分析禮貌原則在商務談判中的運用

Ⅰ分析禮貌原則在商務談判中的運用摘要隨著時代的發(fā)展，在經(jīng)濟全球化趨勢的影響下，各個國家之間的商務交流日益頻繁。商務合作成為促進全球經(jīng)濟發(fā)展的重要途徑之一，商務談判在商務合作中起著越來越重要的作用。為了促進商務談判的順利進行，提高商務談判的成功率，禮貌原則在商務談判中得到廣泛應用。本文從利奇的禮貌原則入手，運用文獻研究，案例分析等方法，力求發(fā)現(xiàn)禮貌原則的合理運用對商務談判成敗所起的關鍵作用。結合禮貌原則的用語約束，分析如何巧妙的把禮貌原則運用到商務談判中的每一個步驟。并對如何協(xié)助談判者達到高質(zhì)量的談判，促進國際貿(mào)易的順利發(fā)展等問題進行深入探討。讓商務談判人員認識到禮貌原則的重要性，了解禮貌原則如何在商務談判中發(fā)揮最大的作用。最后，針對雙方商務談判時所運用的策略提出有效建議。關鍵詞：禮貌原則；商務談判；商務合作；國際貿(mào)易ⅡABSTRACTWiththedevelopmentofThetimesandundertheinfluenceofthetrendofeconomicglobalization,thebusinessexchangesbetweenvariouscountrieshavebecomeincreasinglyfrequent.Businesscooperationhasbecomeoneoftheimportantwaystopromotetheglobaleconomicdevelopment,andbusinessnegotiationisplayinganincreasinglyimportantroleinbusinesscooperation.Inordertopromotethesmoothprogressofbusinessnegotiationandimprovethesuccessrateofbusinessnegotiation,theprincipleofpolitenessiswidelyusedinbusinessnegotiation.ThispaperstartswithLeech'spolitenessprinciple,andusesliteratureresearch,caseanalysisandothermethods,strivingtofindoutthekeyroleoftherationalapplicationofpolitenessprincipleinthesuccessorfailureofbusinessnegotiation.Combinedwiththelanguageconstraintsofpoliteprinciple,analyzehowtoskillfullyapplypoliteprincipletoeverystepofbusinessnegotiation.Andhowtoassistthenegotiatorstoachievehigh-qualitynegotiations,topromotethesmoothdevelopmentofinternationaltradeandotherissuesforin-depthdiscussion.Letbusinessnegotiatorsrealizetheimportanceofthepolitenessprincipleandunderstandhowitplaysitsbiggestroleinbusinessnegotiations.Finally,effectivesuggestionsareputforwardforthestrategiesusedbythetwopartiesinthebusinessnegotiation.Keyw