拉脫維亞電子商務(wù)行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5拼多多temu亞馬遜

DIGITAL

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TRENDSE-commerceinLatviaCHAPTER

01OverviewRevenueofthee-commerceindustryinLatviafrom2017to2027(inbillionU.S.dollars)Revenueofthee-commerceindustryinLatvia2017-20271.21.00.81.060.990.930.810.70.690.620.570.60.420.370.40.20.00.33201720182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketinLatviawasforecasttocontinuouslyincreasebetween2023and2027byintotal0.4billionU.S.dollars(+57.14percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.06billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Latvia;2017to2027Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)ofthee-commercemarketinLatviafrom2017to2027(inU.S.dollars)E-commerceARPUinLatvia2017-20271,000900921.5868.5826.5800733.57006005004003002001000660.1647.5577.6565432.7432.6421.8201720182019202020212022202320242025202620275/statistics/1405369/latvia-e-commerce-arpuTheaveragerevenueperuser(ARPU)intheLatviane-commercemarketwasforecasttoincreasebetween2023and2027andreach921.5U.S.dollarsin2027.Tocompare,in2022,thecountry'se-commerceARPUwasestimatedat577.6U.S.dollars.ReadmoreNote(s):LatviaSource(s):DigitalMarketInsightsShareofe-commerceasaproportionoftotalrevenueofenterprisesinLatviafrom2016to2022E-commerceshareofenterpriserevenueinLatvia2016-202212%10.2%10.1%9.8%10%8.7%8%7.1%6.9%6.1%6%4%2%0%20162017201820192020202120226Description:In2022,therevenuesharefrome-commercewasmeasuredatover10percentforenterprisesinLatvia.Thiswasaconsiderableincreasefrom2016,whene-commerceaccountedforlessthansevenpercentofthetotalrevenue.

ReadmoreNote(s):Latvia;2016to2022Source(s):EurostatShareofe-commerceintotalrevenueofenterprisesinLatviain2022,bysizeE-commerceshareofrevenueinLatvia2022,bycompanysize16%14%12%10%13.9%9%8%6%4%2%0%7.2%10-49employees50-249employees250ormoreemployees7Description:In2022,e-commercemadeupnearly14percentofthetotalrevenueoflargeenterprises.employing250personsormore,inLatvia.Ontheotherhand,inbusinessenterpriseswith10to49personsemployed,onlinesalesaccountedforslightlyoversevenpercentofthetotalannualrevenue.Accommodationandfoodserviceswereamongtheleadingindustriesbyshareofe-commercesalesinthecountry.

ReadmoreNote(s):Latvia;2022Source(s):EurostatShareofe-commercesalesintotalrevenueinLatviain2022,byindustryE-commerceshareofrevenueinLatvia2022,byindustryShareofe-commerceintotalrevenue0%2%4%6%8%10%12%14%16%18%20%AccommodationandfoodserviceactivitiesInformationandcommunications17.5%15.6%Manufacturing11.3%11.2%Professional,scientific,andtechnicalactivitiesWholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesAdministrativeandsupportserviceactivitiesTransportationandstorage10.7%10.7%10%Realestateactivities6.3%Construction0.3%8Description:In2022,e-commercesalesgeneratedaround18percentofthetotalrevenueofLatvianbusinessesoperatingintheaccommodationandfoodserviceindustry.Rankingsecondwastheinformationandcommunicationssector,whereonlinesalesaccountedforapproximately16percentoftheannualearnings.Therevenueofthee-commerceindustryinLatviawasforecasttoreach1.35billionU.S.dollarsin2027.

ReadmoreNote(s):Estonia;2022Source(s):EurostatLeadinge-commercewebsitesinLatviainJuly2023,byvisitsindex(inmillions)LeadingonlinestoresinLatvia2023,byvisitsindexVisitsindexinmillions2.00.00.51.01.52.53.03.54.03.824.5220.lvAGo3.lv3.72.31Optibet.lv2.051a.lv1.661.64Rdveikals.lvAndelemandele.lvTele2.lv1.481.371.331.22Ksenukai.lvElektrum.lv9Description:Theonlinemarketplace220.lvwasLatvia'smostvisitede-commercewebsite,withitsweightedandindexednumberofvisitsmeasuredat3.82millioninJuly2023.ItwasfollowedbythewebsiteofairBaltic,aLatvianairline.

