跨境電商交際英語（修訂版） 課件 UNIT 3 Price-negotiation、UNIT 4 Placing-an-order

跨境電商交際英語

CommunicationEnglishforCross-BorderE-commerceUnit3PriceNegotiation

Ifyouwouldknowthevalueofmoney,goandtrytoborrowsome.

-BenjaminFranklin如果你想知道金錢的價值，就去借一些錢。——本杰明弗蘭克林Lesson1Lesson2Lesson3Lesson4BargainingDiscountandPromotionRetailandWholesaleWritingWorkshopLesson1Bargaining1.Circlethephrasesthatarenewtoyouandlookthemupinthedictionary.

ReadthemaloudandwritetheChinesemeaning.IVIVIIIIIPartIWarming-up1)competitiveprice2)reasonableprice__________________________________________3)favorableprice

4)bottomprice __________________________________________5)cuttheprice

6)pricereduction _____________________ _____________________

Keys有競爭力的價格

合理的價格優(yōu)惠的價格最低價減價降價PartIWarming-upIVIVIIIII7)makeaconcession

8)adjusttheprice_____________________ _____________________9)ex-factoryprice 10)revisetheprice _____________________ _____________________

Keys做讓步調(diào)整價格

出廠價修改價格PartIWarming-upIVIVIIIII2.Whatdothefollowingemoticonsandabbreviationsmean?Keys

lovesmileangrysurprisesadcryPartIWarming-upIVIVIIIII2.Whatdothefollowingemoticonsandabbreviationsmean?Keys

FAQBTWFrequentlyaskedquestionBy

thewayCWYLCUChat

with

you

laterSee

youOMGTMOhmygodTrademarkB2CO2OBusinesstoCustomerOnlinetoofflinePartIISituationalDialogsIVIVIIIIIListeningKeys

DialogOneDialogTwoDialogThreeDialogFourDialogFivePricereduction

Freeshipping

Nopriceincrease

Giftsending

Specialprice

√

√

√

√

√Listento

five

short

dialogs

and

mark

the

buyer’s

requirement

mentioned

in

each

dialog

with

a

tick(√).PartIISituationalDialogsIVIVIIIIIListeningKeys

DialogOneDialogTwoDialogThreeDialogFourDialogFivePricereduction

Freeshipping

Nopriceincrease

Giftsending

Specialprice

√

√

√

√

√Listento

five

short

dialogs

and

mark

the

buyer’s

requirement

mentioned

in

each

dialog

with

a

tick(√).PartIISituationalDialogsListeningIVIVIIIIIcheaperthanotherstoresB.thelowestpriceC.favorableD.fairpriceE.thebottompriceDialogOneDialogTwoDialogThreeDialogFourDialogFiveKeysListentothedialogsagainandmatchtheseller’sopinionof

pricewiththecorrespondingdialogs.3.

Role-play

the

dialogs.

If

you

need

help,

please

refer

to

the

Scripts.PartIISituationalDialogsIVIVIIIIIPartIISituationalDialogsSpeakingIVIVIIIIIKeys1)Whydoestheselleragreetoreducetheprice?1.Answerthefollowingquestions.1)Thisisthefirsttimeforthebuyertoshopinthisstoreandhedoesn’thaveenoughmoneyinhiscreditcard.PartIISituationalDialogsSpeakingIVIVIIIIIKeys2)Howmuchdiscountdoesthebuyerfinallyget?2)80/85=0.94Thatis6%off.PartIISituationalDialogsSpeaking2.Practicebargainingaccordingtothegivensituations,usingtheinformationinthefollowingtable.IVIVIIIIIExample:Buyer:Ithinkthehatisalittleexpensive,couldyoureducetheprice?Seller:Sorry,thisisourlowestprice.PartIIISupplementaryMaterials1.Canthepricecomedownalittle?Alowerpricemeanslargersales.價格能便宜一點嗎？薄利多銷。2.Thisisourlateststyle,andthepriceisveryfavorable/reasonable/fair.這是我們的最新款，價格很優(yōu)惠/合理/公道。3.Becauseoftheenvironmentallyfriendlypackaging,itsex-factorypriceisabithigherthanproductswithdisposablepackaging.因為采用了環(huán)保的包裝材料，所以出廠價比其他使用一次性包裝的產(chǎn)品要稍高一些。Translatetheseusefulsentencesandtrytorememberthem!IVIVIIIII4.Theunitpriceis$20perkilogram.Ifyourorderisasizableone,wecouldreconsiderourprice.單位價格是每公斤20美元。如果您的訂單很大，我們可以重新考慮我們的價格。5.Wehaveofferedthebottom/floor/lowestprice,

