新東方BEC初級-口語課程電子版教材

BEC初級口語電子講義BECPreliminary介紹ⅠBPIntroductionBEC初級介紹

(ⅰ)WhytakeBECexams?

(ⅱ)BPContentBP包含的內(nèi)容

BP考試主要是考學(xué)生的語言能力，包括聽、說、讀、寫四個(gè)方面。試卷所設(shè)計(jì)的語言文字根本上都與商務(wù)有關(guān)。另外，還考學(xué)生的英語語法、結(jié)構(gòu)等內(nèi)容。

BP考試分筆試和口試兩大局部。筆試包括閱讀、寫作和聽力。聽說讀寫

聽力：、面談、問路、討論等

閱讀：來往函電、表格、會(huì)議記錄(memorandum)、廣告(advertisement)、通知(announcement)、日程安排(businessschedule)、留言、簡歷(resume/CV)、商業(yè)文章、信息轉(zhuǎn)換、產(chǎn)品目錄(productcatalog)寫作：寫短文、商務(wù)信函(查詢信、復(fù)查詢信、抱怨信、圖表描述)

口語：日常會(huì)話(dailyconversation)、簡單陳述(mainlypresentation)、討論問題(ⅲ)Papers試卷(ⅳ)Grades評分等級*oneoverallgrade

*eachskillcountsfor25%

*candidatesalsoreceiveprofileofperformance

*Preliminary:twopassgrades,namely,passwithmeritandpass

*VantageandAdvance:threepassgrades(ⅴ)IntroductiontoBPPreparationResource

*vocabulary

*textbook《PassCambridgeBECPreliminary》《FurtherAhead》〔acommunicationskillscourseforBusinessEnglish〕

*mockexampapers:9sets

Ⅱ?qū)W習(xí)方法LearningMethods

1.掌握一定的商務(wù)英語詞匯、短語和句型。(1)詞匯方面

commercial

e.g.TheTVshowwasinterruptedbytoomanycommercials.

prospect

e.g.Hecalledonsomeprospectsbutfailedtomakeasale.

make

e.g.TheseproductsareofChinesemake.

Thefactorymanufacturedfivemakesoftractors.

(2)短語方面

softsellinghardselling

Somesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.

haveabadyear

Thecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.

breakinto/penetratethemarket

Thereischancethatwe’llmanagetobreakintotheUKmarket.(3)句型方面

Iamwritingtoyouconcerning…

Ican’tagreemore.

Youcanalwaysreachmeatthenumber…

Wewouldverymuchappreciateitifyoucould…

Inotedwithinterestyouradvertisementfor…

That’sexactlywhatIthink.

Youarewantedonthephone.

Asrequested,weencloseforyourattention…2.熟悉世界貿(mào)易組織。

3.熟悉國際商務(wù)英語有關(guān)行業(yè)的根本術(shù)語及其內(nèi)涵意義。

4.學(xué)習(xí)國際商務(wù)常識，略知相關(guān)專業(yè)知識?！惨粋€(gè)中心，四個(gè)根本點(diǎn)〕一個(gè)中心：國際貿(mào)易知識。

四個(gè)根本點(diǎn)：國際經(jīng)濟(jì)、國際金融、營銷策略、國際商法。國際經(jīng)濟(jì)：4C規(guī)律〔Competition,Contradiction,Coordination,Cooperation〕等。

