2024地產(chǎn)項(xiàng)目商場(chǎng)六一重返童年時(shí)光（復(fù)古童玩會(huì)主題）活動(dòng)策劃方案

CHILDREN'SDAY復(fù)玩古童會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY6.1重返童年時(shí)光CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY上上下下左左右右ABAB，魂斗羅、街頭霸王、超級(jí)瑪麗，曾經(jīng)那些畫質(zhì)感人的游戲，我們插上卡就能玩一整天，那種單人通關(guān)后的喜悅是無法言表的...復(fù)古童玩會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)古童玩會(huì)那個(gè)時(shí)候，我們可以坐在電視機(jī)前看一整天動(dòng)畫片而不覺得無趣。可以一塊餅干一袋糖果一包辣條就開心個(gè)大半天，可以在搖桿和拍打按鍵的配合下，讓天真的童年擁有最純粹的快樂！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY所有的大人都曾經(jīng)是小孩，雖然只有少數(shù)人記得說起童年，很多人記憶最深刻的莫過于“玩”。不管是跳皮筋、拍啪嘰、跳房子、彈玻璃珠、丟沙包這些傳統(tǒng)的游戲。還是魂斗羅、超級(jí)馬里奧、冒險(xiǎn)島，這些初代電子游戲。都給童年帶來了無限快樂！RETROCHILDREN'S

CLUBCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY對(duì)于童年似乎沒有不懷念的，越是長大，越是懷念。成年后，喜歡的童年舊時(shí)光雖然遠(yuǎn)去，可老游戲和孩童時(shí)玩耍的場(chǎng)景卻總在夢(mèng)中出現(xiàn)。每每提及童年游戲，也總能喚醒一大群小伙伴共同的記憶。復(fù)古童玩會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY6.1復(fù)古童玩會(huì)RetroChildren'sClub復(fù)古童玩會(huì)6.1復(fù)古童玩會(huì)年齡從來不是行為的拘束。只要心中充滿純真和善良，你永遠(yuǎn)還是個(gè)孩子。CHILDREN'SDAY這個(gè)六一。讓我們從成年人世界逃離片刻，釋放內(nèi)心住著的“孩子”。打開塵封的童年記憶，再次開啟童年的探尋之旅。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY01.活動(dòng)概述02.前期宣傳03.活動(dòng)規(guī)劃04.活動(dòng)保障目錄CHILDREN'SDAY復(fù)玩古童會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY01.活動(dòng)概述CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY61復(fù)古童玩會(huì)活動(dòng)時(shí)間：2024.06活動(dòng)地點(diǎn)：商業(yè)、地產(chǎn)、文旅、景區(qū)活動(dòng)內(nèi)容：01.童年時(shí)光機(jī)02.校門口小賣鋪03.街頭電玩廳04.時(shí)光雜貨鋪

CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY傳播思考用童年復(fù)古的場(chǎng)景營造以及活動(dòng)設(shè)置，通過情感共鳴，讓目標(biāo)客群形成專屬記憶點(diǎn)，增強(qiáng)項(xiàng)目傳播效應(yīng)。在短期內(nèi)制造大量熱點(diǎn)話題。吸引目標(biāo)客群關(guān)注，提升熱度，聚集人氣。有效增加到訪量，促進(jìn)項(xiàng)目銷售工作。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點(diǎn)1·童年時(shí)光機(jī)6.1開往童年的時(shí)光機(jī)即將啟程。在6.1兒童節(jié)這一天穿越到童年，將童年存檔過的快樂記憶重啟。在那個(gè)沒有手機(jī)沒有網(wǎng)絡(luò)的時(shí)代里，找回最質(zhì)樸純真的快樂時(shí)光！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點(diǎn)2·校門口小賣鋪6.1越長大越懷念小時(shí)候的零食和校門口的小賣鋪。小時(shí)候所有的小朋友都幻想在這樣的一家小賣鋪實(shí)現(xiàn)暢吃自由。大大泡泡糖、八王寺汽水、辣條、南京板鴨，在這一次性回“味”童年！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點(diǎn)3·街頭電玩廳6.1游戲廳曾經(jīng)是童年時(shí)許多人心中的圣地，映入眼簾的是屏幕里激烈的打斗。那時(shí)的游戲，沒有華麗的特效畫面，只有在搖桿和拍打按鍵的配合，街頭游戲廳的快樂才是童年最純粹的快樂。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY亮點(diǎn)4·時(shí)光雜貨鋪6.1一秒帶你回到童年的神奇時(shí)光雜貨鋪，無論70/80/90...在這間雜貨鋪都能感受到五光十色的童年，鐵皮青蛙、萬紫千紅，琳瑯滿目的商品。總有一樣可以找回童年的記憶。CHILDREN'SDAY復(fù)玩古童會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY02.前期宣傳CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY結(jié)合6.1兒童節(jié)節(jié)日特色，融入活動(dòng)主題【復(fù)古童玩會(huì)】元素定制預(yù)熱主題海報(bào)。