sowedon’tbargain.我們已經(jīng)報了最低價，因此不議價。6.Ihavetopaya5%commissiontoAliExpress.A20%offleavesmenoprofit.我要交5%的傭金給速賣通平臺。打八折我就沒有利潤了。PartIIISupplementaryMaterialsIVIVIIIII7.Pleaseplacetheordernow,soIcanrevisethepriceforyou.請現(xiàn)在下單，我給您修改價格。8.I’mafraidthatthereisnoroomtonegotiatetheprice.恐怕價格沒有商量的余地了。PartIIISupplementaryMaterialsIVIVIIIIIPartIVMoreActivitiesRole-playIVIVIIIIISituationTom,anewtoystoreowneronAliExpress,istalkingtoLucy,hisfirstcustomer,introducingtheproductsinhisstoreandtryingtogethisfirstorder.Tom:Hello,welcometomystore.MayIhelpyou?Lucy:Hello.Iaminterestedinthetoysinyourstore.Tom:There’remanykindsoftoysinmystore.Whichonesdoyoulike?…Create

a

dialog

with

your

partner

according

to

the

given

situation,

using

the

information

in

the

box

as

well

as

the

expressions

in

the

previous

model

dialogs.

The

first

three

lines

have

been

done

for

you.TomSayhellotoLucy,andaskifsheisinterested

insomething.IntroducethetypesoftoystoLucy.Introducethepricesofthetoys.RefuseLucy'sbargaining.PersuadeLucytobuymore

toys.Agree

toLucy'srequirementoffreeshipping.LucySayhellotoTomandtellhimthatshewants

tobuytoys.Askthepricesofthetoys.Tell

Tomthetypesandquantityofthetoys

shewantstobuy.AskTomtoofferalowerprice.Agreetoincreasethequantityoftoysordered.AskTomtoofferfreeshipping.PartVVocabularyandStructureIVIVIIIII1)raise2)revise3)cut

down4)goup5)bargainA.討價還價B.上漲C.修改D.提高E.降低Keys1.MatcheachwordorphraseintheleftcolumnwithitsChinesemeaningintheright.PartVVocabularyandStructure2.FillintheblankswiththewordsandphrasesinTask1.Changetheformifnecessary.IVIVIIIII1)Sorry,wedon’t_______.Wealreadyofferthefloorprices.2)Idon’tseemanyadvantagesin_______________thepriceoftheproductnow.Afterall,thepriceishigherthanotherstores’.3)Thepriceofrawmaterialshas____________sharplybecauseoftheshortsupply.4)Thisweek,ToshibaCompanyannounceditwould____________thepricesoftheDVDplayersby10%.5)PleasesubmityourorderandIwill____________thepriceforyou.Keys

bargain

raising

goneup

cut

down

revise

PartVVocabularyandStructureIVIVIIIII1)Buyer:Thepriceofthisumbrellaisonthehighside.Wouldyou_______________(讓步)tocutdownthepricealittlebit?

Seller:Ifyoubuytwopiecesatonetime,Iwillofferyou10%off.2)Buyer:Thisisourfirstbusinesstransaction.Ifyoucanloweryourprice,Iwouldintroduceyourstoretomyfriends.Seller:Consideringthegoodquality,ourpriceisquite__________(有競爭力的).3Buyer:Ifit’simpossibletoreducetheprice,couldyouoffermefreeshipping?Seller:Sorry.The___________(成本)hasgoneupalotrecently.4)Buyer:Howabout$30perpiecefortheskirt?Seller:Sorry.Inviewofthesuperiorqualityoftherawmaterial,our____________(出廠價)ishigher.5)Buyer:I’maregularcustomer.Ireallythinkthatyoushouldoffermea____________(優(yōu)惠的價格).Seller:Definitely.favorablepricemakeaconcessioncompetitivecostex-factorypriceKeys3.

