美國全方位餐飲行業(yè)市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5麥當(dāng)勞肯德基必勝客漢堡王

INDUSTRIES

&

MARKETSFullservicerestaurantindustryintheU.S.CHAPTER

01IndustryoverviewOutputofthefullservicerestaurantfranchiseindustryintheUnitedStatesfrom2013to2022,withaforecastfor2023(inbillionU.S.dollars)OutputofthefullservicerestaurantfranchiseindustryintheU.S.2013-20239078.28070605040302010076.576.57372.868.56458.9355.4355.152.242013201420152016201720182019202020212022*2023**3Description:In2022,table/fullservicerestaurantfranchiseestablishmentsintheUnitedStateshadanestimatedoutputof76.5billionU.S.dollars.Thatfigurewasforecasttoincreaseto78.2billionin2023.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.

ReadmoreNote(s):UnitedStates;2013to2022;*Estimate**ForecastReadmoreSource(s):IHSMarkit;InternationalFranchiseAssociationNumberoffullservicerestaurantfranchiseestablishmentsintheUnitedStatesfrom2013to2022,withaforecastfor2023NumberoffullservicerestaurantfranchiseestablishmentsintheU.S.2013-202335,00030,00025,00020,00015,00010,0005,000033,16033,24032,84332,87932,02731,40830,87031,00430,29629,82929,5242013201420152016201720182019202020212022*2023**4Description:In2022,itwasestimatedthattherewere32,879fullservicerestaurantfranchiseestablishmentsintheUnitedStates.Thatfigurewasforecasttoincreaseto33,240in2023.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.ReadmoreNote(s):UnitedStates;2013to2022;*Estimate**ForecastReadmoreSource(s):IHSMarkit;InternationalFranchiseAssociationEmploymentinthefullservicerestaurants(FSR)franchiseindustryintheUnitedStatesfrom2013to2022,withaforecastfor2023EmploymentinthefullservicerestaurantsfranchiseindustryintheU.S.2013-20231,200,0001,000,000800,000600,000400,000200,00002013201420152016201720182019202020212022*2023**5Description:In2022,thenumberofpeopleemployedinthetable/fullservicerestaurantfranchiseindustryintheUnitedStateswasestimatedat1.09million.Table/fullservicerestaurantsareestablishmentsprimarilyengagedinprovidingfoodservicestopatronswhoorderandareservedwhileseatedandpayaftereating.ReadmoreNote(s):UnitedStates;2013to2022;*Estimate**ForecastReadmoreSource(s):IHSMarkit;InternationalFranchiseAssociationValueofthefullservicerestaurantdeliverymarketintheUnitedStatesfrom2018to2022(inbillionU.S.dollars)FullservicerestaurantsdeliverymarketsizeintheU.S.2018-202218161415.71210811.2642020182022*6Description:DuetoavarietyofnewappsanddeliveryproviderssuchasDoorDash,GrubhubandUberEats,itiseasierthaneverforU.S.consumerstoorderfullservicerestaurantmeals.Thesizeofthefullservicerestaurantdeliverymarketispredictedtoseegrowthbetween2018and2022.Accordingtothesource,thesizeofthemarketin2018was11.2billionU.S.dollars.Thisfigureisforecasttoriseto15.7billionU.S.dollarsin2022.

ReadmoreNote(s):UnitedStates;2018;*ForecastReadmoreSource(s):ColliersInternational;GlobalDataMonthlychangeinfullservicerestaurantmenupricesintheUnitedStatesfromApril2022toMarch2023MonthlychangeinFSRmenupricesintheU.S.2022-20239.1%8.9%8.7%8.5%8.3%8.1%7.9%7.7%7.5%9%9%9%9%8.9%8.9%8.8%8.7%8.2%8.1%8%8%Apr2022May2022Jun2022Jul2022Aug2022Sep2022Oct2022Nov2022Dec2022Jan2023Feb2023Mar20237Description:Fullservicerestaurantmenupricesroseby8.1percentinJanuary2023overthepreviousyear.BetweenApril2022andMarch2023,fullservicerestaurantmenupricessawanoveralldeclinewhencomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;April2022toMarch2023Source(s):BureauofLaborStatistics;RestaurantBusinessCHAPTER

