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操作一:建交參考上海健龍進(jìn)出口有限公司中國(guó)上海番禺路888號(hào)

ShanghaiJianlongImp.&Exp.Co.Ltd.

888PanyuRoad

TEL:0086-21-62485800

ShanghaiChinaFAX:0086-21-62485801DATE:MAR.2ND,2003

LeisureInternationalTradingCorporation

237JohnsonRd.39210

VancouverB.C.,Canada

TEL:01-11-4533212

FAX:01-11-4533211DearSir/Madame,Weknowyourfirmthroughmarketresearch,andtakethelibertyofintroducingourfirmtoyouasanexporterspecializinginvariouskindsofshoesandcaps.Forover7years,wehavebeenengagedinthislineofbusiness,especiallyslippers.WehaveanumberofregularcustomersinU.S.market,towhichwehavebeensupplyingconsiderablequantitiesofslipperseveryyear.So,tocertainextendwecantakeprideinourknowledgeoftherequirementsandtastesofyourmarket.WearegladtofindthroughourmarketresearchthatourHuanleBrandBoaSlippersarereceivingwarmwelcomeinNorthAmericancountries.ThereisenoughevidenceshowingthatthepotentialdemandofourBoaSlippersisquitelarge,whichalsomeansabrightoutlookforbusinessbetweenus.Foranyinformationonourfinancialstanding,pleaserefertoBankofChina,ShanghaiBranch,Shanghai,P.R.C.

AttachedisourcatalogueofvariouskindsofHuanleBrandBoaSlippers,andsomeothercommodities.Wedohopethatthisinitialfaxwillarouseyourinterestinourgoods,andthatwemayenterintofriendlybusinessrelations.

Yourstruly,SHANGHAIJIANLONGIMP.&EXP.CO.LTD.

MANAGER

xxx操作二:報(bào)價(jià)參考

上海健龍進(jìn)出口有限公司

貨號(hào):SH226

1)實(shí)際成本=采購(gòu)成本-退稅收入

=65-[65/(1+17%)]×9%=60(元)/打

2)40英尺集裝箱裝箱量:

55/(0.56×0.40×0.45)=545.6349,取整,545箱

報(bào)價(jià)數(shù)量:4×545=2180打

3)國(guó)內(nèi)費(fèi)用(出口定額費(fèi))=65×6%=3.9(元)/打

4)出口運(yùn)費(fèi)=3030×8.25/2180=11.4667

5)出口報(bào)價(jià):

CIFC3=(實(shí)際成本+國(guó)內(nèi)費(fèi)用+出口運(yùn)費(fèi))/(1-傭金率-預(yù)期利潤(rùn)率-(1+加成率)×保費(fèi)率)

=(60+3.9+11.4667)/[1--3%10%-(1+10%)×1%]/8.25

=10.639(美元/打)

貨號(hào):SH279

1)實(shí)際成本=采購(gòu)成本-退稅收入

=85-[85/(1+17%)]×9%=78.4615(元)/打

2)40英尺集裝箱裝箱量:

55/(0.56×0.40×0.45)=545.6349,取整,545箱

報(bào)價(jià)數(shù)量:4×545=2180打

3)國(guó)內(nèi)費(fèi)用(出口定額費(fèi))=85×6%=5.1(元)/打

4)出口運(yùn)費(fèi)=3030×8.25/2180=11.4667

5)出口報(bào)價(jià):

CIFC3=(實(shí)際成本+國(guó)內(nèi)費(fèi)用+出口運(yùn)費(fèi))/(1-傭金率-預(yù)期利潤(rùn)率-(1+加成率)×保費(fèi)率)

=(78.4615+5.1+11.4667)/[1--3%10%-(1+10%)×1%]/8.25

=13.41(美元/打)操作三:發(fā)盤(pán)參考上海健龍進(jìn)出口有限公司中國(guó)上海番禺路888號(hào)

ShanghaiJianlongImp.&Exp.Co.Ltd.

888PanyuRoad

TEL:0086-21-62485800

ShanghaiChinaDATE:MAR.12ND,2003

LeisureInternationalTradingCorporation

237JohnsonRd.39210

VancouverB.C.,Canada

TEL:01-11-4533212

FAX:01-11-4533211DearSir/Madame,

Wehavereceivedyourfax,inquiringaboutourHuanleBrandBoaSlipperswiththanks.

Becauseofthelovelydesign,ourboaslippersarerapidlybecomingpopular,wethinkafterstudyingourprice,youwillnotbesurprisedtolearnthatwearefindingitdifficulttomeetthedemand.Asrequested,wearepleasedtomakeourfirmofferfor2180dozeneachofthefollowingitems:

HuanleBrandBoaSlippers

Art.No.SH226US$10.60perdoz.CIFC3Vancouver

Art.No.SH279US$13.40perdoz.CIFC3Vancouver

Remarks:

1.)Payment:byanIrrevocableSightLetterofCreditfor100%ofthecontractvalue.

