芬蘭電信市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

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TRENDSTelecommunicationsindustryinFinlandCHAPTER

01OverviewLeading10telecommunicationcompaniesintheNordiccountriesasofAugust2023,byrevenue(inmillioneuros)Leading10telecomcompaniesintheNordics2023,byrevenueTurnoverinmillionEUR02,0004,0006,0008,00010,00012,00011,59914,000TelenorASATeliaCompanyABTeliaSverigeABTele2AB8,6383,0932,6192,5882,1191,7871,5811,3971,223TelenorNorgeASTele2SverigeABElisaOyjSinchAB(publ)TeliaNorgeASTelenorSverigeAB3Description:TelenorASAwastheleadingtelecommunicationcompanywithintheNordiccountriesbyturnover,asofAugust2023.Thecompany`srevenueamountedtoroughly11.6billioneuros.SecondintherankingwasTeliaCompanyAB,withover8.6billioneurosturnover.TeliaSverigeABandTele2ABrankedthirdandfourthattheevaluatedperiod.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;August2023Source(s):LargestcompaniesLeading20biggesttelecommunicationcompaniesintheNordiccountriesasofAugust2023,bynumberofemployeesLeading20telecommunicationcompaniesintheNordics2023,bynumberofemployeesNumberofemployees05,00010,00015,00020,00025,000TeliaCompanyABEltelAB19,9986,196ElisaOyj4,614Tele2AB4,144TeliaNorgeASSinchAB(publ)TelenorSverigeABIverSverigeABTranstemaGroupABKemp&LauritzenA/STelenorA/S2,3041,9441,6571,3061,0311,0001,000SvenskaRymdABTeracomAB5764714Description:AsofJune2022,TeliaCompanyABwasthetelecommunicationscompanyintheNordicswithmostemployees.Nearly20thousandpeopleworkedforthecompanyattheevaluatedperiod.SecondintherankingwasEltelAB,witharound6.2thousandemployees.AmongtheotherenterpriseswithhighnumberofemployeeswereTele2ABandElisaOyj,bothofwhichhadoverfourthousandindividualshired.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;August2023Source(s):LargestcompaniesRevenueofthetelecommunicationsindustryinFinlandfrom2012to2022,bysector(inmillioneuros)RevenueoftelecommunicationsoperationsinFinland2012-2022,bysectorTelevisionandradiooperations4,000FixednetworkoperationsMobilenetworkoperations3,5003,0002,0171,8721,3282,5002,0001,5001,0005001,8431,2481,8501,2071,9241,9991,1262,0671,9981,0112,1279382,0169592,0429251,3711,1831,0783533673753543333403223543632622950201220132014201520162017201820192020202120225Description:Overtheshownperiod,therevenueoftelecommunicationsoperationsinFinlanddecreasedbyroughly222millioneuros,amountingtonearly3.43billioneurosin2022.Whileothersectorsremainedrelativelystableortheirvalueincreased,therevenuegeneratedbyfixednetworkoperationsdeclinedbyover430millioneurosbetween2012and2022.Mobilenetworkoperationsreachedarevenueof2.1billioneurosin2022.

ReadmoreNote(s):Finland;2012to2022Source(s):TraficomInvestmentrateoftangibleinvestmentsinthetelecommunicationsindustryinFinlandfrom2012to2022,bysegmentInvestmentrateoftelecommunicationsoperatorsinFinland2012-2022,bysegmentTelecommunicationsFixedtelecommunicationsnetworkMobiletelecommunicationsnetworkTVandradiooperations29%35%30%25%20%15%10%5%26%25%23%20%20%20%20%19%18%15%18%16%14%18%14%17%14%11%17%15%11%15%11%14%10%14%11%13%11%13%13%12%10%12%9%10%8%7%0%201220132014201520162017201820192020202120226Description:Theshareofinvestmentsinthetelecommunicationsindustry'stotalrevenueinFinlandfluctuatedbetween12and18percentovertheperiodfrom2012to2022.In2022,thehighestinvestmentrateof18percentwasmeasuredforfixedtelecommunicationsnetwork.Thatyear,theinvestmentrateformobiletelecommunicationsnetworkwas13percentandTVandradiooperationswassevenpercent.