02SinglelocationFSRsMarketsizeofthesinglelocationfullservicerestaurantsectorintheUnitedStatesfrom2012to2021,withaforecastfor2022(inbillionU.S.dollars)U.S.singlelocationfullservicerestaurantindustrymarketsize2012-2022250193.5820015010050188.84190.51183.84181.56173.46172.01164.73158.08153.7145.56020122013201420152016201720182019202020212022*9Description:ThesinglelocationfullservicerestaurantsectorintheUnitedStatestotaled172.01billionU.S.dollarsin2021,upfromthepreviousyear'stotalof145.56billionU.S.dollars.In2022,thesectorwasforecasttosurpassitspre-pandemicvalueandreach190.51billion.ReadmoreNote(s):UnitedStates;2012to2021;*ForecastFigureshavebeenrounded.ReadmoreSource(s):IBISWorldNumberofbusinessesinthesinglelocationfullservicerestaurantsectorintheUnitedStatesfrom2012to2021,withaforecastfor2022(in1,000s)SinglelocationfullservicerestaurantindustrybusinesscountintheU.S.2012-2022180155.4516014012010080148.48141.98141.49138.77139.19139.17136.06136.19135.23133.76132.966040200201120122013201420152016201720182019202020212022*10Description:ThenumberofbusinessesinthesinglelocationfullservicerestaurantsectorintheUnitedStateswas148.48thousandin2021,upfromthepreviousyear'stotalof139.17thousand.In2022,thenumberofbusinessesinthissectorwasforecasttoreach155.45thousand.ReadmoreNote(s):UnitedStates;2011to2021;*ForecastFigureshavebeenrounded.ReadmoreSource(s):IBISWorldNumberofemployeesinthesinglelocationfullservicerestaurantsectorintheUnitedStatesfrom2011to2021,withaforecastfor2022(in1,000s)SinglelocationfullservicerestaurantindustryemployeecountintheU.S.2011-20224,0003,541.883,5003,0002,5002,0001,5001,0005003,289.573,003.112,990.282,973.262,961.62,914.232,832.632,781.592,732.832,656.022,553.630201120122013201420152016201720182019202020212022*11Description:TherenumberofemployeesinthesinglelocationfullservicerestaurantsectorintheUnitedStatesdecreasedin2020asaresultofthecoronaviruspandemic.Inthatyear,employmentinthissectorreachedover2.91millionpeoplecomparedtothepreviousyear'stotalofroughly2.99millionemployees.Employmentinthissectorwasforecasttoexceed3.5millionin2022.ReadmoreNote(s):UnitedStates;2011to2021;*ForecastFigureshavebeenrounded.ReadmoreSource(s):IBISWorldCHAPTER

03KeyplayersLeadingfullservicerestaurantchainsintheUnitedStatesin2021(inmillionU.S.dollars),bysalesFullservicerestaurantswiththehighestsalesintheU.S.2021SalesinbillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,0004,500Applebee'sOliveGarden4,1683,593TexasRoadhouseIHOP3,4393,0173,006Chili'sDenny's2,462TheCheesecakeFactoryCrackerBarrelOutbackSteakhouseLongHornSteakhouseRedRobin2,2932,2272,1761,8101,399BJ'sRestaurantsFirstWatch1,08775113Description:ThefullservicerestaurantintheUnitedStateswiththehighestsalesin2021wasApplebee's,reachingatotalofapproximately4.2billionU.S.dollars.SecondintherankingwasOliveGarden,withapproximately3.6billionU.S.dollarsinsales.ReadmoreNote(s):UnitedStates;2021;sourceprovidedarankingofthetop26chainsintheUnitedStatesbasedonavarietyofperformanceindicatorsSource(s):FSRmagazineLeadingfullservicerestaurantsintheUnitedStatesin2021,byunitsFullservicerestaurantswiththemostunitsintheU.S.2021Numberofunits02004006008001,0001,2001,4001,6001,800IHOPApplebee's1,6211,578Denny's1,487Chili's1,235OliveGardenOutbackSteakhouseTexasRoadhouseCrackerBarrelLongHornSteakhouseRedRobin875694667664533519FirstWatch435Carrabba'sBJ'sRestaurants21921214Description:ThefullservicerestaurantintheUnitedStateswiththemostunitsin2021wasIHOP(anacronymforInternationalHouseofPancakes),withatotalof1,621.SecondintherankingwasApplebee's,with1,578units.ReadmoreNote(s):NorthAmerica,UnitedStates;2021;sourceprovidedarankingofthetop26chainsintheUnitedStatesbasedonavarietyofperformanceindicatorsSource(s):FSRmagazineLeadingfullservicerestaurantchainsintheUnitedStatesin2021,byaverageunitvolume(in1,000U.S.dollars)FullservicerestaurantswiththehighestaverageunitvolumeintheU.S.2021AverageunitvolumeinthousandU.S.dollars4,000