在海報(bào)上搭配活動(dòng)主題相關(guān)文案，引發(fā)群體共鳴。投放于微博、小紅書、微信朋友圈等平臺(tái)，在活動(dòng)前期預(yù)熱發(fā)酵。預(yù)熱海報(bào)發(fā)布CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)古童玩會(huì)定制活動(dòng)主題H5定制[復(fù)古童玩會(huì)]互動(dòng)小游戲，通過活動(dòng)場(chǎng)景設(shè)置四大區(qū)域小游戲。通關(guān)即可獲得校門口小賣鋪的代金券一張。為活動(dòng)實(shí)現(xiàn)引流的效果。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY對(duì)于80/90的人來說小時(shí)候的夏天在沈陽的大街小巷里總會(huì)出現(xiàn)一個(gè)熟悉的身影，一輛二八自行車和一個(gè)雪糕箱以及那一句句叫賣聲“雪糕、雪糕、皇姑雪糕”如今在2024年的兒童節(jié)在沈陽街頭重現(xiàn)這一場(chǎng)景必將活動(dòng)話題度拉滿！#一萬支皇姑雪糕陪你過兒童節(jié)#皇姑雪糕免費(fèi)派送CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY官方公眾號(hào)互動(dòng)根據(jù)活動(dòng)內(nèi)容，發(fā)布活動(dòng)宣傳公眾號(hào)文章。邀請(qǐng)客戶進(jìn)行互動(dòng)評(píng)論。小編將在評(píng)論區(qū)隨機(jī)回復(fù)客戶贈(zèng)送復(fù)古紅白機(jī)+游戲卡一套。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY+在社交平臺(tái)發(fā)布帶有#復(fù)古童玩會(huì)#話題的原創(chuàng)圖文/視頻并附有活動(dòng)信息@官方賬號(hào)即算參與成功。各平臺(tái)點(diǎn)贊量前五的用戶將獲得童玩禮盒一份。發(fā)起互動(dòng)話題CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY定制倒計(jì)時(shí)海報(bào)定制倒計(jì)時(shí)海報(bào)在活動(dòng)宣傳后期發(fā)布。提升受眾對(duì)于活動(dòng)的期待感，保持活動(dòng)熱度。CHILDREN'SDAY復(fù)玩古童會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY03.活動(dòng)規(guī)劃皇姑雪糕派送車馬里奧迎賓童年電視機(jī)互動(dòng)DP老式爆米花童年時(shí)光墻互動(dòng)DP二八自行車童年時(shí)光禮街頭游戲廳區(qū)域設(shè)計(jì)游戲機(jī)主題點(diǎn)電玩互動(dòng)DP點(diǎn)電玩自由區(qū)街頭游戲爭(zhēng)霸區(qū)校門口小賣鋪小賣鋪室內(nèi)裝飾校門口小攤位童年小食光童年快樂水時(shí)光雜貨鋪雜貨鋪的售賣柜路口的西瓜攤DP點(diǎn)雜貨鋪童玩雜貨鋪好物01童年時(shí)光機(jī)02校門口小賣鋪03街頭游戲廳04時(shí)光雜貨鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會(huì)童年時(shí)光機(jī)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY營銷中心前廣場(chǎng)還原兒時(shí)雪糕箱售賣場(chǎng)景。客戶掃碼關(guān)注項(xiàng)目官方公眾號(hào)即可獲得老式雪糕一支。皇姑雪糕派送CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY馬里奧迎賓安排項(xiàng)目工作人員穿著馬里奧玩偶服在項(xiàng)目入口處進(jìn)行迎賓工作。可可愛愛的玩偶形象帶客戶秒回童年，享受童年時(shí)光！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY大鬧天空、寶蓮燈、葫蘆娃、黑貓警長，童年坐在電視機(jī)前看一整天的動(dòng)畫片都在這里。電視機(jī)打卡點(diǎn)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYDP·老式爆米花“響了、響了”隨著一聲吆喝，小朋友們總是圍著爆米花的叔叔又害怕又興奮的期待著小小的玉米粒變成了一朵朵玉米花。來現(xiàn)場(chǎng)試著“崩”一鍋老式爆米花必將滿含童年的味道。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY打開時(shí)光機(jī)的按鈕，那一幀幀的畫面，一幕幕的影片，和那些依舊能引發(fā)我們共鳴的歌詞匯聚成為童年時(shí)光墻。駐足回味一下童年美好時(shí)光，一整個(gè)走進(jìn)那個(gè)年代了！童年時(shí)光墻CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時(shí)候誰家還沒有一個(gè)“二八大杠”？那時(shí)還沒長大的我們腿不夠長還總想要試一試，那一輛車載著那個(gè)年代真實(shí)的滿足感！互動(dòng)二八自行車CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY童年時(shí)光禮用膠卷的形式記錄城市發(fā)展，作為伴手禮贈(zèng)予到場(chǎng)客戶。這樣一份蘊(yùn)含城市發(fā)展脈搏，有年代感的禮物是帶有時(shí)代的溫度的。