Tsinghua講義戰(zhàn)略成本管理

Tsinghua講義戰(zhàn)略成本管理LectureOne

ValueChain:StrategyDesign

李志文ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationStructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarking

ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-mentDesignSupplyProduction

MarketingDistri-bution

CustomerserviceEconomicValueIhavebeenthinkingaboutValueChainforyears!Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementExamplesofTermPapers江帆：中國航天電子王安嘉：聯(lián)合報集團曹偉宏，周蘇貴：海爾集團謝淑儀：利豐LiandFongDynamicValueChainProductCycleGlobalization附加價值高的在香港進行

附加價值低的在香港以外的地方進行

在中國進行縫合衣服的里布來自臺灣布料在南亞染色外面的布料采購自韓國拉鏈由日本進口

產(chǎn)品的設(shè)計標(biāo)簽包裝運輸?shù)墓芾碡攧?wù)

AGlobalSources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

產(chǎn)品的發(fā)展原材料的采購生產(chǎn)計劃制造商的尋求制造的管制品質(zhì)得到的保證出口文件的準(zhǔn)備運送的合并和鞏固Li&FungTotalValue-Adde