6,000

8,00002,00010,00012,00014,00016,000STKTheCheesecakeFactoryNorthItalia14,80011,0846,6126,364TexasRoadhouseFleming's5,208BJ'sRestaurantsMaggiano's5,1485,056Chuy'sOliveGardenOutbackSteakhouseLongHornSteakhouseRuth'sChris4,1974,1003,8223,4003,3713,300CrackerBarrel15Description:Theaverageunitvolumeiscalculatedbydividingthetotalcompany-operatedsalesbythetotalcompany-operatedunits.ThefullservicerestaurantintheUnitedStateswiththehighestaverageunitvolumein2021wasSTK,afinediningsteakhousechain,reachingatotalof14.8millionU.S.dollarsperunit.SecondintherankingwasTheCheesecakeFactory,withanaverageunitvolumeofapproximately11millionU.S.dollars.ReadmoreNote(s):UnitedStates;2021;thesourceprovidedarankingoftheleading26chainsintheUnitedStatesbasedonavarietyofperformanceindicatorsSource(s):FSRmagazineSalesofApplebee'sfranchiserestaurantsintheUnitedStatesfrom2009to2022(inbillionU.S.dollars)SalesofApplebee'sfranchiserestaurantsintheU.S.2009-20225.04.714.544.474.424.54.03.53.02.52.01.51.00.50.04.234.244.24.124.023.953.923.523.522.992009201020112012201320142015201620172018201920202021202216Description:U.S.-basedcasualdiningrestaurantchainApplebee'sreportedsalesamountingto4.24billionU.S.dollarsfromitsfranchiserestaurantsintheUnitedStatesduringthe2022financialyear.Applebee'sisasubsidiaryofthefull-servicediningcompanyDineBrandsGlobal.Therestaurantservesarangeofclassicbarandgrillfood,suchasburgers,pasta,steaksandsandwiches.FoundedintheU.S.stateofGeorgiainthe1980`s,Applebee`shasnowexpandedtoseveralinternationallocations[...]

ReadmoreNote(s):UnitedStates;2009to2022;fiscalyearendsontheSundaynearesttoDecember31ofeachyearSource(s):DineBrandsGlobal;DineEquityAverageannualsalesofOliveGardenintheUnitedStatesfrom2016to2023(inmillionU.S.dollars)OliveGarden'saverageannualsalesintheU.S.2016-202365.55.154.85432104.74.54.54.12016201720182019202020212022202317/statistics/909929/average-annual-sales-of-olive-garden-usThisstatisticshowstheaverageannualsalesofOliveGardenperrestaurantintheUnitedStatesfrom2016to2023.In2023,OliveGarden'saverageannualsalesperrestaurantreachedapproximately5.5millionU.S.dollars,upfrom5.1millionin2022.ReadmoreNote(s):UnitedStates;2016to2023;fiscalyearsendonthelastSundayinMaySource(s):DardenRestaurantsSalesofInternationalHouseofPancakes(IHOP)restaurantsintheUnitedStatesfrom2009to2022(inbillionU.S.dollars)SalesofInternationalHouseofPancakes(IHOP)restaurantsintheU.S.2009-20224.03.53.463.393.363.263.233.223.122.993.02.52.01.51.00.50.02.82.672.632.582.532.252009201020112012201320142015201620172018201920202021202218Description:Well-knowncasualdiningchainInternationalHouseofPancakes(IHOP)generatedapproximately3.36billionU.S.dollarsinsalesfromitsrestaurantsintheUnitedStatesin2022.Thisfigureshowsanincreaseoverthepreviousyear'stotalof3.12billion.IHOPisownedbyDineBrandsGlobal,alsotheparentcompanytofellowcasualdiningrestaurantchainApplebee`s.ReadmoreNote(s):UnitedStates;2009to2022;fiscalyearendsontheSundaynearesttoDecember31ofeachyearSource(s):DineBrandsGlobal;DineEquityCHAPTER

