歐洲電動(dòng)自行車行業(yè)市場(chǎng)前景及投資研究報(bào)告-外文版培訓(xùn)課件愛瑪

INDUSTRIES

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MARKETSE-bikesinEuropeCHAPTER

01OverviewBicyclesalesintheEuropeanUnionfrom2015to2023(inmillionunits)NumberofbicyclesalesintheEuropeanUnion2015-20232519.6519.34201510518.7817.8217.7417.4117.4917.2616.6102015201620172018201920202021202220233Description:Europeancyclistsboughtaround17.7millionbicycles(includingelectricbattery-poweredbicycles)in2023.Thisfigurerepresentsayear-on-yearfallfromtheroughly18.8millionunitsthatweresoldin2022.ReadmoreNote(s):Europe;2015to2022;EU-27Source(s):MobilityMarketInsightsSalesvolumeofelectricbicycleintheEuropeanUnionfrom2015to2023(inmillions)ElectricbikesalesintheEU2015-2023654325.164.944.333.93.072.671.951.531.09102015201620172018201920202021202220234Description:Thenumberofe-bikessoldinEuropehasbeengrowingsteadilyoverthepastyears.Particularly2020sawalargeyear-on-yearincreaseofabout27percent,atleastpartlyfueledbytheriseinpopularityofcyclingduringtheCOVID-19pandemic.Salescontinuedtoincreaseinthefollowingyears,totalingnearly5.2millione-bikessoldbytheendof2023.ReadmoreNote(s):Europe;2015to2023;EU-27Source(s):MobilityMarketInsightsMarketshareofe-bikeunitsalesintheEuropeanUnionfrom2015to2023Marketshareofe-bikesintheEuropeanUnion2015-202335%30%25%20%29.09%26.3%22.04%20.16%17.57%15.01%15%11.74%8.78%201610%5%6.31%20150%20172018201920202021202220235Description:E-bikesarebecomingincreasinglymoreprevalentintheEuropeanbicyclemarket.IntheEuropeanUnion,around29percentofallbikessoldin2023hadelectricalassist.In2015,thissharewasonlyaboutsixpercent.

ReadmoreNote(s):EU;2015to2023;basedonApril2024datamodeling.Source(s):MobilityMarketInsightsSalesvolumeofelectricbicyclesinEuropein2023,bycountry(in1,000s)ElectricbikesalesinEurope2023,bycountrySalesinthousandunits05001,0001,5002,0002,500GermanyFrance2,120781.36NetherlandsItaly448.36416.5379.24322.45279.78245.47BelgiumPolandAustriaSpainSwitzerlandDenmarkUnitedKingdomSweden241.91229.12180.83170.5Czechia144.416Description:ThelargestmarketforelectricbicyclesinEuropein2023wasGermany,where2.1millionnewe-bikesweresold.Francerecordedthesecond-highestEuropeansales,atjustoverathirdofthesalesvolumeofGermany.Despiteitssignificantlysmallerpopulationbutwithastrongcyclingculture,theNetherlandsisthethirdlargeste-bikemarket.ReadmoreNote(s):Europe;2023Source(s):MobilityMarketInsightsProjectedcompoundannualgrowthrateoftheEuropee-bikemarketfrom2023to2029,bypropulsiontypeForecast:compoundannualgrowthrateoftheEuropee-bikemarket2023-2029Compoundannualgrowthrate2%

