《世紀商務英語》課件-第六章

世紀商務英語綜合教程基礎篇ⅡLearningObjectivesInthisunit,youarerequiredto:knowthefunctionsandeffectsofcorporatehospitalityevents;learntoorganizeacorporatehospitalityevent;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingsubjunctivemoodinclausesofcondition;learntowriteanEnglishrésumé.CorporateHospitalityWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit6PracticalWritingReal-LifePractice

(1)Pleasedescribethecorporatehospitalityeventshowninthevideoinyourownwords.

(2)WhatarethebenefitsoforganizingthecorporatehospitalityeventatWimbledonTennisaccordingtothevideo?

(1)Nameeachkindofthefollowingcorporatehospitalityeventsinthepicturesanddescribetheircharacteristics.

(2)Howwouldyouplanandorganizeeachkindofthefollowingcorporatehospitalityeventstoimpacttheemployeesandclients?ScriptBackW:Hello,AlbertoCatering.HowmayIhelpyoutoday?

M:

Yes,I'mwiththeISACorporation.We'rehavingacompanypartynextFridayafternoon,andIneedyoutoarrangeforallthefoodanddrinks.

W:

OK.Howmanypeopledoyouexpecttoentertain?Andwillitbeanindoororoutdooraffair?

M:

About100employeeswillbethere.Andwe'llholditindoorsinoneofourlargeconferencerooms.W:OK,gotit.YourorderfortheofficepartyFridayafternoonshouldbereadybyFridaymorning.

M:

Ohgood.IsitallrightifIpickituponThursday?I'llbeinameetingonFridaymorning.

W:

Iwouldn'trecommenddoingthat.Thefoodwillspoil.Wecoulddeliverittoyouatnoon,ifyouwant.Thatwayitwillstayfresh.

M:

Goodidea!Thatwouldbesuper!Thankyou.Q1.Whatdoesthemanplantodo?

Q2.Whydoesthemancallthewoman?

Q3.Wherewillthepartybeheld?Q4.WhatwillthemandoonFridaymorning?Q5.Whatdoesthewomanoffertodofortheman?Scriptbondingsocializationafeelingofunitypositivebonusmoraleboosternewconceptsproductsmemorableandwelcomingprofessionalbondscooperativeworkskills

Whenplanningteambuildingeventsofanysort,corporatehospitalitycanbeacriticalcomponent.Corporatehospitalitycanbeassimpleasacompanydayoutoraslavishasprivateentertainments.Corporatehospitalityisacriticalaspectofteambuilding,allowingbonding,socialization,andafeelingofunityasteammembersworktogethertowardacommongoal.Corporatehospitality,whetherintheformofticketstoasportingeventorconcertorlargergroupactivitiescanbeapositivebonusforemployeesandamoraleboosterintheworkplace.

CorporatehospitalityisalsoafinechoiceforPRevents,productlaunchesandmore.Introducingnewconcepts,plansandproductsatacorporatehospitalityeventlikeasportingevent,concert,outdoorgatheringorotherteambuildingeventcanbeamemorableandwelcomingchoice.Creatingapositiveenvironmentfortrainingcoursesandseminarswillhelpyourclientsoremployeestorememberthematerialandintegrateitintotheirprofessionallivesinapositiveandbeneficialway.

Evenseriouscorporatemeetingsandseminarscanbenefitfromcorporatehospitalityandteambuildingactivities.Integratingagamenight,themedactivitiesortreasurehuntintoyourtrainingcourses,seminars,orgeneralannualmeetingscanhelpcementtheprofessionalbondsbetweencolleaguesandclients.Theseteambuildingeventscanevenhelpteachcooperativeworkskills.Corporatehospitalityandteambuildingactivitiescanmakeyourseminarsoreventsmorethanjusteducationalopportunitiesforprofessionalnetworking,butalsoeventsthatleavebothclientsandemployeeswithapositiveimpressionoftheconferenceorevent.BackScriptontheleftsideattheback

CanIhaveyourattentionplease?WelcometotheannualInternationalBusinessConference.Ifyouhavenotyetregisteredfortheconference,gotothetablesontheleftsideoftheroom.Besuretohavepictureidentificationready.Weacceptcashandcreditcardsonly,nochecksplease.Ifyouhavepre-registered,gotothetablesatthebackoftheroomtopickupyourconferencebadgeandinformationpackets.Youmustwearyourbadgeforadmittancetoallconferencesessions.Ifyouhaveregisteredandalreadyhaveyourbadgeandinformationpacket,pleaseproceedtotheblueballroomforthewelcomingspeech.Gothroughthedoorsintheback,anddownthehallwaytotheright.Ifyouhaveanyquestionsorneedspecialassistance,thereisaninformationboothinthebackcorneroftheroom.Lookforthebluesign.It'sourpleasuretohaveyouhere,andwehopeyouenjoytheconference.BackScriptpictureidentificationconferencebadgeinformationpacketsblueballroombluesign

