德國自行車行業(yè)市場前景及投資研究報告-培訓課件外文版2024.6喜德盛

INDUSTRIES

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MARKETSBicyclemarketinGermanyCHAPTER

01OverviewRevenuefrombikeandcyclingaccessoriesproductioninGermanyfrom2019to2022(inbillioneuros)RevenuefrombikeandcyclingaccessoriesproductionGermany2019-2022Bikesande-bikesPartsandaccessories5.04.54.03.53.02.52.01.51.00.50.04.573.493.252.892.72.652.211.8820192020202120223Description:In2022,bikeande-bikeproductioninGermanygeneratedarevenueofaround4.57billioneuros.Figureshadincreasedduringtheyearsdisplayed,withthesamebeingtrueforpartsandaccessoriesproduction.

ReadmoreNote(s):Germany;2019to2022Source(s):StatistischesBundesamt;T3TransportationThinkTankSalesrevenuefrombicyclesinGermanyfrom2013to2023(inbillioneuros)SalesrevenuefrombicyclesGermany2013-20238765437.367.066.566.4443.072.722.622.432.171.98210201320142015201620172018201920202021202220234Description:In2023,bikeande-bikesalesinGermanygeneratedaroundsevenbillioneurosinrevenue.Thiswasadecreasecomparedto2022.ThetimelineathandshowssalesrevenuefrombicyclesalesinGermanyfrom2013to2023,withbothtraditionalandelectricbikesincluded.ReadmoreNote(s):Germany;2013to2023;Incl.e-bikesSource(s):ZIVRevenuefrombicycles,bicyclepartsandaccessoriesinretailinGermanyfrom2010to2021(inbillioneuros)Revenuefrombicycles,bicyclepartsandaccessoriesinretailGermany2010-2021876547.026.954.894.513.893.493.2532.82.8232102.682.412010201120122013201420152016201720182019202020215Description:In2021,salesofbicycles,bicyclepartsandaccessoriesinGermanygeneratedaroundsevenbillioneurosinrevenue.Thiswasanincreasecomparedtotheyearbeforeat6.95billioneuros.Thetimelineshowsretailrevenuefrombicycles,bicyclepartsandaccessoriesinGermanyfrom2010to2021.ReadmoreNote(s):Germany;2010to2021Source(s):StatistischesBundesamtRevenueinthebicycleindustryinGermanyfrom2019to2022,bysector(inbillioneuros)RevenueinthebicycleindustryinGermany2019-2022,bysectorTradeCyclingtourismProductionServices50454035303.567.472.296.141.685.460.864.5825201510516.3813.311.1911.5917.17202216.15202114.76202011.17201906Description:In2022,totaltraderevenueintheGermanbicycleindustryamountedtoover17billioneuros.Figuresincreasedannuallyduringthetimelineathand.Theothersectorsalsorecordedgrowthinthesametimeperiod.

ReadmoreNote(s):Germany;2019to2022Source(s):StatistischesBundesamt;T3TransportationThinkTankNumberofbicyclesproducedinGermanyfrom2000to2023(inmillionunits)NumberofbicyclesproducedGermany2000-20234.03.43.53.02.52.01.51.00.50.03.2332.942.712.62.492.4

2.422.372.292.32.25

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20237Description:in2023,around2.3millionbicycleswereproducedinGermany.Thiswasadecreasecomparedto2022with2.6millionbikes.Thetimelineshowsthenumberofbicycles(bothtraditionalande-bikes)producedinGermanyfrom2000to2023.

ReadmoreNote(s):Germany;2000to2023;Incl.e-bikesSource(s):ZIVNumberofemployeesinthebicycleindustryinGermanyfrom2005to2023NumberofemployeesinthebicycleindustryGermany2005-20236,0005,0005,4865,2535,0664,6484,6634,4324,4264,3044,3184,3144,2614,2474,2144,0814,0844,0304,0293,9754,0003,0002,0001,00003,7162005

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20238Description:5,486employeesworkedintheGermanbicycleindustryin2023.Thiswasasignificantincreasecomparedtopreviousyears.ThetimelineathandshowsthenumberofemployeesinthebicycleindustryinGermanyfrom2005to2023.

ReadmoreNote(s):Germany;2005to2023Source(s):StatistischesBundesamtNumberofemployeesinthebicycleindustryinGermanyfrom2019to2022,bysectorNumberofemployeesinthebicycleindustry2019-2022,bysectorCyclingtourismTradeProductionServices350,000300,000250,000200,000150,000100,00050,00003,80013,40045,6003,20012,30042,6002,0002,50011,50034,70011,70038,600263,0002022221,0002021201,000198,000202020199Description:In2022,themostemployeesworkedinGermancyclingtourism,at263,000.Thiswasanincreasecomparedtotheyearbefore.Thesamewastruefortheothersectorslisted.

