商務(wù)英語(上)期末溫習(xí)題

商務(wù)英語（上）期末溫習(xí)題I.

Matchthewordsontheleftwiththeirdefinitionsontheright.(10%)1.

marketingcommunicationresearch()2. keepingthetillsringing()3. thecash-flowforecast()4. productrange()5. presentation()6. buyingbehavior()7. currentaccount()8. mentalattribute()9. marketshare()10. thecriticaldeterminant()a.astatementwhichshowswherecashcomesfromandwhereitgoesoveraperiodoftimeb.abankaccountwhichallowyoutoputinandtakeoutmoneywheneveryouwishesc.formaltalksfromsomeoneinsideacompanyaboutthecompanyanditsproducts.d.researchintowaysoftalkingtothepublice.alltheproductssoldbyacompanyf.percentageofconsumerswhobuyfromaparticularcompanyg.keepingthecashtillsworkingh.thewayinwhichconsumerspurchasegoodsi.themostimportantfactorinadecisionj.theskillsyouhavethatareconnectedwiththewayyouthinkandyourabilitytothinkII.

Completethefollowingsentences,usingtheappropriateexpressionsfromtheboxbelow.Remembertoputtheverbsinthecorrectform.(20%)setup,beinterestedin,applyfor,clockin,endupwith,breakdown,targetat,agreeon,turndown,fallbackonwereworriedaboutwhatwouldhappenifthecar____againandsowespentalloursavingsonanewvan.usedtoworkinmyfather’sfactory,butwhenhedecidedtosellit,I____myownbusiness.wehadpeoplewhocameinand____andwereworkingontheshopfloor.was___forthepromotionbecausehedidn’thaveenoughexperience.5.Ihadalways_____writing.Particularlywritingstoriesforchildren.professorwroteabooklastmonthwhich___teenagerswhohavepsychologicaltrouble.wasdifficulttofindajob.I___lotsofthembutIdidn’treceiveanyoffers.lotofsmallbusinesses_____fullorderbooks,andnomoney.9.Iftheydon’tcuttheirprice,wecanalways____ouroldsupplier.10.Thetwoassistantmanagershavecooperatedverywellwitheachotherformanyyears,buttheydon’t____everything.III．

