荷蘭黑色星期五市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS

&

BRANDSBlackFridayintheNetherlandsCHAPTER

01BlackFridayfamiliarity&interestAreyoufamiliarwithBlackFriday?ConsumerfamiliaritywithBlackFridayintheNetherlands2019-202190%80%70%80%80%60%50%40%30%20%10%0%56%2019202020213Description:In2020and2021,anaverageoffourinfiveDutchconsumersindicatedtheyknewwhatBlackFridaywas.Thisisasignificantincreasecomparedto2019.BlackFridayisaphenomenonfromtheUnitedStatesthatinvolvesextremedealsanddiscountsonthedayafterThanksgiving,i.e.,thefourthFridayinNovember.Traditionally,thatdaymarksthebeginningofthecountry'sChristmasshoppingseasonandinrecentyearsthetraditionbecamemorepopularintheNetherlands,aswell[...]

ReadmoreNote(s):Netherlands;2021Source(s):Kieskeurig.nlShareofshoppersintendingtobuyduringselectedsaleseventsintheNetherlandsin2022ShareofDutchshoppersintendingtobuyonlineduringselectedsalesevents202235%31%30%25%20%15%11%10%10%5%5%0%BlackFridayCyberMondaySt.NicholasDay(Sinterklaas)Singles'Day4Description:In2022,about30percentofshoppersintheNetherlandswereplanningtoshopduringBlackFriday,makingitthecountry'smostanticipatedsaleseventwhencomparedtoothers,suchasCyberMonday,Sinterklaas,andSingles'Day.

ReadmoreNote(s):Netherlands;2022Source(s):AfterpayExpectedshareofconsumersplanningtoshopduringBlackFridayintheNetherlandsin2023BlackFridayparticipationamongconsumersintheNetherlands2023Yes32%No68%5Description:In2023,aboutathirdofconsumersintheNetherlandswereplanningtoshopduringBlackFriday.DespitetheriseofGreenFriday,aneventfocusedonethicalandsustainableconsumptionofgoods,thenumberofpeopletakingadvantageofBlackFridayintheNetherlands(andworldwide)hasalsogrown.ReadmoreNote(s):Netherlands;November2023;1,101respondents;18-80yearsSource(s):Motivaction;StemPuntConsumerswhobelieveBlackFridaymakespeoplemorelikelytobuythingstheygenerallydonotneedintheNetherlandsin2022DutchshopperswhofeelBlackFridaycausespeopletomakeunnecessarypurchases2022Shareofrespondents0%10%20%30%40%50%60%70%80%(Completely)agreeNeutral73%14%(Completely)disagreeIdon'tknow4%9%6Description:Accordingtoasurveyconductedinlate2022,somethree-quartersofconsumersintheNetherlandsagreedwiththestatementthatBlackFridaymakespeoplemorelikelytobuyproductstheydonotneed.LessthanfivepercentofDutchsurveyrespondentsdisagreedwiththestatement.ReadmoreNote(s):Netherlands;November11to15,2022;1,366*;18yearsandolder;consumerswhoknowwhatBlackFridayis;*Totalnumberofsurveyrespondents:1,387.1,276respondentswerepartoftheI&OResearchPanel,while111respondents[...]

ReadmoreSource(s):I&OResearch;PanelClixConsumerswholikehavingadaysuchasBlackFridayforbuyingdiscountedgoodsintheNetherlandsin2022DutchshopperswholikehavingasalesoccasionlikeBlackFriday2022Shareofrespondents0%5%10%15%20%25%30%29%35%40%(Completely)agreeNeutral36%(Completely)disagreeIdon'tknow30%5%7Description:OpinionsontheexistenceofBlackFridaywerefairlydivisiveamongconsumersintheNetherlandsin2022.JustoverathirdofDutchshopperssaiditwasnicetohaveaneventlikeBlackFridayforbuyingitemsatdiscountedrates.Aboutthreein10surveyrespondentsdisagreedwiththatstatement,whileanotherthreein10wereneutralonthematter.ReadmoreNote(s):Netherlands;November11to15,2022;1,366*;18yearsandolder;consumerswhoknowwhatBlackFridayis;*Totalnumberofsurveyrespondents:1,387.1,276respondentswerepartoftheI&OResearchPanel,while111respondents[...]

