商務(wù)英語中級模擬試題20

商務(wù)英語中級模擬試題(20)

(1~7/共7題)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.■Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to??Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.?Youwill

needtousesomeoftheselettersmorethanonce.

A

Thecost-effectivenessandflexibilityofferedbylarge-formatdigitalimaginghasalsohelped

diversifythenumberofout-of-homemedia.Out-of-homewasaconceptthatdidn'thaveaname

untildigitaltechnologygaveitone.Insteadofhand-paintingabusorshelter,aself-adhesive

graphiccanbedigitallyimagedinashortamountoftimeandappliedwithrelativeease.

Advancesinthedurabilityandweatherabilityofinksandvinylsubstrateskeeptheimageslooking

sharpforalongertime.

B

Othertechnologiescontributetoimprovementsinoutdooradvertising.Satellitelightingsystems

allowoutdoorcompaniestoremotelyadjustbillboardlightingtochangewithseasonsanddaily

lightdifferences.Forinstance,lightscanbeprogrammedtoturnoffattheendofanadvertiser's

contract,whiletwo-waycommunicationletsoutdoorcompaniesknowwhenthereisnopower.

C

Anotherelectronicdevicebarcode-identificationtracksanadvertiser'scampaignfromposter

productionthroughshipping,displayandremoval.Inthisway,advertiserscanverifythestatusof

theircampaignthroughon-linecommunicationwiththeoutdoorcompanies.Similarly,

computer-mappingsystemshelpadvertiserscombinedemographicandgeographicmarket

researchdatawithoutdoorlocationstodeterminethebestplacetoadvertise.

D

Globalpositioningsystems(GPS)makeupanothertechnologythatenablestheoutdoorindustry

todeterminedisplaylocations.Dataisgatheredwithahand-heldGPSreceiverthatreceivesradio

signalsfromsatellites.Thedataisthenputintomappingdatabasesystemsthatvisuallyposition

billboardsandotherout-of-homeadvertisingdisplaysatthatlocation.Inthisway,advertiserscan

testcreativedesignsatspecificlocationsfromacomputerbeforetheycommittothem.

第1題

Lightingsystemofbillboardchangesseasonally,whichisremote-control.

第2題

Oneoftheeffectsthatdigitaltechnologyhasonoutdooradvertisingistomakeclearpictures

moredurable.

第3題

Digitalimagedadvertisingcansavetimeandlabor.

第4題

ThecompaniesrequiringoutdooradvertisingcancommunicatewithadviserontheInternet.

第5題

Advertiserscangaugetheirdesignbeforeputtingitintoeffect.

第6題

Byusingelectronictechnique,advertiserscanfindthemostsuitabledisplaypositiontodo

outdooradvertising.

第7題

Signalsreceivedfromsatellitecanhelpgatherdata.

下一題

(8~12/共5題)PARTTWO-Readthearticlebelowaboutbanks.?Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.?Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.?Donotuseanylettermorethanonce.

ADVERTISING

Advertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineor

newspaperorcounttheradioortelevisioncommercialsthatyouhearinoneevening.Most

peopleseeandhearamassofadvertisingmessageseveryday.Andpeoplerespondtothemany

devicesthatadvertisersusetogaintheirattention.Advertisingisabigbusiness,and,tomany

people,afascinatingone,filledwithattractionandexcitement.Itispartliterature,partart,and

partshowbusiness.Advertisingisthedifficultbusinessofbringinginformationtogreatnumbers

ofpeople.Thepurposeofanadvertisementistomakepeoplerespondintomakethemreactto

anidea,_8_.

Atthebeginningofthe20thcentury,advertisingwasdescribedas"salesmanshipinprint".If

thisdefinitionwereexpandedtoincluderadioandtelevision,itwouldstillstandtoday.

_9_ItcanbefoundasfarbackasthepubliccriersofancientGreece-who,forafee,shouted

outmessagesaboutacompany'sproductstooneandall.

_10_ThisearlyadwastheworkofWilliamCaxton,England'sfirstprinter,whouseditto

advertisereligiousbooksfromhisownstudio.Caxtonpostedsmallprintednoticesalong

London'smainstreets.Thissamesortofsimple,informationaladvertisingisstillused._11_.

TheIndustrialRevolution,inthe18thand19thcenturies,broughtanewkindofadvertising.

Largefactoriestooktheplaceofsmallworkshops,andgoodswereproducedinlargequantities.

