北美香蕉行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.6

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MARKETSBananasinNorthAmericaCHAPTER

01GlobalmarketProductionvolumeofbananasworldwidefrom2010to2022(inmillionmetrictons)Volumeofbananasproducedworldwide2010-2022160140135.11132.08126.74117.2117.34115120100806040200113.04113.19112.41112.17109.41109.77108.6620102011201220132014201520162017201820192020202120223Description:Thisstatisticshowstheproductionvolumeofbananasworldwidefrom2010to2022.In2022,thevolumeofbananasproducedworldwidereachedapproximately135milliontons.Bananaproductionhasbeengenerallyincreasingsince2010.

ReadmoreNote(s):Worldwide;2010to2022;dataaccessedonFebruary6,2024Source(s):FAOWorldproductionofbananasin2022,byregion(in1,000metrictons)Productionofbananasworldwide2022,byregionProductioninthousandmetrictons010,00020,00030,00040,00050,00060,00070,00069,954.8980,000AsiaAfrica30,845.39SouthAmericaCaribbeanOceania18,981.672,144.391,570.851,104.14607.56CentralAmericaEuropeNorthernAmerica

3.514Description:Thisstatisticreflectstheglobalbananaproductionbyregionin2022.InAsia,some69.95millionmetrictonsofbananaswereproducedinthatyear.ReadmoreNote(s):Worldwide;2022;DataaccessedonFebruary6,2024Source(s):FAOValueofbananaexportsworldwidein2022,bycountry(inmillionU.S.dollars)Exportvalueofbananasworldwide2022,bycountryValueinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5003,5004,000EcuadorPhilippinesGuatemalaCostaRicaNetherlandsBelgium1,1001,0701,020795.5706.5UnitedStatesHondurasVietnam507.7318.5290.4272.5Cameroon5Description:Thisstatisticshowstheexportvalueofbananasworldwidein2022,bycountry.Thatyear,Ecuadorwastheleadingexporterofbananas,shippingapproximately3.5billionU.S.dollars'worthofbananas.

ReadmoreNote(s):Worldwide;2022Source(s):CIA;WTExValueshareofbananaexportsworldwidein2022,bycountryExportvalueshareofbananasworldwide2022,bycountryValueshare0%5%10%15%20%25%30%EcuadorPhilippinesGuatemalaCostaRicaNetherlandsBelgium28.2%8.8%8.5%8.1%6.4%5.6%UnitedStatesHondurasVietnam4.1%2.5%2.4%Cameroon2.2%6Description:Thisstatisticshowsthevalueshareofbananaexportsworldwidein2022,bycountry.Thatyear,Ecuadorwastheleadingexporterofbananas,shippingapproximately28.2percentoftheworld'sbananas.

ReadmoreNote(s):Worldwide;2022Source(s):CIA;WTExValueofbananaimportsworldwidein2022,bycountry(inmillionU.S.dollars)Importvalueofbananasworldwide2022,bycountryValueinmillionU.S.dollars1,50005001,0002,0002,5003,0002,9003,500UnitedStatesChina1,200GermanyJapan965.2897.7781.4725.7724.5654.5649.1544.8RussiaNetherlandsFranceBelgiumUnitedKingdomItaly7Description:Thisstatisticshowstheimportvalueofbananasworldwidein2022,bycountry.Thatyear,theUnitedStateswastheleadingimporterofbananas,receivingapproximately2.9billionU.S.dollarsworthoftheworld'sbananas.

ReadmoreNote(s):Worldwide;2022Source(s):CIA;WTExCHAPTER

02InternationaltradeValueofUnitedStatesbananaimportsin2022,bycountryoforigin(inmillionU.S.dollars)U.S.importvalueofbananas2022,bycountryoforiginValueinmillionU.S.dollars60002004008001,0001,2001,2001,400GuatemalaEcuadorCostaRicaHondurasMexico423411.9278.1254.1248.5ColombiaPeru34.521.65.9PanamaNicaraguaDominicanRepublic

4.29Description:ThisstatisticshowsthevalueofU.S.importsofbananasworldwidein2022,bycountryoforigin.Thatyear,theUnitedStatesreceiveditslargestamountofbananaimportsfromGuatemala,valuedat1.2billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2022Source(s):CIA;WTExFreshbananaimportstotheUnitedStatesfrom2010to2022(inmillionpounds)*U.S.freshbananaimports2010-202212,00010,0008,0006,0004,0002,0000201020112012201320142015201620172018201920202021202210Description:ThisstatisticshowstheimportvolumeoffreshbananastotheUnitedStatesfrom2010to2022.In2022,approximately10.15billionpoundsofbananaswereimportedtotheUnitedStates.ReadmoreNote(s):UnitedStates;2010to2022;*MarketingyearJanuarytoDecember.ReadmoreSource(s):EconomicResearchService;USCensusBureau;USDepartmentofAgriculture;USDepartmentofCommerceDriedbananaimportstotheUnitedStatesfrom2010to2022(in1,000pounds)*U.S.driedbananaimports2010-202212,00010,0008,0006,0004,0002,0000201020112012201320142015201620172018201920202021202211Description:ThisstatisticshowstheimportvolumeofdriedbananastotheUnitedStatesfrom2012to2022.In2022,approximately7.86millionpoundsofbananaswereimportedtothecountry,upfromabout6.6millionpoundsinthepreviousyear.