ReadmoreNote(s):Latvia;July2023Source(s):Ahrefs;Alexa;BPNIntense;IPGMediabrands;Semrush;SimilarWebCourier,expressandparcel(CEP)marketvolumeinLatviafrom2015to2022(inmillionparcels)Courier,expressandparcel(CEP)marketvolumeinLatvia2015-202230252027.126.618.21513.611.69.51057.86.802015201620172018201920202021202210Description:In2022,accordingtoEffigyConsulting,some27.1millionparcelsweredeliveredinthecourier,expressandparcel(CEP)marketinLatvia.ReadmoreNote(s):Latvia;2015to2022Source(s):EffigyConsultingMarketleadersinoutofhome(OOH)deliveryservicesinLatviain2022(inunits)Marketleadersinoutofhome(OOH)deliveryservicesinLatvia2022Pick-UpandDropOffLocation(PUDO)AutomatedParcelMachine(APM)8007006005004003002001000LatvijasPastsVenipakOmnivaDPDItella(Posti)11Description:In2022,LatvijasPastshadthelargestnumberofoutofhomelogisticsmeasuresinplace,with672PUDOsand141APMsoperational.Incontrast,ItellahadthesmallestnumberofOOHlogisticsmeasures,withonly250stationsactive.LatvijasPastsisLatvia'snationalpostalservicewhooperatesitsmachinesinpartnershipwiththeAmericanconveniencestorecompanyCircleK.ReadmoreNote(s):Europe;2022Source(s):LastMileExpertsValueofdirect-to-consumer(D2C)salesinLatviafrom2017to2021(inmillioneuros)SalesvalueofD2CinLatvia2017-2021908084756870656260504030201002017201820192020202112Description:Thevalueofdirect-to-consumer(D2C)salesinLatviasteadilygrewovertheperiodobserved.In2021,thefigurewasmeasuredat84millioneuros.Thatconstitutedanincreaseofninemillioneuroscomparedtotheyearearlier.

ReadmoreNote(s):Latvia;2017to2021Source(s):SeldiaIndividualsactiveindirect-to-consumer(D2C)sellinginLatviafrom2017to2021(in1,000s)NumberofentrepreneursactiveinD2CsalesinLatvia2017-20217066.264.363.762.96360504030201002017201820192020202113/statistics/1280229/latvia-entrepreneurs-active-in-d2c-salesThenumberofentrepreneursworkingindirect-to-consumer(D2C)salesinLatviaremainedrelativelystableovertheyears.In2021,thefigurestoodat66.2thousand,representinganincreaseofnearlytwothousandpersonscomparedtotheyearearlier.ReadmoreNote(s):Latvia;2017to2021Source(s):SeldiaCHAPTER

02UsageNumberofusersofe-commerceinLatviafrom2017to2027(inmillions)Numberofusersofe-commerceinLatvia2017-20271.41.21.00.80.60.40.20.01.141.151.131.111.091.081.051.020.980.850.792017201820192020202120222023202420252026202715Description:ThenumberofusersintheE-commercemarketinLatviawasforecasttocontinuouslyincreasebetween2023and2027byintotal0.1millionusers(+9.17percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.15millionusersandthereforeanewpeakin2027.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Latvia;2017to2027Source(s):DigitalMarketInsightsShareofpopulationthatpurchasedgoodsandservicesontheinternetinLatviafrom2010to2022InternetpurchasesbyindividualsinLatvia2010-202260%50%40%50.51%42.17%38.27%33.86%33.1%32.8%31.07%30%27.39%23.69%21.29%20%10%0%17.66%20129.81%20118.48%2010201320142015201620172018201920202021202216Description:In2022,over42percentofthepopulationinLatviapurchasedsomethingontheinternet.Incontrast,thefigurefor2010wasjustaroundeightpercent.Thehighwasin2021whenover50percentofLatviansboughtsomethingontheinternet.