Complete

the

following

dialogs.Lesson2DiscountandPromotionPartIWarming-up1.Circlethephrasesthatarenewtoyouandlookthemupinthedictionary.

ReadthemaloudandwritetheChinesemeaning.IVIVIIIIIKeys1)clearancesale _________________________2)specialprice_________________________3)on

aslidingscale

_________________________4)group-buyingprice_________________________5)celebrate

Mother’sDay_____________________清倉銷售特價按比例增減團購價

慶祝母親節(jié)PartIWarming-upIVIVIIIIIKeys6)coupon

center_________________________7)salespromotion_________________________8)secondkilling_________________________優(yōu)惠券中心促銷秒殺PartIWarming-upIVIVIIIII2.Answerthefollowingquestionsaccordingtotheinformationgiveninthe

picture.PartIWarming-upIVIVIIIII1)What’stheoriginalpriceforthiswatch?

Theoriginalpriceis$115.2)Howmuchofadiscountcanyouget?

10%off.3)What’sthepromotionpricenow?

$103.54)Howmuchcanyousave?

$11.55)Whenwillthepromotionend?

Thepromotionwillendin16hours,19minutes,24seconds.

OriginalpricePromotionalpriceToyplaneSnacksCoatSweaterBraceletPartIISituationalDialogsListeningIVIVIIIIIKeys$15$10.5$55$50$119$99$25$20$25$25withagiftListen

to

five

short

dialogs

and

work

out

the

original

price

and

promotional

price

for

each

product.PartIISituationalDialogsListeningIVIVIIIIIKeys

2.Listentothedialogsagainandmatchthepromotionmethodswiththecorrespondingdialogs.3.

Role-play

the

dialogs.

If

you

need

help,

please

refer

to

the

Scripts.PartIISituationalDialogsIVIVIIIIIPartIISituationalDialogsSpeaking1.Answerthefollowingquestions.IVIVIIIII1)What’sthepromotionalpriceforthecashmerecoat?Keys$201.6PartIISituationalDialogsSpeakingIVIVIIIII2)HowwillthesellerpromotesalesonMother’sDay?Keys

Bygivingdiscounts,coupons,specialpriceproducts,andgifts.PartIISituationalDialogsIVIVIIIII2.Practicetalkingaboutthepromotionmethodsinthefollowingfestivals,usingtheinformationinthefollowingtable.Example:Buyer:DoyouhaveanypromotionsonNewYear’sDay?Seller:Yes.Weoffersomediscounts.3.

Work

in

pairs

to

role-play

the

dialog.PartIISituationalDialogsIVIVIIIIIPartIIISupplementaryMaterialsTranslatetheseusefulsentencesandtrytorememberthem!IVIVIIIII1.Doyouhaveanypromotionsnow?你們現(xiàn)在有促銷嗎？2.Allproductsinourstoreareonsalenow.我們店里的所有商品都在促銷。3.CanIhavea20%discountforbeinganewcustomer?我是新顧客，能給我打8折嗎？PartIIISupplementaryMaterials4.Weofferdiscounts,couponsandsomespecialpricedproducts.

我們會有折扣、優(yōu)惠券和一些特價商品。5.Therearemanykindsofproductsyoucanbuybygroup-buyingandsecond-killing.

有許多商品參加團購和秒殺活動。6.Wecanrefund$5toyouforpositivefeedback.

如果給我們好評，我們會返還5美元現(xiàn)金。IVIVIIIIIPartIIISupplementaryMaterials7.Youcanusethecouponinyournextpurchasewithinonemonthforanyorder.

在一個月內(nèi)，您可以使用優(yōu)惠券購買任何商品。8.Thissalespromotionwillbeoverinoneweek.