CanIhaveyourattentionplease?WelcometotheannualInternationalBusinessConference.Ifyouhavenotyetregisteredfortheconference,gotothetablesontheleftsideoftheroom.Besuretohavepictureidentificationready.Weacceptcashandcreditcardsonly,nochecksplease.Ifyouhavepre-registered,gotothetablesatthebackoftheroomtopickupyourconferencebadgeandinformationpackets.Youmustwearyourbadgeforadmittancetoallconferencesessions.Ifyouhaveregisteredandalreadyhaveyourbadgeandinformationpacket,pleaseproceedtotheblueballroomforthewelcomingspeech.Gothroughthedoorsintheback,anddownthehallwaytotheright.Ifyouhaveanyquestionsorneedspecialassistance,thereisaninformationboothinthebackcorneroftheroom.Lookforthebluesign.It'sourpleasuretohaveyouhere,andwehopeyouenjoytheconference.BackReadthepassageaboutcorporatehospitalityandanswerthefollowingquestions.(1)WhatisCorporateHospitality?(2)Whywasthesportsbusinessnotconsideredmuchofacorporateeventafewdecadesago?(3)Whatboostedtheriseofthesportsbusinessincorporateevents?(4)Whattightenedthegrowthofcorporatesportseventsagain?(5)Whichkindofsportswouldyouchooseifyouweretoplanacorporateevent?Why?HowCorporateHospitalityTookovertheSportsBusiness

Adecadeagoentertainingaclientcouldhaveinvolvedafootballseasonticketandaparkingpass,perhapsevenafewbeers.Butthecorporateeventindustryhasundergoneamassivetransformation.DemandforhospitalityservicesthroughoutBritainishigherandmoresophisticatedthanever.

Sportsclubsandeventmanagementcompanieshavecometogethertooffersomeofthemostexclusive

andpremiumcorporateexperiencesimaginable.Corporateaccesstothesportsandentertainmentindustryhasproventobeavaluablecommoditythathassurpassedallexpectations.

ThesportsindustryintheUKisworthnearly￡20billionayear.Theindustrysupportsnearly450,000jobs.It’sbigbusinesswhichiswhyit’sironicthatafewdecadesagobusinessandsportswouldrarelybementionedin

the

same

breath.Forastart,externalfundingwaslimited,stadiumswereoldandthecrowdwasunmanageable.Footballandrugbystadiumswereprobablyneveronalistofvenuesforacorporateevent.Infact,thestadiumsweresounsafeduetohooliganismthatonlythemostpassionatefootballfanswouldconsidergoing.Somethinglikethecorporatesportspackagesnowon

offer

wouldhavebeenunimaginable.

Theriseofcorporatesponsorsandthedemandforcorporatehospitalitymayhavehelpedthesportsindustrygrowanddiversify.Smallandmediumsized

businessesbeganhostingeventstoretainstaff,attractclients,andestablishtheirbrands.Informalsettingsatsportseventswerebettersuitedtonetworkingthanformalroundtabledinners.Eventshavetakenonabusinessobjectiveandthetrendisspreadingacrosstheworld.InSiliconValley,forexample,startupfundslikeRothenbergVentureshostinformalparties(thinkwinetoursandfreeticketsforbaseballmatches)throughouttheyeartohelpentrepreneursandinvestorsmeetandstrike

deals.Meanwhile,Twickenhamrugbyhospitalitypackagesincludeachancetomeetsomeofthecelebritiesofthegame.

Growthincorporatehospitalitywasrelentlessuntilthe2008recession.Asbusinessesacrosstheworldtightenedtheirpursestrings,thecorporatehospitalitymarkettookabeating.AccordingtoresearchgroupKeyNote,thesizeoftheindustryfell2.5%to￡1.2billionoverthecourseoffouryearssincethefinancialmeltdown.

TheBriberyActin2011tightenedthenoosearoundcorporatesportsevents.Thenewregulationsmadeitharderforbusinessestoorganizeeventsoracceptinvites.TheActrecognizestheneedforhospitalitywhiledoingbusinessbutsetslimitationsandconditionsonwhat’sacceptableaslegitimatebusinessexpenses.Asaresult,businessesneedtobemorecarefulwithhospitalityspending.