ReadmoreNote(s):Latvia;2010to2022Source(s):EurostatShareofpopulationthathadshoppedonlineinLatviafrom2020to2022,bygenderOnlineshoppingpenetrationinLatvia2020-2022,bygender20202021202280%69.4%69.2%68.5%68.6%67.6%67.9%70%60%50%40%30%20%10%0%66.5%65.9%65.3%FemaleMaleTotal17Description:Overtheperiodunderconsideration,onlineshoppingpenetrationhasincreasedacrossallsurveyedgroupsinLatvia.In2022,nearlysevenintenLatvianwomenandmenshoppedonlineatleastonce.Atthesametime,approximately23percentofindividualshadnevermadeapurchaseviainternet.ReadmoreNote(s):Latvia;2020to2022Source(s):CentralStatisticalBureauofLatviaShareofpopulationthathadshoppedonlineinLatviafrom2020to2022,byagecategoryOnlineshoppingpenetrationinLatvia2020-2022,byagegroup202020212022100%90%80%70%60%50%40%30%20%10%0%16-2425-3435-4445-5455-6465-7418Description:Overtheperiodunderconsideration,thepenetrationofonlineshoppinghasincreasedacrossallagegroups,withtheexceptionofthoseaged65to74years,inLatvia.In2022,morethannineintenLatviansagedbetween16and24yearshadpurchasedororderedonlinegoodsorservices.However,approximately23percentofallindividualsinLatviawerereportedtobenon-onlineshoppersinthesameyear.

ReadmoreNote(s):Latvia;2020to2022;16-74yearsSource(s):CentralStatisticalBureauofLatviaShareofpopulationthathadshoppedonlineinLatviafrom2020to2022,byregionOnlineshoppingpenetrationinLatvia2020-2022,byregion20202021202280%70%60%50%40%30%20%10%0%RigaregionPiergaregionZemgaleregionVidzemeregionKurzemeregionLatgaleregionTotal19Description:Overtheperiodunderconsideration,theaverageonlineshoppingpenetrationhasincreasedacrossLatvia.In2022,itwasreportedthatapproximatelythreequartersofLatviansresidinginRigaregionhadshoppedonlineatleastonce.Nevertheless,in2022,aroundafifthofindividualsinthatregionhadneverpurchasedororderedgoodsorservicesonlineaccordingtothesamesource.

ReadmoreNote(s):Latvia;2020to2022Source(s):CentralStatisticalBureauofLatviaOnlinepurchasesfromothercountriesinLatviafrom2020to2022OnlinepurchasesfromothercountriesinLatvia2020-202235%30.48%30%24.03%25%20%15%10%5%22.73%0%20202021202220/statistics/1364558/online-sellers-individuals-latviaIn2022,nearly23percentofpeopleinLatviapurchaseditemsontheinternetfromsellersfromothercountries.Thiswasthelowestratecomparedwith2020and2021.Whilein2020,itwasslightlyover24percent;in2021,itwasmorethan30percent.ReadmoreNote(s):Latvia,CEE;2020to2022Source(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchasesinLatviain2022Shareofshoppersmakingdomesticandcross-borderpurchasesinLatvia202290%79.07%80%70%60%50%40%30%20%10%0%43.49%21.56%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries21/statistics/1239816/domestic-and-cross-border-purchases-latviaIn2022,approximately79percentofindividualswhohadmadeonlinepurchasesinthepastthreemonthsboughtgoodsfromnationalsellersinLatvia.Incomparison,over43percentofindividualsmadecross-borderpurchasesfromotherEUsellers.ReadmoreNote(s):Latvia;2022;IndividualswhopurchasedonlineinthepastthreemonthsSource(s):EurostatShareofindividualsusingtheinternettosellgoodsorservicesinLatviafrom2012to2022C2Ce-commercepenetrationinLatvia2012-2022ShareofallindividualsShareofindividualswhousedtheinternetinthepast3months16%14%12%10%8%6%4%2%0%201120122013201420152016*20172018201920202021202222Description:ThepercentageofindividualsinLatviawhousedtheinternettosellgoodsorservicestootherconsumersincreasedoverthepast10years,peakingin2021atover13percent.In2022,everyoneintenthindividualsusedtheinternetinthisway,butusagewasslightlyhigheramongthosewhousedtheinternetwithinthepastthreemonths.ReadmoreNote(s):Latvia;2012to2022;*Breakintimeseries.ReadmoreSource(s):EurostatMoneyspentoninternetpurchasesbyindividualsinLatviafrom2020to2021MoneyspentononlinepurchasesbyindividualsinLatvia2020-2021Internetpurchasesbyindividuals2021