國際金融：外匯、國際收支、貨幣的一般知識。

營銷策略：市場調(diào)研、營銷組合、目標(biāo)市場、戰(zhàn)略營銷等。

國際商法：合同、WTO協(xié)定文本〔根本常識〕、知識產(chǎn)權(quán)等。

5.密切了解國際商務(wù)最新動(dòng)態(tài)。第一講ⅠIntroducingyourself&IntroducingsomeelseE.g.1Goodmorning,ladiesandgentlemen.I’msohappytobeheretoday.I’dliketointroducemyself.MynameisJennifer.IcomefromKaohsiung.I’vebeenlivinginTaipeiforthreeyears.Iamastudent.Ilikeoutdoorlife.I’minterestedinsports,especiallymountain-climbing.Ilikemakingfriendswithpeoplefromallovertheworld.Ihopewe’llbecomegoodfriends.Thankyou,everybody!Goodmorning,ladiesandgentlemen.ThisisMichaelWang.You’veallheardabouthim.He’sagoodfriendofmine.You’llhaveachancetochatwithhim.Let’smakehimfeelathome.Hereheis.MichaelWang.BigwheelLet’sgivehimabighand.ⅡPresentationIntroducingyourselfGreetingIntroductionResponseHelloGoodmorning/afternoonHowdoyoudo?Letmeintroducemyself.Myname’s___________________Myname’s________________I’m______________________Pleasedtomeetyou.I’m______________Nicetomeetyou.Mine’s____________Nicetomeetyou.I’m___________IntroducingsomeoneelseRequestforintroductionIntroductionResponseCouldyouintroducemeto______________________?Ihaven’tmet_____________Idon’tknowanyonehere.You’llhavetointroduceme.Ofcourse.Letmeintroduceyouto__________________I’msorry.Thisis__________Ofcourse.I’llintroduceyouto_______________________,thisis____________________Letmeintroduceyoutwo.___________,thisis________Nicetomeetyou.Verynicetomeetyou.Nicetomeetyou.Nicetomeetyou.ⅢBusinessDialogueDialogue1IntroducinganAcquaintanceMr.Lee: We’llgetMissLewis’opiniononthis,Ithink.Mr.Jones: MissLewis…I’veheardthatname.Ohyes!Iheardsheisoneofthesecretsofthiscompany’ssuccess.Everyonewasravingaboutwhatagreatjobshe’sdoneinmotivatingthe…(interruptedbyMr.Lee)Mr.Lee: Uh,Mike…speakofthedevil…thefamousMissLewisisstandingrightbehindyou.Mary,letmeintroduceournewAccountingManager’MikeJones.Mike,thisisMaryLewis.Mr.Jones: Soyou’rethefamousMissLewis!Sonicetomeetyouatlast!I’veheardsomuchaboutyou.MissLewis: Allgood,Ihope.It’snicetomeetyou,too.Mr.Jones: Yes,Iassureyou,itwasallgood.WhatdoyoudoinHumanResources?MissLewis: I’mtheGeneralManagerofHumanResources.ItookoverfromJimwhenhesteppeddownafewyearsago.AndhowlonghaveyoubeenintheAccountingDepartment?Mr.Jones: Juststarted,I’mafraid.ButIhopetoseemoreofyouinthefuture.Itwassonicetofinallymeetyou.MissLewis: Samehere.I’mlookingforwardtoworkingwithyou.Dialogue2TheLunchMeetingMr.Lee: YoumustbeMissKing.I’mLeoLee.Wow,youlookjustasyoudescribedonthephone.MissKing: Yes,IamMissKing.ButpleasecallmeBetty.It’sgreattomeetyou,Mr.Lee.Thanksforsuggestingalunchmeeting.I’vegotahecticschedule,sothisisagreatwaytokilltwobirdswithonestone.Mr.Lee: Me,too,andit’smypleasure.Youmustbewonderingwhomyfriendhereis.I’vetakenthelibertyofinvitingmyassistant,Mr.Young.He’llbetakingafewnotes.MissKing: Great!Nicetomeetyou.It’salwaysgoodtohavesomeonetokeeptrackofthingswhenyou’rebrainstorming.Mr.Young: Nicetomeetyou,too.Mr.Lee: Well,let’sgothroughthebuffetlineandthenwecangetdowntobusiness.