促銷活動下星期就結(jié)束了。IVIVIIIIIPartIVMoreActivitiesIVIVIIIII1.Rearrangethefollowingwordstoform

meaningfulsentences.1)thecoat,nextweek,onsale,will,be(.)_________________________________________________________________2)you,give,goingto,are,your,bottom,me,price(.)_________________________________________________________________3)will,fouro’clock,begin,thisafternoon,at,thepromotion(.)_________________________________________________________________4)I,updated,new,recently,have,many,items,theprices,30%off,and,are,now(.)_________________________________________________________________5)a,coupon,yourspending,if,exceeds,$50,you,canget,$5(.)_________________________________________________________________Thecoatwillbeonsalenextweek.Areyougoingtogivemeyourbottomprice?Thepromotionwillbeginatfouro’clockthisafternoon.Ihaveupdatedmanynewitemsrecentlyandthepriceis30%offnow.Ifyourspendingexceeds$50,youcangetacouponvaluedat$5.PartIVMoreActivitiesIVIVIIIII6)I,never,sucha,favorableprice,othercustomers,to,before,have,offered(.)_______________________________________________________________7)I,have,and,yourcatalog,found,yourprice,competitive,lookedover,tobe(.)_______________________________________________________________Ihaveneverofferedsuchafavorablepricetoothercustomersbefore.

Ihavelookedoveryourcatalogandfoundyourpricetobecompetitive.PartIVMoreActivitiesIVIVIIIIIKeys2.Fillintheblankswiththeproperformofthewords..1)I______________(buy)itunlessyougivemea10%discount.2)_______you_______(revise)yourprice?Iwillpayimmediately.3)Thegroup-buying______________(begin)at10:30a.m.4)______________(Therebe)abigdiscountonThanksgivingDay?5)There_______(be)agroupbuyingactivityforthiscoatfromMay

1sttoMay9th.6)Hurryup!Thesecond-killing______________(begin)intwominutes.

7)Thisisreallyourlowestprice.I___________never_____________(offer)thispricetoanyothercustomer.8)Ijustplacedanorder.NowIwanttobuyanothershirt.Couldyou_______(reduce)thefreightanddeliverthemtogether?won’tbuy

HaverevisedwillbeginWilltherebewillbewillbeginhaveofferedreducePartIVMoreActivitiesIVIVIIIII3.TranslatethefollowingsentencesintoEnglish.1)本次促銷將于1小時30分35秒后結(jié)束。KeysThepromotionwillendin01h30m35s.WewillofferabigdiscountonThanksgivingDay.2)我店在感恩節(jié)會有較大的折扣。PartIVMoreActivitiesIVIVIIIIIIhaveupdatedmanynewitemsrecently,whichare

for

saleat30%off.4)我最近更新了很多新品。新品7折銷售。Therewillbeagroup-buyingactivityforthischi-paofromMay1sttoMay9th.3)這款旗袍將在5月1日到9日參加團購活動。KeysPartIVMoreActivitiesIVIVIIIIIIhaverevisedtheprice.Nowyoucanpay.Theclearancesalebegunhalfanhourago.6)

我已經(jīng)修改了價格，您可以付款了。5)

清倉促銷已經(jīng)開始半個小時了。Keys7)您已經(jīng)成功付款。我會盡快為您發(fā)貨。Youhavepaidsuccessfully.I’lldeliverthegoodsassoonaspossible.PartIVMoreActivitiesIVIVIIIII4.Thispartconsistsofsixsentencesandthereisonemistakeineachsentence.Underlinethemistakesandwritethecorrectwordsinthebrackets.Keys1)Thepromotionhasbegunintwodays.()2)Iwilltalktomybossandheagreedtoreducethepriceby10%.()3)Wereturned$5toyouifyougiveusapositivefeedback.()4)Thepricevarieswiththequantityyouhaveordered.()

willbeginhavetalkedwillreturn

willorderPartIVMoreActivitiesIVIVIIIIIKeys5)Thenewestmodelhasbeenavailableintwodaysandthepriceis$3higherthanthisone.()6)Youwillbeagoodbargainerwhenyouwillgrowup.