Butslowlyandsteadilytheindustryseemstoberegaining

its

footing.Corporatehospitalityisbiggerandbetterregulatedthaneverbefore.It’snowanintegralpartofthesportsindustry.Part1Choosethebestanswersaccordingtothepassage.(1)Whichkindofcorporatehospitalityhasturnedouttobethemostvaluable?

A.Foodandbeverage.

B.Sportsandentertainment.

C.Eventmanagement.

D.Footballticketsandparkingpasses.(2)Whichoneofthefollowingisnotthereasonwhysportsandbusinesswererarelymentionedatthesametimebefore?

A.Externalfundingwaslimited.

B.Stadiumswereold.

C.Stadiumswereunsafeduetohooliganism.

D.Manypeoplewouldconsidergoingtothestadiums.(3)Whatkindofcompaniesbeganhostingeventstokeepstaffandbuildbrandswithclients?

A.Large-scalebusinesses.

B.Small-scalebusinesses.

C.Smallandmedium-sizedbusinesses.

D.Medium-sizedbusinesses.(4)Whatareinformalsettingsatsportseventsbetterfor?

A.Networking.

B.Negotiation.

C.Strikingdeals.

D.Businesstalk.(5)Whataffectedthegrowthincorporatehospitalityinhistory?

A.Startupfunds.

B.2008recession.

C.TheBriberyActin2011.

D.BothBandC.Part2Filloutthefollowingtableaboutthepurposesofcorporatesportseventsaccordingtothefourthparagraphofthepassage.smallandmediumsizedRetainclientstheirbrandnetworkingentrepreneursandinvestorsstrikedealscelebritiesofthegamePart1Matchthewordsontheleftwiththedefinitionsontheright.Part2Completethefollowingsentenceswiththewordsgiveninthebox.Changetheformwherenecessary.(1)Thissystemcan_________________

thetemperatureoftheroom.(2)Honeybeesuseoneofthemost_________________communicationsystemsofanyinsect.(3)Hewasmorethanafootballsuperstar—hewasa_________________.(4)Ourgroupwillhave_________________

useofa60-footboat.(5)Ritualsandfestivalsforman_________________

partofeveryhumansociety.(6)Thecollegebiologydepartmenthas_________________

byaddingnewcoursesinbiotechnology.(7)Weshouldconcentrateonsharplyreducinginterestratestopulltheeconomyoutof

_____________.regulatesophisticatedcelebrityexclusiveintegraldiversifiedrecessionTranslatethefollowingsentencesintoChinese.

(1)DemandforhospitalityservicesthroughoutBritainishigherandmoresophisticatedthanever.

_______________________________________________________________________________________________

(2)Corporateaccesstothesportsandentertainmentindustryhasproventobeavaluablecommoditythathassurpassedallexpectations.

_______________________________________________________________________________________________

(3)Somethinglikethecorporatesportspackagesnowonofferwouldhavebeenunimaginable.

_______________________________________________________________________________________________

(4)Theriseofcorporatesponsorsandthedemandforcorporatehospitalitymayhavehelpedthesportsindustrygrowanddiversify.

_______________________________________________________________________________________________

(5)Butslowlyandsteadilytheindustryseemstoberegainingitsfooting.

_______________________________________________________________________________________________整個英國對企業(yè)社交服務的需求比以往任何時候都更高、更復雜。企業(yè)進入體育和娛樂業(yè)已被證明是一種超過了所有期望的有價值的商品。類似現(xiàn)在削價銷售的企業(yè)體育套餐在以前是不可想象的。企業(yè)贊助商的興起和對企業(yè)社交的需求可能有助于體育產(chǎn)業(yè)的發(fā)展和多樣化。但緩慢而穩(wěn)定地，這個行業(yè)似乎正在重新站穩(wěn)腳跟。條件句中虛擬語氣（SubjunctiveMoodinClausesofCondition）一、非真實條件句英語條件句有真實條件句和非真實條件句。真實條件句所表示的假設是可能發(fā)生和實現(xiàn)的，句中的條件從句和結(jié)果主句都用陳述語氣。非真實條件是指假設的情況可能性很小或是完全不存在，句中的條件從句與結(jié)果主句則用虛擬語氣。和英語時態(tài)相似，氣的變化也主要通過動詞發(fā)生變化得以實現(xiàn)。用于非真實條件句中的虛擬語氣具體如下：1.與現(xiàn)在事實相反的虛擬語氣