ⅣIntroductiontoBPSpeakingformatconversationpresentationdiscussioncriteriapronunciationvocabulary&grammardiscoursemanagementinteractivecommunicationexaminerinterlocutorassessorCambridgeexaminer第二講ⅠGreetings1.What’sup?What’shappening?What’sgoingon?How’sitgoing?How’severything?How’severythinggoingwithyou?2.Howareyoudoing?Howareyougettingalong?Howarethingswithyou?Howareyou?Howhaveyoubeen?How’slifebeentreatingyou?與考官見面用語Gladtomeetyouhere.Hownicetoseeyou.Fancyseeingyou.Howareyou?I’mgladtohavehadtheopportunitytomeetyouhere.Howdoyoudo?I’mgladtomeetyou.I’mpleasedtomeetyou.I’mpleasedtomakeyouracquaintance.It’sapleasuretomeetyou.考試結(jié)束語表達(dá)That’sverykindofyou.Thankyou.Thankyouverymuchforgivingmeinformation.Well,thanksfortalkingtoyouandIwishyouallthebestinyourfuture.Thankyou,Sir/Madam.Nicetotalkingtoyou.Beforeyougo,isthereanythingelseyou’dliketotellme?Iappreciateyourtalkingwithme.Goodbye.Ienjoyedtalkingtoyou.Ithasbeenveryhelpfultalkingtoyou.Hopetoseeyouagain.ⅡConversationPossibleQuestionsSuggestedAnswersandNoteWhat’syourregistrationnumber?Myregistrationnumberis…What’syourname?Howdoyouspellyourname?Howdoyouspellyourfamilyname/surname/lastname?Myfirstnameis.andmylastnameis..Mygivennameis…,butmyfriendsalwayscallme…,myEnglishnameis..Youcancallme…,ifyoulike/wish.可說自己的nickname,使人有親切感Whereareyoufrom?Wouldyousayit’sagoodplacetolivein?(Why?)Doyoulikelivingin…?Wherewouldyoulikeratherlive…or…?(Why?)Doyouthinkitwouldbebettertolivein…or…?(Why?)WeatherTransportationEnvironmentHousingHousesarepriceyinthisarea.Nightlife(exciting,dynamic)LocalpeopleLocalgovernmentJobopportunitiesResorts(skiing)Atmosphere描述hometown的時(shí)候要有sellingpointsDoyoucomefromalargefamilyorasmallfamily?Canyoutellmeabitabout…inyourfamily?ExtendedfamilyNuclearfamily在談及自己家庭的時(shí)候應(yīng)該說一些額外信息〔additionalinformation〕onlychildsingleDoyouworkorareyouastudentin…?Whatdoyoudo?Whatdoyoustudy?What’syourmajor?Whatdoyoulikemostaboutyourjob?(Why?)Whatdoyoulikemostaboutyourstudies?(Why?)Major可用做動(dòng)詞Imajoredin…,andminoredin…EversinceIwasachild,Iwasinterestedin…Interesting&challengingTravelingopportunityTraining(careerdevelopment)FinancialbenefitsGoodprospect,brightfuture第三講ⅠConversation注意：考試中不要說“Pardon?”Neversay“sorry”inexamination!沒聽清可用以下說法Idon’tquiteunderstandyou.Wouldyouexplainitalittlebitforme?Iamnotsosurewhatyouaregettingat.Wouldyouexpressitinanotherway?FreeTimeDoyouhavemuchfreetime?Howdoyouspendyourfreetime?Whatdoyoudoinyourfreetime?What’syourhobby?Whydoyoulike…?Isthereanyparticularreasonwhyyouenjoy…?Whendidyoufirsttakeup/start…(Whydidyoustartthen?)ParticularreasonCultivateahobbyIt’snevertoolatetotakeahobby.ChurchillOutdooractivities:Sports:tennis/golf/baseball/attendthegym/fitnesscenterWorkout=exerciseRechargethebattery:AttendatrainingcourseReadvariousbooks,forexample…ChatonlineWatchTV(passiveviewer)TV=one-eyedmonsterads(advertisementadvert)CommercialTeleplayEducationalprogramsAmusementprogramsMusic:classical/light/pop/jazz/bluesfolkFineartsAbstractpainting/oilpaintingIamfondoftraveling.Travelingisagoodwayoflearningandagoodwayofcommunicatingwithotherpeople.No,Idon’thavemuchfreetime,becausesomanywonderfulcoursesarefixed.Ipreferdoingexercises,(mostoftime)I’dliketoattendthegymorgotothefitnesscenters.Iftimeisenough,I’llreadvariouskindsofbooks.PossibleTopics&QuestionsSuggestedAnswersandNoteTransportHowdidyoucomeheretoday?Howdidyoutraveltothetest?Didyoucomeherebybus?Ifyoucouldtravelbyanyformoftransportyouwant,whatwouldyouchoose?