2.)Packing:tobepackedincartonsof4doz.each,and545cntstoa40'container,totaltwo40'FCLcontainers.

3.)Shipment:tobeeffectedduringMAY2003ontheconditionthattherelevantL/Carrivesat25THAPRIL2003.

4.)Insurance:tobecoveredagainstAllRisksandWarRiskasperOceanMarineCargoClausesofC.I.C.dated1/1/1981.

5.)Thisofferremainsvalidwithin3days.

Youaresuretofindthepriceverycompetitiveindeedandwelookforwardtoreceivinganorderfromyousoon.

Yourstruly,

ShanghaiJianlongImp.&Exp.Co.Ltd

xxx

Manager

(signature)操作四:還價(jià)參考

健龍進(jìn)出口有限公司

1)利潤(rùn)核算:

貨號(hào)SH226客戶還價(jià)US$9.6/DOZCIFC3

總利潤(rùn)額:銷(xiāo)售收入-客戶傭金-出口保費(fèi)-實(shí)際成本-國(guó)內(nèi)費(fèi)用-出口運(yùn)費(fèi)

=9.6*8.25*2180*(1-3%-110%*1%)-65*2180*(1+17%-9%)/(1+17%)-65*2180*6%-3030*8.25

=1277.6040元貨號(hào)SH279客戶還價(jià)US$12.00/DOZCIFC3

總利潤(rùn)額:銷(xiāo)售收入-客戶傭金-出口保費(fèi)-實(shí)際成本-國(guó)內(nèi)費(fèi)用-出口運(yùn)費(fèi)

=12*8.25*2180*(1-3%-110%*1%)-85*2180*(1+17%-9%)/(1+17%)-85*2180*6%-3030*8.25

=190.2738元2)成本核算:

貨號(hào)SH226

設(shè)國(guó)內(nèi)采購(gòu)價(jià)格為"x",那么:

[x-(x/1.17)×9%+6%x+11.4667]/(1-5%-3%-1.1×1%)

=9.60×8.25

0.9831x=79.2×0.909-11.4667

x=60.5210/0.9831=61.57(元)/打

以客戶還價(jià)每打9.6美元成交,則我方應(yīng)掌握的國(guó)內(nèi)采購(gòu)價(jià)格為每打61.57元人民幣。貨號(hào)SH279

設(shè)國(guó)內(nèi)采購(gòu)價(jià)格為"y",那么:

[y-(y/1.17)×9%+6%y+11.4667]/(1-5%-3%-1.1×1%)

=12.00×8.25

0.9831y+11.4667=99×0.909

y=78.5243/0.9831=79.87(元)/打

以客戶還價(jià)每打12美元成交,則我方應(yīng)掌握的國(guó)內(nèi)采購(gòu)價(jià)格為每打79.87元人民幣。3)再次報(bào)價(jià):

貨號(hào)SH226

(60+3.9+11.4667)/[1-5%-3%-(1+10%)×1%)

=82.9117

=USD10.05/doz.貨號(hào)SH279

(78.4615+5.1+11.4667)/[1-5%-3%-(1+10%)×1%)

=95.0282/0.909

=104.5415

=USD12.67/doz.Art.No.SH226US$10.10perdoz.CIFC3Vancouver

Art.No.SH279US$12.70perdoz.CIFC3Vancouver操作五:還盤(pán)參考

上海健龍進(jìn)出口有限公司中國(guó)上海番禺路888號(hào)

ShanghaiJianlongImp.&Exp.Co.Ltd.

888PanyuRoad

TEL:0086-21-62485800

ShanghaiChina

FAX:0086-21-62485801DATE:MAR.22ND,2003

LeisureInternationalTradingCorporation

237JohnsonRd.39210

VancouverB.C.,Canada

TEL:01-11-4533212

FAX:01-11-4533211DearSir/Madame,Thankyouforyourfax.Toourregret,youthinkourofferunfavorable.Infact,youhavereceivedareasonablequotationconsideringourproduct'sfamousbrand,highqualityandattractivedesign.Wewishtodrawyourattentiontothefactthatthematerialweusecomparesfavorablywithsimilarmaterialsofothermanufacturers;andwedoourbesttokeeppricesaslowaspossiblewithoutsacrificingquality.

Consideringtheabove-mentionedreasonswedonotfeelthatthepriceswequotedareatallexcessive,butbearinginmindthelong-standingrelationshipsbetweenourfirmsinthefuture,wequoteagainasbellows:HuanleBrandBoaSlippers

Art.No.SH226US$10.10perdoz.CIFC3Vancouver

Art.No.SH279US$12.70perdoz.CIFC3Vancouver

Thisofferremainsvalidfor3days.Othertermsandconditionsremainunchanged.

Foryourinformation,recentlytherehavebeenanumberofincomingordersforourshipment;ifyouwishtheshipmenttobeeffectedin

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