經(jīng)管專業(yè)英語詞匯

第一單元Business企業(yè)profits利潤economicsystem經(jīng)濟體系capital資本Factorsofproduction生產(chǎn)要素labor勞動力entrepreneur企業(yè)家physicalresources物質資源Informationresources信息資源plannedeconomy計劃經(jīng)濟market市場marketeconomy市場經(jīng)濟Inputmarket投入市場outputmarket產(chǎn)出市場capitalism資本主義privatization私有化Socialism社會主義demand需求supply供給lawofdemand需求法則Lawofsupply供給法則demandandsupplyschedule需求和供給表demandcurve需求曲線Supplycurve供給曲線marketprice市場價格surplus過剩shortage短缺PrivateEnterprise私有企業(yè)competition競爭perfectcompetition完全競爭monopoly壟斷Monopolisticcompetition壟斷競爭naturalmonopoly自然壟斷businesscycle商業(yè)周期aggregateoutput總產(chǎn)出Standardofliving生活水平grossdomesticproduct國內(nèi)生產(chǎn)總值productivity生產(chǎn)率nationaldebt國有債務Stability穩(wěn)定inflation通貨膨脹unemployment失業(yè)recession衰退Consumerpriceindex消費者價格指數(shù)depression蕭條fiscalpolicies財政政策monetarypolicies貨幣決策第四單元Globalization全球化import進口產(chǎn)品export出口產(chǎn)品GeneralAgreementontariffsandtrade關貿(mào)總協(xié)定NorthAmericanfreeagreement北美自由貿(mào)易協(xié)定EuropeUnion歐盟worldtradeorganization世界貿(mào)易組織Absoluteadvantage絕對優(yōu)勢comparativeadvantage比較優(yōu)勢Nationalcompetitiveadvantage國家競爭優(yōu)勢balanceoftrade貿(mào)易差額Tradedeficit貿(mào)易赤字tradesurplus貿(mào)易盈余balanceofpayments國際收支平衡Exchangerate匯率euro歐元exporter出口商Importer進口商internationalfirm國際企業(yè)multinationalfirm跨國企業(yè)Independentagent獨立代理商licensingarrangement許可協(xié)議branchoffice分支機構StrategicAlliance戰(zhàn)略聯(lián)盟foreigndirectinvestment外國直接投資quota配額Embargo禁運tariff關稅subsidy補貼Protectionism保護主義localcontentlaw本地內(nèi)容法businesspracticelaw企業(yè)業(yè)務法Cartel卡特爾dumping傾銷第五單元Goal目標strategy戰(zhàn)略corporatestrategy公司戰(zhàn)略Business（orcompetitive）strategy經(jīng)營（或競爭）戰(zhàn)略functionalstrategy職能戰(zhàn)略Missionstatement使命陳述書long-termgoals長期目標intermediategoals中期目標Short-termgoals短期目標strategyformulation戰(zhàn)略制定strategicgoal戰(zhàn)略目標SWOTanalysis SWOT分析environmentalanalysis環(huán)境分析organizationalanalysis組織分析strategicplan戰(zhàn)略計劃tacticalplan策略計劃operationalplan經(jīng)營計劃contingencyplanning應急計劃crisismanagement危機管理management管理planning計劃organizing組織directing指揮controlling控制topmanagers高層管理者middlemanagers中層管理者first-linemanagers一線管理者technicalskills專業(yè)機能humanrelationsskills人際關系技能conceptualskills概念思考技能decision-makingskills決策技能managementskills時間管理技能corporateculture企業(yè)文化第六單元organizationalstructure組織結構organizationchart組織圖chainofcommand指揮鏈jobspecialization工作專業(yè)化departmentalization部門化profitcenter利潤中心customerdepartmentalization客戶部門化productdepartmentalization產(chǎn)品部門化processdepartmentalization過程部門化geographicdepartmentalization地區(qū)部門化functionaldepartmentalization職能部門化responsibility職能authority職權delegation授權accountability責任centralizedorganization集權式組織decentralizedorganization分權式組織flatorganizationalstructure扁平式組織結構tallorganizationalstructure直線式組織結構spanofcontrol控制幅度lineauthority直線職權l(xiāng)inedepartment直線部門staffauthority參謀職權staffmembers參謀人員committeeandteamauthority委員會和團隊職權functionalorganization職能組織divisionalorganization事業(yè)部組織division事業(yè)部matrixstructure矩陣結構internationalorganizationalstructure國際化組織結構informalorganization非正式組織grapevine葡萄藤intrapreneuring內(nèi)部創(chuàng)業(yè)第八章Humanresourcemanagement人力資源管理jobanalysis工作分析jobdescription工作描述jobspecification工作規(guī)范Replacementchart調(diào)配圖employeeinformationsystem雇員信息系統(tǒng)recruiting招聘internalrecruiting內(nèi)部招聘Externalrecruiting外部招聘validation確認onthejobtraining在職培訓offthejobtraining工作外培訓Vestibuletraining模擬培訓performanceappraisal績效培訓compensationsystem薪酬體系wages工資salary薪水incentiveprogram激勵計劃bonus資金meritsalarysystem績效工資制payforperformance按績效付酬制profitsharingplan利潤分享計劃gainsharingplan收益分享計劃payforknowledge按知識付酬計劃workers’compensationinsurance員工工傷補償保險cafeteriabenefit自助式福利計劃equalemploymentopportunity平等就業(yè)機會equalemploymentopportunitycommission平等就業(yè)機會委員會protectedclass受保護階層affirmative平權措施計劃sexualharassment性騷擾quidproquoharassment交易性性騷擾hostileworkenvironment不良工作環(huán)境騷擾employmentatwill雇用自由workforcediversity勞動力多樣性knowledgeworkers知識型員工contingentworker臨時員工laborUnion工會laborrelation勞資關系collectivebargaining集體談判costoflivingadjustment生活費用調(diào)整方案wagereopenerclause工資重新協(xié)商條款strike罷工economicstrike經(jīng)濟罷工sympathystrike同情罷工wildcatstrike自發(fā)罷工picketing糾察boycott聯(lián)合抵制slowdown怠工lockout停工strikebreaker破壞罷工者mediation調(diào)停voluntaryarbitration自愿仲裁compulsoryarbitration強制仲裁第十章Marketing營銷value估價utility效用consumergoods消費品Industrial工業(yè)品services服務relationshipmarketing關系營銷externalenvironment外部環(huán)境Substituteproduct替代品brandcompetition品牌競爭internationalcompetition國際競爭marketingmanager營銷經(jīng)理Marketingplan營銷計劃marketingmix營銷組合product產(chǎn)品productdifferentiation產(chǎn)品差異化Distribution分銷targetmarket目標市場marketingsegmentation市場細分geographicvariable地里變量Demographicvariables人口變量Psychographicvariables心理變量consumerbehavior消費者行為brandloyalty品牌忠誠度Rationalmotives理性動機emotionalmotives情感動機datawarehousing數(shù)據(jù)倉庫datamining數(shù)據(jù)挖掘Industrialmarket工業(yè)市場resellermarket經(jīng)銷商市場institutionalmarket機構市場feature特征Valuepackage價值包conveniencegood便利產(chǎn)品shoppinggood選購產(chǎn)品specialtygood特殊產(chǎn)品Expenseitem費用產(chǎn)品capitalitem資本項目productmix產(chǎn)品組合productline產(chǎn)品線Speedtomarket加速上市productlifecycle產(chǎn)品生命周期branding品牌推廣brandingawareness品牌意識Nationalbrand全國性品牌licensedbrand特許品牌privatebrand自有品牌packaging包裝第十三章Accounting會計bookkeeping記錄controller總會計師financialaccountingsystem財務會計系統(tǒng)Accountinginformationsystem會計信息系統(tǒng)managementaccountingsystem管理會計系統(tǒng)Certifiedpublicaccountant注冊會計師audit審計generallyacceptedaccountingprinciples公認會計原則Managementadvisoryservices管理咨詢服務privateaccountant私人會計asset資產(chǎn)Certifiedmanagementaccountant執(zhí)業(yè)管理會計師liability負債owners‘equity所有者權益Double-entryaccountingsystem復式會計系統(tǒng)financialstatement財務報告balancesheet資產(chǎn)負債表Currentasset流動資產(chǎn)liquidity流動性accountreceivable應收賬款merchandisein