LEGO SH Disneyland Store Soft Opening Plan 迪士尼上線計(jì)劃

ShanghaiDisneylandLEGO?StoreSoft-OpeningEventPlanEventStrategyTheLEGO?StoreBackgroundNowadays,theLEGO?companyowns90LEGO?StoresinNorthAmerican,and30LEGO?

StoresinEurope.ShanghaiDisneylandParkLEGO?StorewillbethefirstoneinChinaandAPACwhileitwillbethelargestoneintheworld.ObjectiveThroughtheeventopeningevent,tospreadtheawarenessofLEGODisneyStore,bysynergizingpresspublicity.Todeliverthegreatstoreexperiencetomediaandtargetconsumersthroughtheevent.TodriveDisneylandtraffictoLEGOStore,andcreateWOMofthefirstbatchstorevisitors,toamplifystore’sawarenesscoverage.ThefirstLEGO?StoreinChina.Dosomethingnew.ChinesetraditionalopeningelementsinLEGOStore.LEGODNA.KeepheatingfromSoftOpeningtoGrandopening.StrategyEventDesign&VenueOption1-ParterreBesidetheLEGOSTORE迪士尼購物中心迪士尼小鎮(zhèn)入口LEGOSTORE百腦匯大街Option2

LEGOSTORE正門Option1LEGOSTORE側(cè)面花壇Option1-ParterreBesidetheLEGOSTOREAreaPlan3DgiantmodulestagereceptioninterviewBirdViewBirdViewDesignSketchDimesionLayoutContingencyPlanOption2-FrontofLEGOSTOREOption2-FrontofLEGOSTORE迪士尼購物中心迪士尼小鎮(zhèn)入口LEGOSTORE百老匯大街Option2

LEGOSTORE正門Option1LEGOSTORE側(cè)面花壇AreaPlan3DgiantmodulestagereceptionReceptionAreaBirdViewDesignSketchDimesionLayoutDimesionLayoutContingencyPlanEventContentsSoftopeningGrandopeningPre-warmupeventEventPlanGrandOpeningEventDays--MediasessionGrandOpeningEventDays--Publicsession7thMay10thMay—14thJun.16thJun.17th—18thJun.Themainideaofsoft-openingceremonyconsistLEGODNA,Chinesetraditionandwesterncustom.EventStructureEventStructureLionDance

LEGOBricksCheeringRibbonCuttingLionDanceInChinesetradition,lionisregardedasmascot,theactionofeyesdottingmeansgivetheenergy.EyeDottingMakingLionAliveLion

,TommyandNijagokaiPerformanceTheManagementfillthemini-figurewithLEGObricksLEGOBricksCheeringDripbrickstocreateajoyfulmoment.RibbonCuttingThreeMembersofmanagementcuttheribbon,thenwelcometheguestsintostore.Thencomingthebigmoment,theLEGOstoreopen.EventImplementationRundownDate:10:00May7th,2016(temporary)Venue:LEGODisneylandStoreTimeMinutesActionGuests8:30-9:50-Allofstaffsstandby

10:00-Eventstart

10:00-10:033’SpeechofLEGO?Groupglobalseniormanagement.LEGO?Groupglobalseniormanagement10:03-10:063’LEGOseniormanagersdottheeyesofthelion.LEGO?Groupglobalseniormanagement10:06-10:115’TOMcoserandNijago-kaicoserwiththeballpalywiththelion.

10:11-10:154’LEGOseniormanagerspourbricksintocontainer.LEGO?Groupglobalseniormanagement10:15-10:183’Themanagerscutribbon.LEGO?Groupglobalseniormanagement,andthekidsfromLEGOEducation.10:18-10:202’Themanagersandcoserswelcomemediaintostore.LEGO?Groupglobalseniormanagement.10:20-10:4020’Mediatourinstore.LEGO?Groupglobalseniormanagement;

TheTOMcoserandMickeycoser10:40-11:0020’MediainterviewofLEGO?GroupseniormanagementLEGO?Groupglobalseniormanagement;

Media;11:00--Freeexperience

option2option1TrafficFlow－TheGuestFlowReceptionSignaturewallEntranceGuestareaExitReceptionSignaturewallEntranceGuestareaoption2Signaturewalloption1LiondanceBricksCheeringRibboncutSignaturewallLiondanceBricksCheeringRibboncutTrafficFlow－LEGOManagementFlowInterviewAreaDesignfortwosituation:addafewchairsforgroupInterviewopenindividualInterviewiftherehasconfidentialrequest,itcanbeholdin-storeReceptionareaSignaturewallPTDistributionStagePT*2（forbrickpourarea)option2option1PT*2（forbrickpourarea)Load-inscheduleMaterialTransportationProductTransportationVenueArrangment

PersonnelTraining