全球鞋類電子商務(wù)行業(yè)市場(chǎng)前景及投資研究報(bào)告-外文版培訓(xùn)課件2024.7

INDUSTRIES

&

MARKETSFootwear

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Footwear

market

ispartofthe

Fashionmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoFashionmark

etFind

out

more

on:FashionGoto

Fashion

market3Table

of

ContentsOverviewPenetration

rate23Summary6789MarketDefinitionKeyTakeawaysMarketScopesAppendixProduct

OverviewAuthor2526Market

NumbersRevenue111417202122AverageRevenue

per

UserUsersBrandshareOnline&Offline

SplitMobile/DesktopSplit4CHAPTER

1OverviewFootwear

eCommerce

is

rapidly

expanding

due

to

rising

incomes,

technologicalinnovations,

and

the

accessibility

of

global

brands

onlineOverview:

SummarySummaryThegrowth

oftheFootwear

eCommerce

market

hasbeen

substantialover

recentyears,

driven

byacombination

ofrising

consumer

incomes,

increased

internetpenetration,

andtheconvenience

ofonline

shopping.Asdisposable

incomes

rise,consumers

are

willing

to

spend

more

onfootwear,

seeking

avariety

ofstyles

andbrandsthatreflect

theirfashion

preferences

andlifestyle

needs.

Theconvenienceof

purchasingshoes

online,with

optionsforeasy

returnsandexchanges,

hasfurtherfueled

thismarket

growth.

Additionally,technological

advancements

suchasvirtual

try-ons

and

augmented

reality

haveenhanced

theonlineshoppingexperience,

allowing

customers

tovisualize

productsbetter

andmakemoreinformed

purchasingdecisions.hasbecome

apowerful

tool

forreaching

and

engaging

with

customers.

PlatformslikeInstagramand

TikTok

provide

brandswith

direct

channelstoshowcase

theirproducts

and

drive

sales.

Additionally,therise

ofathleisure

andfitnesstrendshasboosted

thedemandforperformance-oriented

andstylishathleticfootwear,

withbrandscontinuously

innovatingtooffer

high-performance,

aesthetically

pleasingproducts.

These

trends,combined

withtheongoing

advancements

intechnologyandlogistics,are

expected

tocontinuedrivingthegrowth

of

theFootweareCommerce

market.Several

key

trendsareshapingtheFootwear

eCommerce

market.

Onesignificanttrend

istheincreasing

demand

forsustainableand

ethically

produced

footwear,asconsumers

become

more

environmentally

conscious.

Brandsarerespondingbyincorporating

eco-friendly

materials

and

transparent

supplychains.Anotherimportant

trend

isthe

influence

ofsocial

media

andinfluencer

marketing,which6Sources:Market

Insights

2024Footwear

eCommerce

plays

a

pivotal

role

in

the

Fashion

market,

shapingconsumer

choices

while

driving

substantial

revenue

with

its

diverse

productsOverview:

Market

DefinitionMarket

definitionTheeCommerce

Footwear

market

isasector

ofonline

retailingthatfocuses

on

alltypesoffootwear

thatare

produced

forprivate

endconsumers

(e.g.,leathershoes,

casualshoes,

slippers),except

forsportsshoes,

footwear

accessories,

andcare

products.appearance.

TheTextile&OtherFootwear

refers

to

town

footwear

withtextile,rubber,and/or

plasticuppers.

Rubberboots,

flip-flops,andwooden

clogsare

alsoincludedhere.AdditionalInformation:TheeCommerce

Footwear

market

hasexperienced

significantgrowth

inrecentyears,

driven

byfactorssuchasthe

increasing

popularityof

onlineshopping,therise

ofdirect-to-consumer

brands,and

theCOVID-19

pandemic,

which

hasledtomore

timespent

athome

and

anincreased

focus

on

comfortable

and

casualfootwear.Footwear

comprises

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,Google-

and

Alibaba-Trends,

and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

and

mobile

salesdistribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenues

andusersfortheabove-mentioned

markets,

henceC2C,B2B,

andreCommerce

arenotincluded.Additionaldefinitionscanbe

foundon

each

respective

market

page.TheeCommerce

market

forFootwear

consistsof

fourdifferent

markets.

