中國零售業(yè)態(tài)

中國零售業(yè)態(tài)2024/3/29中國零售業(yè)態(tài)ShiftHappens

你知道嗎中國零售業(yè)態(tài)中國是有著很大的區(qū)域差異的巨大的市場+/-30度從南到北4000公里-/+20厘米中國零售業(yè)態(tài)中國市場一覽中國零售業(yè)態(tài)中國市場一覽中國零售業(yè)態(tài)

2008年，中國零售市場17%的增長，

到2010年預計有21%增長

中國零售業(yè)態(tài)ChinaTotalSocietyRetailSalesTurnover

2004-2005年零售額銷售趨勢13.3%12.9%13.7%16.8%21.6%15.0%Source:ChinaNBS中國零售業(yè)態(tài)不同業(yè)態(tài)的渠道銷售增長趨勢渠道銷售金額（十億元為單位）年度復合增長率變化%200520082013E'05-'13ECAGR'05-'13ECash&Carry11.5515.3519.8378.3品類專家127.75287.99474.6817.83346.9便利店31.6253.978.8812.1147.3百貨商店29.5958.9993.0915.463.5折扣店4.886.739.869.185藥店7.6914.122.5314.3914.8大賣場124.16197.54365.5414.45241.4非店鋪零售9.7116.8136.6418.0526.9連鎖超市112.12159197.967.3685.8Source:MVIConsulting中國零售業(yè)態(tài)中國不同業(yè)態(tài)銷售面積

(以千英尺為單位)

業(yè)態(tài)2005200720082009E2010E2011E2012E2013E'05-'07CAGR'07-'13ECAGRCash&Carry4,967.535,609.095,691.795,739.976,086.696,338.966,611.696,661.246.30%2.90%便利店9,349.9312,708.5413,826.7914,703.4315,643.9316,535.4017,406.6818,296.9216.60%6.30%便利折扣店1,709.361,785.141,872.711,926.301,985.272,050.632,130.362,212.192.20%3.60%百貨商店14,895.0322,508.4624,245.1425,436.3427,487.5329,657.2631,150.8233,436.4422.90%6.80%非處方藥店312.35432.78502.93561.18625.77684.76743.76805.4717.70%10.90%大賣場48,764.4765,214.7474,758.2681,799.6888,649.9295,275.54102,203.85108,562.5915.60%8.90%珠寶店5.1212.7920.4620.4620.4623.0223.0223.0258.10%10.30%折扣店1,014.251,242.751,450.261,540.861,631.461,700.411,769.361,838.3110.70%6.70%辦公樓大型商店-7049241,144.001,408.001,672.001,892.002,112.00-20.10%其他零售2,569.832,901.912,938.092,962.213,093.973,225.733,369.553,621.016.30%3.80%購物中心30,388.0938,778.6444,891.5351,610.9660,583.9171,172.5381,841.1092,804.9413.00%15.70%連鎖超市85,649.6998,780.23103,987.61107,905.01112,274.30116,665.72121,267.86119,792.047.40%3.30%Source:MVIConsulting中國零售業(yè)態(tài)區(qū)域按行政級別按渠道類型城市縣農(nóng)村批發(fā)&零售餐飲其他全國100%67.7%11.1%21.1%84.1%13.8%2.0%東區(qū)37%68.4%9.7%21.9%86.1%12.4%1.5%西區(qū)13%58.2%17.5%24.3%80.8%16.0%3.2%中區(qū)27%65.2%10.7%24.0%83.6%14.5%1.9%北區(qū)14%70.2%12.2%17.6%85.0%13.4%1.7%東北9%80.6%7.4%12.0%84.7%14.0%1.3%最高最低中國大陸2008年達到10,849BnRMB

社會零售總額區(qū)域貢獻占比如下Source:ChinaNBS中國零售業(yè)態(tài)分區(qū)域銷售趨勢

區(qū)域#ofstores門店數(shù)

OperationSize,000sqm2經(jīng)營面積（平方）Employees,000人員RetailSalesbn銷售量SalesperstoreMn單店銷售persqm2,000平方銷售perhead,000人員產(chǎn)出East東65,05638,9098666079.3416701West西19,53012,8022091065.438508Central中41,77032,7615073548.4711698North北14,73313,67423118812.7714815Northeast東北4,2772,295505112.02221,032

#ofemployeesannualturnoverWholesale>20>20mnRetail>60>5mnHotelhigherthan1StarRestaurant>40>2mnSource:ChinaNBS中國零售業(yè)態(tài)前100位零售商區(qū)域性分析

