商務(wù)英語(yǔ)精讀-(劍橋商務(wù)英語(yǔ))Module-3.1

新編劍橋商務(wù)英語(yǔ)(中級(jí))

SuccesswithBEC

(Vantage)新編劍橋商務(wù)英語(yǔ)(中級(jí))

新編劍橋商務(wù)英語(yǔ)(中級(jí))

Module33.1Startingabusiness3.2Leavingandtakingmessages3.3Listeningtest:PartOne3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule33.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&PlanningaseminarWarm-upquestionsWouldyouprefertostartyourownbusinessorfindajobinacompanyaftergraduation?Whatismostimportantwhenstartingabusiness?Waysofstartingabusiness網(wǎng)絡(luò)創(chuàng)業(yè)：網(wǎng)上開(kāi)店和網(wǎng)上加盟加盟創(chuàng)業(yè)：直營(yíng)、委托加盟、特許加盟等形式兼職創(chuàng)業(yè)：即在工作之余再創(chuàng)業(yè)團(tuán)隊(duì)創(chuàng)業(yè)：即具有互補(bǔ)性或有共同興趣的成員組成團(tuán)隊(duì)進(jìn)行創(chuàng)業(yè)大賽創(chuàng)業(yè)：即利用各種商業(yè)創(chuàng)業(yè)大賽獲得資金提供平臺(tái)概念創(chuàng)業(yè)：即憑借創(chuàng)意點(diǎn)子創(chuàng)業(yè)內(nèi)部創(chuàng)業(yè)：指一些有創(chuàng)業(yè)意向的員工在企業(yè)的支持下，承擔(dān)企業(yè)內(nèi)部某些業(yè)務(wù)或項(xiàng)目，并與企業(yè)分享成果3.1

Startingabusiness

solotrader獨(dú)立法人，獨(dú)立經(jīng)銷(xiāo)店partnershipn.合伙經(jīng)營(yíng)meansthatyouownthebusiness,andanyprofitsfromthebusinessbelongstoyou.

youandanotherpartnerownsthebusiness.(itmaynotnecessarilybe50%each,itdependsontheagreementofeachpartner)youarebothequallyliable.

Typeofbusiness3.1

Startingabusinessfranchisen.連鎖店，特許經(jīng)銷(xiāo)權(quán)，特許經(jīng)營(yíng)limitedcompanies有限責(zé)任公司Youbuyalicencetotradeunderthenameofthefranchisorandyoubenefitfromthefranchisor’sexpertisecompaniesthatcanoffersharestoraisecapital

3.1

StartingabusinessTherearedifferentwaystostartyourownbusiness.Workinpairsanddiscuss:Theadvantagesanddisadvantagesforeachapproach.Advantagesanddisadvantagesofdifferenttypesofbusinessorganizations

AdvantageDisadvantageSoletrader

Youtakealltheprofit.Ifyougobankrupt,youloseeverything.Partnership

Yousharethepressure.Youmightdisagreeonstrategy.FranchiseThebusinessmodelisgiventoyousothereislessrisk.Partofyourprofitsgoestothefranchisor.OtherexpressionsforreferenceCreditrating信用等級(jí)FranchiseagreementBrandnameFinancialsupport/assistanceAsafranchisee,yourpromotionalactivities,financialrecords,hiring,serviceprocedure,etc,arenotincompletecontrolofyourown.Inpartnership,yoursharerisksandprofitswithyourpartner.Disagreewithyourpartneronstrategy.OtherexpressionsforreferenceFranchisecanprovideabrandname,productsorservices,andfinancialassistance.Franchiseeshavetopayfranchisefeesandtheylosesomeindependence.Reading2SettingupyourownbusinessBecomingafranchiseegoodifyouhaveplentyofbusinessexperience--veryhigh-risk--manynewbusinessesfail(nineoften)--suitspeoplewhodon’tliketofollowrulesforveryindependentpeoplehasthepotentialtobecomeafranchiseGoodifyoudon’thavemuchbusinessexperienceLessriskythanbeingasoletraderYouhaveabusinessrelationshipwithsomeoneelseOnly0.9%offranchisesfailDoesn’tsuitpeoplewhodon’tliketofollowothersystems/peopleOfferssomeindependenceandyoudon’tworkforsomeoneelseLanguagefocusinReading21.entrepreneur[.?ntr?pr?'n?:]n.

企業(yè)家,

承包商,

主辦者

e.g.BillGatesisperhapsthebestknownentrepreneur.

2.entrepreneurial[.?ntr?pr?'njuri?l]adj.

企業(yè)家的,

企業(yè)性質(zhì)的entrepreneurialspirit企業(yè)家精神，進(jìn)取精神3.franchise['fr?nt?a?z]n.連鎖店，特許經(jīng)銷(xiāo)權(quán)，特許經(jīng)營(yíng)franchisor