TheLeather

Footwear

market

includesboots,sandals,town

footwear,

clogs,

andsimilar

shoes

thataremade

ofleather

uppers.

TheAthleticFootwear

marketrefers

tothe

onlineretailing

ofathleticfootwear,

which

includesvarious

typesofsportsshoes

designed

foractivitiessuchasrunning,

basketball,soccer,

andfitnesstraining.TheSneakers

market

includeseveryday

footwear

with

athleticKey

players

inthe

market

arecompanies

likeTaobao,JD,

Amazon,Nike,

Macy‘s,andZalando.7Sources:Market

Insights

2024Footwear

eCommerce

accounted

for

16.61%

of

the

Fashion

market

revenue

in2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

inthe

Footwear

Market

isprojected

toreach

US$128.10bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.24%,

resulting

inaprojected

market

volume

ofUS$190.30bn

by

2029.?IntheFootwear

Market,

thenumber

ofusers

isexpected

to

amount

to2.3bn

users

by2029.?User

penetration

will

be27.9%

in2024

andisexpected

to

hit31.9%

by2029.?The

average

revenue

peruser

(ARPU)isexpected

toamounttoUS$73.40.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Leather

footwear

products

suchasGucci?Sportsshoes

suchasNike?"Athleisure"

footwear

(everyday

shoes

with

anathleticdesign)

suchasAxel?Work

and

safety

shoes

suchasTimberland

Pro?Apparelsuchas

PatagoniaArigato?Othertown

footwear

suchasConverse?Accessories

suchasColumbia9Sources:Market

Insights

2024CHAPTER

2Market

NumbersFootwear

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

7.7%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$190.32+7.7%(1)181.5129.06170.7327.0730.5635.65158.0024.65144.8422.18134.4620.2920.42128.0519.8433.9047.42123.6518.8320.4731.9644.63115.4618.1621.05113.6116.9817.2278.4611.9911.9495.2514.2329.7741.3088.5213.2527.3937.9549.6024.0933.6814.2825.9837.6013.3023.9833.5131.3230.6621.9474.51202971.13202867.07202762.2856.15202157.32202548.09202050.84202245.59202350.44202437.99201840.76201932.5920172026Textile

&OtherFootwearLeather

FootwearAthleticFootwearSneakers11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

48.9

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.3%(1)72.81+7.7%(1)67.10+9.0%(1)48.8847.34202946.28202430.78+7.6%(1)+7.9%(1)0.951.371.171.7120242024202920242029202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

41.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.9%(1)60.12+7.7%(1)47.8441.0533.05+5.8%(1)+10.4%(1)6.46+6.2%(1)6.675.945.024.393.942024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Footwear

eCommerce

average

revenue

per

users

are

estimated

to

decreasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$8070605040302010073.9971.1572.9765.8172.5045.6970.2665.3766.4760.5269.3655.4455.0653.3454.3958.6839.6748.0052.3249.4951.7052.7349.6052.4453.3417.0155.2550.5349.3146.1147.3045.1144.0039.0038.9038.8138.6938.6337.7136.1515.90201815.50202016.38202114.51201914.06202814.22202913.58202213.1913.72202711.95202312.19202412.66202520172026Textile