(Why?)Whichformoftransportwouldyouliketotravelby?Howdoyouthinkyouwilltraveltoworkin15years’time?Howdoyouthinkyouwilltraveltowork15yearsfromnow?Bus/taxi/cab/privatecar/subway/tubeunderground/tram注意從以下三點(diǎn)出發(fā)：time/safety/moneylightway/subway/airportItwouldbefastdevelopingin15yearstimeandwillcovereverywhereinBeijing.Itwillbereallyconvenient.HotelsWhatkindofaccommodationdoyouusuallystayinwhenyougoonholiday?Doyoustayinahoteloranapartmentyouareonholiday?Whatkindsoffacilitiesdoyouthinkhotelsoughttoprovideforbusinesspeople?(Why?)Doyouthinkcompaniesshouldpayfortheirstafftostayinexpensivehotelsonbusinesstrips?(Why?/Whynot?)Shouldpeoplestayinexpensivehotelsonbusinesstrips?(Why?/Whynot?)hotel/motel/villa/apartment/flat(BrE)/dormcitybreaks,beachholidayssun-tanned/fast-tannedcentercamping可以住camportentHitchhiking,hitchhiker(takeagapyear)DomestictravelSightseeingHi-tech,LocalAreaNet,internet,databasesystem,faxWellequippedconferenceroom,sound-proofmulti-functionhallvideo-conferencing,tele-conferencingItdepends(onthedifferentcircumstances).Ifyoufixadealwhichisworth$1000000,inthatcase,yourcompanywillpayforyoutolive…Ifyougothereforonly2$,it’simpossible…PossibleTopics&QuestionsSuggestedAnswersandNoteFuturePlanWhatwouldyouliketodoafteryoufinishyourstudies?(Why?)Whatareyoudoingnowforthepreparationofyourfutureplan?Whatifyoufailedtofindajobasa…?Whatwouldyoudoifyoucouldn’tfindajobasa…?goabroad,lookforajob,huntforajob,studyfurther,postgraduateknowledgepreparation:attendtrainingcoursepsychologicalpreparation:bematureimproveinterpersonalskillsItisnotquitepossible.面試時(shí)問這種問題可以說：Ifyoudon’twantme,thereareseveralothercompanieswaitingforme,actuallyI’vegotseveraloffers.如果被問到：這個(gè)工作你能做么？AmE:Yes,definitely.Itisapieceofcake.BrE:I’msureIcandoit.TeamworkWhatkindofpeopledoyoumostlikeworking/studyingwith?(Why?)Whatdoyouthinkmakesagoodteam?Whatisagoodteam?Doyouthinkyouworkinagoodteam?(Why?/Whynot?)HonestandhavegoodinterpersonalskillsCooperationandfriendlyatmosphereMutualtrust考場策略：1．放松心態(tài)，留下良好第一印象；2．聽清問題，防止答非所問；3．答復(fù)以清晰，簡潔，明了為佳。ⅡFunctionalSentences沒聽懂時(shí)Couldyoupleaserephrasethequestion/topic?I’mnotexactlysurewhatyoumean.對內(nèi)容不熟悉或完全沒聽說過時(shí)I’mnotexactlysurehowtoanswerthequestion,but(perhaps)…That’saratherdifficultquestion,but(maybe)…I’msorry,butIdon’tknowmuchabout.聯(lián)想到相關(guān)答案時(shí)However,itmightbepossiblethat…MaybeIcanansweryourquestionbytellingyouaboutapersonalexperience,Ihad…That’saninterestingquestion…Letmesee.Well,Isupposethat…第四講ⅠConversation〔WarmingupEx.〕1．Exercisedaily.Workouteveryday.Keepyourselfinshape.Let’sexercise.Let’sburnafewcalories.Let’sgiveourbodiesaworkout.2.Imageiseverything.Stayfitandlookhealthy.Peoplejudgeyoubyyourappearance.Yourhealthisprecious.Youcan’tbuygoodhealth.Healthismoreimportantthanwealth.3.Thinisin..Fat’snotwhereit’sat.Youneedtoslimdown.4.Let’swalkdowneverystreet.Let’scovereveryinchofthiscity.Let’slearnaboutthiscityinsideout.5.Let’sgetrowdy.Let’swhoopitup.Let’spaintthetownred.Let’sgocrazy.Let’sraisehell.Let’swakethedead.6.Iwanttotravel.Iwanttoseetheworld.I’mgoingtobeaglobe-trotter.Let’sseetheunseen.Let’sdowhat’sneverbeendonebefore.Let’straveltheworldfarandwide.