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譯林版選擇性必修二Unit1ThemassmediaWelcometotheunitBytheendofthissection,studentswillbeableto:1.Listthetypesofmassmediaafterwatchingthevideo;2.Givemoreinformationaboutthetypesofmassmediamentionedinthevideo;3.Introducethetypesofmassmediatheyusuallyuseindailylife.教學目標基礎(chǔ)積累PostersBooksNewspapersRadioBlogsoutdoormediaprintmediabroadcastmediadigitalmediaLookandchoose新課引入ListenandfeelDoyouthinkthemassmediaisimportantinyourdailylife?Whyorwhynot?新課引入LookandanswerAllofuswhoprofessionallyusethemassmediaaretheshapersofsociety.—WilliamBernbachWhatdoesthequotationfromWilliamBernbachmean?新課引入LookandanswerWatchthevideoandfillintheblanks.OutdoormediaMassmedia__________media__________mediaBroadcastmediaPrintDigital主體學習ListenandfillTimeTypeFormSinceancienttimesOutdoormediaShopsigns(2)____________OtheradvertisementsDigitalbillboardsWiththeinventionofprintingPrintmedia(3)_____________Magazines(4)_____________(1)_______________Broadcastmedia(5)_____________TelevisionWiththeinventionoftheInternetDigitalmedia(6)_____________ForumsWatchthevideoagainandfillinthetable.1920sPostersBooksNewspapersRadioBlogs主體學習Listenandfilloutdoormediaprintmediabroadcastmediadigitalmedia1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?shopsigns,posters,otheradvertisementsoutsidebuildingsandinsideshopwindows…主體學習Lookandansweroutdoormediaprintmediabroadcastmediadigitalmediabooks,magazines…
1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?newspapers主體學習Lookandansweroutdoormediaprintmediabroadcastmediadigitalmediaradio,television,…1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?film,recorder主體學習Lookandansweroutdoormediaprintmediabroadcastmediadigitalmediablogsandforums…
1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?wechat,MicroBlog,informationsatelliteTweet主體學習Lookandansweroutdoormediaprintmediabroadcastmediadigitalmedia2.Whattypesofmassmediadoyouusuallyrelyonforinformationandentertainment?主體學習Lookandanswer
massmediaoutdoormedia
massmedia課外拓展Lookandlearnbeavailablefor為……所得/用Satelliteinformationisavailableforcities.TheInternetwasfirstavailableforpublicuse
inthe1990s.availabe(ofthings東西)thatyoucanget,buyorfind可獲得的;可購得的;可找到的課外拓展Lookandlearnturnsb/sth(fromsth)intosthtomakesb/sthbecomesth使(從…)變成/轉(zhuǎn)變到LiangShanboandZhuYingtaiturnintobutterflies.InMontpelier,thecapitalofVermontstate,streets(were)turnedintoriversandwaterspilledintoshopsdowntown.課外拓展LookandlearnThecompanyisinchargeofthedistributionandmarketingoffreshfruitsincollaborationwithGGP.Printmediagaineditsfootholdindistributiontothemasseswiththeinventionofprinting.C/Uthewaythatsthissharedorexistsoveraparticularareaoramongaparticulargroupofpeople分配;分布distribution課外拓展LookandlearnTheterm"massmedia"wasusedforthefirsttimeduringthe1920s.Itreferstothesourcesofinformationandnewsthatreachalargeaudience.However,themassmediaexistedlongbeforethetermwasusedandovertimedifferenttypesofmediahavedeveloped.Takeawalkthroughthecityshopsandyouwon'tbeabletofindaviewwithout
outdoormedia,whichisoneoftheearliestformsofmasscommunication.Outdoormediahasbeenaroundsinceancienttimes.Allshopsigns,posters,andotheradvertisementsoutsidebuildingsandinsideshopwindowsareforms
ofoutdoormedia.Anotherearlyformofmasscommunicationisprintmedia,whichgainedits
footholdindistributiontothemasseswiththeinventionofprinting.Continued
improvementsoverthecenturiesallowedbooks,magazinesandnewspapersto
beprintedinlargequantities.Broadcastmediahastwomaincomponents—radioandtelevision.
Aroundthe
startofthe20thcentury,peoplebegantodevelopradiotechnology,andbythe
1920s,
peopleweretuningintoradioprogrammesfornewsandentertainment.ThetelevisionappearedintheUSAandtheUKinthe1920s.Overtime,
watchingnewsontelevision,firstinblackandwhiteandthenincolour,becameadailyhabitformanypeople.ThedigitalindustrybeganwiththeinventionoftheInternet,firstavailable
forpublicuseinthe1990s.Itquicklybecamethecentreofmassmediaas
thedigitalformatcreatedaninnovativesourcefornews,filmsandmusic
recordings.Ithasalsoallowednewformsofmediatobeintroducedsuchas
blogsandforums,wherepeopleallovertheworldcanshareinformation.Even
outdoormediahasbecomedigitalizedwithbillboardsthatcanchangemessages
everyfewsecondsasopposedtoeveryfewweeks.課外拓展LookandreadTheterm"massmedia"_________(use)forthefirsttimeduringthe1920s.Itreferstothesourcesofinformationandnewsthatreachalargeaudience.However,themassmedia________(exist)longbeforethetermwasusedandovertimedifferenttypesofmediahavedeveloped.Takeawalkthroughthecityshopsandyouwon'tbeabletofindaview_______outdoormedia,whichisoneoftheearliestformsofmasscommunication.Outdoormedia__________(be)aroundsinceancienttimes.Allshopsigns,posters,andotheradvertisementsoutsidebuildingsandinsideshopwindows___________(be)formsofoutdoormedia.課后習題Lookandfill
wasused
existed
without
hasbeen
are課后習題1.Anotherearlyformofmasscommunicationisprintmedia,whichgainedits
footholdin____________tothemasseswiththeinventionofprinting.2.Aroundthe
startofthe20thcentury,peoplebegantodevelopradiotechnology,andbythe
1920s,
people______________radioprogrammesfornewsandentertainment.3.ThedigitalindustrybeganwiththeinventionoftheInternet,
first__________forpublicuseinthe1990s.turnintoavailabledistribution
areturninginto
distribution
availableLookandfillambulance/??mbj?l?ns/n.救護車critical/krtikl/adj.批評的,批判性的;關(guān)鍵的;危息的automatic/???t??m?t?k/ad.自動的;無意識的,不假思索的factual/?f?kt?u?l/adj事實的,真實的accurate/??kj?r?/adj.正確無誤的,精確的false/f??ls/adj.錯誤的,不真實的,非天生的;假的,偽造造的,不真誠的課后預習minor/?ma?n?(r)/adj.輕微的,次要的journalist/?d???n?l?st/n.新聞記者,新聞工作者journalism/?d???n?l?z?m/
n.新聞業(yè),新聞工作bath/bɑ?θ/n.洗澡,洗浴,浴缸,浴鹽construction/k?n?str?k?n/n.建筑,建造;建造物dozen/?d?zn/n.許多;(一)打;十來個dozensof很多,許多curiosity/?kj??ri??s?ti/n.好奇心,求知欲;奇物,珍品課后預習committed/k??m?t?d/adj.盡心盡力的becommittedto致力于commitment/k??m?tm?nt/n.獻身,投人;承諾,許話:花費discr
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