20208%0%2%4%6%10%12%14%16%18%20%9.19%Lessthan50euroBetween100and499euroBetween500and999euro1000euroandmore12.16%17.42%12.18%3.5%1.77%2.23%0.78%23Description:In2021,mostpeopleinLatviawhoboughtinternetitemsspentbetween100and499euros.Whileslightlyovertwelvepercentspentthismuchmoneyin2020,over17percentdidsoin2021.Ingeneral,itcanbesaidthatpeopletendedtopayhigheramountsofmoneyontheinternetthanin2020.ReadmoreNote(s):Latvia,CEE;2020to2021Source(s):EurostatCHAPTER

03EnterpriseusageShareofenterprisesthatsoldonlineinLatviafrom2011to2022ShareofenterprisessellingonlineinLatvia2011-202218%16%15.5%14.7%14%12%10%8%12.9%10.9%10.8%9.7%8.5%7.9%7.6%7.5%7.4%6.7%20146%4%2%0%2011201220132015201620172018201920202021202225Description:TheshareofenterprisesthatsoldonlineinLatviaincreasedby0.8percentagepointsin2022incomparisontothepreviousyear.Whilethegrowthinthisindustryisslowingdown,with15.5percent,theshareofenterprisesisatitspeakintheobservedperiod.ReadmoreNote(s):Latvia;2011to2022Source(s):EurostatShareofenterprisesthatmadedomesticandcross-borderonlinesalesinLatviain2021ShareofbusinessesmakingonlinesalesinLatvia2021,bydestination18%16.5%16%14%12%10%8%6.9%6%4%3.1%2%0%Enterpriseswithe-commercesalestoowncountry

Enterpriseswithe-commercesalestootherEUcountriesEnterpriseswithe-commercesalestonon-EUcountries26Description:Around17percentofenterprisesbasedinLatviamadeonlinesaleswithinthecountry'sbordersin2021.E-commercesalestoothercountrieswerelesscommon,withapproximatelysevenpercentofenterprisessellingtoothercountriesintheEuropeanUnion(EU).Atthesametime,amongindividualswhohadmadeanonlinepurchaseinLatviainthepastthreemonths,over40percentboughtfromanotherEUcountry.ReadmoreNote(s):Latvia;2021Source(s):EurostatShareofenterprisessellingonlinetotheEuropeanUnion(EU-27)inLatviafrom2013to2022ShareofenterprisesdoingwebsaleswiththeEUinLatvia2013-20228%7%6%5%4%6.7%5.8%5.5%4%3.5%3.5%3%2%1%0%20132015201720192021202227Description:In2022,nearlysevenpercentoftotalenterprisesinLatviasoldproductsviawebsitesorappstootherEuropeanUnion(EU-27)countries.Thisrepresentedanearlytwofoldincreasecomparedto2013.