ReadmoreSource(s):I&OResearch;PanelClixCHAPTER

02DisinterestinBlackFridayConsumerswhobelieveBlackFridayisanoutdatedconceptintheNetherlandsin2022DutchshopperswhofeelBlackFridayisold-fashioned2022Shareofrespondents20%0%5%10%15%25%30%35%40%39%45%(Completely)agreeNeutral23%(Completely)disagreeIdon'tknow30%8%9Description:Accordingtoasurveyconductedinlate2022,approximately40percentofconsumersintheNetherlandsagreedwiththestatementthatBlackFridayisanantiquatedtradition.LessthanathirdofDutchshoppersdisagreedwiththatnotion.ReadmoreNote(s):Netherlands;November11to15,2022;1,366*;18yearsandolder;consumerswhoknowwhatBlackFridayis;*Totalnumberofsurveyrespondents:1,387.1,276respondentswerepartoftheI&OResearchPanel,while111respondents[...]

ReadmoreSource(s):I&OResearch;PanelClixConsumerswhofeelBlackFridayshouldbeabolishedintheNetherlandsin2022,byageandgenderNetherlands:opinionsonabolishingBlackFriday2022,byage&genderMaleFemale60%50%40%51%48%38%37%32%29%32%32%30%20%10%0%18%15%18-29years30-39years40-49years50-59years60yearsandolder10Description:In2022,justoverathirdofsurveyedconsumersintheNetherlandssaidtheyfeelBlackFridayshouldbeabolished,withmaleshoppersbeingslightlymoreinfavorofabanthanwomen.Around50percentofrespondentsovertheageof59wereinfavorofabolishingBlackFriday,whileconsumersundertheageof30hadamorepositiveopinionoftheholidayshoppingevent.ReadmoreNote(s):Netherlands;2022;1,098respondents;18yearsandolderSource(s):Acties.nl;PanelWizardConsumerswhobelieveitisagoodthingthatcertainstorescloseonBlackFridayintheNetherlandsin2022DutchshopperswhobelievestoresclosingonBlackFridayispositive2022Shareofrespondents15%

20%0%5%10%25%30%35%40%(Completely)agreeNeutral37%31%(Completely)disagreeIdon'tknow21%11%11Description:In2022,approximatelyathirdofconsumersintheNetherlandsfeltitwasagoodthingthatcertainstoreswereclosingtheirdoorsduringtheBlackFridaycraze.Inrecentyears,consumersandretailershavebecomeincreasinglyinterestedinGreenFriday,aneventthattriestogoagainstover-consumptionandfocusmoreonconsuminginasustainablemanner.ReadmoreNote(s):Netherlands;November11to15,2022;1,366*;18yearsandolder;consumerswhoknowwhatBlackFridayis;*Totalnumberofsurveyrespondents:1,387.1,276respondentswerepartoftheI&OResearchPanel,while111respondents[...]

ReadmoreSource(s):I&OResearch;PanelClixConsumerswhoareawareofGreenFridayintheNetherlandsin2022and2023GreenFridayawarenessamongconsumersintheNetherlands2022-202330%25%26%21%20%15%10%5%0%2022202312Description:IntheNetherlands,thenumberofconsumerswhoknowwhatGreenFridayishasgrownbyfivepercentbetween2022and2023.GreenFridayisananti-BlackFridayinitiativecreatedtospreadawarenessonthenegativeimpactofover-consumptionandexcessiveshoppinghabitsonclimate.Thegoalofthemovementistoencouragepeopletohaveamoresustainableandethicalmindsetwhenshopping.ReadmoreNote(s):Netherlands;November2023;1,101respondents;18-80yearsSource(s):Motivaction;StemPuntLeadingreasonsconsumersareskippingBlackFridayintheNetherlandsin2022LeadingreasonsconsumersareskippingBlackFridayintheNetherlands202239.5%38.5%37.5%36.5%35.5%34.5%39%34%33.5%HighpricesofregulargroceriesDesiretoconsumeless13/statistics/1312889/reasons-for-skipping-black-friday-nlIn2022,roughlytwoinfiveconsumersintheNetherlandssaidtheyplannedtoskipBlackFridayinordertoconsumelessingeneral.AboutathirdofDutchsurveyrespondentsalsofeltlikeoptingoutduetohowexpensivegrocerieshavegotten.