ReadmoreNote(s):Finland;2012to2022;Investmentsintelecommunicationsinrelationtototalrevenueexpressedasapercentage;tangibleinvestmentsoftelecommunicationsoperatorsSource(s):TraficomMarketshareoftelecommunicationprovidersinFinlandin2022MarketshareoftelecommunicationprovidersinFinland2022Others10%Elisa37%DNA23%TeliaFinland30%7Description:Asof2022,telecommunicationoperatorsElisaandTeliaheldnearlyequalmarketsharesof37and30percentinFinland.ThethirdnationwidetelecommunicationoperatorDNAhadashareof23percent,whileothercompaniesaccountedfortenpercentofthetelecommunicationsmarket.Since2017,TeliaFinland(previouslyTeliaSoneraFinlandOyj)isapartoftheTeliaCompany.ReadmoreNote(s):Finland;2022;Basedonrevenuefromfixed-line,mobile,TV,andradiocommunicationsSource(s):TraficomWhattypeofinternet/telephoneconnectionsdoyouhaveinyourhousehold?InternetandtelephoneconnectionsinhouseholdsinFinland2022100%92%90%80%70%60%50%40%30%20%10%0%54%49%11%2%MobilesubscriptionFixedinternetconnection,e.g.

Mobiledevicewithinternet

MobilephonewithoutinternetDSL,cablemodem,opticalfiberLandlinephoneaccess,e.g.tablet,wirelessmodemaccess(onlySMSandcalls)8Description:Accordingtothe2022consumersurvey,92percentofhouseholdsinFinlandusedmobilephonewithdatasubscription.Thatyear,49percentofrespondentshadamobiledevicewithinternetaccess,and54percentwithfixedinternetconnection.Onlytwopercentreportedtohavealandlinephoneathome.ReadmoreNote(s):Finland;September2022;2,000respondents*;15-79years;*Womenn=1,000.Menn=1,000.Thisquestionwasphrasedbythesourceasfollows:"Onkoteill?kotonak?yt?ss?nne..."Multipleanswerswerepossible.

ReadmoreSource(s):TraficomBroadbandinternetpenetrationrateinhouseholdsinFinlandin2021,bytypeBroadbandpenetrationinhouseholdsinFinland2021,bytype60%51%50%43%40%30%20%10%0%4%2%FixedandmobilebroadbandMobilebroadbandFixedbroadbandNointernetconnection9Description:AsofSeptember2021,broadbandpenetrationrateofhouseholdsinFinlandreached96percent.RoughlyhalfoftheFinnishhouseholdswereusingbothfixed-lineandmobilebroadband,whilemobilebroadbandpenetrationratewasat43percent.Onlyfourpercentofhouseholdsdidnothavebroadbandinternetconnectionin2021.ReadmoreNote(s):Finland;AsofMarch2022Source(s):TraficomCHAPTER

02FixednetworkMarketshareoffixedbroadbandsubscriptionsprovidersinFinlandfrom2012to2022MarketsharesoffixedbroadbandsubscriptionsinFinland2012-2022ElisaTeliaFinlandDNAFinnetOther40%35%30%25%20%15%10%5%0%2012201320142015201620172018201920202021202211Description:Inrecentyears,thetelecommunicationsoperatorsDNAandElisaheldthelargestshareoffixedbroadbandsubscriptionsinFinland.In2022,DNAhadashareof34percent,followedbyElisawith28percent.DNAincreaseditsmarketsharebyroughly14percentoverthepastdecade,whilethesharesofotheroperatorsdeclined.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomShareoffixedbroadbandsubscriptionsinFinlandin2022,byspeedShareoffixedbroadbandsubscriptionsinFinland2022,byspeed100%90%80%70%60%50%40%30%20%10%0%Under10Mbps10Mbps-under30Mbps