TranslatethefollowingtwoparagraphsintoChinese.PleasewriteyourtranslationontheAnswerSheet.(15%)1.Themarketingconceptisthebeliefthatawholefirmmustbecoordinatedtoserveitspresentandpotentialcustomersandtodosoataprofit.Thismeansgettingtounderstandwhatcustomersreallywantandfollowingcloselythechangesintastesthatoccur.Ifafirmistofollowuponthisawarenessofcustomerwantsinaprofitableway,itmustbewellcoordinatedinitspursuitofthecommongoal---customersatisfaction.2.AlternativetitlesfortheincomestatementincludedEarningsStatement,StatementofOperations,andProfitandLossStatement.However,incomestatementisbyfarthemostpopulartermforthisimportantfinancialstatement.Inbrief,wecansaythatanincomestatementisusedtosummarizetheoperatingresultsofabusinessbymatchingtherevenueearnedduringagiventimeperiodwiththeexpensesinobtainingthatrevenue.3.Thetermintangibleassetsisusedtodescribeassetswhichareusedintheoperationofthebusinessbutnophysicalsubstance,andarenon-current.Currentassetssuchasaccountsreceivableorprepaidrentarenotincludedintheintangibleclassification,eventhoughtheyarelackinginphysicalsubstance.IV.Answerthefollowingquestionsbasedonwhatyouhavelearnedfromthetextbook.Youshouldusecompletesentences.(10%)1.Howmanytypesofconsumerresearcharethere?whataredifferencesamongthem?(4%)2.Whatisthemarketingdepartmentresponsibleforinacompany?Listatleasttworesponsibilities.(3%)3.WhatdoesSMARTstandfor?(3%)V.Cloze(15%)ReadthistextaboutanItaliancarcompany.Choosethebestwordtofilleachgap.Foreachquestionmarkoneletter(A,B,CorD)onyourAnswerSheet.JackCohenandhiswifeTessabegantheirsmallgrocerybusinessonLondon"sHighStreetintheearly1950s.Sincethattimethecompany,TESCO,hasgrowntobecome.theUK"sleadingfoodretailerwithannualsalesofbillionandhas___1__anewreputationforqualityandservice.Its384storesinEngland,ScotlandandWales__2__morethanninemillioncustomersperweek.Inthe34-year-oldColinSmithwecanseeTESCO"s__3___onvalueplusqualityandservice.Upon___4___TESCO"smanagementteamin1987astradingdirectorforfreshmeats,heimmediatelyfocused___5___improvingsupplyanddistributionsystems.Hesetupasuppliercertificationprogramwithstrictspecificationsforprocessingfacilitiesandlivestockquality,plus___6___qualitychecksateachTESCOdistributioncenterandstore.OneofSmith"sprioritieshasbeenan___7___lambprogram.TESCOcouldnotobtainenoughfreshlambto___8___deman4andwas___9___tofillinwithfrozenproduct.SmithturnedtoCryovacspecialistswho___10___withTESCOanditsmeatsuppliersto___11___theProblem.The___12___wasanewpackagingsystemfromCryovacfeaturingaharderCryovacBarrierBagwhichdramatically___13___packagedamages.VacuumpackagedfreshlambnowarrivesatTESCOstoresinthebestconditionyear-roundandsaleshave___14___tomorethan60millionpounds___15___1.A.hadB.doneC.madeD.established2.A.sellB.serveC.meetD.hold3.A.emphasisB.ideaC.nameD.importance4.A.becomingB.beingC.enteringD.joining5.A.onB.inC.atD.with6.A.nearbyB.farC.furtherD.farther7.A.oldB.improvedC.impossibleDable8.A.askB.answerC.satisfyD.question9.A.triedB.forcedC.ledD.set10.A.cooperateB.linkC.studyD.sit11.A.attackB.answerC.askD.demand12.A.nextB.firstC.resultD.beginning13.A.preventedB.stoppedC.reducedD.increased14.A.enrichedB.reachedC.arrivedD.grown15.A.dailyB.annuallyC.usuallyD.particularlyVI.Readingcomprehension(30％)Readthefollowingpassagescarefully,answerquestionsandwritethemclearlyonyouranswersheet.PassageOneTherearevariouswaysinwhichindividualeconomicunitscaninteractwithoneanother.Threebasicwaysmaybedescribedasthemarketsystem,theadministeredsystemandthetraditionalsystem.Inamarketsystemindividualeconomicunitsarefreetointeractamongeachotherinthemarketplace.Itispossibletobuycommoditiesfromothereconomicunitsorsellcommoditiestothem.Inamarket,transactionsmaytakeplaceviabarter(實(shí)物交易)ormoneyexchange.Inabartereconomy,realgoodssuchasautomobiles,shoes,andpizzasaretradedagainsteachother.Obviously,findingsomebodywhowantstotrademyoldcarinexchangeforasailboatmaynotalwaysbeaneasytask.Hence,theintroductionofmoneyasamediumofexchangeeasestransactionsconsiderably.Inthemoderneconomy,goodsandservicesareboughtorsoldformoney.Analternative(可供選擇的方法)tothemarketsystemisadministrativecontrolbysomeagencyoveralltransactions.Thisagencywillissueedicts(法令)orcommandsastohowmuchofeachgoodsandservicesshouldbeproduced,exchanged,andconsumedbyeacheconomicunit.Centralplanningmaybeonewayofadministeringsuchaneconomy.Thecentralplan,drawnupbythegovernment,showstheamountofeachcommodityproducedbythevariousfirmsandallocatedtodifferenthouseholdsforconsumption.Thisisanexampleofcompleteplanningofproduction,consumption,andexchangeforthewholeeconomy.Inatraditionsociety,productionandconsumptionpatternsaregovernedbytradition:everyperson’splacewithintheeconomicsystemisfixedbyparentage,religion,andcustom.Transactionstakeplaceonthebasisoftradition