澳大利亞旅游行業(yè)市場前景及投資研究報告-培訓課件外文版2024.6堪培拉悉尼影劇院新西蘭

INDUSTRIES

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MARKETSTravelandtourisminAustraliaCHAPTER

01OverviewShareoftheGDPofthetourismsectorinAustraliafrom2013to2028ShareoftheGDPofthetourismsectorinAustralia2013-20281210.9610.9210.8710.7410.7710.7110.710.6910.6910.510.41089.448.166.895.6164.3342020132014201520162017201820192020202120222023202420252026202720283Description:ThetourismsectorGDPshareinAustraliawasforecasttoincreasebetween2023and2028byintotal2.5percentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2026and2027.Theshareisestimatedtoamountto10.69percentin2028.Whilethesharewasforecasttoincreasesignificantinthenextyears,theincreasewillslowdowninthefuture.ReadmoreNote(s):Australia;2013to2028;allvaluesareestimatesSource(s):Directtourismgrossdomesticproduct(GDP)inAustraliafromfinancialyear2006to2023(inbillionAustraliandollars)DirecttourismGDPAustraliaFY2006-20237063.3562.1259.39605040302010057.0856.4453.4351.7251.149.948.7549.0248.0447.347.3246.7545.3635.6428.782006200720082009201020112012201320142015201620172018201920202021202220234Description:Australia'sdirecttourismgrossdomesticproduct(GDP)rosetoaround57billionAustraliandollarsintheyearendedJune2023.ThismarkedanincreasefromthepreviousyearandthecontinuationoftourismGDPrecovery,whichwaslowerinrecentyears,largelyduetothecoronaviruspandemic.ReadmoreNote(s):Australia;FY2006toFY2023Source(s):AustralianBureauofStatisticsGrowthofdirecttourismgrossdomesticproduct(GDP)inAustraliafromfinancialyear2006to2023DirecttourismGDPgrowthrateAustraliaFY2006-2023100%80%60%40%20%0%-20%-40%-60%2006200720082009201020112012201320142015201620172018201920202021202220235Description:Australia'stourismgrossdomesticproduct(GDP)bouncedbackstrongin2023,recordinganincreaseof76.6percent.AfterwitnessingasignificantdeclineintourismGDPin2020and2021,withtourismGDPtakingamassiveplungeof41.1percentin2021asaresultofthecoronavirusoutbreak,theindustryappearstobeontheroadtorecovery.ReadmoreNote(s):FY2006toFY2023Source(s):AustralianBureauofStatisticsGrossvalueadded(GVA)oftourisminAustraliainfinancialyear2023,bytourismrelatedindustry(inbillionAustraliandollars)TourismcontributionAustraliaFY2023,byindustryTourismGVAinbillionAustraliandollars01,0002,0003,0004,0005,0006,0007,0008,0007,7189,000AccommodationAir,water&othertransportCafes,restaurants&takeawayfoodservicesTravelagency&informationcentreservicesOwnershipofdwellings7,1456,9616,1264,5734,456Clubs,pubs,taverns&barsTransportequipmentrentalSports&recreationservicesCulturalservices1,4131,3641,053866707588537OtherroadtransportCasinos&othergamblingservicesRailtransportTaxitransport6Description:Thegrossvalueadded(GVA)bytheaccommodationsectortotourisminAustraliaamountedtoover7.7billionAustraliandollarsintheyearendedJune2023.Thatyear,theaccommodationandfoodservicesector,aswellastheair,water,andothertransportsector,drovemostofthegrowthintourismGVA.ReadmoreNote(s):FY2023;ValuesatcurrentpricesSource(s):AustralianBureauofStatisticsGrossvalueadded(GVA)oftourisminAustraliainfinancialyear2023,bystate(inbillionAustraliandollars)TourismcontributionAustraliaFY2023,bystate1816141210817.1114.1912.625.9463.4841.5721.221.110NewSouthWalesQueenslandVictoriaWesternAustralia