ReadmoreNote(s):Germany;2019to2022Source(s):T3TransportationThinkTankNumberofbusinessesinthebicycleandsportinggoodsretailsectorinGermanyfrom2002to2022NumberofbicycleandsportinggoodsretailersinGermany2002-202212,00010,0008,0006,0004,0002,00002002

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202210Description:ThisgraphshowsdataonthenumberofbicycleandsportinggoodsretailersinGermanyfrom2002to2022.In2022,therewere9,883bicycleandsportinggoodsretailcompaniesinGermany.

ReadmoreNote(s):Germany;2002to2022;LiabletotaxSource(s):StatistischesBundesamtNumberofbicyclesinGermanyfrom2005to2023(inmillionunits)NumberofbicyclesGermany2005-2023908482.88179.18070605040302010075.975.573.5737272717170696968686767200520062007200820092010201120122013201420152016201720182019202020212022202311Description:In2023,therewere84millionbicyclesinGermany.Thiswasanincreasecomparedto2020,whichmayhavebeeninfluencedbythecoronavirus(COVID-19)pandemic,namelyfitnessandleisureestablishmentsbeingclosed,aswellasawishtoavoidpublictransport.ReadmoreNote(s):Germany;2005to2023;Incl.e-bikesSource(s):ZIVNumberofe-bikesinGermanyfrom2013to2023(inmillions)Numberofe-bikesGermany2013-202312119.8108.587.164205.44.53.532.52.11.62013201420152016201720182019202020212022202312Description:In2023,therewerearound11millione-bikesinGermany.Thiswasanincreasecomparedtotheyearbefore.Figuresgrewannuallyduringthespecifiedtimeline.ReadmoreNote(s):Germany;2013to2023Source(s):ZIVCHAPTER

02ImportandexportNumberofbicyclesimportedtoGermanyfrom2013to2023(inmillionunits)NumberofbicycleimportsGermany2013-20235.04.54.04.434.143.923.733.663.483.53.02.52.01.51.00.50.03.283.293.162.872.782013201420152016201720182019202020212022202314Description:In2023,around3.48millionbicycleswereimportedtoGermany.Thiswasadecreasecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2013to2023;Incl.e-bikesSource(s):StatistischesBundesamtNumberofbicyclesexportedfromGermanyfrom2013to2023(inmillionunits)NumberofbicyclesexportedfromGermany2013-20231.81.61.41.571.571.551.451.411.281.271.191.161.161.151.21.00.80.60.40.20.02013201420152016201720182019202020212022202315Description:In2023,around1.41millionbicycleswereexportedfromGermany.Thiswasadecreasecomparedwiththepreviousyear.Thetimelineshowsthenumberofbicycles(bothtraditionalande-bikes)exportedfromGermanyfrom2013to2023.

ReadmoreNote(s):Germany;2013to2023;Incl.e-bikesSource(s):StatistischesBundesamt;ZIVImportvalueofbicyclesinGermanyfrom2011to2022(inmillioneuros)ImportvalueofbicyclesGermany2011-20221,2001,132.311,0008006004002000781.92727.91712.86654.23657.36630.47617.78537.93535.61524.6519.3420112012201320142015201620172018201920202021202216/statistics/1265718/bicycles-import-value-germanyBicyclesimportedinGermanywereworthalmost1.13billioneurosin2022.Thiswasalargeincreasecomparedtothepreviousyearataround781millioneurosofimportvalue.ThetimelineliststheimportvalueofbicyclesinGermanyfrom2011to2022.ReadmoreNote(s):Germany;2011to2022;*Preliminaryfigure.Toaccessthisstatistic,clicktheweblinkandtypethecode"51000-0005"intothesearchbar.ThefiguresarefiledunderWA8712(bicyclesandotherbikeswithoutamotor).

ReadmoreSource(s):StatistischesBundesamtExportvalueofbicyclesfromGermanyfrom2011to2022(inmillioneuros)ExportvaluefrombicyclesGermany2011-20221,000900800700600500893.02713.47673.4601.22590.46569.05543.54516.59467.15427.16401.064003002001000360.2120112012201320142015201620172018201920202021202217Description:BicyclesexportedfromGermanywerewortharound893millioneurosin2022.Thiswasanincreasecomparedtothepreviousyearatroughly713millioneurosofexportvalue.ThetimelineliststheexportvalueofbicyclesfromGermanyfrom2011to2022.ReadmoreNote(s):Germany;2011to2022;*Preliminaryfigure.Toaccessthisstatistic,clicktheweblinkandtypethecode"51000-0005"intothesearchbar.FiguresarefiledunderWA8712(bicyclesandotherbikeswithoutamotor).