3%0%1%4%5%6%PedalAssisstedSpeedPedelecThrottleAssisted4.73%5.05%4.78%7Description:ThemarketforelectricbicyclesinEuropeisprojectedtogrowbetween2023and2029.Themarketsegmentforspeedpedelecsisexpectedtoexperiencethestrongestgrowthwithacompoundannualgrowthrateof5.05percent.Meanwhile,e-bikeswithpedalorthrottleassistareexpectedtoexperienceaslightlylowercompoundannualgrowthrateofjustunderfivepercent.ReadmoreNote(s):Europe;2023to2029Source(s):MordorIntelligenceAveragepriceofnewe-bikesinEuropefrom2018to2022withaforecastfor2023(ineuros)Averagee-bikepriceinEurope2018-20233,0002,7362,6042,5002,3722,1592,0831,9552,0001,5001,0005000201820192020202120222023*8Description:PricesforelectricbicyclesintheEUandtheUnitedKingdomrosebyaround40percentbetween2018and2022.Pricesroseparticularlystronglybetween2021and2022toanaveragepriceof2,736euros.E-bikepricesareprojectedtofallin2023,astheincreaseddemandandsupplychainproblems,causedbytheCOVID-19,pandemicarebeginningtosubside.ReadmoreNote(s):Europe;2018to2023;*ForecastEuropeincludestheEuropeanUnion(EU-27)andtheUnitedKingdom.ReadmoreSource(s):BikeEurope;EY;ifoInstitutAveragepriceofnewelectricbicyclesinselectedEuropeancountriesin2022(ineuros)Averagee-bikepriceinselectedEuropeancountries2022AverageunitpriceinEUR1,50005001,0002,0002,5003,0002,9403,500SpainGermany2,800NetherlandsUnitedKingdomBelgium2,4492,4002,350France1,9629Description:In2022,consumersinSpainandGermanypaidsomeofthehighestaveragepricesfornewelectricbicyclesamongEuropeanconsumers.InSpain,theaveragee-bikesoldfor2,940euros,whilethisaveragereached2,800eurosinGermany.Meanwhile,consumersinFrancespentonaveragelessthan2,000eurosonanewe-bike.ReadmoreNote(s):Belgium,France,Germany,Netherlands,Spain,UnitedKingdom;2022Source(s):AMBE;BicycleAssociation;ConfindustriaAncma;EY;RijwielenAutomobielIndustrieVereniging;UnionSport&Cycle;ZIVShareofe-bikevehiclesandtripsinsharingschemesinEuropeasofQ32023,bydockedandfree-floatingsharingschemesEurope:Bike-sharingschemefleetandtripelectrification2023DockedbikesFree-floatingbikes100%90%80%70%60%50%40%30%20%10%0%88%87%36%24%VehiclesTrips10Description:E-bikesaresubstantiallymoreprevalentinfree-floatingbike-sharingfleetsinEuropethanindockedsharingfleets.While88percentofsharedbikesinEuropein2023weree-bikes,whileonly24percentofdockedbikesweree-bikes.Thisisalsoreflectedintheshareoftripsthataremadebye-bike.36percentoftripsbydockedbikeweremadewithe-bikes,whilethissharestoodat87percentamongfree-floatingsharedbikes.

ReadmoreNote(s):EU;asofQ32023Source(s):Arval;DroverAI;Fluctuo;PBSCUrbanSolutions;POLIS#;Segway;SHARENOWCHAPTER

02TradeImportsofe-bikestotheEuropeanUnion(EU-27)from2017to2023E-bikeimportstotheEuropeanUnion2017-20231,400,0001,185,6341,200,0001,000,000800,000600,000400,000200,00001,049,5271,032,584947,465864,742840,563705,666201720182019202020212022202312Description:ElectricbikeimportstotheEuropeanUnionreachedmorethanonemillionunitsin2018beforedroppingto706,000in2019.Importnumbersbegantoriseagaininthesubsequentyearsandtotallednearly1.2millionunitsin2022.In2023,importsdroppedsubstantiallytoaround865,000units.ReadmoreNote(s):EU;2017to2023Source(s):EurostatLeadingsupplyingcountriesofe-bikestotheEuropeanUnion(EU-27)in2023Leadingsupplyingcountriesofe-bikestoEuropeanUnion2023Unitsimported200,000050,000100,000150,000250,000300,000350,000400,000402,935450,000TaiwanVietnam192,802China129,357SwitzerlandTürkiye51,55831,00524,419ThailandSriLankaSouthKoreaIndonesiaCanada7,3936,1765,6273,47113Description:Taiwanwastheleadingsupplyingcountryofe-bikestotheEuropeanUnion(EU-27)in2023,supplyingnearly403,000e-bikestotheEUthatyear.Thesecond-largestsupplierofe-bikeswasVietnam,whichsuppliedaround192,000e-bikes.

ReadmoreNote(s):Europe,EU;2023Source(s):EurostatExportsofe-bikesfromtheEuropeanUnion(EU-27)from2017to2023E-bikeexportsfromtheEuropeanUnion2017-2023400,000370,921350,000300,000250,000200,000150,000100,00050,0000315,833294,559273,872191,879153,26581,272201720182019202020212022202314Description:Exportsofe-bikesfromtheEuropeanUnionrosecontinuouslybetween2017and2022,peakingatnearly371,00units.In2023,exportsdroppedbyaround21percentto295,000units.