IfIwereyou,Iwouldaccepttheoffer.假如我是你的話，我會接受這個提議。（事實是我不是你，我不能接受這個提議）

Iftheyhadmoney,theywouldbuythehouse.如果他們有錢，他們就買那座房子了。（事實是他們沒錢，沒買那座房子）2.與將來事實相反的虛擬語氣

Ifitsnowedtomorrow,ourtripwouldbecanceled.如果明天下雪的話，我們將取消我們的行程。（事實是明天很可能不會下雪，行程也很可能不會取消）

Ifthemanagershouldcometomorrow,wecouldhaveastaffmeeting.如果經(jīng)理明天來了，我們要開員工會議。（事實是經(jīng)理明天很可能不來，員工會議很可能不能召開）3.與過去事實相反的虛擬語氣

IfIhadknownthatyouwerecoming,Iwouldhavepickedyouupatthebusstation.如果我知道你要來，我會到車站去接你。（事實是我不知道你來，所以沒去接你）

Iwouldn’thaveservedtheseafoodifIhadbeentoldhewasallergic.如果有人告訴我他對海鮮過敏，我就不會上海鮮了。（事實是我不知道他過敏，所以上了海鮮）二、錯綜時間條件句當條件從句與結(jié)果主句所表示的時間不一致時，這時的動詞形式要按照各自的時間做相應的調(diào)整，這就是錯綜時間條件句。錯綜時間條件句中，常通過時間狀語或上下文表示主從句動作發(fā)生的時間不一致。

Ifyouhadfollowedthedoctor’sadvicethen,youwouldbeallrightnow.如果你那時聽了醫(yī)生的勸告，你現(xiàn)在就沒事了。（從句是對過去的情況的假設，主句是對現(xiàn)在的情況的假設）

Ifyouhadn’tfinishedyourhomeworkyesterday,youwouldpickituptomorrow.如果你昨天沒把作業(yè)完成，明天你就要接著做。(從句表示與過去事實相反，主句表示與將來事實相反)三、含蓄條件句在表示假設的情況中，有時并不用從句來表達，而用其他方式表示條件，這樣的句子叫含蓄條件句。1.通過with,without,butfor等介詞短語、分詞短語或獨立主格來表示條件

Wemighthavediedwithoutyourhelp.如果沒有你的幫助，我們就丟掉性命了。

Butforyoursuggestion,wewouldhavefailed.如果不是你的建議，我們就失敗了。2.通過上下文來表示條件

Iwouldhaveinvitedyoutodinner,butIdidn’tknowhowtocontactyou.我本要邀請你共進晚餐，但我不知道如何聯(lián)系到你。

Wewouldhavehelpedyou,butweweresobusythen.我們應該幫你的，但我們當時太忙了。ASamplefromthePassage:

Somethinglikethecorporatesportspackagesnowonofferwouldhavebeenunimaginable.TranslatethefollowingsentencesfromChinesetoEnglishusingsubjunctivemood.

(1)要是我是你的話，我會盡力抓住這次機會_____________________________________________________________________________________

(2)如果在學校學習刻苦的話，我現(xiàn)在也會是一名工程師了_____________________________________________________________________________________

(3)要是他認識她的話，他肯定已經(jīng)去問候她了_____________________________________________________________________________________

(4)要是沒有你的指導，我不會取得如此大的進步_____________________________________________________________________________________

(5)要不是他的幫助，我們還在兼職打工呢_____________________________________________________________________________________IfIwereyou,Iwouldtrymybesttograspthechance.IfIhadworkedhardatschool,Iwouldbeanengineer,too.Ifheknewher,hewouldhavegreetedher.

Withoutyourinstruction,Iwouldnothavemadesuchgreatprogress.Butforhishelp,wewouldbedoingapart-timejobnow.Afterlearningthispassage,youmayhavegotmoreideasaboutcorporatehospitality.Now,workinpairs.Supposeyou’rethePRManagerandwouldliketoorganizeacorporatehospitalitysportsevent.Discusswithyourpartnerhowtoorganizetheeventsuccessfully.After-dinnerSpeakersAddValuetoAnyEvent

Whetheryouareplanningacorporatedinnerorcharitybanquet,youwantthegueststoleavehavingadeepimpressionoftheevening.Theseeventsoftenserveanevenlargerpurposeandthatistogiveorcauseexposureandbuildbrandrecognitionforyourcompany.Byhiringsomerenownedafter-dinnerspeakerssuchassportsstarsBarrieMcDermott,RobbieGlen,SteveDaley,SteveKindonorTerryO’Conneryoucanaddtheextrapunchtotheeveningandalittlebitofpress.