Manufacturersusedthenewlybuiltrailroadstodistributetheirproductsoverwideareas.They

hadtofindmanythousandsofcustomersinordertostayinbusiness.Theycouldnotsimplytell

peoplewhereshoesorclothorteacouldbebought-theyhadtolearnhowtomakepeoplewant

tobuyaspecificproduct.

AdvertisingagenciesbegantodevelopintheUnitedStatesjustaftertheCivilWar._12_But

theysoonaddedtheserviceofwritingandproducingadvertisements.

Fromthesemodestbeginnings,advertisinghasdevelopedintoahighlyspecializedandprofitable

business.

[A].Advertisingisveryold.

[B].Examplesincludetheroadsidesignsthattelltravelersthattheycanbuyfreshcornjust

downtheroadorthatthereisarestaurantinthenexttown.

[C].Thusmodernadvertisingwasborn.

[D].Advertisingispartofourdailylives.

[E].suchashelpingtopreventforestfires,ortomakethemwanttobuyacertainproductor

service.

[F].Atfirst,thechiefobjectiveoftheseagencieswastosellspaceinthevariousmedia,mainly

newspapersandmagazines.

[G].ThefirstprintedadvertisementintheEnglishlanguageappearedin1478,morethana

centurybeforeShakespeare'sfirstplaywasproduced.

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(13~18/共6題)PARTTHREE-Readthearticlebelowabouteffectsoftaxation,andthequestions

ontheoppositepage.?Foreachquestion13—18,markoneletter(A,B,C,orD)onyourAnswer

Sheetfortheansweryouchoose.

LOSINGANACCENTTOACHIEVESUCCESS

ItwaspainfulforIrwinLaytontowarnoneofhisrecentlypromotedmanagersthathehadto

correcthisspeech-oritcouldcosthimhiscareer.

Theword"voltage"cameoutofEdwin'smouthsoundinglike"woltage",and"this"soundedlike

"dis".Thisoftenresultedinmistakesbeingmadeintheshipmentsheordered."Iwasreally

forcedintosubmission.Theysaid,'Eitheryouimproveyouraccentoryourchancesofgetting

promotedtoseniormanagementwon'tbegood,'"saidEdwin.

Edwinisajuniormanagermaking$51,000ayearatamanufacturingcompanyinMountain

View.Despiteofmixedfeelings,hehiredaspeechcoachtohelphimout.Heisnotalone.Accent

reductionisrapidlyturningintoamajorbusinessforspeechcoachesintheBayAreaandother

largecities.Young,first-generationforeignprofessionalsinAmericahopingtoimprovetheir

careersappeartomakeupthemajorityofthosepayingtogetridoftheiraccents.

"IhavepeoplewhosecommandofEnglishisgood-they'vegonetouniversitieshereinthe

UnitedStates,butwhentheygointotheworkplace,theyareheldback,"saidArthurCompton,

founderoftheInstituteofLanguage&PhonologyinSanFrancisco.

Edwinsaidhewasembarrassedandtriedtoignoreincidentsthroughouthiscareerwhen

colleagueswouldpointouthisaccentanddoimitationsofhispronunciationsforfun.Edwin's

experiencesearlyinhiscareermadehimverysensitivetotheproblemshefacedwithhisaccent,

and,likemanyothers,hecompensatedbypushinghimselftogreatextremesineducation.

"IfeltthatjustbecauseIhadanaccent,somepeoplethoughtIwasstupid,"Edwinsaid."They

lostpatience.TheydidnotwanttowaittolistenforwhatIwastryingtosay.Itmademefeelso

bad.IknewIhadsomuchtooffer-myprimarymotiveforworkingtherewastodowhatIcould

toimprovethecompany.Yet,noneofthatseemedtomattertothembecausetheydidn'thave

patience."

SpeechcoachesandmanyotherprofessionalssaythatsomeAmericanshaveaprejudice

againstthosewhospeakwithanaccent.

Losinganaccentishardwork.Eachlanguagehascertainsounds,aswecantellfromthemany

differentalphabets,thatarejustnotfoundinotherlanguages.Welearnasbabiestomakethese

soundsbymovingthelips,mouth,andtonguemusclesinsetpatterns.Soaspeechcoachtries

andresetsthesepatternsforpeoplewhospeakotherlanguages.