ReadmoreNote(s):EU;2017to2023Source(s):EurostatLeadingdestinationcountriesofe-bikesexportedfromtheEuropeanUnionin2023Leadingdestinationcountriesofe-bikesexportedfromtheEuropeanUnion2023Volumeexportedinunits60,000020,00040,00080,000100,000120,000113,955SwitzerlandUnitedKingdomUnitedStatesNorway100,79225,40425,167Canada6,4735,1394,0772,610936641AustraliaTurkeyIcelandIsraelSriLanka15/statistics/1369635/e-bike-exports-by-country-euThelargestnumberofe-bikesproducedintheEuropeanUnionandsoldoutsidethetradingblocwenttoSwitzerlandin2023.Thatyear,theEUsuppliednearly114,000electricallyassistedbikes,includingbicycles,tricyclesandquadricycles,toSwitzerland.ReadmoreNote(s):EU;2023Source(s):EurostatCHAPTER

03ConsumersShareofEuropeansinselectedcountrieslikelytouseane-bikein2021,byagegroupEurope:Likelihoodofusinganelectricbikebyagein2021Shareofrespondents45-54

35-44

25-3430%55+18-240%10%20%40%50%60%EuropeAustriaDenmarkFranceGermanyItalyNetherlandsNorwayPolandSpainSwedenSwitzerlandUnitedKingdom17Description:AccordingtoaJuly2021survey,theagegroupinEuropemostlikelytoconsiderbuyingorusingane-bikein2021was25to34-year-olds,asalargershareofthisagegroupreportedbeinglikelytobuyoruseane-bike.HalfofSwedish18to24-year-oldsindicatedthattheywerelikelytopurchaseoruseane-bike,thehighestlevelofinterestinanyagegroupinEurope.Meanwhile,thelowestinterestine-bikesinEuropewasrecordedintheUK,whereonly17percentofrespondentsaged25to[...]

ReadmoreNote(s):Europe;July19toJuly29,2021;14,419respondents;18yearsandolderSource(s):Shimano;YouGovPerceivedmotivationstoconsiderbuyingorhiringane-bikeinEuropein2022Europe:motivationstouseandelectricbike2022Shareofrespondents0%

5%

10%15%20%25%30%35%40%45%50%47%Thecostofliving(e.g.highercarfuelpricesAne-bikesubsidyKnowingthatitwouldlessentheirenvironmentalimpactAwarenessastohowitmightimprovetheirpersonalhealthandfitnessMorecyclinginfrastructuretoensuresafety41%33%32%31%Moresafestorageintheirhome/workplace26%LookingtocommuteortravelbybiketoavoidCOVID-19Moreeducationaroundthebenefitsofe-bikesforalltypesofpeopleNoneofthese18%17%11%Don'tknow9%18Description:WhenaskedwhatmightencourageEuropeanstobuyorhireane-bikein2022,motivationsaroundcostwerethetopresponsesamongrespondentstoasurveycarriedoutinAugustofthatyear.Nearlyhalfofrespondentsthoughtthatthecostoflivingmightbeamotivatingfactortouseanelectricbike,andane-bikesubsidywasconsideredtobeanincentivebyabout41percentofrespondents.Aboutathirdofrespondentsalsobelievedthatenvironmental,mental,physicalhealth,and[...]

ReadmoreNote(s):Europe;August17toAugust25,2022;15,792respondents;18yearsandolder;multipleresponsespossible.Source(s):Shimano;YouGovPerceptionofwhichuserse-bikesareforinEuropeasofAugust2022,byselectedcountriesEurope:Whoareelectricbikesfor?2022Environmentally-conciouspeopleCommutersElderly

peopleEurope52%52%41%59%43%65%42%44%62%60%47%58%53%48%34%43%56%39%40%37%39%63%70%44%57%53%38%52%55%32%48%29%65%33%43%22%31%39%24%AustriaDenmarkFranceGermanyItalyNetherlandsNorwayPolandSpainSwedenSwitzerlandUnitedKingdom19Description:Whenaskedwhoe-bikesareforinanAugust2022,respondentsfromtwelveEuropeancountriespredominantlyansweredenvironmentally-consciouspeopleandcommuters.Anotheroften-citedtargetgroupincountriesincludingAustria,Denmark,Germany,andtheNetherlandsareelderlypeople.Parentsweregenerallylesslikelytobeperceivedase-bikeusers,withonlyjustoverafifthofrespondentsbelievingthatelectricbikeswereforparents.