ReadmoreNote(s):Netherlands;about2,500Source(s):Bright.nl;Foodello.nl;RTLNieuwsCHAPTER

03BlackFridayspending&behaviorShareofconsumerswhomadepurchasesduringBlackFridayintheNetherlandsfrom2018to2022,withaprojectionfor2023ConsumerswhomadepurchasesduringBlackFridayintheNetherlandsin2018-202360%50%48%38%40%30%20%10%0%26%8%2018202120222023*15Description:In2023,approximatelyhalfofconsumerssurveyedintheNetherlandsexpectedtobuysomethingduringtheBlackFridayholidaysalesevent.Oneyearearlier,justunder40percentofsurveyedshoppershadboughtgoods.Awarenessandinterestintheeventhasgrownsignificantlycomparedtofiveyearsago,aslessthan10percentofDutchconsumershadboughtanythingduringBlackFridayin2018.ReadmoreNote(s):Netherlands;2018to2023;Over1,250;*Shareofconsumerswhoplanned/expectedtobuysomething.Thesourcedoesnotspecifyexactdatesofsurvey.

ReadmoreSource(s):ABNAMRO;Q&AResearch&ConsultancyConsumersexpectingtospendmoreorlessduringBlackFridayintheNetherlandsin2023comparedto2022ConsumerspendingexpectationsduringBlackFridayintheNetherlands2023Spend(much)less13%Spend(much)more25%Spendthesame62%16/statistics/1423878/spending-expectations-during-black-friday-nlIn2023,lessthan15percentofsurveyedconsumersintheNetherlandsbelievedtheywouldspendlessonBlackFridayincomparisontohowmuchtheyspentin2022.Nearlytwo-thirdsofDutchshoppersbelievedtheirspendinghabitswouldnotchange.ReadmoreNote(s):Netherlands;2023;Over1,250Source(s):ABNAMRO;Q&AResearch&ConsultancyWhatkindofproductsdoyouexpecttobuyonBlackFriday?LeadingproductsDutchshoppersareinterestedinbuyingonBlackFriday2023Shareofrespondents0%5%10%15%20%25%30%29%35%ShoesOuterclothingPerfumes26%19%18%18%ToysHouseholdappliancesBeauty/make-upBooks15%14%VideogamesFurniture11%10%10%Jewelry17Description:WhenaskedwhatkindofproductstheyintendedonbuyingonBlackFridayin2023,nearly30percentofconsumersintheNetherlandssaidtheyintendedtobuyfootwear.Justunder20percentofsurveyparticipantssaidtheyexpectedtopurchaseperfumes,toys,andhouseholdappliances.ReadmoreNote(s):Netherlands;November2023;1,101respondents;18-80yearsSource(s):Motivaction;StemPuntOnlineversusofflineBlackFridayshoppingintentionsamongshoppersintheNetherlandsin2023BlackFridayshoppingintentionsintheNetherlands2023,bypurchasechannelPurely/primarilyin-store6%Purely/primarilyonline49%Onlineandin-store45%18Description:In2023,onlyaboutfivepercentofholidayshoppersintheNetherlandsintendedtodoallormostoftheirBlackFridayshoppinginphysicalstores.Overtheyears,onlinehasbecomethedominantholidaysaleschannel,withapproximately50percentofDutchconsumersplanningtoshoppurelyorprimarilyonthewebduringBlackFriday.ReadmoreNote(s):Netherlands;November2023;1,101respondents;18-80yearsSource(s):Motivaction;StemPuntAverageexpectedBlackFridayexpenditureamongshoppersintheNetherlandsfrom2019to2023(ineuros)ExpectedBlackFridayspendingamongconsumersintheNetherlands2019-20233503302992883002502001501005023922902019202020212022202319Description:IntheNetherlands,consumersintendingtoparticipateinBlackFridayexpectedtospendanaverageofroughly330eurosduringtheholidayshoppingeventin2022,whichisasignificantincreasecomparedtothepreviousyear.Comparedtofouryearsearlier,averagepercapitaspendingamongDutchshoppershasincreasedby100euros.ReadmoreNote(s):Netherlands;November2023;1,101respondents;18-80yearsSource(s):Motivaction;StemPuntProportionofconsumersthatwillshopmoreonlineduringBlackFridayandCyberMondayintheNetherlandsin2022comparedtolastyear,bygenerationGenerationsthatwillshopmoreonlineonBlackFridayintheNetherlands202280%70%60%50%40%30%20%10%0%76%74%64%43%GenZMillennialsGenXBabyBoomer20Description:Accordingtotheresultsofarecentsurveyconductedin2022,DutchconsumersbelongingtoGenerationZstatedthattheywouldshoponlinemoreduringBlackFridayandCyberMondaycomparedtolastyear.Asimilarshareofmillennialrespondentsstatedthesame.ReadmoreNote(s):Netherlands;OctobertoNovember2022;minimum1,000respondents;18to76yearsSource(s):Klarna;NepaConsumerswhoexpecttomakefewerpurchases(onimpulse)duringBlackFridayintheNetherlandsin2022comparedto2021,bygenderNetherlands:BlackFriday(impulse)buyingreduction2022,bygender40%34%35%30%25%20%15%10%5%31%27%0%MaleFemaleAverage21Description:In2022,justunderathirdofsurveyedconsumersintheNetherlandssaidtheyintendedtomakefewerpurchasesonimpulseonBlackFriday.Ahighershareofthecountry'smenexpectedtomakefewerpurchasesthanwomenduringthisyear'sshoppingevent.ReadmoreNote(s):Netherlands;2022;1,098respondents;18yearsandolderSource(s):Acties.nl;PanelWizardSaleschannelsconsumersintheNetherlandsplannedtousemostonBlackFridayandCyberMondayin2022,byproductcategoryPreferredsaleschannelsamongconsumersduringBlackFridayintheNetherlands2022Moreonline55%Moreoffline57%60%50%40%30%20%10%0%56%48%47%46%44%38%37%36%35%35%32%29%28%25%24%24%23%23%AutomotivesparepartsoraccessoriesChildrenproductsClothingandshoesElectronics