ReadmoreSource(s):StatistischesBundesamtDistributionofbicycleimportsinGermanyfrom2021to2023,bycountryoforiginDistributionofbicycleimportsGermany2021-2023,bycountryoforiginImportshare2023

202215%20210%5%10%20%25%30%20%20%CambodiaAustria22%11%11%7%7%10%BangladeshPoland12%9%8%7%7%5%BulgariaNetherlandsChina7%5%5%4%4%6%6%4%4%PortugalItaly4%4%TurkeyRomaniaOther3%4%24%25%23%18Description:In2023,around20percentofbicycleimportsinGermanycamefromCambodia.Thiswasaslightdecreasecomparedwiththepreviousyear.NinepercentofimportedbikescamefromPoland.

ReadmoreNote(s):Worldwide;2021to2023Source(s):ZIVDistributionofbicycleexportsfromGermanyfrom2021to2023,bydestinationcountryDistributionofbicycleexportsfromGermany2021-2023,bydestinationcountryExportshare2023202220210%5%10%15%20%25%30%19%NetherlandsAustriaFrance22%28%13%12%11%9%9%10%9%SwitzerlandPoland7%6%6%6%6%9%BelgiumItaly5%5%4%4%5%3%Spain3%3%DenmarkCzechiaOther3%3%4%3%2%24%23%19%19Description:In2023,around19percentofbicycleexportsfromGermanywenttotheNetherlands.13percentofexportedbikeswenttoAustria.ReadmoreNote(s):Worldwide;2021to2023;Excl.e-bikesSource(s):ZIVLeadingsuppliercountriesforbicycleimportstoGermanyin2022and2023,byimportvalue(inmillioneuros)LeadingsuppliercountriesforbicycleimportsGermany2022-2023,byimportvalueImportvalueinmillioneuros2023

2022050100150200250164.08CambodiaAustriaNetherlandsTaiwanPortugalHungaryBangladeshPoland223.23129.68122.93122.0699.58101.4674.5274.359.5554.1648.3443.1141.4483.5251.5140.74BulgariaCzechiaItalyLithuania70.6439.4831.1335.0825.9727.1138.4620Description:In2023,around129.7millioneurosworthofbicycleswereimportedtoGermanyfromAustria.CambodiawastheleadingsuppliermarketforGermany,witharound164millionworthoftwo-wheelersimportedthatsameyear.

ReadmoreNote(s):Germany;2022and2023Source(s):StatistischesBundesamtNumberofe-bikesexportedfromGermanyfrom2013to2023(inmillioneuros)Numberofe-bikesexportedGermany2013-20237006005004003006106106105805304402902332001401029810002013201420152016201720182019202020212022202321Description:in2023,around610,000e-bikeswereexportedfromGermany.Thiswasanincreasecomparedto2023.Thetimelineshowsthenumberofe-bikesexportedfromGermanyfrom2013to2023.

ReadmoreNote(s):Germany;2013to2023Source(s):StatistischesBundesamtNumberofe-bikesimportedtoGermanyfrom2013to2023(in1,000s)Numberofe-bikeimportsGermany2013-20231,6001,4501,4001,3101,2201,2001,00080060040020001,0401,0008806405673702301992013201420152016201720182019202020212022202322Description:in2023,around1.2millione-bikeswereimportedtoGermany.Thiswasanincreasecomparedtotheyearbefore.Thetimelineshowsthenumberofe-bikesimportedtoGermanyfrom2013to2023.

ReadmoreNote(s):Germany;2013to2023Source(s):StatistischesBundesamtCHAPTER

03SalesBicyclesalesvolumeinGermanyfrom2000to2023(inmillionunits)BicyclesalesvolumeGermany2000-202365.125.044.95432104.754.74.74.74.64.64.64.434.354.364.314.184.14.14.054.064.0143.953.853.82000

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202324Description:in2022,aroundfourmillionbicyclesweresoldinGermany.ThetimelineshowsbicyclesalesvolumeinGermanyfrom2000to2023,andincludese-bikestoo.ReadmoreNote(s):Germany;2000to2023;Incl.e-bikesSource(s):ZIVE-bikesalesvolumeinGermanyfrom2013to2023(in1,000s)E-bikesalesvolumeGermany2013-20232,5002,2002,1002,0001,9502,0001,5001,0005001,36098072061054048041002013201420152016201720182019202020212022202325Description:in2023,around2.1millione-bikesweresoldinGermany.Thiswasadecreasecomparedto2022.Thetimelineshowsthee-bikesalesvolumeinGermanyfrom2013to2023.

