproducts?

A:4outof5surveyrespondentssaidthatpackagingmaterialwasimportanttothem

indeterminingwheretheypurchasetheirproductsfrom.

(2)Whatarethebenefitsofrecyclablepackagingmaterial?

A:Usingrecyclablepackagingmaterialnotonlybenefitstheenvironment,italso

makesyourcustomersfeelgoodaboutbuyingyourproducts.

(3)Whatarethebenefitsifyouexceedcustomerexpectationsintermsofpackaging?

A:Innovativepackagingwillcreateapositiveunboxingexperienceforyour

customersandcangeneratepositivereviewsonlineandonsocialmedia.

(4)Willthepackaginginfluenceyourpurchasinghabits?Giveanexample.

A:Itdepends.Somepeoplefocusonthepriceandcarealittleaboutthepackage.

Part2LogisticsChannels

?Warming-up

SearchfromtheInternetabouttheinformationinthetableforthefollowingtypesof

internationallogistics,andfillintheboxes.

LOGONameFromDurationFeature

(business

days)

EMSUniversal3?15relativelycheapandstrong

弱信PostalUnioncustomsclearance

UPSAmerica2~4Theworld'slargestexpress

company;slightlymore

expensivebutfaster

FedExAmerica2~4slightlymoreexpensive

FedEx?butfaster

Express

TNTHolland3~5Thelargestexpress

companyinEurope;fast

andcheapinWestern

Europeancountries

DHLGermany2~6widecoverageofmany

outlets;verygoodservice

席中國郵政ChinaChina15?60cheaperbutslower;donot

CHINAPOSTPostacceptitemswithbattery

?Listening

Thebuyerwantsexpressshippingandisnowtalkingwiththeselleraboutanother

logisticschannel.Listentotheirdialogueandanswerthefollowingquestions.

Exercises:

(l)Accordingtothebuyer,whatisthedifferencebetweenEMSandUPS?

Accordingtothespeaker'sexperience,ordersarenormally2to4daysearlier

viaUPSthanviaEMS.

(2)Howwilltheorderfinallybeshipped,viaEMSorviaUPS?

TheorderwillbeshippedviaUPS,(sincethebuyerinsist.)

(3)Whycannottheorderbeshippedtoday?

Becauseitislatenowintheseller?scountry(andtheexpresscompanyhas

stoppedcollectingparcels).

?Speaking

Practicechoosingthepropershippingcompanyinthegivensituations,usingthe

informationinTable9.2.

Possibleanswers:

Dialogue1

Seller:UsuallyI'11havegoodsshippedviaEMSforfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butitneedstobefastersincetheorderisin

urgent.

Dialogue2

Seller:UsuallyI'11havegoodsshippedviaePacketfbrfree.Whatdoyouthinkof

it?

Buyer:Itisgoodtohavefreeshipping,butittakesmuchlongerthanexpected.I'd

ratherpayextramoneyforshippingviaFedEx.

Dialogue3

Seller:UsuallyI'11havegoodsshippedviaUPSfbrfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butIwouldchooseTNTfbritsbestservice,

ifIcould.

Dialogue4

Seller:UsuallyV11havegoodsshippedviaDHLforfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butoneofmyglassesshippedbythis

companywasbrokenlasttime,soIdon'Miketousetheexpresscompanyanymore.

?Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

(1)F(2)T(3)F(4)T(5)F

2.Fillineachblankwiththecorrectformofthegivenword.

(1)shorten(2)emergence(3)equivalent(4)percentage(5)exposure

3.Translatethefollowingsentencesbyusingtheprovidedexpressions.

(1)海外倉有助于減少跨境電商物流成本。(beconduciveto)

OverseaswarehousesareconducivetoreducethecostsoflogisticsofCBEC.

(2)在最近的數(shù)十年，寶潔公司一直是世界口碑營銷活動(dòng)的先鋒。

(word-of-mouth)

Inrecentdecades,P&Ghasbeenattheforefrontofwordofmouthmarketing

campaignsaroundtheworld.

(3)跨境電商運(yùn)營實(shí)習(xí)使我積累了許多經(jīng)驗(yàn)。(accumulate)

Ihaveaccumulatedalotofexperienceduringtheinternshipoftheoperationof

CBEC.

(4)產(chǎn)品缺陷事件可能會(huì)妨礙談判雙方的進(jìn)程。(hinder)

Aproductdefectincidentmayhindertheprogressofbothsidesofthenegotiation.

(5)貨物如果轉(zhuǎn)運(yùn)，我們得多付運(yùn)費(fèi)。(transshipment)

Incaseoftransshipment,wehavetopayextratransportationcharges.

Part3DeliveryTracking&TransportationTime

?Warming-up

Learnthefollowingexpressions,andwritedowntheirChinesemeanings.Putthemin

orderaccordingtonormalthecustomerserviceprocedures.

(1)shipped已發(fā)貨

(2)shippingsoon即將發(fā)貨

⑶outofdelivery派送中

⑷delivered已交付

(5)intransit(港口/關(guān)境)轉(zhuǎn)運(yùn)中

(6)instorage儲(chǔ)存中/在庫

⑺givetrackingnumbertothebuyer向買家提供跟蹤單號(hào)

(8)informthebuyertosignandcollecttheparcel通知買家簽收包裹

Order:6-2-1-7-5-3-8-4

?Listening

Listentothefollowingdialoguesandfillintheblanks.

Dialogue1

Theshipmentcouldnotbedelivered,becausetherecipientwas(1)notpresent,andit

isnow(2)instorage.Therecipienthasbeennotified.

Dialogue2

Sir,theshipmentwillbetransportedtoyourcity(3)tomorrowandthenthe

couriercompanywillberesponsiblefor(4)door?to?doordelivery.Pleasebepatient.

Dialogue3

Therewasa2-or-3-daydelay,because(5)Iwasveryillforafewdays.Afriend

helpedmewith(6)theshipping.Vmreallysorryaboutthedelay.

Dialogue4

Anotificationwasleftinyourmailbox.Pleasedialthenumberon(7)thenotification

cardtocontacttheofficefor(8)delivery.

?Speaking

Practiceprovidingtrackinginformation(seeTable9.3)tothebuyerinthe

givensituations,usingtheinformationinthefollowingtable.

教學(xué)提示：教師可先引導(dǎo)學(xué)生理解表9.3中相關(guān)表述的用法，再組織學(xué)生進(jìn)

行對(duì)話練習(xí)。

Possibleanswers：

Dialogue1

Buyer:Hi,areyou(still)there?TheitemsaraurgentneedsandIcannotwaitformorethan3

days.Canyouhelpmetocheckitout?

Seller:Sure.Amoment,please.Thelatesttrackingstatusshows:"Itisonthewaytoyouilocal

postofHce(Hooefullycanbedeliveredtomorrow.)”,sohopeyoucanreceiveitlaterandfindit

satisfied.Thankyou!

Dialogue2

Buyer:Hi,areyou(still)there?Iwonderwheremyparcelis.Itissupposedtobeinmyhands

righlnow.Canyouhelpmetocheckitout?

Seller:Sure.Amoment,please.Thelatesttrackingstatusshows:"ThedeliverywassignbyJack

Twinhalfanhourago”,sohopeyoucanreceiveitlaterandfinditsatisfied.Thankyou!

Dialogue3

Buyer:Hi,areyou(still)there?IwastoldIwouldreceivemyordertheseseve