()willbeavailableyougrowup.PartVVocabularyandStructureIVIVIIIII1.TranslatethefollowingphrasesintoChinese.Keys1)AnniversarySale ___________________________2)Limited-timeSaleEvent ___________________________3)NewArrivals ___________________________4)JustReduced ___________________________5)BlackFridaySale ___________________________6)Featured

Brands ___________________________7)MeetOurBest ___________________________8)Anadditional10%off ___________________________9)Upto75%off ___________________________10)SaveUpto60% ___________________________周年店慶限時折扣活動新品上市最新降價黑五大促特色品牌精選產(chǎn)品額外減免10%

2.5折起4折起PartVVocabularyandStructureIVIVIIIIIKeys2.Fillintheblankswiththeproperwordsinthebox.1)valued2)celebrate3)

promotional

4)

clearance5)

expiresPartVVocabularyandStructureIVIVIIIIIKeys3.Completethefollowingdialogwiththesentencesinthebox.1)E2)C3)B4)A5)DLesson3RetailandwholesalePartIWarming-up1.

Circlethephrasesthatarenewtoyouandlookthemupinthedictionary.

ReadthemaloudandwritetheChinesemeaning.IVIVIIIIIKeys1)wholesaleprice _____________2)minimumwholesalequantity_____________3)amount

to_____________4)unitprice_____________5)pricelist_____________批發(fā)價

最小起批量

總計為

單價價目表

PartIWarming-upIVIVIIIIIKeys6)sizableorder

____________7)intotal

____________8)makeacompletepayment____________9)returnthecharge____________10)varywith____________可觀的訂單總計付清返還費用隨……而變化PartIWarming-upIVIVIIIIIKeys

2.Answerthefollowingquestionsaccordingtothepicture.1)Whataretheoriginalretailpriceandthediscountpriceofthesunglasses?________________________________________________________________2)Whatistheminimumwholesalequantity?What’sthebulkprice?________________________________________________________________3)Howcanyousavemoremoney?________________________________________________________________Theoriginalretailpricewas$12.99.Thediscountpricenowis$10.13.Theminimumwholesalequantityis10pieces.Thebulkpriceis$9.117.Youcanbuyitonyourmobilephone.PartIISituationalDialogsListeningIVIVIIIIIKeysProductsRetailpriceWholesalepriceCoffeeToycarSugarStationery$15/box$10/box$8/piece$80/dozen$2.8/kg$2.3/kgdifferent20%offListentofourstatementsandwritedowntheretailpriceandwholesale

priceforeachproduct.PartIISituationalDialogsListeningIVIVIIIII2.Listentothestatementsagainandmatchtheminimumwholesalequantitywiththecorrespondingproducts.

KeysPartIISituationalDialogsSpeakingIVIVIIIIIKeysWhatdoesthebuyerwanttopurchase?2)

Howmuchshouldthebuyerpay?3)What’sthefinalunitpricefortheproduct?1.Answerthefollowingquestions.Toycars.$4850.About$6.93.PartIISituationalDialogsSpeakingIVIVIIIII2.Practicewholesalingsomeproductsusingtheinformationinthefollowingtable.ExampleBuyer:What’rethewholesalepriceandminimumwholesalequantityforthering?Seller:Thewholesalepriceis$2perpiece.Theminimumwholesalequantityis300pieces.3.

Work

in

pairs

to

role-play

the

dialog.PartIISituationalDialogsIVIVIIIIIPartIIISupplementaryMaterialsTranslatetheseusefulsentencesandtrytorememberthem!1.Thewholesalepriceofthevacuumcupsdependsonthequantityyouorder.

保溫杯的批發(fā)價格要視訂量而定。2.Wedobothretailandwholesalebusiness.

我們批發(fā)兼零售。3.Ourminimumwholesalequantityis50pieces.

我們最小起批量是50個。4.Arethesewholesaleorretailprices?

這些價格是批發(fā)價還是零售價？

IVIVIIIIIPartIIISupplementaryMaterials5.Thisisjustthefirstorderforourtrialsale.There’dbealotofrepeatordersinthefutureifthetoycarssellwellinmyregion.這只是我們試銷的初次訂單，如果這種玩具車在我們地區(qū)賣得好的話，以后會有大量的續(xù)訂單。6.Let’smeeteachotherhalfway.Themaximumdiscountwecanofferis5%.我們各讓一步吧。我們能提供的最大折扣是5%。