SouthAustraliaTasmaniaAustralianCapital

NorthernTerritoryTerritory7Description:ThetourismGVAinNewSouthWales,Australiaamountedtoapproximately17billionAustraliandollarsintheyearendedJune2023.Thismarkedasignificantincreasefromthepreviousyear.TotaltourismGVAhadincreasedbymorethan25billionAustraliandollarsacrosstheentirecountrycomparedtothe2022financialyear.ReadmoreNote(s):FY2023Source(s):TourismResearchAustraliaNumberofbusinessesinthetourismsectorinAustraliaasofJune2023,bytype(in1,000s)NumberoftourismbusinessesAustralia2023,bytypeNumberofenterprisesinthousands0Retailtrade20406080100120140160180155.7695.96Cafés,restaurants&takeawayfoodservices*Cultural,sports&recreationalservicesTaxitransport**36.4234.7Accommodation14.22Travelagency&touroperators8.525.77Air,water&railtransportMotorvehiclehiring3Casino&gamblingservices1.238Description:Over155thousandretailtradebusinesseswereoperatingacrossAustraliaintheyearendedJune2023,withthesebusinessescontributingtothegrowthofthecountry'stourismsector.Cafés,restaurants,andtakeawayservicesmadeupthesecond-largestgroupoftourism-relatedbusinesses,withalmost96thousandoutlets.ReadmoreNote(s):Australia;2023;asatJune;*Includespubs,clubs,taverns,andbars.**Includesride-sharingservices.Valueshavebeenrounded.

ReadmoreSource(s):AustralianBureauofStatistics;TourismResearchAustraliaNumberofemployeesinthetourismsectorinAustraliainfinancialyear2023,bystateandtype(in1,000s)TourismsectoremploymentAustraliaFY2023,bystateandtypeNumberofemployeesinthousandsDirectemployment

Indirectemployment100

150

200050250300350NewSouthWalesQueensland172.6145.7163.644119.711493.9VictoriaWesternAustraliaSouthAustraliaTasmania66.723.940.629.219AustralianCapitalTerritory

10.5

9.8NorthernTerritory

7.58.89Description:ThestateofNewSouthWales,Australiahadthehighestnumberofpeopleemployeddirectlybythetourismsectorinfinancialyear2023,ataround172thousandpeople.NewSouthWalesalsoaccountedforthelargestgroupofpeopleemployedindirectlyinthetourismsectorthatyear.ReadmoreNote(s):Australia;FY2023Source(s):TourismResearchAustraliaCHAPTER

02InboundtourismNumberofinternationalvisitorarrivalstoAustraliafromfinancialyear2010to2023(inmillions)NumberofinternationalvisitorstoAustraliaFY2010-20231098.68.377.987.2676.616.236.25.8465432105.565.465.435.271.110.142010201120122013201420152016201720182019202020212022202311Description:Between2010and2019,therewasacontinuousupwardtrendinthenumberofinternationalvisitorsarrivinginAustralia.However,theoutbreakofthecoronaviruspandemicinthemiddleofthe2020financialyearsawinternationalvisitorstoAustraliadropto6.2millionvisitorsfrom8.6millioninfinancialyear2019.Withlockdownsandtravelrestrictionsallaroundtheworld,thistrendcontinuedintofinancialyear2021,withinternationalvisitorstoAustraliaonlyataround140[...]ReadmoreNote(s):Australia;FY2010toFY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaNumberofinternationalvisitorarrivalstoAustraliainfinancialyear2023,bycountryofresidence(in1,000s)NumberofinternationalvisitorstoAustraliaFY2023,bycountryofresidenceNumberofvisitorsinthousands400

500

60001002003007008009001,0001,100NewZealandUnitedKingdomUnitedStatesIndia978537522363SingaporeChina309235JapanKoreaIndonesiaMalaysia162156149133CanadaGermanyHongKonescription:Around978thousandvisitorstoAustraliawereresidentsofNewZealandintheyearendedJune2023.VisitorsfromtheUnitedKingdomwerethesecondmostprevalentvisitorgroupatjustbelow540thousand.Thesenumbersrepresentedasignificantincreasefromthepreviousyear,indicatingarecoveryfromtheslumpcausedbycoronaviruspandemictravelrestrictionsworldwidein2020and2021.

ReadmoreNote(s):Australia;FY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaNumberofinternationalvisitorarrivalstoAustraliainfinancialyear2023,byagegroup(in1,000s)NumberofinternationalvisitorstoAustraliaFY2023,byagegroup1,4001,162.811,2001,0008006004002000971.16830.49831.8706.93596.88202.3675-8416.4285+18-2425-3435-4445-5455-6465-7413Description:Around1.16millioninboundtouriststoAustraliawereagedbetween25and34yearsoldintheyearendedJune2023,makingittheleadingagegroupforinternationalarrivalsintothecountrythatyear.Thesecondlargestgroupofinternationaltouristsbyagewerethoseaged55to64yearsold,withover970thousandpeopleinthisagecohorttravelingtoAustraliainfinancialyear2023.ReadmoreNote(s):Australia;FY2023Source(s):AustralianBureauofStatistics;BudgetDirectNumberofinternationalvisitorarrivalstoAustraliainfinancialyear2023,bystatevisited(in1,000s)NumberofinternationalvisitorstoAustraliaFY2023,bystatevisited3,0002,7302,5002,0001,6451,5631,5001,0005000688357166164150NewSouthWalesVictoriaQueenslandWesternAustralia