ReadmoreNote(s):Germany;2013to2023Source(s):ZIVCargoande-cargobikesalesinGermanyfrom2018to2022(in1,000units)CargobikesalesinGermany2018-2022withmotorsupportwithoutmotorsupport2502001501005002018201920202021202226Description:Cargobikes,whichallowriderstocarryheavierloadsincludingtransportingchildren,areplayinganincreasingroleintheGermanbicyclemarket.Particularlycargobikewithelectricassistareincreasinglypopular,with165,000unitssoldin2022.Whilee-cargobikesmadeuparound65percentofcargobikessoldin2018,theirmarketsharehadrisento77.5percentby2022.

ReadmoreNote(s):Germany;2018to2022Source(s):ZIVDistributionofbicyclesalesrevenueinGermanyin2023,bytypeDistributionofbicyclesalesrevenueGermany2023,bytypeRevenueshareE-bikesBikes0%10%20%30%40%50%60%25%TrekkingbikeCity/urbanbikeAllterrainbikeRacing/gravel/fitnessbike*Other42%21%16%4%11%1%1%9%5%Youthbike7%39%MountainbikeChildren'sbikeDutch/touringbikeCargobike5%3%2%3%9%1%SpeedpedelecsTotal53%47%27Description:in2022,around45percentofbikesalesrevenueinGermanywasgeneratedbytrekkingbikes.28percentwasgeneratedbytrekkinge-bikes.ThegraphshowsthedistributionofbicyclesalesrevenueinGermanyin2022,bybiketype.

ReadmoreNote(s):Germany;2023Source(s):ZIVAveragepriceofbicyclessold(incl.e-bikes)inGermanyfrom2017to2023(ineuros)Averagepriceofbicycles(incl.e-bikes)Germany2017-20232,0001,8001,6001,4001,2001,0001,7881,6021,3951,2799297358006004002000706201720182019202020212022202328Description:in2023,onaverage,abikecost1,788eurosinGermany.Priceshadgoneupduringthedisplayedtimeperiod.thetimelineshowstheaveragepriceofbicyclessoldinGermanyfrom2017to2023.

ReadmoreNote(s):Germany;2017to2023Source(s):ZIVAveragepricesofbikessold(excl.e-bikes)inGermanyfrom2019to2023(ineuros)Averagepricesofbikessold(excl.e-bikes)Germany2019-202360050050047046644540034330020010002019202020212022202329Description:In2023,abicyclecostanaverageof470eurosinGermany.Thiswasadecreasecomparedtotheyearbefore.Untilthen,pricesgrewannuallyduringthespecifiedtimeline.

ReadmoreNote(s):Germany;2019to2023;Excl.e-bikesSource(s):ZIVAveragesalespricefornewbicyclesande-bikesinGermanyfrom2019to2022(ineuros)AveragebicyclesalespriceinGermany2019-2022BicyclesE-bikes3,0002,5002,8002,6502,6002,2002,0001,5001,0005005004664453430201920202021202230Description:TheaveragepriceforanewbicyclewithoutelectricassistinGermanyroseby46percentbetween2019and2022,whiletheaveragepriceofane-bikeroseby27percentduringthesameperiod.Nexttoinflation,increasingdemand,andsupplychainshortagesdrivingupprices,theincreasingpopularityofcargobikes,whichcomewithasubstantiallylargerpricetag,aredrivingupaveragebicycleprices.ReadmoreNote(s):Germany;2019to2022Source(s):ZIVCHAPTER

04SurveysandtrendsHowoftendoyounormallyuseabicycleasameansoftransport?FrequencyofbicycleuseasmeansoftransportinGermanyin202235%30%30.1%25%20%20%15%10%5%15.8%10.5%9.9%Daily8.2%5.6%0%Severaltimesaweek

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AboutonceamonthRarelyNever32Description:In2022,almost10percentofrespondentstoasurveyconductedinGermanyusedbikesdailyasmeansoftransport,while20percentdidsoseveraltimesaweek.ThesurveywasconductedonlinebetweenAugustandOctober2022.

ReadmoreNote(s):Germany;August23toOctober17,2022;14yearsandolder;German-speakingrespondentswhousedtheinternetinthelast3monthsSource(s):VuMANumberofe-bikeownersinGermanyfrom2018to2023(inmillions)Numberofe-bikeownersGermany2018-20231412.371210.781087.175.964204.762018201920202022202333Description:In2023,therewerearound12.4millione-bikeownersinGermany.Thiswasanincreasecomparedto2022.Numbersgrewannuallyduringthetimelineshown.

ReadmoreNote(s):Germany;2018to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachShareofpedelec/e-bikeusersamongcyclingtouristsinGermanyfrom2014to2023Shareofpedelec/e-bikeusersamongGermancyclingtourists2014-202350%45%40%35%30%25%43.1%42%38%32%29%23%20%15%10%5%18%13%10.8%20155.5%20140%2016201720182019202020212022202334Description:In2023,around43percentofGermancyclingtouristsusedapedelecorane-bike.Thiswasslightlymorethantheyearbefore.Numbersfluctuated