ReadmoreNote(s):Latvia;2013to2022Source(s):EurostatShareofenterprisesthatsoldonlineinLatviain2022,bysizeShareofbusinessessellingonlineinLatvia2022,bysize45%40%35%30%41%26.5%25%20%15%10%5%15.9%0%10-49employees50-249employees250ormoreemployees28Description:MorethanfourintenamonglargeenterprisesinLatviamadeonlinesalesin2022.Tocompare,only16percentofcompanieswhichhadbetween10and49employeesmadee-commercesalesinthatyear.AmongtheindustriesmostactiveinonlinesalesinLatviawerewholesaleandretailtrade,accommodation,andfoodservices.ReadmoreNote(s):Latvia;2022Source(s):EurostatShareofenterprisesthatsoldonlineinLatviain2022,byindustryShareofbusinessessellingonlineinLatvia2022,bysectorShareofenterprises0%5%10%15%20%25%30%35%40%Wholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesAccommodationandfoodservices36%30.5%Informationandcommunications24.3%Manufacturing14.9%12.5%10.3%9.1%AdministrativeandsupportserviceactivitiesRealestateactivitiesProfessional,scientific,andtechnicalactivitiesTransportationandstorage6.7%Construction3.4%Watersupply;sewerage,wastemanagement,andremediationactivitiesElectricity,gas,steam,andairconditioningsupply2.4%2.1%29Description:In2022,36percentofLatvianbusinessesoperatinginthewholesaleandretailtradesectorweresellingtheirproductsandservicesonline.Theaccommodationandfoodserviceindustryfollowed,withathirdofenterprisesactiveine-commercesalesactivities.TheshareofenterprisessellingonlineinLatviahasincreasedovertheyears,peakingatalmost16percentin2022.ReadmoreNote(s):Latvia;2022Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinLatviafrom2013to2022ShareofenterprisessellingB2CviaawebsiteinLatvia2013-202216%14%12%10%8%13.9%13.7%11.4%9.5%9.4%7.6%6.7%6.6%6.4%6%4%2%0%5.4%201420132015201620172018201920202021202230Description:In2022,theshareofenterprisesthatmakeB2Ce-commercesalesviawebsiteinLatviaremainednearlyunchangedataround13.9percent.Still,theshareofenterprisesreacheditshighestvalueintheobservedperiodin2022.

ReadmoreNote(s):Latvia;2013to2022Source(s):EurostatShareofenterprisesthatmadeB2BandB2Ge-commercesalesviaawebsiteinLatviafrom2013to2022ShareofenterprisessellingB2B&B2GviaawebsiteinLatvia2013-202212%10%10.3%9.5%9%8%7.6%8%6%4%2%0%7.2%6.9%6.4%6%5.4%201320142015201620172018201920202021202231/statistics/669779/latvia-share-of-businesses-selling-b2b-b2g-via-websiteTheshareofenterprisesthatmadeB2BandB2Ge-commercesalesviawebsiteinLatviaincreasedby0.8percentagepointssincethepreviousyear.With10.3percent,theshareofenterprisestherebyreacheditshighestvalueintheobservedperiod.ReadmoreNote(s):Latvia;2013to2022Source(s):EurostatCHAPTER