SouthAustraliaTasmaniaAustralianCapital

NorthernTerritoryTerritory14Description:Over2.7millioninternationaltravelersvisitedNewSouthWales,AustraliaintheyearendedJune2023,considerablymorethanthepreviousyear.Theliftingoftravelrestrictionsin2022heavilyinfluencedthisincreaseintheflowofinternationaltouristsintothecountry.ReadmoreNote(s):Australia;FY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaNumberofinternationalvisitorarrivalstoAustraliainfinancialyear2023,bypurposeofvisit(in1,000s)NumberofinternationalvisitorstoAustraliaFY2023,bypurposeofvisit2,5002,1932,0001,5001,0005001,8806213462071800Visitingfriends&relativesHolidayBusinessEducationEmploymentOther15Description:InternationalvisitorswhocametoAustraliatovisitfriendsandfamilyaccountedforthelargesttouristgroupintheyearendedDecember2023,ataround2.2millionpeople.ThiswasfollowedbypeoplevisitingAustraliaforholidays,atjustunder1.9millionpeople.EmploymentwasnotapopularreasonforvisitingAustraliain2023,withthenumberofvisitorsforemploymentpurposesataround200thousand.ReadmoreNote(s):Australia;FY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaTotaltripexpenditureofinternationalvisitorsinAustraliafromfinancialyear2010to2023(inbillionAustraliandollars)InternationalvisitortripexpenditureAustraliaFY2010-20235044.584540353025201510542.4739.9637.634.4533.3333.0130.0228.1226.5125.9124.887.041.2102010201120122013201420152016201720182019202020212022202316Description:Overthepastdecade,thetotaltripexpenditureofinternationaltouristsvisitingAustraliahasincreasedsteadily,withtheexceptionoffinancialyear2020andfinancialyear2021,whentotaltripexpenditurefellfromover44billionAustraliandollarsin2019tojustabout1.2billionin2021.Thissignificantchangeinanotherwiseupwardtrendwaslargelyduetoglobaltravelrestrictions.However,thetotaltripexpenditurenearlyreached35billionin2023,indicatingagradualrecoveryfromthe[...]

ReadmoreNote(s):Australia;FY2010toFY2023;internationalvisitorsaged15yearsorolderSource(s):TourismAustraliaTripexpenditureofinternationalvisitorstoAustraliainfinancialyear2023,bycountryofresidence(inmillionAustraliandollars)InternationalvisitortripexpenditureAustraliaFY2023,bycountryofresidenceExpenditureinmillionAustraliandollars05001,0001,5002,0002,5003,0003,5004,0004,500ChinaUnitedStatesUnitedKingdomNewZealandIndia4,1913,7913,5122,7232,179SingaporeJapan1,5191,1051,076KoreaCanada947926923IndonesiaGermanyHongKongMalaysia79868117/statistics/617352/australia-international-visitor-expenditureTouristsfromChinaspentapproximately4.2billionAustraliandollarswhilevisitingAustraliaintheyearendedJune2023.ThenextbiggestspendingcohortwerevistorarrivalsfromtheUnitedStates,whospentjustover3.7billionAustraliandollars.ReadmoreNote(s):Australia;FY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaCHAPTER

03OutboundtourismNumberofoverseasdeparturesofAustralianresidentsfromAustraliafromfinancialyear2006to2023(in1,000s)NumberofoutboundtouristsfromAustraliaFY2006-202312,0009,91710,0009,5219,1188,5798,2328,0058,0006,0004,0002,00007,4617,5177,2687,1286,6315,9695,2395,1434,6344,33020061,3892022201200720082009201020112012201320142015201620172018201920202021202319Description:Approximately7.27millionAustralianresidentstraveledfromAustraliaoverseasintheyearendedJune2023,upfromaround1.39millioninthepreviousyear.Overseastraveldecreasedin2020and2021comparedtoprioryears,astravelwasrestrictedduetothecoronaviruspandemic.ReadmoreNote(s):Australia;FY2006toFY2023Source(s):TourismResearchAustraliaNumberofoutboundtouristsfromAustraliafromJanuary2017toJanuary2024,bystateofresidenceNumberofoutboundtouristsfromAustralia2017-2024,bystateofresidenceNSWVICQLDSAWATASNTACT900,000800,000700,000600,000500,000400,000300,000200,000100,000020Description:ResidentsofNewSouthWalesaccountedforthelargestnumberofoutboundtouristsfromAustraliainJanuary2024,withover670,000departuresrecorded.Incomparison,therewereonlyaround16,400departuresofresidentsfromTasmaniathatsamemonth.OutboundtravelfromAustraliahasmadeastrongrecoveryfollowingthelowswitnessedin2020and2021amidthepandemic.ReadmoreNote(s):Australia;January2017toJanuary2024Source(s):AustralianBureauofStatisticsNumberofoutboundtouristsfromAustraliainfinancialyear2023,bydestination(inthousands)NumberofoutboundtouristsfromAustraliaFY2023,bydestinationNumberofdeparturesinthousands02004006008001,0001,200NewZealandIndonesia1,061985UnitedStatesUnitedKingdomThailand546483381India368OtherAsiaFijiSingapore301294278275JapanOtherEuropeVietnamNorthAfricaandMiddleEast24523823521Description:OutboundtourismfromAustraliainfinancialyear2023waspredominantlytoNewZealand,withoveronemillionAustraliansmakingthetrip.Bycomparison,justover980thousandAustraliantouristsvisitedIndonesiathatsameyear,andabout546thousandtookatriptotheUnitedStates.ReadmoreNote(s):Australia;FY2023;Australianresidentsaged15yearsorolder;*IncludesmainlandChina.Australia'sfinancialyearrunsfromJuly1toJune30;forexample,financialyear2017startsonJuly1,2016andendsonJune30,2017.

ReadmoreSource(s):TourismResearchAustraliaTripexpenditureofAustralianoutboundtravelersfromfinancialyear2019to2023(inbillionAustraliandollars)OutboundtouristtripexpenditureFY2019-20237064.1761.15605040302010049.7310.41.432019202020212022202322Description:OutboundtouristsfromAustraliaspentover60billionAustraliandollarsontripsabroadintheyearendedJune2023.Thismarkedasignificantincreaseofover50billionAustraliandollarsfromthepreviousyear,andastrongrecoveryinspendingfromthelowswitnessedin2021.ReadmoreNote(s):Australia;FY2018toFY2023;Australianresidentsaged15yearsorolderSource(s):TourismResearchAustraliaTripexpenditureofAustralianoutboundtravelersinfinancialyear2023,bydestination(inmillionAustraliandollars)OutboundtouristtripexpenditureAustraliaFY2023,bydestinationExpenditureinmillionAustraliandollars01,0002,0003,0004,0005,0006,0007,0008,000UnitedStatesUnitedKingdomNewZealandIndonesia7,2016,0865,1284,663OtherEuropeOtherNorthWestEuropeItaly3,2332,9622,9572,9442,907JapanNorthAfricaandMiddleEastThailand2,5062,443IndiaOtherAsia2,0741,917Canada23Description:OutboundtouristsfromAustraliaspentjustover7.2billionAustraliandollarsontripstotheUnitedStatesinfinancialyear2023.AustralianvisitortripexpenditureintheUnitedKingdomfollowedclosely,bringinginaroundonebillionAustraliandollarslessthantheUnitedStates.DespitebeingtheleadingtouristdestinationforAustraliansintermsoftouristnumbers,theexpenditureofAustraliansinNewZealandrankedinthirdplaceataround5.1billionAustraliandollars.ReadmoreNote(s):Australia;FY2023;Australianresidentsaged15yearsorolder;*IncludesmainlandChina.Australia'sfinancialyearrunsfromJuly1toJune30;forexample,financialyear2017startsonJuly1,2016andendsonJune30,2017.

