apple-蘋果公司全方位介紹

companydesignedbygroupseven

APPLEIntroductionAppleInc.

isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AsofJuly2011,Applehas364retailstoresinthirteencountries,andanonlinestore.AsofSeptember24,2011,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide.FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStatesin2008.History1976–1980:TheearlyyearsApplewasestablishedonApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne

toselltheAppleIpersonalcomputerkit.In1980,Applewentpublic.History1981–1985:LisaandMacintoshin1982SteveJobswaspushedfromtheLisateamduetoinfighting.In1984,ApplenextlaunchedtheMacintosh.JobsresignedfromAppleandfoundedNeXTInc.in1985.History1986–1993:RiseandfallThesuccessofthePowerBookandotherproductsbroughtincreasingrevenue.AppleintroducedtheCentrisline,theresultwasdisastrousasconsumersdidnotunderstandthedifferencebetweenmodels.History1994–1997:AttemptsatreinventionIn1994,ApplealliedwithIBMandMotorola.Thegoalwastocreateanewcomputingplatform,whichwouldusetheirhardwarecoupledwithApple'ssoftware.In1996,ApplebroughtSteveJobsbackasanadvisor.History1998–2005:ReturntoprofitabilityIn1998,Appleintroducedanewall-in-onecomputerreminiscent:theiMac.Throughthisperiod,Applepurchasedseveralcompaniestocreateaportfolioofprofessionalandconsumer-orienteddigitalproductionsoftware.History2005–2007:TheInteltransitionOnJanuary10,2006,thenewMacBookProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuoCPU.Apple'ssuccessduringthisperiodwasevidentinitsstockprice.History2007–2011:iPhone,iPodTouchandiPadInJulyof2008,ApplelaunchedtheAppStoretosellthird-partyapplicationsfortheiPhoneandiPodTouch.Appleannouncedalargescreen,tablet-likemediadeviceknownastheiPadonJanuary27,2010.History2011–present:Post–SteveJobseraIn2011,Jobsannouncedthathewouldtakeanothermedicalleaveofabsencetoallowhimtofocusonhishealth.onOctober5,2011,AppleannouncedthatJobshaddied,markingtheendofaneraforAppleInc.headquartersAppleInc.'sworldcorporateheadquartersarelocatedinthemiddleofSiliconValley,inCalifornia.ThisApplecampushassixbuildingsthattotal850,000squarefeetandwasbuiltin1993LogosTheoriginallogowithIsaacNewtonunderanappletreeTherainbow"bitten"logo,usedfromlate1976to1998Themonochromelogo,usedsince1998FinanceInitsfiscalyearendinginSeptember2011,AppleInc.hitnewheightsfinanciallywith$108billioninrevenuesandnearly$82billionincashreserves.WhoarethefoundersofApple?ThreefoundersSteveJobs

SteveWozniakRonWayneWhydoweonlyknowSteveJobs?

1976.4.1ThethreepeoplecreatedAppleInc.After12days1985.2WozniakleftAppleandestablishedowncompany.RonWayneleftAppleandsoldJobs10percentstakeatthepriceof$800,thenJobsgavehim$1500again.1976.4.1ThethreepeoplecreatedAppleInc.After12days1985.2WozniakleftAppleandestablishedowncompany.RonWayneleftAppleandsoldJobs10percentstakeatthepriceof$800,thenJobsgavehim$1500again.

SteveJobs(1955.2.24-2011.10.5)

Stayhungry,stayfoolish——Jobs——ALegendasGod求知若饑，虛心若愚——喬布斯Inventor,icon,genius.SteveJobsgaveSiliconValleyitsidentity1976Jobs,acollegedropout,teamsupwithafriendtobuildtheworld‘sfirstApplecomputerinhisCaliforniagarage.1984TheMacintoshisunveiled,redefiningthepersonalcomputer.1985Theunthinkable.JobsisfiredandstartsanewcomputercompanyNeXT.1997JobsreturnsasAppleCEO.2000ApplenameshimpermanentCEO.Blackturtleneckandwireglasses--histrademarkimageasaleader.2001ThemusicindustryforeverchangewiththeiPod,iTunesfollows.Billionsofsongsaredownloaded.2007Jobscapturestheworld’sattentionagainwiththeiPhone.Theymakeanappforeverything.2010TheiPad.Jobslatestcreation,thefast-sellingtechnologicaldeviceever.August2011Anannouncement:Jobsresignsaschiefexecutive.oct.5,2011Jobsleavetheworldpeacefully.AchievementJobscreatedtheMacintoshcomputerhasled,ipad,iPod,iTunesStore,iPhoneandmanyotherwell-knowndigitalproduct.Let'ssummarythelegendarylifeofJobsfromsomeclassicalpicturesAppleIInewiMaccomputerInthisJan.9,2007filephoto,AppleCEOSteveJobsholdsupanAppleiPhoneattheMacWorldConferenceinSanFrancisco.JobstheCEO,

InthisJan.15,2008,filephoto,AppleCEOSteveJobsholdsupthenewMacBookAiraftergivingthekeynoteaddressattheAppleMacWorldConferenceinSanFranciscoAppleCEOSteveJobsposeswiththenewiPhone4duringtheAppleWorldwideDevelopersConferenceinSanFrancisco,CaliforniainthisJune7,2010AppleInc.CEOSteveJobsintroducestheiPad2onstageduringanAppleeventinSanFrancisco,CaliforniainthisMarch2,2011,Honor:In1985,JobsreceivedbyPresidentReaganawardedtheNationalMedaloftechnology;