ⅡPresentationWhatisimportantwhenchoosingabusinessclubtojoinin?LeisureFacilitiesTheleisurefacilitiesmaybetheanswer,Ithink.Itcanmakeusveryhappyandcomfortableafterallday’sworkandsometimeswecanenjoyourlivesintheclub.TypeofEventsIftherearemanytypesofeventsintheclub,wewillselectit.Differenttypesofeventscanprovideuswithmanyexperiencesthatwehavenotgonethroughindailybasis.CostThecostmaybeaveryimportantfactor.Ifthecostistoohigh,manyguestswouldbescaredaway,andthecostshouldbereasonableaccordingtotheservicesonoffer.ClubMembersIthinkclubmemberswillbetheonlyanswer.Ifsomeonecanmeetthecelebritiesofdifferentcirclesintheclub,hewillbehappytojoinintheclubandhemayhaveachancetomakefriendswiththem.OrganizerAgoodorganizerwillbethewinningpoint.Ifeverythingisarrangedinorder,theguestscaneasilyfindthepersonhe’slookingforanddowhatevertheyplease,theguestswillbeverysatisfied.ConnectionswithGovernmentOfficialsIfit’suptome,thefactorofConnectionswithGovernmentOfficialsisalsoveryimportant.StrongConnectionswithGovernmentOfficialscanbeusefultobuildgoodrelationshipswiththeestablishment,whichwillbeverybeneficialtothebusinessWhatisimportantwhenchoosingabusiness-trainingcourse?CostI’dliketoseeifourcompanycouldaffordtheexpenses.Shouldthebusinesstrainingcoursecoststoomuch,thecompanywillhavetoreconsiderthevalueandeffectofthetrainingcourse.SizeofgroupIfIwerethedecisionmaker,Iwouldselectasmallgroup.Sizeofgroupwilldecidethequalityoftrainingtosomeextent.Asmallgroupwillgivethetraineesmoreopportunitiestodevelopthemselves.SubjectscoveredIfthetrainingcoursecoversawiderangeofsubjects,itwillbemoreusefulforthetraineesindifferentaspects.Themoresubjectsarecovered,themoreexperiencetheywillacquire.TrainersIftherearemanyexcellenttrainershandlingthiscourse,itsurelywillbeinterestingandattractive.Everybodywantstolearnfromexcellentteachers.DurationAproperdurationforatrainingcourseisveryimportant.Aslongasthetraineeisnotdisturbedduringthecourse,andthetimetableisreasonablyarranged,thecoursecanberegardedasasuccessfulone.RelevancetomyjobIwillselectatrainingcourse,whichisrelatedtomypresentjob.Myworkdemandsfreshmindsandnewskills.Itcouldn’tbebetterifIgotsomedetailedguidancetomyjobfromthiscourse.Whatisimportantwhenchoosingacenterforaconference?FacilitiesAfacilityavailableisregardedasthehardwarecomponentofaconferencecenter.Itwouldbesuperifthefacilitywerealwaysingoodshape,soourworkwon’tbeheldup.AccommodationsAsacomprehensivebuilding,aconferencecentershouldprovideofficefacilitiesaswellasdailynecessities.Satisfactoryfoodandbedroomswouldmaketheirstayapleasurablerecollection.LocationsToselecttherightlocationisalwaysimportantindoingbusiness.Foraconferencecenter,company-intensivedowntownareaisnotabadchoice.Butthere’salsoatrendtomovetowardsthesuburbs.SurroundingsEscapingthehustlesandbustlesofthecityisapursuitinvogue.Conferencecentersarecateringtothisdesiretoo.That’swhysomanyofthemarelocatedintranquilparks.NightlifeToleadacolorfulnightlifewasoriginallyawesternlifestyle.Thankstoouropen-uppolicy,weChinesearelearninghowtorelaxafterhardworkinthedaytime.Soitwouldbeconsideratefortheconferencecenterstoorganizesomerecreationalevents.TrafficI’veseenthenarrowstreetssurroundingaconferencecenterjammedalldaylong,whichisanegativeexample.Iwouldchooseaplacetoholdthemeetingswhenpeoplecancomeandgowithease.