ReadmoreNote(s):Europe;August17toAugust252022;15,792respondents;18yearsandolder;mutipleresponsespossible.Source(s):Shimano;YouGovStyleofe-bikemostlikelytobeboughtbyEuropeansin2021,byagegroupEurope:Preferredelectricbicyclestylebyagein2021ShareofrespondentsE-Mountainbike

Don'tknow60%Citye-bikeNoneofthese20%Trekkinge-bike40%E-Cargobike80%Foldinge-bikeE-Roadbike0%100%120%18-2425-3435-4445-5455+Total20Description:Themostpopularstyleofe-bikeamongEuropeanrespondentstoaJuly2021surveywastheCitye-bike.Thisstyleofbikewasparticularlypopularamongrespondentsaged55andolder.E-bikestylesthataremoresports-focused,suchase-mountainande-roadbikes,wereparticularlypopularamongyoungerpeopleaged18to34.ReadmoreNote(s):Europe;July19toJuly29,2021;14,419respondents;18yearsandolderSource(s):Shimano;YouGovCHAPTER

04KeymarketsE-bikesalesvolumeinGermanyfrom2013to2023(in1,000s)E-bikesalesvolumeGermany2013-20232,5002,2002,1002,0001,9502,0001,5001,0005001,36098072061054048041002013201420152016201720182019202020212022202322Description:in2023,around2.1millione-bikesweresoldinGermany.Thiswasadecreasecomparedto2022.Thetimelineshowsthee-bikesalesvolumeinGermanyfrom2013to2023.

ReadmoreNote(s):Germany;2013to2023Source(s):ZIVMarketshareofe-bikeunitsalesinGermanyfrom2020to2023Marketshareofe-bikesinGermany2020-202360%53%48%50%40%30%20%10%0%43%39%202020212022202323Description:E-bikeshavebeengainingpopularityinGermanyoverrecentyears,withtheirmarketsharegrowingto53percentasashareofnewunitsalesin2023,makingupmorethanhalfofallbikessoldforthefirsttimethatyear.In2020,thee-bikemarketsharestillstoodat39percent.ReadmoreNote(s):Germany;2018to2023;marketsharecalculatedasshareofunitsales.Source(s):ZIVNumberofelectricallyassistedbicyclessoldinFrancefrom2005to2023(inthousands)E-bikessoldinFrance2005-2023900800700600500400300781.36739.44659.56513.76400.42339.29208.582017200102134.3720161000201520182019202020212022202324Description:Themarketfore-bikesinFrancehasgrownrapidlyinthepastyears,fueledbytheboomincyclingduringtheCOVID-19pandemic.Salesgrewparticularlystronglyin2020and2021.E-bikesalescontinuedrisingreachingrecordsalesofover781,000unitsin2023.Thismirrorsthewidespreadadoptionofe-bikesacrossEurope.ReadmoreNote(s):France;from2015to2023Source(s):MobilityMarketInsightsMarketshareofe-bikeunitsalesinFrancefrom2015to2023Marketshareofe-bikesinFrance2015-202335%31.13%30%25%20%15%10%5%28.44%23.64%19.17%15.11%12.52%9.98%20174.42%20163.4%20150%20182019202020212022202325Description:Asof2023,nearlyathirdofallbicyclessoldinFrancewereelectricbicycles.TheshareofelectricallyassistedbicyclesintheFrenchbikemarkethasbeenrisingconsistentlysince2015,whentheirsharestillstoodatonly3.4percent.

ReadmoreNote(s):France;2015to2023;basedonanApril2024datamodeling.Source(s):MobilityMarketInsightsTotalsalesofnewe-bikesintheNetherlandsfrom2004to2022(in1,000s)Salesvolumeofnewe-bikesintheNetherlands2004-2022600547486500400300200100047842040929427626922319218017517015413484374025200420052006200720082009201020112012201320142015201620172018201920202021202226Description:Theelectricbicycle,ore-bike,isabicycleequippedwithanauxiliaryelectricmotorandgivespedalassistance.Thesalesvolumeofnewe-bikesincreasedannuallybetween2004and2020intheNetherlands.In2004,therewereroughly25,000newe-bikessoldandby2020thishadincreasedsignificantly,to547,000newelectricbicyclesales.Therewasaparticularlysteepincreaseinsalesin2020,partlyfueledbytheCOVID-19pandemic,andsalesdroppedfromthislevelin2021andstoodat[...]

ReadmoreNote(s):Netherlands;2004to2022Source(s):GfK;RijwielenAutomobielIndustrieVerenigingMarketshareofe-bikeunitsalesintheNetherlandsfrom2015to2023Marketshareofe-bikesintheNetherlands2015-202360%50%40%30%20%10%0%57%57%52%50%42%40.5%30.7%29.2%28.1%20152016201720182019202020212022202327Description:MorethanhalfofallbikessoldintheNetherlandssince2020havebeenelectricbicycles.E-bikesmadeup57percentofthemarketinboth2022and2023,upfrom52percentin2021.

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