全球主要家電市場前景及投資研究報告-培訓(xùn)課件外文版2024.4美的海爾伊萊克斯

INDUSTRIES

&

MARKETSMajor

Appliances:

market

data&

analysisMarket

Insights

reportOctober

2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2829MarketDefinitionKey

TakeawaysMarket

NumbersRevenue

by

MarketAverage

Revenue

per

HouseholdAverage

Volume

per

HouseholdVolume

by

Market912151821242526Price

per

UnitBrand

shareOnline

Revenue

ShareMobile/Desktop

Split2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

a

better

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

webinterface,

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(XLS,

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10

sectors:

advertising

&

media,

consumers,

countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology?

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics?

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume?

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management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/3CHAPTER

1OverviewThe

pandemic

augured

well

for

the

major

appliances

marketOverview:

SummarySummaryThe

major

appliances

market

is

divided

into

refrigerators,

freezers,

dishwashingmachines,

washing

machines,

air

conditioners,and

cookers

&

ovens.

The

COVID-19

pandemic

auguredwell

for

the

market,

with

an

uptick

in

volume

sales

of

allproducts,

as

consumers

placed

greater

emphasis

on

cleaning

and

hygiene.The

market

witnessed

a

bit

of

a

slow

down

amid

the

Russia-

Ukraine

war,

owingto

supply

chain

disruptions,

component

shortages

and

consumers

curbing

theirdiscretionaryspend,

but

is

expected

to

rebound

over

the

short

term.Amongstother

drivers

fueling

themarketinclude

thegrowing

population

andurbanization,

especially

in

emerging

economies,

technological

advancements,such

as

smartwashing

machines,

smartair

conditioners

and

smartrefrigerators,and

thegrowing

trend

towards

home

cooking,

which

augers

well

forproductssuch

as

ovens.5Sources:Market

Insights

2023The

market

comprises

of

air

conditioners,

washing

machines,

and

refrigerators,among

othersOverview:

Market

DefinitionMarket

definitionDefinition:

Major

appliances

are

typically

large

and

durable,

yet

they

are

designedto

meet

the

needs

of

households

and

are

well-suited

for

use

in

residentialsettings.Additional

Information:

The

market

comprises

key

performance

indicators

suchas

revenues,

volume,

price

per

unit,

average

revenue

andvolume

per

household,sales

channels,

and

key

players.

In

addition,

a

comparableestimates

box

isprovided,

which

shows

the

forecasted

development

of

the

selected

market

fromdifferentsources.Structure:

The

major

appliances

market

consists

of

the

following

categories:-Note

that

the

volume

sales

only

refer

to

B2C

(business

to

consumer)

sales,

viaboth

the

offline

and

the

online

channel.1)

Refrigerators2)

Freezers3)

Dishwashing

machines4)

Washingmachines5)

Cookers&

Ovens6)

Air

conditionersTheaveragerevenueand

volume

per

household

are

determined

by

dividing

therevenues

and

volume

by

the

number

ofhouseholds,

where

ahousehold

refers

toahouseand

its

occupants,

regarded

as

aunit.

Finally,

price

per

unitrefers

to

thecostof

asingle

unit

oftheproduct.6Sources:Market

Insights

2023Major

Appliances

accounted

for

62.18%

of

the

Household

Appliances

marketrevenue

in

2022Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scopeThis

market

excludes:?

Dryers?

Revenue

in

the

Major

Appliances

segment

amounts

to

US$399.50bn

in

2023.

Themarketis

expected

to

grow

annually

by

4.60%

(CAGR

2023-2028).This

market

includes:?

Refrigerators?

Freezers?

In

global

comparison,

most

revenue

is

generated

in

China

(US$100bn

in

2023).?

In

relation

to

thetotal

number

ofhouseholds,

per

household

revenues

of?

Any

industrial

appliances

such

ascommercial

air

conditioners,

storagerefrigerators,

heating

appliances

etcUS$181.30

are

generatedin

2023.?

Dishwashing

machines?

Washing

machines?

Cookers

and

ovens?

Air

conditioners?

In

theMajor

Appliances

segment,

volume

is

expected

to

amountto

852.9mpieces

by

2028.

The

Major

Appliances

segmentis

expected

to

show

avolumegrowth

of

1.7%

in

2024.?

Tankless

water

heaters?

Water

heaters?

