新劍橋商務(wù)英語(yǔ)(初級(jí))UNIT2

Unit2Talkingaboutcompanies2024/10/21allrightsreservedTeachingObjectives

Thisunitaimstostrengthenstudents’abilitiesin:DescribingdifferenttypesofcompaniesFindingoutaboutcompaniesFindingoutaboutaparticularproductGrammarpoints:Pastsimple–statementsandquestionsIrregularverbsWh-questions2024/10/21allrightsreservedThedifficultandimportantpoints1Talkingaboutthelineofbusinessofcompany;2Reading,writingortranslatingacompanyprofile;3Thestructureofaletter;4Gettingproductinformationbyletterorbyphone;5Dealingwiththeenquiries.2024/10/21allrightsreservedUnitcontentandtimeallocation2.1Describingacompany(90minutes)2.2Startingabusiness(20minutes)2.3Gettingproductinformation(790minutes)2024/10/21allrightsreservedDescribingacompany

2.12024/10/21allrightsreservedThedefinitionoflogoAname,symbol,ortrademarkdesignedforeasyanddefiniterecognition,especiallyoneborneonasingleprintingplateorpieceoftype.LOGOisauniquesymbolordesignthatrepresentsacompany.Alsocalled,atrademark2024/10/21allrightsreservedSomelogos2024/10/21allrightsreserved2024/10/21allrightsreserved2024/10/21allrightsreserved2024/10/21allrightsreserved2024/10/21allrightsreserved2.1AVocabularylogo商標(biāo)、標(biāo)志lineofbusiness—trade行業(yè)airlinen.companyorserviceprovidingregularflightsforpublicuse航空公司，航空服務(wù)banking銀行業(yè)barcoding條形碼2024/10/21allrightsreservedaerospace

n.technologyofaircraft,spacecraft,etcthatoperateinthis航空航天技術(shù)theearth’satmosphereandthespacebeyondit航空航天空間（指地球大氣層及其以外的空間）theaerospaceindustry

航空航天工業(yè)

anaerospacecompany

一家航空公司

2024/10/21allrightsreservedcatering餐飲業(yè)computing計(jì)算機(jī)financialservices金融財(cái)務(wù)服務(wù)業(yè)foodprocessing—industryofmakingfood食品加工packaging包裝業(yè)telecommunication電信transport運(yùn)輸vehiclemanufacturing汽車(chē)制造業(yè)2024/10/21allrightsreservedA.Discussion

Nameafewfamouscompaniesyouknow.Whichlinesofbusinessaretheyin?2.Matchthepicturesandthelinesofindustries2024/10/21allrightsreservedNamesofsomefamouscompanyMicrosoft

Intel：英特爾公司，是世界上最大的CPU(中央處理器，被人們稱為電腦的心臟)及相關(guān)芯片制造商。80％左右的電腦都是使用Intel公司生產(chǎn)的CPU。其產(chǎn)品從早期的8088到目前流行的Pentium、PentiumPro、PentiumMMX、PentiumⅡ等。2024/10/21allrightsreservedEpson：愛(ài)普生，日本愛(ài)普生打印機(jī)制造商。HP：惠普，HewlettPackard的縮寫(xiě)，是美國(guó)著名的惠普打印機(jī)、電腦制造商.Compaq：漢譯為“康柏”，美國(guó)康柏電腦公司，它是世界上最大的電腦公司之一。2024/10/21allrightsreservedIBM：是InternationalBusinessMachineCompany(美國(guó)國(guó)際商用機(jī)器公司)的縮寫(xiě)。IBM是美國(guó)老牌電腦制造商，其產(chǎn)品是國(guó)際知名品牌。

Apple：英文為“蘋(píng)果”之意，美國(guó)蘋(píng)果電腦公司，該公司以生產(chǎn)高性能專(zhuān)業(yè)級(jí)電腦著稱于世。2024/10/21allrightsreservedSony：索尼，日本索尼公司。

Toshiba：東芝，日本東芝電腦公司，主要生產(chǎn)筆記本電腦。

Philips：飛利浦，荷蘭飛利浦公司，主要生產(chǎn)彩顯、光驅(qū)、家用電器等。

Sumsung：三星，韓國(guó)三星公司，著名的彩顯制造商，也生產(chǎn)光驅(qū)、家用電器等2024/10/21allrightsreserved英國(guó)宇航公司BritishAerospaceCompany上?？萍加詈接邢薰?/p>