ReadmoreNote(s):UnitedStates;2010to2022;*MarketingyearJanuarytoDecember.ReadmoreSource(s):EconomicResearchService;USCensusBureau;USDepartmentofAgriculture;USDepartmentofCommerceVolumeoffreshbananasimportedinCanadafrom2008to2022(in1,000metrictons)VolumeoffreshbananasimportedinCanada2008-2022700600591.93586.53578.69577.41580.96569.65571.57561.93554.93542.31512.72506.43495.94481.6477.03500400300200100020082009201020112012201320142015201620172018201920202021202212/statistics/453465/fresh-banana-import-volume-canadaThisstatisticshowsthevolumeoffreshbananaimportsinCanadafrom2008to2022.In2022,importsoffreshbananasamountedtoapproximately571,570metrictonsinCanada,adecreasefromaround586,530metrictonsthepreviousyear.

ReadmoreNote(s):Canada;2008to2022Source(s):StatCanValueoffreshanddriedbananasimportedinCanadafrom2010to2022(inmillionU.S.dollars)ValueoffreshanddriedbananasimportedinCanada2010-2022600500489.48458.47436.78427.02427.58422.33423.69414.79410.81408.86388.63391.484003002001000354.62201020112012201320142015201620172018201920202021202213Description:ThisstatisticshowsthevalueoffreshanddriedbananaimportsinCanadafrom2010to2022.In2022,thevalueoffreshanddriedbananasimportedintoCanadaamountedtoapproximately489.5millionU.S.dollars.

ReadmoreNote(s):Canada;2010to2022Source(s):UNComtradeCHAPTER

03RetailsalesSalesgrowthoffreshfruitintheUnitedStatesin2023,bytypeSalesgrowthoffreshfruitintheU.S.2023,bytypeDollarsaleschange-8%-6%-4%-2%0%2%4%6%8%10%12%GrapesPineapplesBerriesAvocadosMandarinsMelonsMixedfruitBananasOrangesApples15Description:ThisstatisticshowsthesalesgrowthoffreshfruitintheUnitedStatesin2023,brokendownbytype.Inthatyear,U.S.salesofgrapesincreasedbyapproximately10.8percentcomparetothepreviousyear.

ReadmoreNote(s):UnitedStates;52weeksendedonDecember2023Source(s):InternationalFreshProduceAssociationSalesoforganicfreshproduceintheUnitedStatesin2023,bycategory(inmillionU.S.dollars)LeadingorganicproduceitemssoldintheU.S.2023,bycategoryRetailsalesinmillionU.S.dollars600

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1,00002004001,2001,4001,6001,800BerriesPackagedsaladsApples1,6601,510660HerbsandspicesCarrots497424423BananasLetttuce404Potatoes322318TomatoesGrapes28216Description:ThisstatisticpresentstheretailsalesoffreshorganicproduceintheUnitedStatesin2023.Organicberrieswereamongthebestsellingitemsin2023totalingaround1.6billionU.S.dollarsinsales.Packagedsaladsandappleswerealsoamongthemostpopularorganicitems.Relatedstatisticsprovidefurtherinsightintocustomerpreference,takingintoconsiderationhowage,gender,andraceinfluencedcustomerdecisiontobuyorganicproduce,likeapplesoravocados.

ReadmoreNote(s):UnitedStates;2023Source(s):ThePackerRetailpriceofbananasintheUnitedStatesfrom1995to2023(inU.S.dollarsperpound)U.S.retailpriceofbananas1995-20230.70.60.50.40.30.20.10.01995

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202317Description:In2022,theretailpriceofonepoundofbananasintheUnitedStatesincreasedslightlycomparedtotheyearbeforeandregisteredat63cents.Priceshavehoveredaround58centsforthepastsevenyears.

ReadmoreNote(s):UnitedStates;1995to2023Source(s):BureauofLaborStatisticsAverageretailpriceforbananasinCanadafromJanuary2017toDecember2023(inCanadiandollarsperkilogram)AverageretailpriceforbananasinCanada2017-202320172018201920202021202220231.71.71.71.71.71.61.61.61.61.6JanFebMarAprMayJunJulAugSepOctNovDec18Description:TheaverageretailpriceforonekilogramofbananasinCanadawas1.67CanadiandollarsinDecember2023.Thispriceremainedrelativelystablefrom2017to2023,stayingbetween1.58and1.71Canadiandollarsperkilogram.