IVIVIIIIIPartIIISupplementaryMaterials7.Ifyouplacealargeorder,thewholesalepricecanbeloweredaccordingly.如果你下一個大訂單，批發(fā)價可以相應(yīng)地下調(diào)。IVIVIIIIIPartIVMoreActivities

與外國客戶討價還價，首先要弄清楚客人來自哪個國家。因為不同國家有不同的文化和不同的經(jīng)濟條件，客人對產(chǎn)品的質(zhì)量與價格要求各不相同。例如，歐洲客戶做生意比較系統(tǒng)化，操作程序多，要求繁瑣，對質(zhì)量要求普遍較高。因此談價格前要先重點介紹你公司產(chǎn)品的款式和質(zhì)量的好壞。如果產(chǎn)品能達到他們的要求，即使價格比競爭對手的略高，他們也會接受。美國客戶做生意會比較開放一些，他們比較注重公司的信譽問題。如果客人信任你的產(chǎn)品，價格達成協(xié)議后一般會接到續(xù)訂單。南美的客戶，例如巴西，-般出貨量很大，跟他們談價格的前提是看你能不能接受量大利薄的風(fēng)險。非洲客戶一般對產(chǎn)品的質(zhì)量要求不是很苛刻，但需要在價格上具有較強的競爭力。IVIVIIIIICultureCornerPartVVocabularyandStructureIVIVIIIII1.MatcheachwordorphraseintheleftcolumnwithitsChinesemeaningintheright.Keys1)refund2)wholesale3)repeatorder4)sizable5)retail6)confirmA.續(xù)訂單B.零售C.批發(fā)D.大量的E.退款F.確認(rèn)PartVVocabularyandStructureIVIVIIIII2.FillintheblankswiththewordsandphraseinTask1.Changetheformifnecessary.1)Our_______________pricesvarywiththequantityyouorder.2)Please_______________thequantityandmodelthatyouordered.3)Ifwearesatisfiedwithyourproducts,we’llplacemany_______________infuture.4)Ifyouplacea_______________order,Iwouldofferyouourlowestwholesaleprice.5)Iwould_______________youthesamplefeeifyoucouldplaceanorderwithme.6)Thisisthe_______________priceofeachtoycar.KeyswholesaleconfirmrepeatorderssizablerefundretailPartVVocabularyandStructureIVIVIIIII3.TranslatetheChinesesentenceineachdialogintoEnglish.Keys1)Buyer:Hello!Howmuchisthispairofshoes?Iwanttobuythemformyfatherashisbirthdaypresent.Seller:抱歉，我們只批發(fā)不零售。________________________________________________________________2)Buyer:What’syourminimumwholesalequantity?Seller:我們牙刷最小起批量是50套。________________________________________________________________3)Buyer:我想買5個作為樣品，你們可以批發(fā)價賣給我嗎？________________________________________________________________Seller:Sorry,Ican’t.Theunitpriceofoursampleis$10.4)Seller:這是我們的初次訂單，如果賣得好，我們會有大量的續(xù)訂單。________________________________________________________________Sorry,wedowholesalebusinessonly.Ourminimumwholesalequantityforthetoothbrushis50sets.Iwanttobuy5piecesassamples.Couldyousellthematthewholesaleprice?Thisisourfirstorder.Ifitsellswell,wewillplacealotofrepeatorders.PartVVocabularyandStructureIVIVIIIIIKeys

5)Seller：如果你們的碟子訂單超過5000個，我會考慮給你們10%的折扣。___________________________________________________________Buyer:Howabouta15%discount?6)Buyer:What’syourwholesaleprice?Seller:要視你的訂單量而定。__________________________________________________________

Ifyourorderoftheplateexceeds5000pieces,Iwillgiveyoua10%discount.Itdependsonthequantityyouorder.PartVVocabularyandStructureIVIVIIIII4.Translatethe

following

sentences

into

English.Keys1)別錯過我們的夏季清倉銷售，新品也可享受額外的7折優(yōu)惠。_____________________________________________________________________2)訂單滿150美元將獲得一份免費的禮物。_____________________________________________________________________3)如果您購買10件以上，可享受每件6美元的批發(fā)價。_____________________________________________________________________4)本店將在下周為八周年慶典舉辦五折促銷活動。_____________________________________________________________________5)優(yōu)惠券全店通用，使用截止日期是2016年12月5日。_____________________________________________________________________6)母親節(jié)促銷活動：購物即送母親節(jié)賀卡及精美包裝。_____________________________________________________________________Don’tmissoutonoursummerclearancesales,andyouwillenjoyanadditional30%offfornewarrivals.