前100位零售商數(shù)量門店數(shù)量門店%營業(yè)額('000)銷售%

前10010042,311100.0%587,694,190100.0%東區(qū)5023,44255.4%375,300,24063.9%西區(qū)52,5165.9%10,945,0601.9%中區(qū)2112,02228.5%129,863,15022.1%北區(qū)204,1139.7%67,871,45011.5%東北42180.5%3,714,2900.6%Source:Linkshop,CCFA中國零售業(yè)態(tài)在在KeyretailersinmainlandChinaItisadynamic,challengingandexcitingplace?GlendinningManagementConsultants200713中國零售業(yè)態(tài)China:Top10零售商

Top10RetailersbyContributionTop2retailersbycontributionareChinesecategoryspecialistsThoughWalmartisclosethird,withfarlessstoresLessthanexpectedcontributionbyothertopglobalretailersAftertop10,muchlessconcentratedSource:MVIResearch中國零售業(yè)態(tài)全球零售商通過擴張增加市場份額Source:MVIMarch200615中國零售業(yè)態(tài)2008年快消品公司和零售雜貨市場

的業(yè)績對比Source:ACNielsen,GMCResearch

2008門店覆蓋'000%2008營業(yè)額'000'000%單店平均銷售金額RMB中國零售雜貨店3,640100.0%5,000,000100.0%1,373,626前100位食品雜貨商421.2%588,00011.76%14,000,000P&G2,11258.0%36,0000.72%17,045KSFNoodles1,93053.0%30,0000.60%15,544CocaCola1,80049.5%25,0000.50%13,889Nestle1,10030.2%13,0000.26%11,818Mars45012.4%3,0000.06%6,667Wrigley2,94981.0%5,0000.10%1,695中國零售業(yè)態(tài)現(xiàn)代渠道將繼續(xù)引領(lǐng)市場中國零售業(yè)態(tài)零售商生命周期占地階段建立臨界點新店驅(qū)動增長大量門店投資鞏固階段效率為導向降低成本提煉供應鏈成本中心分衰敗市場分額的減少競爭落后太多的問題導致衰落缺少客戶的商業(yè)主張興盛階段建立成功的業(yè)態(tài)市場份額的增長引入新的業(yè)態(tài)收購可對比增長快速增長減緩興盛衰敗轉(zhuǎn)折點占地鞏固興盛或衰敗中國零售業(yè)態(tài)零售商生命周期可對比增長快速增長減緩興盛衰敗轉(zhuǎn)折點占地鞏固興盛或衰敗中國零售業(yè)態(tài)占地鞏固衰敗興盛????討論：不同階段零售商的策略中國零售業(yè)態(tài)1.ACQUISITION獲益Oneoftheeasiestwaystogetadditionalvolume獲取附加值的最簡便途徑之一Expensive高利潤Willnotautomaticallyfixproblemsinexistingbusiness不在現(xiàn)有業(yè)務中自動產(chǎn)生問題2.NEWSTORES新開門店Replicatingsuccess復制成功“Conquering”anewplace攻克新高地Needgoodlocationsthatfitstrategy需要與策略相符的優(yōu)勢位置3.MORESHOPPERS更多購物者Highertraffic高客流Notonlyattractnewshoppers,butalsokeepexistingcustomers

吸引新顧客，留住老顧客Verycompetitiveinitiative競爭主動性零售商成長戰(zhàn)略中國零售業(yè)態(tài)4.INCREASETHEBASKETSIZE提高購買量Getshopperstobuymoreproducts促使顧客購買更多商品Getshopperstospendmoremoney(value)促使顧客消費更多Encourageimpulsebuy推動沖動性消費5.INCREASESHOPPERLOYALTY加深顧客忠誠度Getshopperstobuymoreoftheirrequirementsfromyou

使顧客從你那里購買更多必需品Extendproductrangese.g.,financialservices擴大業(yè)務范圍如：金融服務6.INCREASEPROFITABILITY提高收益率Aggressivelyreducecosts盡可能降低成本SupplyChainandPOPEfficiencies提高供應鏈及購買點效率PressureSupplierstoincreaseTradingTerms迫使供應商提高貿(mào)易條款RetailerGrowthStrategies零售商成長戰(zhàn)略中國零售業(yè)態(tài)“基于品類想法的領(lǐng)導力”“協(xié)約”“合作的”“顧問性的”“戰(zhàn)術(shù)性的”“保持距離”