ReadmoreNote(s):Canada;January2017toDecember2023Source(s):StatCanSalesgrowthoffreshproduceinCanadain2022,bytypeSalesgrowthofproducebytypeCanada2022Salesgrowth-8%-6%-4%-2%0%2%4%6%8%8%10%BerriesBroadleafvegetables-baggedApples7%6%6%GrapesCucumbersCarrots1%1%Bananas-1%-1%AvocadosPeppers-6%-6%PotatoesTomatoes-7%19Description:Inthe52weeksendingJuly20,2022,Berrieswerethefastestgrowingfreshproducecategory,withsalesgrowthofeightpercentinCanada.Salesofbaggedleafvegetablesbothgrewby7percentduringthesameperiod.

ReadmoreNote(s):Canada;52weeksendedJuly20,2022Source(s):GroceryBusiness(Canada);NielsenCHAPTER

04ConsumptionPercapitaconsumptionoffreshfruitintheUnitedStatesin2022,byselectedfruittype(inpounds)U.S.:percapitaconsumptionoffreshfruit2022,byfruittypePercapitaconsumptioninpounds*10

1505202530BananasApples26.6215.77AvocadosGrapes9.228.648.157.687.62PineapplesOranges**StrawberriesLemons4.73Pears2.641.94Peaches***Cherries0.9921Description:ThisstatistichighlightsthepercapitaconsumptionoffreshfruitintheUnitedStatesin2022,bysinglefruittype.BananasandapplesweretheleadingfruittypesintheU.S.in2022,basedonpercapitaconsumption.Thepercapitaconsumptionoffreshapplesamountedtoapproximately15.77poundsthatyear.Americansconsumedcherriestheleastoutoftheseselectedfruitsin2022.ReadmoreNote(s):UnitedStates;2022;*Basedonretailweight.AccordingtoERSthedataareproxiesforconsumption.Consumptionnormallyrepresentstotalsupplyminusexports,nonfooduse,andendingstocks.**Orangesincludesorangesand[...]

ReadmoreSource(s):EconomicResearchService;USDepartmentofAgriculturePercapitaconsumptionoffreshbananasintheUnitedStatesfrom2000to2022(inpounds)U.S.percapitaconsumptionoffreshbananas2000-20223530

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27.9327.4427.3927.0926.63

26.7826.926.8626.6226.1725.7825.9525.61

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25.1125.0425201510522.0102000

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202222Description:BananasareoneofthemostconsumedfruitsintheUnitedStates.Thoughconsumptionhasfluctuatedsince2000,ithasneverdroppedbelow22poundsperperson.Asof2022,bananaconsumptionwasabout26.62poundsperperson.

ReadmoreNote(s):UnitedStates;2000to2022;*Basedonretailweight.AllpercapitaconsumptionfiguresarecalculatedusingresidentpopulationplustheArmedForcesoverseas.Dataareconductedonacalendar-yearbasis.

ReadmoreSource(s):EconomicResearchService;USDepartmentofAgricultureMostconsumedfruitsintheUnitedStatesin2022MostconsumedfruitsintheU.S.2022Shareofrespondentswhohaveboughtthisiteminthepast12months0%10%20%30%40%50%60%70%BananasApples63%58%Grapes52%51%StrawberriesWatermelonOranges46%46%Lemons39%38%38%37%AvocadosPineapplesBlueberries23Description:Americansconsumeavarietyoffruitsintheireverydaylives;a2022surveyfoundthatbananaswerethemostwidelypurchasedfruitamongU.S.consumers.Inthatyear,63percentofthesurveyrespondentshadboughtbananasinthepast12months.Strawberries,grapes,andappleswerealsowidelyconsumedbyU.S.consumers.ReadmoreNote(s):UnitedStates;September16,2022toOctober7,2022;1,017respondents;18yearsandolderSource(s):ThePackerLikelihoodofpurchasingbananasintheUnitedStatesin2022,byethnicityLikelihoodofpurchasingbananasintheU.S.2022,byethnicityShareofrespondents0%10%20%30%40%50%60%70%68%80%AsianWhite/CaucasianHispanic66%64%Black/AfricanAmericanOther53%56%24/statistics/719118/likelihood-purchase-bananas-usThestatisticshowsthelikelihoodofpurchasingbananasbyethnicityintheUnitedStatesin2022.Asianconsumerswerethegroupmostlikelytopurchasebananas,with68percentofrespondentssayingthattheyboughtthisiteminthelast12months.ReadmoreNote(s):UnitedStates;September16,2022toOctober7,2022;1,017respondents;18yearsandolderSource(s):ThePackerVolumeof