04ConsumersAmericanCustomerSatisfactionIndexscoresforfull-servicerestaurantsintheUnitedStatesfrom2007to2023AmericanCustomerSatisfactionIndex:full-servicerestaurantsintheU.S.2007-2023908482828281818181818181808080807978807060504030201002007200820092010201120122013201420152016201720182019202020212022202320Description:ThisstatisticshowstheAmericanCustomerSatisfactionIndex(ACSI)scoresforfull-servicerestaurantsintheUnitedStatesfrom2007to2023.In2023,theACSIscoreforfull-servicerestaurantsintheU.S.was81.ReadmoreNote(s):UnitedStates;2007to2023Source(s):ACSI?AmericanCustomerSatisfactionIndexscoresforleadingfullservicerestaurantsintheUnitedStatesin2023,byrestaurantbrandAmericanCustomerSatisfactionIndex:FSRsintheU.S.2023,bybrandACSIscore0102030405060708090OutbackSteakhouseCrackerBarrel8382LongHornSteakhouse(Darden)TexasRoadhouseAverage82828180OliveGarden(Darden)Applebee's797979BuffaloWildWings(InspireBrands)RedLobsterTheCheesecakeFactoryChili's7877Denny's7777RedRobinIHOP(DineBrands)7221Description:Thisstatisticshowsthe2023AmericanCustomerSatisfactionIndex(ACSI)scoresforleadingfullservicerestaurantsintheUnitedStates.In2023,theACSIscoreforLongHornSteakhousewas82,oneofthehighestACSIscoresoftheleadingfullservicerestaurantsinthatyear.ReadmoreNote(s):UnitedStates;2023Source(s):ACSI?Shareofadultsthateatoutatfullservicerestaurantsmoreorthesameaspre-coronavirus(COVID-19)pandemicintheUnitedStatesasofMarch2022,generationAdultseatingoutatFSRsmoreorthesameaspre-COVIDintheU.S.2022,byage51%50%40%30%20%10%0%48%44%44%GenZMillennialsGenXBabyBoomers22Description:AsurveyconductedinMarch2022askedwhetheradultsintheUnitedStatesateoutatfullservicerestaurantsmoreorthesameasbeforethecoronavirus(COVID-19)pandemic.Approximately51percentofMillennialsateoutatfullservicerestaurantsmoreorthesameasbeforethepandemic.Meanwhile,thatfigurewas44percentforGenXandBabyBoomers,respectively.

ReadmoreNote(s):UnitedStates;March1to10,2022;1,500respondents;21to65yearsoldSource(s):ProvokeInsightsEatingoutfrequencyofadultscomparedtosixmonthsagointheUnitedStatesasofApril2023,byrestauranttypeFrequencyofadultsdiningoutatrestaurantsintheU.S.2023,byrestauranttypeLessMore60%50%40%30%20%10%0%55%50%45%17%14%13%FullserviceFastcasualFastfoodchains23Description:AnApril2023surveyaskedadultsintheUnitedStateshowfrequentlytheydinedoutatrestaurantscomparedtosixmonthspriortothedateofsurvey.Inallrestaurantcategoriesshown,themajorityofrespondentsstatedthattheyateoutlessthantheydidhalfayearpriortobeingsurveyed.Fullservicerestaurantssawthelowestshareofrespondentsthatsaidtheyateoutmoreattheseestablishments,at13percent.Meanwhile,fastfoodchainshadthehighestshareofrespondentssaying[...]

ReadmoreNote(s):UnitedStates;April2023;1,5001;21to65yearsoldSource(s):ProvokeInsightsCHAPTER

05OperatorsIssuesthatarecausingasignificantchallengestorestaurantsintheUnitedStatesasofNovember2022,byrestauranttypeLeadingproblemsforrestaurantsintheU.S.2022,byrestauranttypeFoodcostsLaborcosts93%Energyandutilitycosts100%90%80%70%60%50%40%30%20%10%0%92%92%90%89%87%67%63%58%FullservicesegmentLimitedservicesegment*Allrestaurants25Description:AsofNovember2022,theleadingissuecausingasignificantchallengetobothfullserviceandlimitedservicerestaurantoperatorsintheUnitedStateswasfoodcosts,with92percentand93percentofrespondentsrespectivelysayingso.Meanwhile,ahighershareoffullservicerestaurantoperatorssaidthatlaborcostswereasignificantchallenge,with92percentofsurveyparticipantsstatingthiswasthecase.ReadmoreNote(s):UnitedStates;November2022;3,000respondents;respondentswererestaurantoperators;*Thelimitedservicesegmentincludesquickservice,fastcasual,andcoffee/snackconcepts.

ReadmoreSource(s):NationalRestaurantAssociationLeadingactionstakentocombathighercostsinrestaurantsintheUnitedStatesasofNovember2022,byrestauranttypeActionstakenbyrestaurantstocombathighercostsintheU.S.2022,restauranttypeFull

service

segmentLimited

service

segment*All

restaurants87%Increasemenuprices89%70%49%36%36%34%29%21%18%16%86%48%46%27%34%43%35%21%21%10%Changemenuitems59%ReducehoursofoperationondaysthatitisopenCloseondaysthatitwouldnormallybeopenNotoperateatfullcapacity48%32%35%PostponeplansforexpansionReducethenumberofemployeesIncorporatemoretechnologyPostponeplansfornewhiringEliminat