Entertainment

EroticmaterialsandtoysBeautyHomeandgardenJewelryand

Leisure,sport,accessories

andhobby22Description:AccordingtotheresultsofasurveycarriedoutbetweenOctoberandNovember2022,nearly60percentofconsumersintheNetherlandsintendedtodomostoftheirBlackFridayelectronicsshoppingonline.ManyDutchconsumersalsoplannedtouseonlinechannelsmorethanofflinechannelsforentertainmentgoodsanderotictoysratherduringCyberWeek.ReadmoreNote(s):Netherlands;OctobertoNovember2022;minimum1,000respondents;18to76yearsSource(s):Klarna;NepaConsumerswhowillbuygiftsforthemselvesand/orothersduringBlackFridayintheNetherlandsin2022,byproductcategoryNetherlands:shoppingforselfand/orothersonBlackFriday2022,byproducttypeMyselfOthersBothmyselfandothers45%40%35%30%25%20%15%10%5%41%39%37%35%29%29%28%28%27%26%26%25%25%24%24%24%23%23%20%18%17%17%17%16%16%15%15%13%11%10%0%AutomotiveproductsChildren'sproductsClothing&shoesElectronics

Entertainment

Eroticmaterials&toysBeautyHome&gardenJewelry&accessoriesLeisure,sport&hobby23Description:For2022'sBlackFridayshoppingsalesevent,closeto40percentofconsumersintheNetherlandsplannedtobuythemselveseitherclothingandshoesorelectronicsasagiftfortheholidays.AconsiderableshareofDutchshoppersalsoplannedtogiftclothingorshoeproductstootherpeoplethatyear.ReadmoreNote(s):Netherlands;OctoberandNovember2022;Atleast1,000*;*Thesourcespecifiesthatthesamplesizesarenationallyrepresentative.Thetotalnumberofrespondentsamountedto17,390,andaminimumof1,000respondentsforeach[...]

ReadmoreSource(s):Klarna;NepaProportionofconsumerswhowouldliketoseemoreDutchstoresparticipateinBlackFridayintheNetherlandsin2022,bygenderNetherlands:desireformoreBlackFridaydealsfromDutchstores202235%33%30%30%25%20%15%10%5%28%0%MaleFemaleAverage24Description:For2022'sBlackFriday,approximatelythreein10consumerssurveyedintheNetherlandssaidtheywouldliketoseemoreDutchstoresinvolvedduringtheevent.At33percent,menhadamildlygreaterinterestinBlackFridaydealsfromdomesticstoresthanwomen.ReadmoreNote(s):Netherlands;2022;1,098respondents;18yearsandolderSource(s):Acties.nl;PanelWizardConsumerswhobelieveBlackFridaymakesthemmorelikelytobuythingstheygenerallydonotneedintheNetherlandsin2022DutchshopperswhofeelBlackFridaycausesthemtomakeunnecessarypurchases2022Shareofrespondents0%10%20%30%40%50%60%70%80%(Completely)agreeNeutral12%12%(Completely)disagreeIdon'tknow72%4%25Description:ThevastmajorityofshoppersintheNetherlandsdonotbelievetheBlackFridaysaleseventmakesorhasmadethemmorelikelytobuygoodstheydonotactuallyneed.Onlyjustover10percentofsurveyedDutchconsumersfeltlikethishashappenedtothem.ReadmoreNote(s):Netherlands;November11to15,2022;1,366*;18yearsandolder;consumerswhoknowwhatBlackFridayis;*Totalnumberofsurveyrespondents:1,387.1,276respondentswerepartoftheI&OResearchPanel,while111respondents[...]

ReadmoreSource(s):I&OResearch;PanelClixCHAPTER

04BlackFridayinotherEuropeancountriesShareofconsumersexpectedtoreducetheirBlackFridayandChristmasspendingduetotheincreasedcostoflivinginselectedEuropeancountriesin2022ConsumersexpectingtoreduceholidayseasonspendingduetoinflationinEurope2022Yes,IintendtocutallrelatedexpensesYes,IintendtocutsomerelatedexpensesYes,IintendtocutmostrelatedexpensesNo,Idonotintendtocutrelatedexpenses100%90%80%70%60%50%40%30%20%10%0%29.7%38.2%38.5%46.1%52.9%17.6%12.6%12.8%16.4%16.8%12.2%10.9%10.2%12.5%9.9%40.1%32.8%Spain32.4%32.8%Italy24.8%UnitedKingdomFranceGermany27Description:For2022'sholidayseason,asignificantshareofconsumersintendedtocutbackonspendingduetoinflation.IntheUnitedKingdom(UK),forexample,roughlyfourin10shopperssaidtheyexpectedtoreducealloftheirBlackFridayandChristmasspendingthisyear.Onlyabout30percentofsurveyedUKconsumerssaidtheywouldnotcutbackontheirholidayspending.Accordingtothesamereport,Europeanholidayseasonspendingin2022wasexpectedtoseeaconsiderabledropin[...]

ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;August2022;morethan8,000*;*Thesurveyincludedresponsesfrommorethan8,000consumersintheUnitedKingdom,UnitedStates,Canada,Australia,Germany,France,Italy,andSpain.[...]

ReadmoreSource(s):PacklinkPRO;RetailEconomicsConsumerswhowillbuygiftsforthemselvesand/orothersduringBlackFridayinBelgiumin2022,byproductcategoryBelgium:shoppingforselfand/orothersonBlackFriday2022,byproducttypeMyselfOthersBothmyselfandothers45%40%35%30%25%20%15%10%5%41%39%36%34%33%29%26%26%24%23%23%

23%22%22%21%21%21%20%19%19%18%16%16%16%16%15%15%15%14%12%0%AutomotiveproductsChildren'sproductsClothing&shoesElectronics

Entertainment

Eroticmaterials&toysBeautyHome&gardenJewelry&accessoriesLeisure,sport&hobby28Description:For2022'sBlackFridayshoppingsalesevent,some40percentofconsumersinBelgiumintendedtobuyapparelorshoesasagifttothemselvesfortheholidays.AconsiderableshareofBelgianshoppersalsoplannedtogiftclothingand/orshoeproductstootherpeoplethatyear.ReadmoreNote(s):Belgium;OctoberandNovember2022;Atleast1,000*;*Thesourcespecifiesthatthesamplesizesarenationallyrepresentative.Thetotalnumberofrespondentsamountedto17,390,andaminimumof1,000respondentsforeach[...]