ⅢPresentationDiscourseManagementOpeningSentenceWell,I’dliketomakeashort/brief/mini/one-minutepresentationonthetopic…Body〔一般講2-3個(gè)要點(diǎn)，根據(jù)語速和知識點(diǎn)調(diào)整〕First,…Second….Third,…ClosingSentenceAnyway,that’swhyIthinkso.Thankyouverymuch.Thankyoufortakingyourtime.Thankyouforlistening.第五講ⅠConversation〔WarmingupEx.〕1．I’mbeat.I’mbushed.Ican’tkeepmyeyesopen.I’vehadit.I’mexhausted.Let’scallitquitsfortoday.2.I’monlyhuman.I’mnotamachine.ThereisonlysomuchIcandoinaday.3.Ineedapick-me-up.Ineedsomethingtoperkmeup.Let’sgetsomecoffee.4.I’mslowingdown.I’mlosingsteam.I’mtiringout.Ineedsomestimulation.Ineedsomemoreenergy.Howaboutsomecoffee?5.Youlooktired.Youlooksluggish.Didyouhaveasleeplessnight?Youlookundertheweather.Youdon’tlookyourself.Youlookoutofsorts.6.Youlookworried.Isanythingwrong?What’sonyourmind?What’stroublingyou?What’sbotheringyou?What’seatingyou?Youlooktired.Youlookhaggard.Youlookspent.Youlookpale.Youlookawful.Youlookwasted.Youlooksleepy.Youlookdrowsy.Youlooksluggish.Youlookwipedout.Youlookburnedout.Youlookworn-out.ⅡPresentationWhatisimportantwhenattendinganinterview?PunctualityIt’sameritthatwekeepourappointmentontime.Forexample,iftheinterviewisduetostartatteno’clock,acandidateshouldarrivefiveminutesearlier.Inpreparation,he’dbetterpayavisittotheinterviewsiteonthedaybeforeifpossible.Bydoingthis,hecouldmakesureoftheshortestrouteandtheapproximatetimetogetthere.MannerRememberthattheinterviewerisobservingyouevenbeforeyouentertheroom.Sodon’tyouforgettoknockatthedoorfirst,nomatterit’sashutoropen.Moreover,it’swidelyacceptedthateyecontactisindispensable.Lookstraightintotheeyesoftheinterviewerwithpolitenessaswellasself-confidence,andgreethimwithasmileatthesametime.AppearanceSomeonewhoisparticularabouthisappearanceiswelcomeeverywhere.Withyouhairneatlycut,yourbeardnicelyshavedandyourfacecleanlywashed,yourfirstimpressioncouldnotbetoobad.Inaddition,equipyourselfwithastarchedshirt,andironedsuitandapairofpolishedshoes;you’reabsolutelyapleasantguyintheeyesofbothmaleandfemaleinterviewers.TalkingTalkingistheprimarychannelwecommunicatewithpeople.Asthesayinggoes,talkingabilityisalsoapowerfulweaponwhenitcomestowinningafavorablefeelingofothers.Chooseyourwordscarefullyatfirst,sinceyou’restillastrangertotheinterviewer.Aftergettingabitfamiliarwithhim,youcanaddasenseofhumorinyourremarkstoeasetheatmosphere.BodylanguageNowadays,theimportanceofbodylanguageisregardedasmorerevealingthanwhatissaid.Aseasonedinterviewerwouldcertainlykeepthisinmindwhiletalkingtoyou.Grippingyourhandstogethermeansyouarenervous.Similarly,escapingtheinterviewer’seyescouldleavehimanimpressionthatyoumaybelackofconfidence.Remember,youhavenothingtolose.Sotakeitasachatbetweenfriendsratherthanaseriousconversationwithyourboss.PersonalityKnowingalltheinterviewtrickswon’tnecessarilyguaranteeasuccess.Ifyoutalkingpointsarenomorethantheoldstories,youreffortsoforganizingthematerialsarestillinvain.Somethingnewisneededinordertostirtheinterview’sinterest.Givehimalittlesurpriseandnobodycaresaboutwhetheryourpointisrightorwrong.Sometimes,itcouldbeaquiterewardingtry.Whatisimportantwhengivingapresentation?TopicIfwechooseaboringtopictotalkabout,we’refacinganunsuccessfuloutcome.Aslongasyouknowwhatstufftheaudiencemaybetiredofhearing,nevermentionit.EquipmentneededItcouldn’tbeworseiftheequipmentneededinthepresentationbreaksdown.Presentationtechniquesdependheavilyonequipment.Spendingsomemoneytorenthigh-performanceequipmentiswellworthy.TypeofaudienceAnexcellentpresenterisgoodatmarkingoffdifferenttypesofaudiencefromtheiroccupationsandsocialstatus.Thenhepicksuphismethodaccordinglyinhopesofpositivereactions.EyecontactwithaudienceIt’sgoodmannerstohaveeyecontactwithyouraudience.Ifyoudon’tgivethemaglimpseeveryfewseconds,theywouldn’tpayattentiontoyourpresentationanylonger,foryoudon’tcareabouttheirexistence.AppearanceofpresenterAnimposingappearanceisneededinformaloccasions,especiallyforapresenter,whoisthefocusofeverybody.Casualwearistotallyunacceptableifyoueverwishtoenjoytheaudience’strust.ControlofrhythmUntilyourealizetheimportanceofcontrollingrhythm,you’renotaqualifiedpresenteryet.Don’tyourattleawaytoshowyoureloquence?Pausefromnowandthen,allowingyourargumenttosinkin.Whatisimportantwhenselectinganemployee?QualificationCertificatesanddiplomasdonotstandforyourentirequalification.Incompetentmastersanddoctorsgraduatedfromhighlypraiseduniversitiescanbeeverywhere.Wejustcannotdependonthemtomakeaprofitforthecompany.Bycontrast,intervieweeswithpracticalexperiencewouldbringusmorebenefits.ExperienceItcouldn’tbebetterifouremployeesaremadeofpeoplewhocomefromdifferentcities,provinces,countries,andcontinents.Theirdifferentbackgroundscouldverywellserveourpurposeofdiversificationwithinthecompany.ProfessionalexperienceItmightsoundscuriousbutI’dreallyliketogivethejob-hoppersachancetodemonstratetheircapabilities.Thoseso-calledloyalstaffswhosticktooneparticularcompanyaslongaspossibleseemtobeafraidofunfamiliarworkingenvironment.AgeIthasnothingtodowithdiscriminationwhenwetaketheemployee’sageseriously.Aspeoplegrowolder,theytendtoadheretopastpracticesandresistchanges.Sucharigidguyshouldbeexcludedfromourpayinglist.PersonalityEveryonehasauniquepersonality,whichisawelcomephenomenon.Ifagroupofstaffmembersaresimilarintheirpersonalities,alotofinternalconflictscouldbesaved.Butthere’salsoaproblemtoworried.Thisunitmightbecomeastagnantworkingplacewithoutvitalityinthelongrun.CreativityWeattachgreatimportancetoanemployee’screativity.MediocreYes-manwhoisusedtoechotheviewsofothersapparentlybelongstoredundantlaborer.Suchaguywouldbefiredimmediatelywhenthere’sacalltostreamlinethestaff.Assoonaswefindanintervieweehasscarcecreativity,dismisshimpromptly.ⅢPresentationSampleWHATISIMPORTANTWHEN…?SelectingapplicantsforajobWorkingexperiencePersonalqualitiesCommunicativeskillsSampleAsweallknow,thecriteriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshecanbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceor‘cando’spirit?Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiasmofitsemployees.Finally,goodcommunicativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemployees.第六講ⅠConversation〔WarmingupEx.〕1.It’salongtimesinceIhadthepleasureofseeingyou..