Theaveragevolume

per

household

in

theMajor

Appliances

segmentis

expectedto

amount

to

0.35pieces

in

2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersMajor

Appliances

revenue

s

are

estimated

to

increase

at

a

CAGR(1)

of

4.3%

from2018

to

2028Market

Size:

GlobalRevenue

forecast

in

billion

US$500.3477.930.381.2+4.3%(1)456.229.276.220.720.031.586.4435.519.3415.5399.518.7381.718.128.171.8377.717.627.167.3350.817.217.726.362.8336.2327.117.024.325.553.525.556.815.621.915.978.622.952.175.772.847.359.370.167.449.756.065.463.763.356.5141.9134.8128.0121.3115.1110.4104.9105.797.086.589.5130.72026135.92027141.42028120.62024125.5202599.3105.92020112.52021113.32022117.0202397.520182019RefrigeratorsCookers&

OvensWashing

MachinesAir

ConditionersDishwashing

MachinesFreezers9Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:With

revenue

s

of

US$

214.5

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

in

billion

US$+4.4%(1)278.4214.5+3.8%(1)+4.4%(1)+7.4%(1)55.993.474.666.8+4.2%(1)51.636.54.520225.8202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia

&

Oceania10

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

revenue

s

of

US$

95.7

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

in

billion

US$+3.4%(1)117.095.7+2.5%(1)34.529.7+2.5%(1)+4.2%(1)+3.4%(1)8.420287.520286.320287.35.85.12022202820222028202220222022ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Major

Appliances

average

revenue

per

house

h

old

is

estimated

to

increase

at

aCAGR(1)

of

2.7%

from

2018

to

2028Market

Size:

GlobalAverage

revenue

per

household

forecast

in

US$+2.7%(1)211.213.336.5204.613.034.8198.212.733.1191.912.431.78.78.6185.88.4181.3176.8175.98.28.1167.18.0161.5162.68.37.912.130.111.928.58.111.925.011.826.27.77.711.622.510.824.511.125.233.259.932.457.731.655.630.953.530.151.529.829.248.729.750.128.327.642.727.343.349.146.258.259.752.752.253.153.955.356.848.148.050.520182019202020212022202320242025202620272028RefrigeratorsCookers&

OvensWashing

MachinesAir

ConditionersDishwashing

MachinesFreezers12

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

household

of

US$

311.3,

Australia

&

Oceania

is

thebiggest

market

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Average

revenue

per

household

forecast

in

US$+2.5%(1)360.8+2.6%(1)311.3+3.0%(1)211.9256.7+3.8%(1)182.9+4.2%(1)180.4220.4177.9146.5141.020222028202220282022

2028Americas202220282022Australia

&

Oceania2028EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

household

of

US$

225.4,

the

U.S.

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Average

revenue

per

household

forecast

in

US$+1.7%(1)+3.7%(1)238.9+2.7%(1)249.7+2.9%(1)207.6+2.4%(1)197.6235.4225.5200.8192.6174.6171.72022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Cookers

&

Ovens

are

the

most

popular

among

householdsMarket

Size:

GlobalVolume

per

household

forecast

in

pieces0.110.110.100.080.100.080.100.090.100.090.100.090.100.090.100.090.100.090.100.090.100.090.100.090.080.070.060.050.040.030.020.010.000.090.070.050.070.070.060.070.060.060.050.060.050.060.050.060.050.060.050.060.050.060.040.030.020.030.020.030.020.030.020.020.020.020.020.020.020.0220182019202020212022202320242025202620272028Cookers&

OvensRefrigeratorsWashing

MachinesAir

ConditionersFreezersDishwashing

Machines15Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Major

Appliances

in

terms

ofvolume

sales

per

house

h

oldMarket

Size:

Regional

Comparison

(1/2)Volume

per

household

forecast

in

pieces0.60.50.60.50.40.50.50.50.40.50.50.50.50.50.50.40.50.50.40.40.30.40.40.30.40.40.30.40.40.40.40.40.40.30.40.40.40.30.40.30.40.30.40.30.30.30.3

0.30.30.30.30.30.30.30.30.30.20.30.30.30.10.020182019202020212022202320242025202620272028EuropeAfricaAsiaAmericasAustralia

&

Oceania16Sources:Market

Insights

2023With

volume

sales

of

0.4

pieces

per

household,

China

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

per

household

forecast

in

pieces0.40.40.40.40.40.40.40.40.40.450.400.350.300.250.200.150.100.050.000.40.30.40.40.30.40.40.40.40.40.40.40.30.40.40.30.40.40.30.40.40.30.30.30.30.30.30.3

0.30.30.3

0.30.30.30.3

0.30.30.3

0.30.30.30.30.30.30.30.32018201920202021United

Kingdom2022202320242025202620272028FranceGermanyUnited

StatesChina17Sources:Market

Insights

2023Major

Appliances

volume

sales

are

estimated

to

increase

at

a

CAGR(1)

of

2.3%from

2018

to

2028Market

Size:

