商業(yè)計劃書編制參考范文樣本

商業(yè)計劃書（編制參照）項目名稱項目單位（蓋章）地址電話傳真電子郵件聯(lián)系人中華人民共和國風險投資有限公司編制

保密承諾本商業(yè)籌劃書內容涉及我司商業(yè)秘密，僅對有投資意向投資者公開。我司規(guī)定投資公司項目經(jīng)理收到本商業(yè)籌劃書時做出如下承諾：妥善保管本商業(yè)籌劃書，未經(jīng)我司批準，不得向第三方公開本商業(yè)籌劃書涉及我司商業(yè)秘密。項目經(jīng)理簽字：接收日期：_______年____月____日

目錄TOC\o"1-3"摘要 1第一某些公司概況 4第二某些公司管理層 6第三某些產品/服務 9第四某些行業(yè)及市場分析 12第五某些技術來源及前景 14第六某些產品制造 16第七某些營銷方略 18第八某些公司管理 20第九某些競爭分析 22第十某些財務籌劃 25第十一某些融資籌劃 26第十二某些風險分析 27第十三某些戰(zhàn)略分析 27第十四某些附件 27摘要內容重要涉及：公司概況；重要經(jīng)營管理人、技術負責人簡介；項目涉及產品或服務先進性、新穎性、獨特性描述；市場分析；鈔票流量、投資回報率等財務預測；融資籌劃，投資后股東構成表等。第一某些公司概況公司名稱________________________________________成立時間____________公司宗旨注冊資本____________________________實際到位資本____________________其中鈔票________________________無形資產占股份比例____________%注冊地點_____________________________________________________________主營業(yè)務公司性質：國有公司、有限公司、股份有限公司、合伙公司、個人獨資、外資公司等，并闡明其中華人民共和國有成分比例、私有成分比例和外資比例。公司沿革：闡明自公司成立以來主營業(yè)務、股權、注冊資本等公司基本情形變動，并闡明這些變動因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當前公司重要股東狀況：公司我司獨資、控股、參股公司以及非法人機構狀況及比例：以圖形方式表達，如。公司全資Ⅱ全資Ⅰ參股Ⅱ全資Ⅱ全資Ⅰ參股Ⅱ參股Ⅰ控股Ⅱ控股I公司當前職工狀況：如：擁有員工________人，其中大專以上文化限度有________人，占員工總數(shù)________%，大學本科以上有_________人，占員工總數(shù)_________%，研究生學位（含中級職稱）以上有_________，占員工總數(shù)_________%，博士學位（含高檔職稱）以上有_________人，占員工總數(shù)_________%；最佳列表闡明，如：公司經(jīng)營財務歷史：列表闡明（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產總負債凈資產有形凈資產公司外部公共關系（戰(zhàn)略支持、合伙伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理層董事會成員名單：序號職務姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事管理團隊名單及簡介：董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術研發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內技術水平、經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品生產負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內產品經(jīng)驗成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在財務、金融、籌資、投資等方面背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她重要人員姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（涉及公司聘請中介機構及法律顧問、投資顧問、財務顧問簡介）：律師事務所會計師事務所投資征詢機構法律顧問（簡介）投資顧問（簡介）財務顧問（簡介）第三某些產品/服務公司當前所有產品清單及合用領域，簡要簡介主導產品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品前期開發(fā)研究進展狀況和現(xiàn)實物質基本，涉及：產品開發(fā)處在何種階段_____________________________________________________________________產品/服務創(chuàng)新之處，在國內外領先限度（提供有關證明材料）_______________________________________________________________________________________________________________________開發(fā)和研究設備、條件__________________________________________________________________________________________________________________________產品市場優(yōu)勢、涉及：專利技術闡明專利技術類型_____________________________________________________________________________________________________________________________專利技術獲得狀況、保護范疇有關證明文獻與國內外基地專利技術關系，與否成導致侵權行為產品上市周期_____________________________________________________________________產品自身影響力或依托單位品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產品與否申請過國家關于基金資助？有無最后驗收、鑒定結論、評獎等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品/服務開發(fā)資源與條件狀況，涉及：產品開發(fā)能力保障：資金_____________________________________開發(fā)隊伍技術專家__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設備場地政府允許外協(xié)外委單位外部技術專家當前具備條件與目的差距融資到位后，對所需資源滿足限度第四某些行業(yè)及市場分析行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)變化對產品利潤、利潤率影響較大，進入該行業(yè)技術壁壘、貿易壁壘、政策限制等，行業(yè)市場前景分析與預測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額：列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率將來3~5年各年全行業(yè)銷售收入預測：列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入我司與行業(yè)內五個重要競爭對手比較：重要描述在重要銷售市場中競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢我司市場銷售有無行業(yè)管制，公司產品進入市場難度分析_______________________________________________________________________________________________________________________________________________________________產品/服務市場分析，涉及：你有哪些類型顧客當前及將來（何時）有多少顧客顧客分布地方顧客接受產品/服務障礙顧客購買（使用）原則是什么第五某些技術來源及前景公司近年來重要研究技術領域和有關技術成果及獲獎狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參加制定產品或技術行業(yè)原則和質量檢測原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項目研發(fā)流程圖：產品開發(fā)所采用共性技術、專有技術有關名稱，標明其中核心技術_______________________________________________________________________________________________________________________________________________________________________________________________________________風險項目技術團隊簡介請闡明，此后為保證產品質量、產品升級換代和保持技術先進水平，公司開發(fā)方向、開發(fā)重點和正在開發(fā)技術和產品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技術開發(fā)資源以及技術儲備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司謀求技術開發(fā)依托（如大學、研究所等）狀況，合伙方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何勉勵機制和辦法，保持核心技術人員和技術隊伍穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入籌劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第六某些產品制造詳細畫出生產流程圖，以及從原材料到中試、到規(guī)模生產階段工作流程和業(yè)務內容：產品生產制造方式（公司自建廠生產產品，還是委托生產，或其他方式，請闡明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下，購買廠房還是租用廠房，廠房面積是多少，生產面積是多少，廠房地點在哪里，交通、運送、通訊與否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生產設備狀況（專用設備還是通用設備，先進限度如何，價值是多少，與否投保，最大生產能力是多少，能否滿足公司產品銷售增長規(guī)定？