ShanghaiTechnologiesAerospaceCompanyLimited陜西航天動(dòng)力高科公司ShaanxiAerospacePowerHi-TechCo.,Ltd2024/10/21allrightsreserved中國(guó)南方航空公司ChinaSouthernAirlines國(guó)泰航空公司CathayPacificAirways、澳門(mén)航空公司AirMacau、中華航空公司ChinaAirlines新加坡航空公司SingaporeAirlines英國(guó)航空公司BritishAirways2024/10/21allrightsreserved中國(guó)人民銀行：People'sBankofChina

中國(guó)建設(shè)銀行：ChinaConstructionBank

中國(guó)工商銀行:IndustrialandCommercialBankofChina

中國(guó)農(nóng)業(yè)銀行:AgriculturalBankofChina

中國(guó)銀行：BankofChina2024/10/21allrightsreserved中國(guó)國(guó)家開(kāi)發(fā)銀行：ChinaDevelopmentBank

中國(guó)農(nóng)業(yè)發(fā)展銀行：ChinaAgriculturalDevelopmentBank

2024/10/21allrightsreserved上海浦東發(fā)展銀行：ShanghaiPudongDevelopmentBank

交通銀行：BankofCommunications

招商銀行;Chinamerchantsbank中國(guó)進(jìn)出口銀行：Export-ImportBankofChina

2024/10/21allrightsreserved中國(guó)民生銀行：ChinaMinshengBank

華夏銀行：HuaxiaBank

中國(guó)光大銀行：EverbrightBankofChina

中信實(shí)業(yè)銀行：CITICIndustrialBank

2024/10/21allrightsreservedSentencepatternfordescribingbusinessEg.:McDonald’sisincateringbusiness.McDonald’sisincateringindustry.McDonald’sisinthelineofcatering.2024/10/21allrightsreserved2.1B.

Languagefocus

ThewaysofagreeinganddisagreeingThedegreeofcertainty:I’msure…Ithink…/It’slikely…Itcouldbe...3.Compareyouranswersingroupsastheexample100%75%50%2024/10/21allrightsreserved2.1C.Reading1.ReadthecompanyprofilesandmatchthemwithalogofromA.2.Compareyouranswerswithyourpartner’s.2024/10/21allrightsreserved2.1D&E.Languagefocus1.LookattheQsandtrytofindtheanswersinthetext2.DrilltheWh-questions3.ResourceActivity(usingthecards):Exchangeinformationinpairs,usingthequestionsinD.Makenotesonwhatyoufindout.UsingthelisteningexercisesinDasmodelforyourconversations.Giveareportonyourpartner’scompany