For13weeks,andatacostof$795,Edwinspentanhoureachweekwithaspeechinstructor;

pronouncing,overandoveragain,compoundwordssuchas"zookeeper",prepositionphrases

suchas"inregardto",aswellaswordssuchas"this"and"voltage",allthewhilelookingintoa

mirrorathismouth.Seeinghimselfallowedhimtohaveavisualimagetogoalongwiththe

soundshewasmaking.

"Whenclasswasover,Iwasexhausted,"hesaid.Butfollowingthelongprocessionoflessons,

heimprovedby78percent,receivedahealthyinjectionofconfidence,andadmittedthathe

shouldhavedoneitsooner.Hisboss,Layton,calledita"win-win"situation,andissoenthusiastic

thatheissponsoringasecondemployeeintheprogram.

第13題

HowdidMr.Edwin'saccentbringtroubletohiswork?

A.Hecouldnotgetalongwellwithhiscolleagues.

B.Hemademistakesatworkjustbecauseofhisaccent.

C.Histalentandpassionforworkwereignored.

D.BothBandC.

第14題

WhatwouldhappenifMr.Edwindidn'ttrytogetridofhisaccent?

A.Hemightmakelessthan$51,000ayearatthemanufacturingcompany.

B.Hecouldnotordersuccessfulshipmentsanymore.

C.Hischancesofgettingpromotedtoseniormanagementwouldn'tbegood.

D.Hewouldpushhimselftoohardineducationbecausehewastoosensitive.

第15題

HowdosomeAmericansthinkofpeoplewithaccents?

A.Theythinkpeoplewithaccentsarenotintelligent.

B.Theythinkpeoplewithaccentsdon'tdeservetobepromoted.

C.Theythinkpeoplewithaccentsneedspeechcoachestohelpthemgetridoftheiraccents.

D.Theythinkpeoplewithaccentslackexperienceinbusiness.

第16題

Whyisithardtoloseanaccent?

A.Becausepeoplewithaccentsarestupid.

B.Becausepeoplehavetoresetthespeechpatternsduetodifferentalphabets.

C.Becausehiringaspeechcoachistooexpensive,andpeoplecannotafford.

0.Becausepeoplewithaccentshavedifferentculturebackgroundswhichmaynotbeovercome

easily.

第17題

WhatresultedfromMr.Edwin'sefforts?

A.Heimprovedalotinhiscareer.

B.Hebecamemoreself-confident.

C.Hegotpromotedveryquickly.

D.Heisgoingtosupportothercolleagueswiththesameproblem.

第18題

WhydidMr.Laytoncallita"win-win"situation?

A.ThesituationprovedtobebeneficialtobothMr.Edwinandtheemployer.

B.ThesituationprovedtobebeneficialtoMr.Edwin,whowithhistalentandpassion,would

havebetterchancesforcareerdevelopment.

C.Thesituationprovedtobebeneficialtotheemployerwhowouldsponsorasecondemployer.

D.Thesituationprovedtobebeneficialtoboththemanufacturingcompanyandspeech

coaches.

上一題下一題

（19~33/共15題）PARTFOUR-Readthenewsbelow.-Choosethebestwordorphrasetofilleach

gapfromA,B,C,orDontheoppositepage.-Foreachquestion19—33,markoneletter(A,B,C,

orD)onyourAnswerSheet.

ACriticalConcerninMergerandAcquisitionStrategies

Mergersandacquisitionsasgrowthstrategiesareonceagaininvogue.Thisbusinessdrama

seemstobe_19_byrecenthighlyvisiblemergersbetweenrichandfamousplayers.Even

speculationaroundalowballofferedbyComcasttoacquireDisneyseemstoexciteglobal_20_

incorporatemarriages.

However,likeallsuch_21_,long-termsuccessisrarelyaccomplishedbyamerecombination

ofcoolstuffandknow-how.Inthemidstofallthehype,awelldocumentedfactisthatmost

mergerandacquisitionactivityrarely_22_thehighlyanticipatedcooperationbetween

companies.Throughoutamergeroracquisition,peopleinanacquiredcompanyoften_23_

thattheydon'tknowwhatishappening,expressfearabout_24_theirjobs,andfeel

demoralizedastothefutureoftheircontributions.Failedmergersthatotherwisehavea_25_

strategicandfinancialfitaretypicallythe_26_oftheirretrievablelossofintangible,

messy-to-measure,anddifficult-to-implementhuman_27_onwhichthecompany'stangible

assetsultimately_28_.