2.Youmustbetiredfromthelongflight.Pleasetakearesttoday..

3.Sinceitishottoday,I’msureabeerafterworkwilltastewonderful.

4.ThereisnothingIenjoymorethanfootball.

5.ImustadmitIdon’ttakeagreatdealofinterestincooking.

6.Goingandlookingaroundthesuburbsisamarvelouswaytospendadayoff.

7.WhatsortofworkdoyoudoatX?

8.It’sreallyverykindofyoutocometoseemeoff.

9.I’llbelookingforwardtoournextmeeting.

10.Thankyouforyourkindinvitation,butIjustlearnedIhavetogoonabusinesstriptomorrow.

ⅡPresentationSample1.Whatisimportantwhensellinganewproduct?DiscountIfatradegivesthecounterpartafavorablediscountinsellinganewproduct,it’llbeeasytoreachanagreement.Andtheirvolumeoftransactioncanbelarger.QualityOfcoursethequalityofaproductisveryimportant.Tosomeextent,it’sadecisivefactor.Inferiorqualitywilldamagethecompany’sname,andcausealossofconsumersintheend.AdvertisingAningeniousadvertisingcampaignwillattracttheeyesoflotsofconsumers,becausethepublicisinevitablyinfluencedbyadvertisementsintheireverydaylives.PackagingIthinkthepackagingofaproductwilldetermineitssellingperformance.Inaneraofeyeballeconomy,high-qualityproductswithpoorpackagingcouldbeleftoutinthecold.CommitmentofAfter-salesServiceIfcommitmentofafter-salesserviceishonored,theconsumersmightbecomerestassured.Asaresult,ourproductwillbeingreatneed.ImageAmbassadorIt’sacommonpracticenowadaysthatcompaniesinvitefashionmodels,filmstarsandpopsingerstoactasimageambassadorsfortheirproducts.Itturnsouttobeaveryeffectivepromotionapproach,especiallytotheyoungsters.2.Whatisimportantwhenchoosingamagazinetobuyregularly?ContentsContentsarethefirstthingtoconsiderunderthiscircumstance.Peoplecertainlylookatwhat’sinamagazinewhentheydecidetobuyitforthefirsttime.Thequalityofamagazinemainlydependsonitscontents.CostIthink