,too.Peoplebelongingtoacertaingrouporcaste(社會(huì)品級(jí)制度)mayhaveanobligationtocareforotherpersons,providethemwithfoodandshelter,carefortheirhealth,andprovidefortheireducation.Clearly,inasystemwhereeverydecisionismadeonthebasisoftraditionalone,progressmaybedifficulttoachieve.Astagnantsocietymayresult.1.Whatisthemainpurposeofthepassage?A.Tooutlinecontrastingtypesofeconomicsystems.B.Toexplainthescienceofeconomics.C.Toargueforthesuperiorityofoneeconomicsystem.D.Tocomparebarterandmoney-exchangemarket.2.Inthesecondparagraph,theword“real”in“realgoods”couldbestbereplacedbywhichofthefollowing?A.highqualityB.concreteC.utterD.authentic3.Accordingtothepassage,abartereconomycanleadto_________.A.rapidspeedoftransactionsB.misunderstandingC.inflationsD.difficultiesforthetraders4.Accordingtothepassage,whohasthegreatestdegreeofcontrolinanadministeredsystem?A.IndividualhouseholdsB.SmallbusinessesC.MajorcorporationsD.Thegovernment5.WhichofthefollowingisNOTmentionedbytheauthorasacriterionfordeterminingaperson’splaceinatraditionalsociety?A.FamilybackgroundB.AgeC.ReligiousbeliefsD.CustomPassageTwoSomepeoplebelievethatyouhavetobeaspecialkindofpersontosellaproduct.Butalthoughitisclearthatasuccessfulsalesrepresentativedoesneedspecialtalentsandanoutgoingpersonality,manyoftheskillsheusesareusedbyusall;webuildandmaintainrelationshipswithdifferentkindsofpeople,welistentoandtakenoteofwhattheytellusanddon’tjustenjoythesoundofourownvoices,andweexplainthingstothemordiscussesideaswiththem.Afirmmaydependontheirownsalesteamand/oronthesalesmanshipoftheirdistributors,wholesalersorretailers.Butanycompanyneedstoestablishapersonalrelationshipwithitsmajorclients(‘keyaccounts’)andpotentialcustomers(‘prospects’).Itisoftensaidthat‘peopledobusinesswithpeople’:afirmdoesn’tjustdealimpersonallywithanotherfirm,butapersoninthebuyingdepartmentreceivespersonalvisitsfrompeoplerepresentingthefirm’ssuppliersonaregularbasis---orinthecaseofdepartmentstoresorchainstores,ateamofbuyersmaytravelaroundvisitingsuppliers.Keepingsalespeople‘ontheroad’ismuchmoreexpensivethanemployingthemtoworkintheofficeandmuchoftheirtimeisspentunproductivelytraveling.Telephonesellingmayusethistimemoreproductively(thoughinsomecountriesthisisillegal),butaface-to-facemeetinganddiscussionismuchmoreeffective.Companiesinvolvedintheexporttradeoftenhaveaseparateexportsalesforce,whosetravelandaccommodationexpensesmaybeveryhigh.Servicingoverseascustomersmayconsequentlyoftenbedonebyphone,telexorletterandpersonalvisitsmaybeinfrequent.Manyfirmsappointanoverseasagentordistributorwhoseownsalesforcetakesoverresponsibilityforsellingtheirproductsinanothercountry.Asalesdepartmentconsistsofmanypeoplewhoarebasedindifferentpartsofthecountryortheworld,whodon’thavetheday-to-daycontactandopportunitiesforcommunicatingwitheachotherthatoffice-basedstaffhave.Forthisreason,firmsholdregularsalesconferenceswheretheirentiresalesforcecanmeet,receiveinformationandaskquestionaboutnewproductsandreceivetraining.6.Whichofthefollowingskillsisnotrequiredofasalesman?A.Hecanexplain.B.Hecantakeininformation.C.Hecansayinabeautifulvoice.D.Hecancommunicatewithothers.7.Whatisthemostimportantfactorinsellinggoods?A.Visitingcustomersfrequently.B.Dependingonretailers.C.Havingmoretelephonecommunication.D.Maintaininggoodpersonalrelationship.8.Accordingtothispassage,whichstatementistrue?A.Afirmmaydependonwholesalerstoformpersonalrelationshipwithitsmajorcustomers.B.Keepingsalespeopleontheroadisusefulandproductive.C.Face-to-facemeetingsanddiscussionsareeffective.D.Aseparateexportsalesforceisindispensable.9.ThereasonswhymanyfirmsappointoverseasagentsareasfollowsexceptA.overseasagentscantakeoverresponsibilityforsellingproductsintheirowncountries.B.overseasagentsaremoreskillfulinsellinggoods.C.Itisagoodwaytocutdownunproductiveexpenseincurredintraveling.D.overseasagentshavelocationadvantage.10.Withwhichofthefollowingstatementswouldtheauthormostlikelyagree?A.Office-basedsalesforceisbetterthancountry-basedone.B.Country-basedsalesforceisbetterthanoffice-basedone.C.Country-basedsalesforcecanusephoneandtelexmoreeffectively.D.Office-basedsalesforcecanhaveday-to-daycontact.PassageThreeTheeconomyoftheUSafter1952wastheeconomyofawellfed,almostfullyemployedpeople.Despiteoccasionalalarms,thecountryescapedanypostwarliquidation(清算)andlivedinastateofboom.Thehistoryofextraction,productionanddistributionhadthereforebeenalmostnothingbutastatisticaltableofreflectingprosperity.Aneconomicsurveyoftheyear1955,atypicalyearofthe1950s,maybetypicalasillustratingthedecade.Thenationaloutputwasvaluedatabout10percentabovethatof1954(1955outputwasestimatedat392billiondollars).Theproductionofmanufacturerswasabout40percentmorethanithadaveragedintheyearsimmediatelyfollowingWorldWarII.Thecountry’sbusinessspe