[fr?nt?a?‘z??(r)]n.授予特許者；授權(quán)人，授權(quán)商franchisee[?fr?nt?a?'zi?]n.(公司的分店，零售店或聯(lián)號(hào)商店的)特許經(jīng)營(yíng)者，加盟者LanguagefocusinReading24.voila[vi'??l?]int.（法）那就是，瞧（表示事情成功或滿(mǎn)意之感嘆詞）Mixtheingredient,chill,andvoilaalight,tastydessert.把材料拌在一起，冰涼，瞧！那就是一道清淡可口的甜點(diǎn)。runtheirownshow:runtheirownbusiness經(jīng)營(yíng)自己的公司Short-liveda.:livingforashorttimeEntitlesb.todo/sth…:tomakesbhavetherighttodosth.beentitledtosth.:haverighttodosth

e.g.Everybodyisentitledtosocialinsuranceandhealthcare.HisservicesentitlehimtoourrespectYourqualificationsentitleyoutoahighersalary.8.Anentirepackage：一攬子經(jīng)營(yíng)計(jì)劃9.BritishFranchiseAssociation英國(guó)特許經(jīng)營(yíng)聯(lián)合會(huì)（一家非盈利性組織，旨在宣傳職業(yè)道德、促進(jìn)公平合理的特許加盟活動(dòng)LanguagefocusinReading210.ludicrous[‘lu?d?kr?s]adj.荒謬的，可笑的ridiculouse.g.Theludicrousperformanceoftheclownfascinatedthechildren.小丑那滑稽的表演吸引著孩子。Hemademanyludicrousmistakesinhisspeech.11.Satisfythemostentrepreneurial:meettheneedsofthemostadventurousandpioneeringentrepreneurTheold/theyoung12.DominoPizza達(dá)美樂(lè)比薩店（美式比薩連鎖店）LanguagefocusinReading213.abandon:giveup14.leaving…h(huán)asworkedforPatil:franchisehasbeensuccessfulforPatil

Themedicinedoesn’twork.15.profitmarginn.利潤(rùn)率，利潤(rùn)幅度，利差areasonable/grossprofitmarginonallsales

16.Goitalone:setupyourindividualbusinessGoDutch:AA制17.branchout使……分支出來(lái)，拓展業(yè)務(wù)e.g.Thecompanyhasbranchedoutintocarleasing.ThatChicagobusinessmantriedtobranchoutbyopeningseveralrestaurantsinthesuburbs.LanguagefocusinReading216.Launchnewfranchises：branchoutintofranchises17.venture:businessorcompanyAdventure:18.Raiseinitialfees:raise/collectthestartingmoneyorcapitalRaisemoney19.Stretchthoseentrepreneurialwings:Metaphor暗喻20.check-inluggage/registeredluggage托運(yùn)行李Carry-onluggage/accompaniedluggage隨身攜帶行李Listening(Adviceonfranchises)Listentoatrainerdoingaseminaronbeinganentrepreneur.KeystoListening(3.1)Whatadvicedoesthetrainergive?Answers:--youmustbesomeonewholikestofollowrulesandhavesupportfromothers.--chooseastrongbrandandsomethingyouareinterestedin；behardworking.--youneedstart-upcapital.Keystolistening(3.1)1.it’simportantwhen2.secondly,I’dsay3.forexample4.Ialsothink5.finallythere’sDifficultiesinlistening1.Followtriedandtestedroutes遵循老規(guī)矩，老辦法,循規(guī)蹈矩2.start-upcapital啟動(dòng)資金，創(chuàng)業(yè)資金Oralpractice1What’simportantwhenyousettingupyourownbusiness?Agoodidea(whatbusinesstoengagein)Knowingyourcustomers(databaseaboutthecustomers,marketresearch,)Start-upcapital

What’simportantwhenyourbusinessisapartnershipRelationshipwiththeotherperson(findsomeonewhofitsinwellwithyou,playtoeachother’sstrength)Sharedresponsibility（sharecreditandblame）Communicateandcooperate(disagreement,makedecision)SampleanswerWhensettingupyourownbusiness,Ithinkagoodideaisveryimportant.Youshouldconsiderthemarketdemandandtargetatpotentialcustomers.Undertheguidanceoftheidea,youmaycaterfortheurgentneedofthecustomers,orsolvetheproblemsofthecustomersthatothercompanieshaven’tthoughtof.Agoodideafromtheverybeginningcanavoidfailureofanewcompany.BesidesIthinkknowingyourcustomersisalsoimportant.You’dbetterkeepafileofyourcustomerswiththeirnames,age,professionandhobbiesetc.Basedontheirpersonalinformation,youmayguessthepotentialneedsofthecustomersandinformthemofyourproductlistsatfirsttimepossibleaccordingtotheirpossibleneeds.Knowingyourcustomershelpsyoutoprovidethemwiththeinformationtheyneed.

Apartfromthetwopoints,Ithinkadequatestartingcapitalisalsoimportant.Onlywhenyouhaveenoughmoney,canyouprovidevarietiesofproductswithgoodquality;oryoucanprovidegoodservicewhichisimportanttoattractcustomerstoyourcompany.OtherexpressionsAlwaysbearinmindthat…….isveryimportantifyouwanttosucceedinyourbusiness.Allyouneedis…(arealisticbusinessplan,abusinessgoal,atimeframeandabudget.)oneofthemostimportantfactorsyouneedtoconsiderishowto…Oralpractice2What’simportantwhenyourbusinessisapartnershipRelationshipwiththeotherperson(findsomeonewhofitsinwellwithyou,playtoeachother’sstrength)Sharedresponsibility（sharecreditandblame）Communicateandcooperate(disagreement,makedecision)SampleanswerWhenyourbusinessisapartnership,relationshipwiththeotherpersonisveryimportant.TrytofindsomeonewhofitsinwellwithyouasbothofyouAgoodrelationshipwithmutualtrustandfullco-operationbringsoutthepotentials,experienceandcreativitytothefulldegree.Withgoodrelationship,itiseasyforyoutocommunicatewitheachotheranddealwithanynewissuesintime.Besides,itisalsoimportantthatbotharewillingtoshareresponsibilities.Thiswillhavedirectimpactonthesuccessandfailureofthebusiness.Withsharedresponsibilities,youcana