04ProductcategoriesShareofpopulationthathadshoppedonlineinthepastthreemonthsinLatviain2022,bycategoryGoodsandservicesboughtonlinebyindividualsinLatvia2022Shareofpopulation0%5%10%15%20%25%Clothes,shoes,andaccessories23.74%Deliveriesfromrestaurants,fast-foodchains,cateringservicesTicketstoculturalorotherevents10.62%10.37%9.94%ConsumerelectronicsorhouseholdappliancesCosmetics,beautyorwellnessproductsFurniture,homeaccessoriesorgardeningproductsFoodorbeveragesfromstoresorfrommeal-kitsprovidersMusicasastreamingserviceordownloads8.41%8.11%8.04%7.29%7.14%6.59%6.07%5.06%4.62%Computers,tablets,mobilephonesoraccessoriesMedicineordietarysupplementssuchasvitamins(onlinerenewalofprescriptio…FilmsorseriesasastreamingserviceordownloadsChildrentoysorchildcareitemsCleaningproductsorpersonalhygieneproducts33Description:In2022,nearly24percentofpeopleinLatviapurchasedclothes,shoes,oraccessoriesontheinternetinthelastthreemonths,fornootheritemswasmoneyspentasoftenasforclothes,withdeliveriesfromrestaurantsbeingthesecondmostfrequentlyspentitems.Inthesameperiod,underonepercentpurchasedCDsorDVDsonline.ReadmoreNote(s):Latvia;2022Source(s):EurostatWhattypesofgoodshaveyouorderedonlinesinceJanuary2022?Mostpopularproductsamonge-shoppersinLatvia2022,bygenderMenWomen70%60%50%40%30%20%10%0%60%49%44%44%42%39%39%36%33%32%32%30%30%27%20%18%BeautyandhealthcareFashionFreshfoodandbeveragesShoesMedicineLeisureHigh-techandelectronicsSportinggoods34Description:Beautyandhealthcaregoodswereparticularlypopularamongfemalee-commercecustomersinLatvia,whohadmadeatleastonepurchasewithadeliveryinthatproductcategorysinceJanuary2022.Ontheotherhand,shoesandsportinggoodswerethetwodominantcategoriesamongmaleonlineshoppersinthecountry.In2023,overhalfofLatviane-shoppersplannedtoincreasetheironlinespending.ReadmoreNote(s):Latvia;May30toJuly26,2022;23,974respondents*;18-70years;hadpurchasedatleastoncewithadeliverysinceJanuary2022;*Referstothetotalnumberofsurveyedindividualsin22Europeancountries.Thesourceaddsthatbetween[...]

ReadmoreSource(s):GeopostMostpurchasedonlinegoodsandservicesfromforeignstoresinLatviain2022,bycategoryProductcategoriesmostshoppedonlineinforeignstoresinLatvia202250%47%45%40%35%30%25%20%15%10%5%33%27%0%Clothing,footwear,andaccessoriesRentalandreservationservicesAirlineticketsandothertransportation-relatedservices35/statistics/1233238/most-purchased-online-goods-latviaAtthebeginningof2022,nearlyahalfofonlineshoppersinLatviaorderedclothing,footwear,andaccessoriesovertheinternet.Accommodationandrentalservicesrankedsecond,with33percentofthesurveyedaudienceacquiringthemonline.

ReadmoreNote(s):Latvia;2022;1,907respondents;internetusersonthemostpopularinternetportalsSource(s):Gemius;InfogramPercentageofindividualswhopurchasedclothes,shoes,andaccessoriesonlineinthepastthreemonthsinLatviafrom2020to2022ShareofindividualsbuyingapparelonlineinLatvia2020-202235%30.9%30%25%20%23.74%17.39%15%10%5%0%20202021202236Description:NearlyonequarterofLatvianspurchasedapparelovertheinternetinthepastthreemonthsasof2022.Thatconstitutedaconsiderabledeclinefromthepreviousyear,whenapproximately31percentofLatviansconfessedtohaveboughtclothes,shoes,andaccessoriesoverthepastthreemonthsonline.ReadmoreNote(s):Latvia;2020to2022Source(s):EurostatPercentageofindividualswhopurchasedfoodandbeveragesonlineinthepastthreemonthsinLatviafrom2020to2022Shareofindividualsbuyingfood&beveragesonlineinLatvia2020-202214%11.57%12%10%8%8.04%6%4.69%20204%2%0%2021202237Description:TheshareofindividualsbuyingfoodandbeveragesonlineinLatviapeakedin2021.Morespecifically,approximately12percentofLatviansorderedgroceriesonlineoverthepastthreemonthsinthatyear.By2022,theshareofsuchindividualsfelltoaroundeightpercent.ReadmoreNote(s):Latvia;2020to2022;16-74yearsSource(s):EurostatPercentageofindividualswhopurchasedprintedbooks,magazines,andnewspapersonlineinthepastthreemonthsinLatviafrom2020to2022ShareofindividualsbuyingreadingmaterialsonlineinLatvia2020-20227%5.8%6%5%4%3%2%1%0%3.77%3.08%20202021202238Description:From2020to2022,theratesofonlinepurchaseofreadingmaterialsinLatviarangedbetweenapproximatelythreeandsixpercent.In2022,around3.1percentofLatviansorderedprintedbooks,magazines,andnewspapersovertheinternetinthepastthreemonths.ReadmoreNote(s):2020to2022;16-74yearsSource(s):EurostatShareofconstructionenterprisesthatsoldonlineinLatviafrom2011to2022ShareofconstructionenterprisessellingonlineinLatvia2011-20224.5%4.0%3.5%3.9%2.9%3.0%2.5%2.5%2.4%2.5%2.0%1.5%1.0%0.5%0.0%1.8%1.8%1.5%20201.4%20111.1%20141%0.2%20182012201320152016201720192021202239Description:TheshareofconstructionenterprisessellingonlineinLatviahasfluctuatedbetweenlessthanoneandfourpercentovertheobservedperiod.Asof2022,aroundthreepercentofbusinessesintheconstructionindustrysoldonlinenationwide.Tocompare,overathirdofLatviancompaniesinthewholesaleandretailtradesectorengagedine-commerceinthatyear.ReadmoreNote(s):Latvia;2011to2022Source(s):EurostatShareofe-commerceintotalrevenueofconstructionenterprisesinLatviafrom2016to2022E-commerceshareofconstructionenterpriserevenueinLatvia2016-20220.9%0.8%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0.0%0.5%0.3%20220.1%20190%0%0%2016201720182020202140Description:Theshareofe-commerceintheannualrevenueofconstructioncompaniesinLatviahasneverexceededonepercentovertheperiodunderconsideration.In2022,e-commercesalesmadeuparound0.3percentofthetotalrevenueofconstructionenterprisesnationwide.LessthanthreepercentofcompaniesintheconstructioncompanyengagedinonlinesalesinLatvia.ReadmoreNote(s):Latvia;2016to2022Source(s):EurostatCHAPTER