30Mbps-under100Mbps

100Mbps-under300Mbps300Mbps-under1000MbpsOver1000Mbps12Description:Asof2022,38percentofthefixedbroadbandsubscriptionsinFinlandhadadatatransferspeedof100to300megabitspersecond.Thesecondmostcommonconnectionspeedwasbetween10Mbpsand30Mbps(32percent).Onlyonepercentofthefixedbroadbandsubscriptionshadaconnectionspeedbelow10megabitspersecond.ReadmoreNote(s):Finland;2022Source(s):TraficomShareofhouseholdswithhigh-speed(100Mbps)fixedbroadbandconnectioninFinland2022,byregionHouseholdswithhigh-speedfixedbroadbandconnectioninFinland2022,byregionShareofhouseholds40%

50%0%10%20%30%60%70%80%90%100%110%?landOstrobothniaNorthOstrobothniaUusimaa96%85%83%81%79%77%76%74%SatakuntaPirkanmaaVarsinais-SuomiP?ij?t-H?meKanta-H?meNorthSavoKainuuCentralOstrobothniaNorthKarelia64%62%62%60%59%13Description:Asof2022,73percentofhouseholdsinFinlandhadafixedbroadbandconnectionwithdownloadspeedof100megabitspersecondormore.Thehighestshareofhouseholdswithhigh-speedbroadbandconnectionwasreportedinthe?landIslands(96percent),followedbyOstrobothnia(85percent),andNorthOstrobothnia(83percent).ReadmoreNote(s):Finland;AsofDecember31,2022;Min.100MbpsdownloadspeedSource(s):TraficomShareofhouseholdswithhigh-speedfiber-opticfixedbroadbandconnectioninFinland2022,byregionHouseholdswithfiber-opticfixedbroadbandconnectioninFinland2022,byregionShareofhouseholds40%

50%0%10%20%30%60%70%80%90%100%110%?landOstrobothniaPirkanmaa96%74%66%64%NorthOstrobothniaUusimaa61%59%Varsinais-SuomiSouthKareliaCentralFinlandSouthOstrobothniaKymenlaaksoKanta-H?me47%46%41%40%37%35%35%SatakuntaSouthSavo14Description:Asof2022,52percentofhouseholdsinFinlandhadafixedbroadbandconnectionwithfiber-optics.Thehighestshareofhouseholdswithhigh-speedbroadbandconnectionwasreportedinthe?landIslands(96percent),followedbyOstrobothnia(74percent),andPirkanmaa(66percent).ReadmoreNote(s):Finland;2022;Fibre-opticSource(s):TraficomAvailabilityofhigh-speedfixedbroadbandinFinlandfrom2018to2022,bydownloadspeedAvailabilityofhigh-speedfixedbroadbandinFinland2018-2022,bydownloadspeed100Mbit/sFiber-optic80%73%71%70%65%64%62%60%50%40%30%20%10%0%52%49%40%38%35%2018201920202021202215/statistics/1424658/finland-availability-of-high-speed-fixed-broadbands-by-download-speedAsof2022,73percentoftheavailablefixedbroadbandsubscriptionsinFinlandhadadownloadspeedof100megabitspersecondand52percentusedfiber-optic.Theavailabilityofbothfixedbroadbandconnectionsincreasedoverthepastyears.