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會(huì)校門口小賣鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY校門口小賣鋪小時(shí)候的愿望很簡(jiǎn)單，我相信所有小朋友都有過一個(gè)共同的夢(mèng)想“長大了我想開一家小賣鋪”！在活動(dòng)現(xiàn)場(chǎng)有這樣一家小賣鋪，有吃不完的零食和喝不完的飲料，快帶上你兒時(shí)的玩伴一起來逛逛吧。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還原兒時(shí)小賣鋪售賣場(chǎng)景，小燈泡、木質(zhì)貨架、玻璃柜臺(tái)、滿墻標(biāo)識(shí)和懸掛的動(dòng)漫海報(bào)。每樣裝飾都是滿滿的童年回憶！小賣鋪室內(nèi)裝飾CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY校門口小攤位還記得你每天放學(xué)都要光顧的校門口攤位么？每天都要盤算著那幾塊錢零花錢到底買點(diǎn)什么好？活動(dòng)現(xiàn)場(chǎng)的小攤位不止販賣零食還販賣回憶。

CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY童年小食光近百種特色小零食，都是小時(shí)候自己最愛吃的“垃圾食品”現(xiàn)在終于不被爸媽管著了。辣條、麥麗素、小當(dāng)家、無花果、華華丹、大大卷、話梅陳皮，解鎖“5毛”一包的快樂，隨便挑一挑就能裝滿一籮筐。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY很多人的童年，就是一場(chǎng)打嗝的回憶。吹著風(fēng)扇、抱著西瓜、喝著冰鎮(zhèn)的北冰洋、大白梨、八王寺，這就是童年超幸福的事。童年快樂水CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會(huì)街頭游戲廳CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY紅白機(jī)、游戲盤、游戲機(jī)、PS還有每到周二就沒有節(jié)目的彩色電視，在這里你可以全都要！CHILDREN'SDAY復(fù)古童玩會(huì)61&復(fù)古童玩會(huì)61CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY放大版的游戲機(jī)配上可按動(dòng)的按鍵。組成了游戲機(jī)主題打卡點(diǎn)。瞬間回到小時(shí)候，滿滿的兒時(shí)回憶，無論是打游戲還是打卡拍照！一定會(huì)是80.90GAMEBOY的最愛！游戲機(jī)主題點(diǎn)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時(shí)候總想變成屏幕里的馬里奧，替他跳過障礙，完成通關(guān)。定制真實(shí)版游戲場(chǎng)景，一起來通關(guān)吧！電動(dòng)互動(dòng)DP點(diǎn)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY電玩自由區(qū)各種版本的游戲機(jī)，不同類型的游戲盤?？爝x一款你的童年游戲。拿上游戲手柄，快約上三兩好友一決高下吧！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還記得那個(gè)放學(xué)就泡在游戲廳不回家的你么？有沒有覺得小時(shí)候制霸游戲廳的絕技無處施展？快來找回小時(shí)候的快樂！街頭游戲爭(zhēng)霸區(qū)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY復(fù)玩古童會(huì)時(shí)光雜貨鋪CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY時(shí)光雜貨鋪穿越時(shí)光，在這家雜貨鋪里找回童年。不管是童年潮玩還是好物，每一個(gè)小時(shí)候超想擁有的小物件都能在這里找到！CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY還記得以前一間小小的雜貨鋪為了擺放更多商品都是一層一層的玻璃柜臺(tái)售賣商品，五顏六色的看起來超級(jí)想買！所以雜貨鋪怎么能少得了[玻璃柜臺(tái)]的精髓呢？雜貨鋪的售賣柜CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY路口的西瓜攤DP點(diǎn)這瓜保熟么？保甜么？小時(shí)候看著大人們認(rèn)真的在路口的西瓜攤拍打著西瓜挑最好的那一個(gè)的畫面還仿佛就在不久之前的夏天。這次，要不要換你來挑？CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY雜貨鋪童玩鐵皮的青蛙、五顏六色的水槍、泡泡膠、手鏈編繩，這里就像一個(gè)穿越時(shí)空的兒時(shí)雜貨鋪，提著籃子隨意挑選那些童年樂趣。CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY小時(shí)候那些便宜又好用的國貨慢慢的淡出我們的視野。但是依然不影響我們還記得他們的味道和樣子。那就不妨來這件雜貨鋪逛一逛！雜貨鋪好物CHILDREN'SDAY復(fù)玩古童會(huì)CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAY04.活動(dòng)保障CHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDREN'SDAYCHILDR