&OtherFootwearLeather

FootwearAthleticFootwearSneakers14Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Footwear

eCommerceaverage

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$20015010050187.02174.38170.06166.22170.89156.30159.99154.79149.31138.6392.44152.97142.79148.84138.8984.88161.17145.81131.45153.36142.08137.00148.15145.40128.99156.9189.70148.8496.49138.09127.18103.6597.8091.8291.4588.8463.2689.9387.0485.3564.3229.8563.2935.5172.6621.5972.3251.4424.2044.0719.4544.1218.8144.3218.1944.5217.4544.8017.0241.9318.2340.4418.2422.24201823.162019020172020202120222023202420252026202720282029AfricaAsiaAustralia&OceaniaEuropeAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$297.6,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$388.70400350300250200150377.16359.18335.80313.23295.83189.89297.56293.27284.82242.11199.85228.12173.40215.36172.84214.80173.91251.65225.70191.80194.27195.42182.07161.49187.53165.25151.57145.97172.67159.36171.28168.82163.58130.89170.60150.13191.04160.71115.15171.84166.43124.1851.17120.8268.03121.1850.38115.59113.6649.02117.7849.69109.3248.5499.8555.71100.7390.0543.6580.29100

77.165071.4270.4445.8002017201820192020202120222023202420252026202720282029ChinaJapanUnitedKingdomGermanyUnitedStates16Sources:Market

Insights

2024Footwear

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inbillion2.151.342.22.01.81.61.41.21.00.80.60.40.20.02.071.971.231.871.751.631.521.391.291.240.771.170.820.771.100.681.100.771.020.710.980.610.950.660.940.920.870.610.860.820.900.880.830.520.700.440.540.480.430.700.640.360.580.310.2220170.520.450.380.320.27201820192020Sneakers202120222023202420252026202720282029Textile

&OtherFootwearLeather

FootwearAthleticFootwear17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Footwear

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion1.501.441.51.361.291.201.101.020.921.00.50.00.830.730.650.420.530.200.400.380.460.270.330.450.260.430.180.250.280.350.300.240.060.020.190.030.220.230.060.260.23

0.160.200.170.210.030.070.020.140.020.130.010.020.050.010.050.040.010.020.080.080.0220280.010.010.010.010.020.012021Australia&Oceania0.0120172018201920202022202320242025Americas2026Asia20272029AfricaEurope18Sources:Market

Insights

2024With

0.7

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion1.00.930.900.870.90.80.70.60.50.40.30.20.10.00.820.780.720.680.620.130.550.480.440.120.360.110.290.100.150.150.120.130.140.150.150.130.040.040.030.050.140.030.030.020.050.040.020.030.020.020.030.030.020.030.030.020.030.030.040.030.050.040.040.030.040.030.040.030.020.020.020.030.030.030.030.032017201820192020Germany202120222023202420252026China202720282029UnitedKingdomJapanUnitedStates19Sources:Market

Insights

2024In2024,

Taobao

had

the

highest

share

in

Footwear

eCommerceFurtherMarket

AnalysisBrand

share

in

202420Sources:Market

Insights

2024Inthe

Footwear

eCommerce

market,

online

revenue

share

reached

31.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%61.00%62.00%62.00%61.00%64.00%67.00%68.00%66.00%69.00%71.00%76.00%78.00%81.00%39.00%202138.00%202738.00%202839.00%202936.00%202633.00%202032.00%202234.00%202531.00%202429.00%202324.00%201922.00%201819.00%2017OfflineRevenue

ShareOnlineRevenue

Share21Sources:Market

Insights

2024Inthe

Footwear

eCommerce

market,

mobile

revenue

share

reached

63.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%33.67%36.00%35.00%34.00%37.00%63.00%39.00%41.00%43.00%45.00%48.00%52.00%66.33%202864.00%202565.00%202666.00%202761.00%202359.00%202257.00%202155.00%202052.00%201948.00%20182024Desktop

Revenue

ShareMobile

Revenue

Share22Sources:Market

Insights

2024Penetration

rate

for

Footwear

eCommerce

is

especial

high

in

Norway

but

also

inMainland

ChinaPenetration

Rate:

Worldwide

ComparisonFootwear

penetration

rate

percountry

in

2024

in%1.2.3.4.5.Norway61.6260.1554.9453.6553.40ChinaArgentinaUnitedKingdomMexicolowhigh

nodata23Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Mar