ReadmoreNote(s):Finland;2018to2022Source(s):TraficomVolumeoftelephonecallsmadeinFinlandfrom2012to2022,bytypeofconnection(inmillions)NumberoftelephonecallsmadeinFinland2012-2022,bytypeofconnectionMobileLandline6,0005,0004,0003,0002,0001,0000414364298241215187153118130118934,9454,7004,3504,1413,9823,7863,5973,3833,2883,2503,1112012201320142015201620172018201920202021202216Description:ThetotalvolumeoftelephonecallsmadeinFinlanddecreasedsteadilyfrom2012to2022.Throughoutthisperiod,thenumberoflandlinecallsdeclinedconstantly,from414millioncallsin2012to93millioncallsin2022.Thenumberofmobilecallspeakedin2012atover4.9billionanddecreasedthereafter.Asof2022,thenumberofmobilecallstotaledroughly3.1billion.ReadmoreNote(s):Finland;2012to2022;Incl.callsmadebyprivatehouseholdsandbusinesscustomersSource(s):TraficomNumberoffixed-linephonecallsinFinlandfrom2012to2022,bytypeofcustomer(inmillions)Numberoffixed-linecallsinFinland2012-2022,bycustomerBusinessPrivatehousehold3503002502001501005002012201320142015201620172018201920202021202217Description:ThenumberoflandlinecallsinFinlanddeclinedconstantlyovertheperiodfrom2012to2022.In2022,87millionfixed-linecallsweremadebybusinesscustomers.Thecorrespondingfigureforprivatehouseholdswassixmillion.

ReadmoreNote(s):Finland;2012to2022Source(s):TraficomCHAPTER

03MobilecommunicationsMarketshareofmobilesubscriptionprovidersinFinlandfrom2012to2022MarketshareofmobilesubscriptionprovidersinFinland2012-2022ElisaTeliaFinlandDNAOthers100%90%80%70%60%50%40%30%20%10%0%2012201320142015201620172018201920202021202219Description:Intheperiodfrom2012to2022,Elisaheldthelargestshareofaround39percentinthemobilesubscriptionmarketinFinland.TeliaFinland'smarketsharedeclinedfrom34to31percent,whilethethirdlargesttelecommunicationsoperatorDNAincreaseditsmarketsharebyfivepercentoverthepastdecade.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomNumberofmobilecallsmadeinFinlandfrom2012to2022,bytypeofcustomer(inmillions)NumberofmobilecallsmadeinFinland2012-2022,bytypeofcustomerPrivatehouseholdsBusiness4,0003,5003,0002,5002,0001,5001,00050002012201320142015201620172018201920202021202220Description:ThenumberofmobilecallsinFinlanddecreasedannuallyfrom2012to2022.In2022,Finnishhouseholdsmadeapproximately2.1billioncallsthroughthemobilenetwork,roughly100millionlessthaninthepreviousyear.Thatyear,thenumberofmobilecallsmadebybusinesscustomersamountedtoover1.03billion.ReadmoreNote(s):Finland;2012to2022;Incl.subscriptionsandprepaidSource(s):TraficomNumberofmobiledatatransfersubscriptionsinFinlandfrom2012to2022,bytype(in1,000s)NumberofmobiledatasubscriptionsinFinland2012-2022,bytypeMonthlyplanwithunlimiteddatatransfer10,000MonthlyplanwithlimiteddatatransferOthertypeofdataplan9,0008,0001,0807,80020221,1307,5702021401,2701,7004502,1004902,4007,0006,0005,0004,0003,0002,0001,00002,4505602,6202,9109912,7607,36020202,4176,87020196,43020186,04020175,51020164,80020154,14020143,38020132,347201221Description:Asof2022,therewereapproximately7.8millionmonthlyphoneplanswithunlimiteddatatransferinFinland.Thenumberofunlimitedmonthlydataplansincreasednotablyfrom2012to2022,whileothertypesofplansdecreasedduringthisperiod.In2022,thenumberofphoneplanswithlimiteddatatransferamountedto1.08million.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomAverageretailrevenuepermobilesubscriptioninFinlandfrom2010to2020(ineuros)MobilesubscriptionARPUinFinland2010-20202502001931942001501005018918217717516616515815902010201120122013201420152016201720182019202022Description:TheaverageretailrevenuepermobilesubscriptioninFinlandfluctuatedbetween158and200eurosintheperiodfrom2010to2020.Asof2020,amobilenetworkservicesubscriptiongenerated200eurosperyearinretailrevenue.