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明，如果設備操作需要特殊技能員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證重要原材料、元器件、配件以及核心零部件等生產必要品進貨渠道穩(wěn)定性、可靠性、質量及進貨周期，列出3家重要供應商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供應商1__________________________________________________________重要供應商2__________________________________________________________重要供應商3__________________________________________________________正常生產狀態(tài)下，成品率、返修率、廢品率控制在如何范疇內，描述生產過程中產品質量保證體系、以及核心質量檢測設備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品成本和生產成本如何控制，有如何詳細辦法___________________________________________________________________________________________________________________________________________________________________產品批量銷售價格制定，產品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第七某些營銷方略請簡介你公司所針對市場，你們有何競爭優(yōu)勢產品銷售成本構成及銷售價格制定根據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你籌劃采用什么方略使顧客使用、購買你產品如果產品已經(jīng)在市場上形成了競爭優(yōu)勢，請闡明與哪些因素關于（如成本相似但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產品性能、品牌、銷售渠道優(yōu)于競爭對手產品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡、銷售渠道、設立代理商、分銷商方面方略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價格、建立銷售隊伍方面方略與實行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品售后服務方面方略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采用什么樣勉勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八某些公司管理請用圖表表達公司組織構造公司經(jīng)營決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________員工薪酬、福利及勉勵制度，與否考慮員工持股及高管人員期權__________________________________________________________________________________________________________________________________________公司與否為每位員工購買保險，請闡明保險險種_________________________________________________________________________________________________公司與否與每個雇員訂立勞動用工合同___________________________________公司與否與有關員工訂立公司技術秘密和商業(yè)秘密保密合同_______________公司與否與掌握公司核心技術及其他重要信息人員訂立競業(yè)禁止合同，若有，請闡明合同重要內容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明，公司對知識產權、技術秘密和商業(yè)秘密保護辦法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否通過國內外管理體系認證？第九某些競爭分析國內重要競爭對手狀況分析，舉例五家公司（請用文獻支持）：同類公司名稱、地區(qū)分布_______________________________________________________________________________________________________________________________________________________________________________________________________________當前開發(fā)同類功能產品所處研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產品在市場上銷售規(guī)模、銷售價格等狀況__________________________________________________________________________________________________________________________________________將來也許對本項目產品威脅分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家國外重要競爭對手產品開發(fā)狀況或銷售狀況，與其相比貴公司優(yōu)勢或劣勢（要以文獻支持），涉及專利權、技術創(chuàng)新性、工藝水平及領先限度_______________________________________________________________________________________________________________________________________________________________________________________________________________產品價格及生產成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財務指標_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場促銷方略__________________________________________________________________________________________________________________________________________第十某些財務籌劃請?zhí)峁簩?~5年項目盈虧平衡表將來3~5年項目資產負債表將來3~5年項目損益表將來3~5年項目鈔票流量表將來3~5年項目銷售籌劃表將來3~5年項目產品成本表（第一年每月計算鈔票流量，共12個月，次年每季度計算鈔票流量，共四個季度，第三、四、五年每年計算鈔票流量，共三年）產品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%，并闡明預測根據(jù)。預測將來3-5年年均資產回所率%。第十一某些融資籌劃融資額其中，投資額________________，借貸額___________________如果有對外借貸，抵押或擔保辦法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明投入資金用途和使用籌劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________但愿讓投資方參股我司或與投資方成立新公司，請闡明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權益