GlobalVolume

forecast

in

million

pieces+2.3%(1)852.941.3832.9813.0793.4773.740.659.5756.6760.840.0744.9726.939.558.438.957.3697.240.438.738.556.3676.740.155.254.954.537.053.9142.3155.735.954.592.2136.5130.651.1124.848.397.8118.8101.2112.7104.7103.0152.5202.3149.3198.3146.2194.3143.1189.1141.4188.4143.1190.3139.4186.2137.4183.7130.0171.8127.3168.0206.4232.42025242.62027247.82028219.02020228.02021222.32022225.12023227.42024237.52026199.42018204.42019Cookers&

OvensRefrigeratorsWashing

MachinesAir

ConditionersDishwashing

MachinesFreezers18

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

volume

sales

of

425.0

million

pieces,

Asia

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

in

million

pieces+2.4%(1)490.2425.0+1.2%(1)+1.9%(1)101.2+4.0%(1)95.0157.7146.6+1.9%(1)90.375.37.820228.7202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia&

Oceania19

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

volume

sales

of

198.4

million

pieces,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

in

million

pieces+1.2%(1)212.5198.4+0.6%(1)54.252.2+1.2%(1)-0.5%(1)+1.8%(1)13.5202214.58.98.79.5202210.620222028202220282022202820282028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Prices

have

been

rising

steadily

over

the

yearsMarket

Size:

GlobalPrice

per

unit

forecast

in

US$684.9606.9672.0595.0659.1580.3646.0575.6522.0577.6633.5620.8557.2490.7608.2542.5475.6594.7528.1460.2583.5538.8572.4519.0576.8513.2445.6566.7506.26005004003002001000555.5508.1453.2506.2448.9528.9490.2470.9464.6499.2509.2487.8481.5455.6473.2453.9442.7431.9464.6496.2492.6473.6504.6438.1483.2439.5435.3479.2462.3502.1434.7429.7437.8446.9424.0445.0433.720182019Refrigerators20202021Air

Conditioners202220232024Dishwashing

Machines202520262027Freezers2028Cookers&

OvensWashing

Machines21Sources:Market

Insights

2023Prices

in

Austria

&

Oceania

and

Europe

are

comparatively

higherMarket

Size:

Regional

Comparison

(1/2)Price

per

unit

forecast

in

US$634.6663.4592.4621.97006005004003002001000596.6610.1601.7648.8631.0566.5659.7581.2566.9553.8616.2554.0516.1514.1511.3505.9571.8509.1504.7484.2587.5525.0645.3579.5537.5528.8541.0494.5588.2549.0568.4556.8

567.9483.4458.8472.9507.9525.3535.6528.1515.5545.8488.1505.4470.7511.6468.6497.6474.0455.3454.220182019202020212022Asia2023Americas20242025Australia

&

Oceania202620272028AfricaEurope22Sources:Market

Insights

2023Prices

in

France

and

the

UK

are

comparatively

higher

than

in

Germany

andChinaMarket

Size:

Regional

Comparison

(2/2)Price

per

unit

forecast

in

US$675.6721.38007006005004003002001000695.5703.6631.1661.5646.2670.6689.7610.2642.8605.0590.5533.4534.9618.3594.2551.6530.1543.2533.4575.2569.4596.0583.0543.0636.6551.8615.4564.5626.1480.9486.7502.8487.8536.2528.8579.9550.5549.6503.8556.7572.1536.3515.2526.8538.6478.8483.9459.2492.8482.4471.2455.9447.62019201820202021China2022202320242025202620272028GermanyUnited

StatesUnited

KingdomFrance23Sources:Market

Insights

2023In

2022,

Samsung

had

the

highest

share

in

Major

Appliances,

follow

e

d

by

BoschFurther

Market

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Online

revenue

share

is

growi

ng

steadily

for

Major

appliancesFurther

Market

AnalysisShare

of

Online

Revenue100.0%12.0%100.0%100.0%17.0%100.0%21.0%100.0%22.0%100.0%23.0%100.0%27.0%100.0%31.0%100.0%31.0%100.0%32.0%14.0%88.0%201886.0%201983.0%202079.0%202178.0%202277.0%202373.0%202469.0%202569.0%202668.0%2027Offline

Revenue

ShareOnline

Revenue

Share25Sources:Market

Insights

2023In

the

Major

Appliances

market,

mobile

share

reached

51.0%

in

2022Further

Market

AnalysisShare

of

Desktop/Mobile100.0%100.0%100.0%46.0%100.0%48.0%100.0%51.0%100.0%53.0%100.0%55.0%100.0%56.0%100.0%58.0%100.0%6