2024/10/21allrightsreservedUsefulsentences:Lineofbusiness1Wearemainlyengagedinthemanufactureandsaleofelectronicproducts.2Ourcompanyengages/specializesintheproduction/tradingof….2024/10/21allrightsreserved3wecarryoutbusinessoperationsinthefollowingareas:…4Ourbusinessactivitiesrangefrom…to…5Wedealexclusivelyincosmetics.（我們專(zhuān)營(yíng)化妝品。）2024/10/21allrightsreserved6We’reinthelineofforeigntrade.7Thecompanymakes/manufactures/turnsoutelectronicproduct.2024/10/21allrightsreservedUsefulsentences:Companyhistory1ABCCompanywasestablished/founded/setupin1992.2Thecompanyisanexported-orientedcompanywithahistoryoftwentyyears.3Ourssatime-honouredenterprisewithahistoryofmorethansixtyyears.2024/10/21allrightsreserved5Ourcompanystartedoutasasmallfamily/independentcompany.6In1998,itmerged（合并）withajoint-venture.7In2001,thegroupcorporationboughtout（收購(gòu)）aprivatecompany.2024/10/21allrightsreservedUsefulsentences:1Ourcompanycovers/occupies/hasanareaof21,169squaremetres.2ThisisamultinationalcompanywithitsheadquartersinNewYork,USA.3ThisisanAmericancompanywithitsheadquartersinChicago.2024/10/21allrightsreserved4ItsheadofficeisinGuangzhou,China.5Ithasastaffofaround2000.6Thetotalnumberofemployeesisover5000.7Thecompanyhasamanufacturing/productioncapacityof50000.2024/10/21allrightsreserved8Ourmainproductsaredesktopcomputersandlaptopcomputers.9Ourproductsareforbothdomesticandforeignmarkets.10OurmarketshareinChinahasincreasedby5%,makingup/accountingfor15%oftotalsales.2024/10/21allrightsreserved11`Ourcompanyhasanannualturnoverof$10billion.12Oursaleslastyearwere$250million.13We’renowworkinginapartnershipwithaGermancompany.14WearethegeneralagentofEpsonCorporation.2024/10/21allrightsreservedProfileofDFM(part)DongfengMotorCorporation(hereafterreferredtoasDFM)wasfirstestablishedin1969andhascommandedaleadingpositioninthePRCautomotiveindustryeversince.2024/10/21allrightsreservedAfternearly40yearsofconstruction,DFMhasformedseveralmajorproductionfacilities,whicharedistributedinShiyan(mainlyengagedintheproductionofmediumdutyandheavydutycommercialvehicles,autopartsandcomponentsandvehiclemanufacturingequipments),2024/10/21allrightsreservedXianfan(mainlyengagedintheproductionoflightdutycommercialvehiclesandpassengervehicles),Wuhan(mainlyengagedintheproductionofpassengervehicles)andGuangzhou(mainlyengagedintheproductionofpassengervehicles).OnSeptember28th,2003,DFMmoveditsoperatingcenterfromShiyantoWuhan.2024/10/21allrightsreservedMajorbusinessesofthecompanyincludethemanufactureofwholeserialcommercialvehicles,passengervehicles,autopartsandcomponents,aswellasvehiclemanufacturingequipments.2024/10/21allrightsreservedAtpresent,theproductmixinitsautomakingbusinessisequallydividedbetweencommercialvehiclesandpassengervehicles.Bytheendof2004,totalassetofDFMamountstoRMB76.89billon,withanetassetofRMB33.9billionandatotalnumberof106,000registeredstaff.2024/10/21allrightsreservedHomeworkfor2.1Readandwritesomecompanyprofile,thenreporttotheclassmates2024/10/21allrightsreservedExercise:translation1我們公司成立于1992年。2我們大約有五千名員工，其中大部分都在武漢工作。3我們公司總部設(shè)在武漢。4這個(gè)跨國(guó)公司的總部在美國(guó)紐約。5這是一家美國(guó)公司，總部在芝家哥。2024/10/21allrightsreservedAnswerstotheexercises1Ourcompanywasestablished/founded/setupin1992.2(1)Wehaveabout(approximately)5,000employees,mostofwhomworkinWuhan.2024/10/21allrightsreserved(2)Thecompanyemploysmorethan5,000people,75%ofwhomworkinWuhan./ofwhom75%workinWuhan./ofwhom25%workoutsideWuhan.2024/10/21allrightsreserved(3)Ourcompanyhasastaffofaround5,000….(4)Thetotalnumberofemployeesisover5,000….2024/10/21allrightsreserved3Ourheadoffice/headquarters/operatingcenteris(located)inWuhan.4ThisisamultinationalcorporationheadquarteredinNewYork,USA.5ThisisanAmericancompanywithitsheadquaterinChicago.

2024/10/21allrightsreservedStartingabusiness

2.22024/10/21allrightsreservedWords&Expressionslease出租

temporary暫時(shí)的

facility設(shè)備offshore海外的

turnovern.營(yíng)業(yè)額，成交量financialyear—theyearcalculatedfromthedateonwhichthecompanystarteditsbusiness.財(cái)務(wù)年度2024/10/21allrightsreservedLeasen.thecontractbywhichtheownerofland,abuildingetcallowsanotherpersontouseitforaspecifiedtime,usu.inreturnforrent（土地，房屋等的）租約，租契V.grantorobtaintheuseofsth.inthisway出租，租得2024/10/21allrightsreservedEg:Thecompany’sofficebuildingsareputouttolease.(公司的辦公大樓被出租）Thecompanyobtainedleasesonlargepiecesofland.