In1997tobecomethe"time"covercharacter.In2007,SteveJobsis"fortune"magazineforthemostpowerfulbusinessman.In2009byFortunemagazineasthetenbestAmericanCEOyear,thesameyearwaselectedtimeinfluentialmanoftheyearEvaluationHispursuitofthedetails-"Iwanttomakeiconsdolooklickwithhistongue";他追求細節(jié)——“要把圖標做到讓我想用舌頭去舔一下”；Hispursuitofperfection-"Tobeabletosleepatnight,tothe

aestheticandqualitythroughoutthepursuitofexcellence";他追求完美——“為了能在晚上睡個好覺，要在審美和質(zhì)量上自始至終爭取做到最好”；Hisflairforinnovation-"Donotletthenoiseofothersopinionsdrownyourinnervoice,heartandintuitiontohavethecouragetolistentothecall."他敢于創(chuàng)新——“不要讓他人意見的噪音淹沒你內(nèi)心深處的聲音，要有勇氣聽從內(nèi)心和直覺的召喚”。

HeisApple's"TheGodfather"Jobs."Apirate,aparanoid,aperfectcombinationofartandtechnologyofITleaders,apersonwhochangedtheworld."他就是蘋果“教父”喬布斯?！耙粋€海盜，一個偏執(zhí)狂，一個將藝術(shù)和科技完美結(jié)合的IT領(lǐng)袖，一個改變了世界的人”。28

Whythelastlogolikethis?

Doyouknowthereason?29Threeappleschangetheword!ThreeAppleschangedtheworld.ThefirstoneseducedEve.ThesecondoneawakenedNewton.ThethirdonewasinthehandsofSteveJobs.30NOW,letusseethethirdapplehowtochangeourlife!The

Products

of

apple

wehavetosayApplechangetheworldProductsAppleProductsipad1iphone3ipod2AppleTV5mac4Productsipad1OnJanuary27,2010,Appleintroducedtheirmuch-anticipatedmediatablet,theiPadrunningamodifiedversionofiOS.OnMarch2,2011,AppleintroducedanupdatediPadmodelwhichhadafasterprocessorandtwocamerasonthefrontandbackrespectively.OnOctober22th,2013,AppleintroducedTheNewiPadiPadAir.32iPadTheiPadprimarilyasaplatformforaudio-visualmediaincludingbooks,periodicals,movies,music,games,appsandwebcontent.Itssizeandweightfallbetweenthoseofcontemporarysmartphonesandlaptopcomputers.WhatisiTunes?ProductsAppleProductsOnOctober23,2001,AppleintroducedtheiPoddigitalmusicplayer.Ithasevolvedtoincludevariousmodelstargetingthewantsofdifferentusers.ipad1ipod2iphone3mac4AppleTV538ProductsAppleProductsFromtheoriginaliphonetotheiphone5snowApplesold4millioniPhone4Sphonesinthefirstthreedaysafteritsrelease,whichmadeitnotonlythebestiPhonelaunchinApple'shistory,butthemost-successfullaunchofanymobilephoneever.ipad1ipod2iphone3mac4AppleTV5iPhoneTheiPhoneisalineofsmartphonesdesignedandmarketedbyAppleInc.ThefirstiPhonewasreleasedonJune29,2007;themostrecentiPhone,the6th-generationiPhone5,wasreleasedonSeptember21,2012.ProductsAppleProductsipad1ipod2iphone3mac4AppleTV5MacMiniimacMacBookProMacBookAir46MacbookDesigningMacBookcamewithonegoal,Createanincrediblythinandlightnotebookcomputerthat'severybitaspowerfulandcapableasonetwiceitssize.1.Designedtolast.It’smadefromstrong,beautifulmaterialslikealuminumandglass.thatiswhyitisthinandlight,lookspolishedandrefined,andfeelsstronganddurable.

2.It’spackedwithinnovativefeatures.awirelesskeyboardandwirelessmouse,andabuilt-incamera—justtonameafew.3.Itfeaturesthelatesttechnology.

FastIntelprocessorsarestandardoneveryMac,soapplicationsfly.Powerfulgraphicsbringthelatest3Dgamestolife.

4.It’sdesignedwiththeenvironmentin

mind.Appleiscommittedtodesigningproductsthathavetheleastpossibleenvironmentalimpact.That’swhyeveryMacisenergyefficient,Fewertoxicsubstancesandhighlyrecyclable.ProductsAppleProductsGroupsevenAtthe2007Macworldconference,JobsdemonstratedtheAppleTV,(previouslyknownastheiTV),aset-topvideodeviceintendedtobridgethesaleofcontentfromiTuneswithhigh-definitiontelevisions.ipad1ipod2iphone3mac4AppleTV5whyappleissosuccessful

InnovatecultureThinkDifferent

Theemployeeculture

PerformanceDifferent

PriceculturePriceDifferent

corporation

culture

Applehasmaintainedahigherprofits.Applemakeconsumersawareofappleisinthedepreciating.

PricecultureInapple,foranynewdesign,designersmusttakeoutmorethantenkindsofcompletedifferentsimulationscheme.Thenchosethebestthreefromthem.Thisisnotusethesevensolutionstofoiltheremainedthreehowgoodtheyare.

Buthopedesignershaveenoughinnovationspace,intheabsenceofrestrictionstoinnovatedopenly.

Thenthecompanywouldpickthreesolutionstostudycarefully,finallydecidedtogetabestdesignplan.

InnovatecultureFrom10to3to1——apple’sproductinnovationsystemApple'sdesi