05ConsumerbehaviorMostuseddevicesforonlineshoppinginLatviain2023OnlineshoppinginLatvia2023,bydevicetype100%91%90%80%68%70%60%50%40%30%20%10%0%9%1%TVDesktopcomputerMobilephoneTablet42Description:AdesktopcomputerwasthemostuseddeviceforonlineshoppinginLatviain2023,accordingtoninein10ofthesurveyedrespondents.Furthermore,68percentofonlinecustomersshoppedviasmartphone.TheshareofhouseholdswithinternetaccessinLatviastoodatover91percentasof2022.ReadmoreNote(s):Latvia;2023;2,038respondents;18-74years;internetusersonthemostpopularinternetportalsSource(s):Gemius;InfogramFrequencyofpurchasesovertheinternetinLatviain2023FrequencyofinternetpurchasesinLatvia202380%70%71%60%53%50%40%30%20%15%10%0%OnceorserveraltimesaweekSeveraltimesamonthOnceamonth43Description:MostinternetusersinLatviapurchasedonlineonceorseveraltimespermonth,accordingtoasurveycarriedoutbetweenJanuaryandMarch2023.

ReadmoreNote(s):Latvia;January18toMarch27,2023;2038respondents;18-74years;InternetusersonthemostpopularinternetportalsSource(s):GemiusFrequencyofe-commercepurchasesinthepastthreemonthsinLatviain2021,byagegroupOnlineshoppingfrequencyinLatvia2021,byagegroup1-2times3-5times6-10timesOver10times100%7.25%8.77%6.44%12.1%14.74%90%80%70%60%50%40%30%20%10%0%22.42%14.44%25.6%13.76%14.78%15%25.52%17.52%39.02%36.02%34.2%32.38%30.57%54.29%65-7444.96%55-6436.06%16-2437.1%45-5430.75%35-4426.31%25-3444Description:OveraquarterofLatviansagedbetween25and34yearsplaced10ordersormoreovertheinternetinthepastthreemonths,accordingtoasurveyconductedin2021.Amongindividualsaged65to74years,thatsharewasmuchlowerandstoodatapproximatelysixpercent.Onaverage,themajorityofLatviansboughtonlineonceortwiceinthepastthreemonths.ReadmoreNote(s):Latvia;2