Aleaseincludetermscovering（公司得到了大塊兒土地的承租權(quán)）certainrightsandobligations.2024/10/21allrightsreservedWhenyourleaseexpires,youhavetherighttostay,providedyouandyourlandlordagreeonthetermsofanewlease.（租賃期滿后，只要與房主簽定新租約，擁護(hù)有權(quán)繼續(xù)使用該房產(chǎn)）Thefirmleasedanoffice/acar/abuilding.2024/10/21allrightsreservedlesseen.personwhoholdsabuilding,landetconlease承租人Thelesseepaysmonthly.lessorn.personwholetsapropertyonlease.出租人Cf:tenant

（租戶）tenancy

（租用，租賃期）landlord

（房東）rent（租金）2024/10/21allrightsreservedturnovern.(1)amountofbusinessdonebyacertaincompanywithinacertainperiodoftime.營(yíng)業(yè)額(2)rateatwhichgoodsaresoldandreplacedinashop（商店的）貨物周轉(zhuǎn)率3rateatwhichworkersleavesafactory,company,etc.andarereplaced人事變動(dòng)率2024/10/21allrightsreservedEg:TheannualturnoverofthewholegroupamountstoRMB2.8billion.Weaimforaquickturnoverofstockinourstores.我們的目的是要加速本百貨商店的庫(kù)存周轉(zhuǎn)。Salarieswerelowandworkingconditionswerebadatthecompanyandsotherewasalwaysahighturnoverofstaff.2024/10/21allrightsreservedA.Reading

ScanthetexttofindoutwhatkindofbusinessServcorpis2.Rereadandcorrectthestatements2024/10/21allrightsreservedB.

Vocabulary

Rereadthetextandfindoutthewords/expressionswhichfitthedefinitionsgiven

2024/10/21allrightsreservedC.LanguagefocusPastsimple–howtoformQsandnegatives2.Wh-Qs3.Findouttheirregularverbsinthetext4.Doexercisesinthebook.2024/10/21allrightsreservedD.Speaking

ThinkofsomemoreQs.Role-playaninterviewwithJoanSlaterabouthercompany2024/10/21allrightsreservedGettingproductinformation

2.32024/10/21allrightsreservedA.Discussion

Letteroutlineandthecomponentsofaletter

2024/10/21allrightsreserved

ComponentsofabusinessletterLetterheadomittedininformal,printedinformallettersDateInsideAddressincludingthereceiver’sjobtitleSalutationMrs.,Ms.,Miss,Mr.BodyComplimentaryClosingYourssincerely,Signature2024/10/21allrightsreservedInsideaddresssalutationclosingsignatureletterheaddateFullblockstyle2024/10/21allrightsreserved

salutationInsideaddressclosingsignatureLetterheaddateIndentedstyle2024/10/21allrightsreservedAboutdateJuly25,1999July25th,199925July,199925thJuly,19992024/10/21allrightsreservedInsidenameandaddressEg:(Iftheaddresseeisthemanager)ThemanagerThePacificTradingCompanyItd.(Iftheaddresseeisacertainperson)Mr.JamesMathesonBankofAsia2024/10/21allrightsreservedWuhanBestchinaEducationConsultingCo.,LtdRoom1707,Bblock,FuhuaBuildingJiedaokou,WuchangWuhan,Hubei,430079武昌街道口阜華大廈B座1707室2024/10/21allrightsreservedAboutSalutationsDearSirorMadam,(/:/)DearSirsGentlemenDearMr./Ms./Miss./Mrs.---2024/10/21allrightsreservedAboutComplimentarycloseTrulyyours,/Sincerelyyours,(Ame.E.)Yourstruly,/Yourssincerely,(Bri.E)2024/10/21allrightsreservedDiscussandputthepartsincorrectplaceinthebook..2024/10/21allrightsreservedB.

Writing

WriteareplytotheletterinA.2024/10/21allrightsreserved2.3

C.Listening

1.Listentothephonecallsandfillintheblanks.CalloneTONG:ABC_______.Goodmorning.REINER:Oh,goodmorning.ThisisPaulReinerfromAFC.I’m______inyourVu-Tecfilters（過(guò)濾器）.T:I’llsendyouourbrochure.CouldIhaveyournameand______?R:Sure.My