ReadmoreNote(s):Finland;2010to2020;ServicesinmobilenetworkSource(s):TraficomDistributionofmobiledata-transfersubscriptionsinFinlandasof2021,byconnectionspeedMobiledatasubscriptionsinFinland2021,byconnectionspeed50%40%30%48%21%20%17%15%10%0%Lessthan10Mbps10Mbpsto99Mbps100Mbpsto299Mbps300Mbpsormore23Description:Asof2021,fastmobiledata-transfer(100to300Mbps)subscriptionsmadeupnearlyhalfofallmobilesubscriptionsinFinland.21percentofmobilesubscriptionsallowed10to99Mbpsconnectionspeed,while15percentofmobilesubscriptionssupportedlessthan10Mbpsdata-transferspeed.ReadmoreNote(s):Finland;Q22021Source(s):Traficom5GcoverageinFinlandin2023,byregion5GcoverageinFinland2023,byregion5Gcoverage0%10%20%30%40%50%60%UusimaaPirkanmaa51%34%34%Kanta-H?meOstrobothnia32%Varsinais-SuomiSouthOstrobothniaSatakunta30%30%28%28%P?ij?t-H?meKymenlaakso24%CentralFinlandCentralOstrobothniaPohjois-Savo19%17%12%11%SouthKarelia24Description:The5GcoverageinFinlandwasthehighestinthecapitalregionUusimaa,includingFinland'scapitalcityHelsinki,with51percentasof2023.TheregionsPirkanmaaandKanta-H?mefollowedwith34percenteach.LaplandandKainuurankedlast,witha5Gcoverageoftwopercent.ReadmoreNote(s):FinlandSource(s):Traficom5GavailabilityinFinlandin2023,bynetworkprovider5GavailabilityinFinland2023,bynetworkprovider30%27.9%25%20%15%10%5%22.7%22.2%0%DNATeliaElisa25Description:DNAwasawinnerintermsof5GavailabilityinFinlandin2023,scoring27.9percent.Telia5Gusersconnectedto5Gservicesfor22.7percentoftheirtime.ReadmoreNote(s):Finland;February1toMay1,2023Source(s):OpenSignalCHAPTER

04TVandradiooperationsTelecommunicationsrevenuefromtelevisionandradiooperationsinFinlandfrom2010to2020(inmillioneuros)TelecommunicationsrevenuefromtelevisionandradiooperationsinFinland2010-20204003753673533543403503002502001501005033332229528926223302010201120122013201420152016201720182019202027Description:Overtheperiodfrom2010to2020,telecommunicationsrevenuefromtelevisionandradiooperationsinFinlandfluctuatedbetween222and375millioneuros.In2020,televisionandradiooperationsgeneratedarevenueof322millioneuros.

ReadmoreNote(s):Finland;2010to2020Source(s):TraficomTVreceptionofhouseholdsinFinlandin2022,bytypeofconnectionTVreceptionofhouseholdsinFinland2022,bytypeofconnection60%54%50%40%40%30%20%10%0%21%IPTV3%TerrestialCableSatellite28/statistics/1173334/tv-households-in-finland-by-type-of-connectionIn2022,54percentofthehouseholdsinFinlandwerewatchingtelevisionviathecablenetwork.Approximately40percentFinnishhouseholdswatchedtelevisionviatheterrestialnetwork,while21percentusedIPTV(InternetProtocolTelevision).

ReadmoreNote(s):Finland;2022Source(s):FinnpanelNumberofcableTVsubscriptionsinFinlandfrom2012to2022(in1,000s)NumberofcableTVsubscriptionsinFinland2012-20222,5002,0001,5001,0005001,9051,8561,8121,7631,6991,6541,6011,5571,