Traditionalintegrationpracticeshavebeen_29_aroundconsolidatingkeyresources,financial

andphysicalassets,_30_names,andtradableendowments.Themostforward-thinking

integrationstrategiesalsocapturekeypiecesofelusivecorecompetencies,suchasa/an_31_'s

bestpractices,skills,knowledgebases,androutines._32_excludedarecriticalrootstrategic

assets,whichcanmakeorbreakaunionthatisotherwise"madeinheaven".Theserootstrategic

assets_33_collaborativeleadership,culturalcohesionandtalentretention.

第19題

A.fueled

B.replaced

C.produced

0.directed

第20題

A.cost

B.interest

C.concern

D.worry

第21題

A.assets

B.credits

C.deals

0.sources

第22題

A.arranges

B.produces

C.manages

D.takes

第23題

A.complain

B.declare

C.support

0.provide

第24題

A.sending

B.holding

C.keeping

0.losing

第25題

A.sound

B.bad

C.depressed

0.broken

第26題

A.purpose

B.incentive

C.reason

D.result

第27題

A.factors

B.sections

C.pieces

D.parts

第28題

A.make

B.rest

C.give

D.get

第29題

A.sent

B.signed

C.conducted

D.used

第30題

A.mark

B.brand

C.symbol

0.product

第31題

A.organization

B.government

C.branch

0.office

第32題

A.Only

B.Typically

C.Roughly

0.Nearly

第33題

A.hold

B.produce

C.include

D.bring

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(34~45/共12題)PARTFIVE-Readthetextbelow.-Inmostofthelines34—45thereisoneextra

word.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Some

lines,however,arecorrect.-Ifalineiscorrect,writeCORRECTonyourAnswerSheet.-Ifthere

isanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.

InterconnectYourHome

CorrectIftheConsumer日ectronicsShow(CES)inLasVegasisanyindication,thiswill

comebetheyearofPCsgoingfromthedesktopandcomeintoyourhand,yourliving

34room,oryourkitchenappliances.Theideaofinterconnectivityisemergedasa

35centralthemeatthemassivetradeshow.Increasingmorecompanies,including

36Microsoft,wereshowingoffproductsthatallowPCs,TVs,stereos,andmedia

37recordersaretobeconnectedbyhomenetworks.Intelsaiditwouldenterthe

38consumerelectronicsmarketasforthefirsttimewithachipspecifically

39designedtoprovidepowercheaper,betterflat-panelTVdisplaysandan

40all-in-onehomeentertainmentPC."EntertainmentPCs",accordingtoIntel,will

41comeonthemarketlaterthisyear,pricedatbetween6,400yuanorless.They

42areintendedtoofferthatliveTVtuning,videorecording,DVDandphotodisplay,

43andevenvideogaming.Whatatstakeisthetraditionalconsumerelectronics

44model,sincethenPCcompaniespushintothehigher-marginmarketfor

45consumerelectronics,drivingdowncostsandplayingupinteractivefeature.

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(1/1)WRITINGPART-ONE

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(1/1)PART-TWO

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(48~51/共12題)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

TelephoneMessage

TO:DanielWebster

DATE:12/08/05

SamanthaJeffersoncalledtosaythenew_48_wouldbedeliveredonThursday.JohnRobbins,

thetechnician,willcometoshowusthe_49_indealingwiththemachinesat_50_o'clockon

theday.PleasephoneMs.Jeffersonon_51_ifthereareanyproblems.

Play00:00...

Volume

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(52~55/共12題)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

PhoneMessagePad

TO:ThomasRyan

FROM:VincentSpanoinBerlin

MESSAGE:

HeadOfficeVisit

Timeofarrivalchangesto_52_,Monday.

Expecttofixupameetinginthe_53_withpeoplefrom_54_talkingabouttheir_55_for

advertisingthenewproduct.Pleasecallbackifthereareproblems.

Play00:00...

Volume

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（56~59/共12題）LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

Message

Date:Sep.23

From:MirandaHillard

Message：

DetailsofDelivery

?Arrivaltime:next_56_.

,Conveyance:FivetrucksfromAlpha_57_.

?Twotrucksaround8o'clockinthemorningandthreetowards_58

,Personincharge:Mr.AllanStern*Contactnumber:_59_.