Freegiftsonordersover$150.Ifyouorder10piecesormore,youwillenjoythewholesalepriceat$6perpiece.

Wewilllauncha50%offpromotionforthe8th-anniversarycelebration.

Thecouponcouldbeusedintheentireshop.DealsexpireonDec.

5,2016.Mother’sDaySaleEvent:Mother’sDaycardandgiftpackageforfree.Lesson4WritingWorkshopIVIVIIIII店鋪在節(jié)假日或特殊時期會推出一些優(yōu)惠活動，如限時折扣、特價產(chǎn)品推介、節(jié)假日促銷、老客戶回饋等活動，以及對店鋪產(chǎn)品實行價格折扣、訂單折扣、會員優(yōu)惠、返券等。賣家可給新老客戶群發(fā)促銷廣告，告知其價格變動的相關(guān)信息。Promotion(店鋪促銷)PartIUnderstandingEnglishEmailsSample1ReadthefollowingsamplesandtranslatethemintoChinese.IVIVIIIIIAnniversarySaleDearOneandAll,Our2ndAnniversarySalestartsfromJune3toJune5.You’llenjoy20%offintheentireshopand50%offfortheclearancesales.Allclearancesalesarefinal.You’llalsoenjoyfreeshippingwhenyouspend$100ormore,

andbonus

gifts

whenyouspend$300ormore.Wehopeyouenjoyoursalesadvertisementnewsletter.Ifyouhaveanyquestions,pleasefeelfreetocontactus.

Yourssincerely,Amy

樣例一IVIVIIIIIPartIUnderstandingEnglishEmails

周年促銷親愛的顧客：

值此2周年店慶之際，我店將在6月3日至6月5日期間隆重推出店慶特賣活動。在此期間，您將享受全店產(chǎn)品8折優(yōu)惠，部分清倉產(chǎn)品5折優(yōu)惠活動，清倉產(chǎn)品恕不退換。同時，當(dāng)您消費滿100美元及以上，將享受包郵優(yōu)惠；消費額滿300美元及以上，將會收到額外的禮物。

希望我們的簡報郵件不會打擾到您。如果還有其他問題，請聯(lián)系我們。

誠摯的，

艾米Sample2IIVIIIII

PartIUnderstandingEnglishEmailsHolidayPromotionsSUBJECT:YOURABSOLUTELASTCHANCE!DearAll,BlackFridayiscomingsoon.Areyouready?Visitustoenjoy40%offoneverythingintheentireshop.Plus,youwillalsogetanadditional10%offifyouspend$400ormore,or15%offifyouspend$600ormore.ThesaleendsonNovember15th.It’syourlastchance!Pleasefeelfreetocontactusifyouhaveanyadditionalquestions.Havealovelyday!Sincerelyyours,David

樣例二IVIVIIIII

節(jié)日促銷主題：最后的機會來了親愛的顧客：

黑色星期五馬上到來，您準(zhǔn)備好了嗎？

請即刻點擊我們，您將享受全場6折的優(yōu)惠。除此之外，如果您購物滿400美元，將獲得額外九折的優(yōu)惠，同理，滿600美元，則打八五折。特賣活動持續(xù)到11月15日?，F(xiàn)在是您最后的機會。

如果您有任何問題，請聯(lián)系我們。祝您擁有美好的一天！

真誠的，

大衛(wèi)PartIUnderstandingEnglishEmailsPartIICompletingtheEmailIVIVIIIIIFillintheblankstocompletetheemailsbasedontheChineseinformation.KeysSubject:NEW1)____________!Allnew.Almostgone.

DearAll, Getournewestreleasesofthemonth,onlyavailableinsuper-limited2)___________.3)__________shippingoneveryorder.Enjoyan4)______________30%offnewarrivals. New5)___________justadded,newreductionsgiven.Seewhat’snewinstores.