ReadmoreSource(s):Klarna;NepaMostpopularproductcategoriesduringBlackFridayinFrancein2023MostpopularproductcategoriesduringBlackFridayinFrance2023Shareofrespondents0%5%10%15%20%25%30%35%40%Ready-to-wearHouseholdappliancesToys37%28%27%HygieneandbeautyproductsFurnitureanddecorationsSmartphones22%18%18%Day-to-dayproductsCulturalgoods17%16%16%ComputersSportinggoods13%12%JewelrySounds(earphones,headphones,etc.)TV12%12%29Description:ForBlackFriday2023,nearly40percentofFrenchconsumerstakingpartinasurveystatedthattheywereplanningtobuyready-to-wearclothing,makingittheleadingproductcategory.Householdappliancesandtoysrankedsecondandthird,respectively.ReadmoreNote(s):France;October25to26,2023;269*;respondentswhohadpreviouslystatedthattheyintendtopurchasesomethingonBlackFridaySource(s):Bonial;Comarketing-News;OpinionWayLeadingitemsconsumerswillshopforovertheBlackFriday/CyberweekendintheUnitedKingdom(UK)in2023LeadingitemsshoppersplantobuyoverBlackFridayweekendintheUK2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%44%50%ElectricalsClothing&footwearToys46.1%35%Health&beautyGames,films&musicAlcohol,wines&spiritsJewelry&watchesConfectionery&chocolatesBooks30.2%20.8%18%18%17%17%Bedding&towelsOther12.5%7.5%30Description:Forthebiggestsalesperiodoftheyear,i.e.,BlackFridayWeekend,anestimated46percentofconsumersintheUnitedKingdom(UK)plannedtoshopforelectricals.DuringBlackFridaytoCyberMonday,clothingandfootwearwasalsooneofthemostpopularcategories,withoveronlyslightlyfewerconsumersplanningtopurchasetheseitems.ReadmoreNote(s):UnitedKingdom;2023Source(s):GlobalData;VoucherCodes.co.ukWhichcategoryofproductsareyouespeciallyinterestedinforBlackFriday?MostpopularproductcategoryonBlackFridayinGermanyin202390%77%80%70%60%50%40%30%20%10%0%55%35%34%34%33%29%26%25%23%15%11%2%31Description:In2023,about77percentofrespondentsinGermanyweremostinterestedintheelectronicscategorywithregardtoshoppingonBlackFriday.34percentofpeoplewerealsointerestedinbuyingfurniture.ThisstatisticshowsthecategoriesthatpeopleweremostinterestedinforBlackFriday.ReadmoreNote(s):Germany;November6to7.2023;813respondents;16-65yearsSource(s):blackfriday.deWhatareyougoingtobuyduringBlackFridaysales?ShoppingintentionsduringBlackFridayinItaly2023,byproductcategoryShareofrespondents0%10%20%30%40%50%60%70%67%80%ConsumerelectronicsandhouseholdappliancesFashionitemsHomeproductsBeautyandskincareproductsCulturalgoods62%37%32%27%ProductsforchildrenPetproducts16%16%Travel13%Other5%4%Donotknow32Description:In2023,62percentofItalianconsumerswillingtoshopduringBlackFridaystatedtheywouldbuyfashionitems.Themostpopularcategoryofproductswasconsumerelectronicsandhouseholdappliances,preferredby67percentofthesurveyedconsumers.ReadmoreNote(s):Italy;April2023;800respondents;18yearsandolder;totalnumberofsurveyedparticipantsSource(s):YouGovItalyCHAPTER

05RecentshoppingbehavioramongDutchconsumersInterestinproductcategoriesintheNetherlandsasofSeptember2023InterestinproductcategoriesintheNetherlands2023Shareofrespondents0%10%20%30%40%50%60%70%ClothingShoes68%63%Food&drinks53%Books,movies,music&gamesTravelproducts49%48%Bags&accessories45%43%41%40%38%37%36%34%Consumerelectronics(e.g.,TV,smartphones)Drugstore&healthproductsAccessoriesCosmetics&bodycareHouseholdappliancesFurniture&householdgoodsCars34Description:Whenaskedabout"Interestinproductcategories",mostDutchrespondentspick"Clothing"asananswer.68percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Netherlands;October2022toSeptember2023;2023respondents;18-64yearsSource(s):ConsumerInsightsPurchaseintentionbycategoryintheNetherlandsasofSeptember2023PurchaseintentionbycategoryintheNetherlands2023Shareofrespondents0%5%10%15%20%25%SmartphonesHouseholdappliancesPCs/laptops27%22%18%Furniture&householdgoodsSportsequipmentTV&HiFi17%16%15%Cars10%Motorcycles6%NoneoftheaboveDon'tknow18%21%35Description:"Smartphones"and"Householdappliances"arethetoptwoanswersamongDutchconsumersinoursurveyonthesubjectof"Purchaseintentionbycategory".ReadmoreNote(s):Netherlands;October2022toSeptember2023;2023respondents;18-64yearsSource(s):ConsumerInsightsSourcesofinspirationfornewproductsintheNetherlandsasofSeptember2023SourcesofinspirationfornewproductsintheNetherlands2023Shareofrespondents20%0%10%30%40%50%Searchengines(e.g.,Google)