Play00:00...

Volume

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（60~64/共10題）PART2

[A].tellinformationaboutadelivery

[B].changetheschedule

[C].giveaninvitation

[D],makeacomplaint

[E].placeanorder

[F].makeanannouncement

[G].postponeasession

[H],informofthesuccessofapresentation

Play00:00...

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（65~69/共10題）PART2

[A].complainaboutjobinterference

[B].designapackageofaproduct

[C].reviewacontract

[D].workonaTVadvertisement

[E].produceanewsoap

[F].presentayearlyprojection

[G].presentanoperationbudget

[H].talkaboutprofits

Play00:00...

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（70~77/共8題）PART3

,Youwillhearanewsreportinwhichtheanchorwilltellyouhowonlinejob-seekingisgrowing

inGermanyanditsadvantagesoverthetraditionalwayoffindingajob.

,Foreachquestion70-77,markoneletter（A,BorC）forthecorrectanswer.

?Youwillheartherecordingtwice.

Play00:00...

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第70題

TheInternethasdonesomethingtojobsexceptthat.

A.ite-mailscouponstoyoungentrepreneurs

B.ithascreatednewjobsforpeople

C.ithasalsoputanendtocertainlabor-intensiveoccupations

第71題

TheInternethasimportantadvantagesoverthenewspaper,because.

A.jobseekerscantargetthejobtheywanteasilyandgetimmediateresponse

B.digitalemploymentagenciesaregrowingveryfast

C.theInternetisdescribedbysomeasajobmachine

第72題

HowdoestheInternetmakelifeeasierforpersonnelmanagers?

Alt'sparticularlyinterestingforthoseworkingabroadandwantingtoreturnhome.

B.Therearesomepitfalls,whichcanleadtoarejection.

C.ltprovidesthemwithsearchengines.

第73題

TheaimofemployersonInternetis.

A.justcollegestudents

B.notjustcollegestudents

C.justthoseworkingabroadandwantingtoreturnhome

第74題

Adviceforjobapplicantsonhowtosendtheirpersonaldata.Thefirststageincludes.

A.tomakesurethatallthedocumentsareoftherightsizeandgoodquality.

B.tosendane-mailwithclearandconcisecontents.

C.toe-mailacompleteapplicationalongwithreferences.

第75題

Whendoesajobapplicantscanhiscertificates?

A.WhenhefindsthedesiredjobonInternet.

B.Whenhesendsoffhisapplication.

C.Whenthefirmexpressesaninterest.

第76題

Inadditiontolookingforjobsonthenet,applicantscanalsodiscover.

A.iftheyareneedednow

B.iftheyareneededinthefuture

C.iftheyarequalifiedforcertainjob

第77題

Accordingtotheanchor,whatcan'tbedonebycomputer?

A.Boardmeeting.

BJobinterview.

C.Fishforcandidates.

上一題下一題

(1/1)SPEAKINGPART-1Theinterview—about3minutesInthisparttheinterlocutorasks

questionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

第78題

Theinterview-about3minutes

Inthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogive

informationaboutyourselfandexpresspersonalopinions.

上一題下一題

(l/l)PART-2/Minipresentations'—about6minutesInthispartofthetestyouareaskedtogive

ashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

第79題

圖片

上一題下一題

(l/l)PART-3Discussion—about5minutesInthispartofthetestyouaregivenadiscussion

topic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyoumore

questionsrelatedtothetopic.

第80題

圖片

上一題交卷

交卷

答題卡

答案及解析

(1~7/共7題)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.?Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to??Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.?Youwill

needtousesomeoftheselettersmorethanonce.

A

Thecost-effectivenessandflexibilityofferedbylarge-formatdigitalimaginghasalsohelped

diversifythenumberofout-of-homemedia.Out-of-homewasaconceptthatdidn'thaveaname

untildigitaltechnologygaveitone.Insteadofhand-paintingabusorshelter;aself-adhesive

graphiccanbedigitallyimagedinashortamountoftimeandappliedwithrelativeease.

Advancesinthedurabilityandweatherabilityofinksandvinylsubstrateskeeptheimageslooking

sharpforalongertime.

B

Othertechnologiescontributetoimprovementsinoutdooradvertising.Satellitelightingsystems

allowoutdoorcompaniestoremotelyadjustbillboardlightingtochangewithseasonsanddaily

lightdifferences.Forinstance,lightscanbeprogrammedtoturnoffattheendofanadvertiser's

contract,whiletwo-waycommunicationletsoutdoorcompaniesknowwhenthereisnopower.