Greatafter-dinnerspeakersareexperiencedprofessionalswithsomerenownsuchasthefamousDr.KevinJones.Heisaconsultantphysicianandwouldbegreatspeakingtoamixedaudiencewithanon-seriouslookatmedicineandwithahilariouslineinhospitalhumour.DavidGunsonwouldbeagoodchoiceforhumorousandsmoothnarrationofhisexperiencesinthejobasanairtrafficcontroller.Thesemenaremotivationalandrelevanttothemovementshappeningallovertheworldtoday.Peoplelookuptopeoplewhohavebeeninthespotlight

orhavegreatreputationsintheirfields.Thebiggerthefishthegreatertheimpactandthemoreimpressedtheguestswillbe.

Mostmanagementcompanieshaveseveralbignamesontheirrostersanditmightjustbeagreatideatoteamupwithoneofthesecompaniesbeforeyournextbigevent.Ifyouareplanninganannualbusinessdinner,thenyouwoulddowelltohireaspeakerfromthebusinesssector.Someonewhoisextremelysuccessfulandwhowillsharehis/herexperiencewithyouraudiencewithhumorandinsight.

Thisisnottheafter-dinnerspeakeryouwouldnecessarilyhireforanemployeetrainingprogram.Forthisyouwouldlookforsomeonewhoisamotivatorandknowsaboutthevalueofteamwork.Someonewhocanbehumorousandyetgetthemessageacrossisagoodbetforthistypeofevent.

Charityeventsareasurebetforanyoftheseevents.Theycanguaranteesomemediacoverageandtheeventswillseerecordattendance.Havingafamousnameattachedtoaneventwillbringoutthestargazersandthiswillensurethatthecharitybringsinmoremoney.

Thebenefitsofaddingafter-dinnerspeakerstotheeventprogramaresonumerousthatthecostiscertainlyjustified.Itwillcostyoualotifyouhireafter-dinnerspeakerswhomakefourfiguresorbetterperengagement.Theratesstartaslowas￡500andcangetashighas￡100,000ormore.

Whenhiringanafter-dinnerspeakeryouwanttogowithaveteranspeaker,onewhohasbeentestedandhasasolidreputationforbeingabletoholdanaudience.Itisalsobesttoworkcloselywiththespeakerssothattheyaresuretoincorporateinformationthatisimportanttoyouintheirspeeches.Eventhoughyourguestswillhavedinedonascrumptious

mealandmaybehadadrinkortwotheywillstillneedtobeentertained.Theycametoyoureventwithhighexpectations,andtheafter-dinnerspeakerswillensurethattheygetwhattheycamefor.Filloutthefollowingtableaboutafter-dinnerspeakers.professionalssomerenownmotivationalthemovementsinthespotlightgreatreputationsextremelysuccessfulsharehis/herexperiencehumorandinsightmotivatorthevalueofteamworkhumorousthemessagehasbeentestedasolidreputationholdanaudienceMatchthewordsontheleftwiththedefinitionsontheright.TranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)我們一定要去參觀一下那家舉世聞名且精彩有趣的汽車博物館。(renowned)_______________________________________________________________________________________________

(2)我們第一次聽說此事時，覺得很好笑。(hilarious)_______________________________________________________________________________________________

(3)希望這次談話能使你對我們正在開展的工作有一些較深入的了解。(insight)_______________________________________________________________________________________________

(4)湯姆想出了一種能言簡意賅地表達自己意思的方法。(getacross)_______________________________________________________________________________________________

(5)病人一旦給自己的癥狀貼上某種標簽,病情便隨之加重。(attachto)_______________________________________________________________________________________________Wemustgotovisitthefascinatingandworld-renowned

MotorMuseum.

Wethoughtitwas

hilarious

whenwefirstheardaboutit.

Ihopethatthistalkhasgivenyousome

insight

intothekindoftheworkthatwe’vebeendoing.Tomhascomeupwithawaytogethismessageacrosswhileusingasfewwordsaspossible.

Themomentapatienthasalabel

attachedto

thesymptoms,theillnessdeepens.

(1)Corporatehospitalityeventsoftengiveorcauseexposureand_____________________foryourcompany.

(2)Byhiringsomerenownedafter-dinnerspeakerssuchassportsstars,youcan_______________________totheeveningandalittlebitofpress.

(3)Grea