ReadmoreSource(s):TourismResearchAustraliaLeadingtourismexperienceinterestsamongoutboundtravelersfromAustraliain2022LeadingtourismexperienceinterestsamongoutboundtravelersAustralia2022Shareofrespondents20%

30%0%10%40%50%60%70%DiningoutGoingtothebeach65%60%Goingshopping57%AttendingfoodanddrinksfestivalsGoingonaroadtrip52%49%SeeingnaturalwondersGoingtohotspringsVisitingzoos,wildlifeparks,oraquariumsVisitinghistoricalsites47%46%45%45%44%44%43%43%VisitingthemeparksLookingatwildlifeExploringthewildernessVisitingmuseumsorgalleries24Description:InasurveyconductedamongAustralianout-of-regiontravelersin2022,theleadingtravelinterestamongrespondentswasdiningout,withover65percentofthosesurveyedexpressinginterestinthis.Goingtothebeach,shopping,aswellasattendingfoodanddrinksfestivalswerealsoamongthetoptravelexperienceinterestsofAustralians.ReadmoreNote(s):Australia;April2022toMay2022;1543respondents;respondentsareout-of-regiontravelersfromAustraliaSource(s):TourismAustraliaLeadingsporttourismexperienceinterestsamongoutboundtravelersfromAustraliain2022LeadingsporttourismexperienceinterestsofoutboundtravelersAustralia2022Shareofrespondents6%

8%0%2%4%10%12%14%16%18%PaddlesportsJetskiing17%11%11%11%RaftingZipliningSkydivingMountainbikingRivertubing10%10%9%9%RoadcyclingWaterskiing8%BungeejumpingQuadbiking/ATVParasailing8%8%7%Hang-gliding/paragliding6%25Description:InasurveyconductedamongAustralianout-of-regiontravelersin2022,theleadingsporttourismexperienceinterestamongrespondentswaspaddlesports,witharound17percentofthosesurveyedexpressinginterestinthis.Watersports,suchas,jetskiingandrafting,werealsoamongthemostpopularsporttourismexperienceinterestsofrespondents.ReadmoreNote(s):Australia;April2022toMay2022;1543respondents;respondentsareout-of-regiontravelersfromAustraliaSource(s):TourismAustraliaCHAPTER

04DomestictourismNumberofdomesticovernightvisitorsinAustraliafrom2014to2023(inmillions)NumberofdomesticovernightvisitorsAustralia2014-2023140120100117.45112.58108.21104.8298.4890.7487.5284.4882.0780604020072.51201420152016201720182019202020212022202327Description:Around112milliondomesticovernightvisitorswererecordedinAustraliaintheyearendedDecember2023,markingarisefromthepreviousyear.Withinthegivenperiod,thehighestnumberofdomesticovernighttripsweremadein2019,withover117millionvisitorsthatyear.ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):TourismResearchAustraliaNumberofdomesticovernightvisitorsinAustraliain2023,bystatevisited(inmillions)NumberofdomesticovernightvisitorsAustralia2023,bystatevisitedNumberofdomesticvisitorsinmillions10

15

200525303540NewSouthWalesVictoria36.7528.46Queensland24.99WesternAustraliaSouthAustralia11.077.4AustralianCapitalTerritoryTasmania3.33.03NorthernTerritory1.4128/statistics/619022/australia-domestic-visitors-by-stateOver36milliondomestictouristsstayedovernightinNewSouthWales,Australia,intheyearendedDecember2023.Comparatively,thestateofVictoriasawjustshyof28.5milliondomestictourists,whereasTasmaniasawaroundthreemillion.

ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismResearchAustraliaNumberofdomesticovernightvisitorsinAustraliain2023,bypurposeofvisit(inmillions)NumberofdomesticovernightvisitorsAustralia2023,bypurposeofvisit605040302010047.6337.4823.536.7HolidayVisitingfriendsorrelativesBusinessOther29/statistics/619347/australia-domestic-visitors-by-reason-for-visitAlmost48milliondomesticovernighttripsinAustraliaweretakenforthepurposesofaholidayintheyearendedDecember2023.Thesecondmostcommonreasonfordomesticovernighttravelwastovisitfamilyorfriends,followedbybusiness.

ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismResearchAustraliaTripexpenditureofdomesticovernightvisitorsinAustraliafromfinancialyear2014to2023(inbillionAustraliandollars)DomesticovernighttouristtripexpenditureAustraliaFY2014-2023120108.310077.4880604020069.0567.5863.0162.1961.3458.6656.453.98201420152016201720182019202020212022202330Description:ThetotaltripexpenditureofdomesticovernightvisitorsinAustraliaamountedtoaround108billionAustraliandollarsintheyearendedJune2023,soaringfromjustover69billionAustraliandollarsrecordedin2022.Thismarkedaten-year-highindomestictouristexpenditureinthecountry.ReadmoreNote(s):Australia;FY2014toFY2023Source(s):TourismResearc