C

Anotherelectronicdevicebarcode-identificationtracksanadvertiser'scampaignfromposter

productionthroughshipping,displayandremoval.Inthisway,advertiserscanverifythestatusof

theircampaignthroughon-linecommunicationwiththeoutdoorcompanies.Similarly,

computer-mappingsystemshelpadvertiserscombinedemographicandgeographicmarket

researchdatawithoutdoorlocationstodeterminethebestplacetoadvertise.

D

Globalpositioningsystems(GPS)makeupanothertechnologythatenablestheoutdoorindustry

todeterminedisplaylocations.Dataisgatheredwithahand-heldGPSreceiverthatreceivesradio

signalsfromsatellites.Thedataisthenputintomappingdatabasesystemsthatvisuallyposition

billboardsandotherout-of-homeadvertisingdisplaysatthatlocation.Inthisway,advertiserscan

testcreativedesignsatspecificlocationsfromacomputerbeforetheycommittothem.

第1題

Lightingsystemofbillboardchangesseasonally,whichisremote-control.

參考答案：B

詳細(xì)解答：

第2題

Oneoftheeffectsthatdigitaltechnologyhasonoutdooradvertisingistomakeclearpictures

moredurable.

參考答案：A

詳細(xì)解答：

第3題

Digitalimagedadvertisingcansavetimeandlabor.

參考答案：A

詳細(xì)解答：

第4題

ThecompaniesrequiringoutdooradvertisingcancommunicatewithadviserontheInternet.

參考答案：C

詳細(xì)解答：

第5題

Advertiserscangaugetheirdesignbeforeputtingitintoeffect.

參考答案：D

詳細(xì)解答：

第6題

Byusingelectronictechnique,advertiserscanfindthemostsuitabledisplaypositiontodo

outdooradvertising.

參考答案：C

詳細(xì)解答：

第7題

Signalsreceivedfromsatellitecanhelpgatherdata.

參考答案：D

詳細(xì)解答：

下一題

(8~12/共5題)PARTTWO-Readthearticlebelowaboutbanks.?Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.?Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.?Donotuseanylettermorethanonce.

ADVERTISING

Advertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineor

newspaperorcounttheradioortelevisioncommercialsthatyouhearinoneevening.Most

peopleseeandhearamassofadvertisingmessageseveryday.Andpeoplerespondtothemany

devicesthatadvertisersusetogaintheirattention.Advertisingisabigbusiness,and,tomany

people,afascinatingone,filledwithattractionandexcitement.Itispartliterature,partart,and

partshowbusiness.Advertisingisthedifficultbusinessofbringinginformationtogreatnumbers

ofpeople.Thepurposeofanadvertisementistomakepeoplerespondintomakethemreactto

anidea,_8_.

Atthebeginningofthe20thcentury,advertisingwasdescribedas"salesmanshipinprint".If

thisdefinitionwereexpandedtoincluderadioandtelevision,itwouldstillstandtoday.

_9_ItcanbefoundasfarbackasthepubliccriersofancientGreece-who,forafee,shouted

outmessagesaboutacompany'sproductstooneandall.

_10_ThisearlyadwastheworkofWilliamCaxton,England'sfirstprinter,whouseditto

advertisereligiousbooksfromhisownstudio.Caxtonpostedsmallprintednoticesalong

London'smainstreets.Thissamesortofsimple,informationaladvertisingisstillused._11_.

TheIndustrialRevolution,inthe18thand19thcenturies,broughtanewkindofadvertising.

Largefactoriestooktheplaceofsmallworkshops,andgoodswereproducedinlargequantities.

Manufacturersusedthenewlybuiltrailroadstodistributetheirproductsoverwideareas.They

hadtofindmanythousandsofcustomersinordertostayinbusiness.Theycouldnotsimplytell

peoplewhereshoesorclothorteacouldbebought-theyhadtolearnhowtomakepeoplewant

tobuyaspecificproduct.

AdvertisingagenciesbegantodevelopintheUnitedStatesjustaftertheCivilWar._12_But

theysoonaddedtheserviceofwritingandproducingadvertisements.

Fromthesemodestbeginnings,advertisinghasdevelopedintoahighlyspecializedandprofitable

business.

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