“一帶一路”國家跨文化商務(wù)交際教程(第二版) 課件 Unit 2 Malaysia_第1頁
“一帶一路”國家跨文化商務(wù)交際教程(第二版) 課件 Unit 2 Malaysia_第2頁
“一帶一路”國家跨文化商務(wù)交際教程(第二版) 課件 Unit 2 Malaysia_第3頁
“一帶一路”國家跨文化商務(wù)交際教程(第二版) 課件 Unit 2 Malaysia_第4頁
“一帶一路”國家跨文化商務(wù)交際教程(第二版) 課件 Unit 2 Malaysia_第5頁
已閱讀5頁,還剩45頁未讀, 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進行舉報或認領(lǐng)

文檔簡介

Lead-inOverviewBusinessknowledge

CasestudyCareerskillsLead-inUnit2MalaysiaBriefIntroductionMalaysiaisanimportantcountryalongtheancientMaritimeSilkRoadandwasamongthefirstcountriestoparticipateintheBeltandRoadcooperation.Withaheritageofdiverseculturalinfluences,MalaysiaisoneofthemostmulticulturalcountriesinSoutheastAsia.Therichculturaldiversityplaysanimportantroleindiversifyingitseconomyandincreasingthecountry’sattractivenessintermsoftourism,investment,andtalent.WordtipsBorneo

/?b?:ni??/

婆羅洲(加里曼丹島的舊稱)culinary

/?k?l?n?ri/

a.烹飪的awe-inspiring

/???ins?pai?r??/

a.令人起敬的;令人欽佩的pristine

/?pristi:n/

a.未受損害的;處于原始狀態(tài)的mundane/m?n?de?n/a.平凡的;平淡的;乏味的shroud

/?ra?d/vt.覆蓋;遮蔽;隱藏trekking

/?trek??/

n.

長途跋涉;徒步旅行kayak

/?ka??k/

vi.劃小皮艇;乘小皮艇Questions1WhatisMalaysiarichin?2Whydidthespeakersaythat“Malaysiaistrulyaracialmeltingpot”?3WhatisthesecondaspectofMalaysia’sdiversity?4Whatdoesthespeakermeanbysaying“InMalaysiathepastandthefuturesitsidebyside”?ScriptsMalaysiaissituatedjustnorthoftheEquator,betweenThailandandSingapore.Malaysiaisafederationof13states,with11ontheMalaysianPeninsulaandtwoontheIslandofBorneo.Withalowcostoflivingandayear-roundtropicalclimate,Malaysiaremainsafavoritedestinationfortravelerstheworldover.Malaysiaisanationrichindiversities(diversity).Oneofthefirstplacesyou’llnoticethisdiversityisinthesmilingfacesofthosewaitingtogreetyou.MalaysiaistrulyaracialmeltingpotwhereMalay,Indian,Chinese,andsmallerethnicgroupslivetogetherinrespectfulharmony.Malaysia’sdiverseculturalheritageaddsspiceandcolortoeveryaspectoflifehere,fromreligionsandfestivalstoculinarytraditionsandarchitecture.ThenationallanguageisMalay,butEnglishiswidelyspoken,makingitabreezefortravelerstofindtheirwayaroundandtogettoknowthelocals.ScriptsMalaysiaisalsoacountryofawe-inspiringgeographicaldiversity.Lookingforunspoiledbeachesandcleartropicalwaters?InMalaysia,someoftheworld’smostpristineislandsandmarinehabitatsawaityou.Feeltheneedtoriseabovethemundaneeverydayworld?Come,letyourspiritssoaramonghighlandhideawaysandmist-shroudedmountains.Longingforalittleadventure?Exploresomeoftheearth’ssteamiestjungles,wildestrivers,andlongestcavesystems.Malaysiaisalandofnaturaldiversity.Asoneofthe12mostbiologicallydiversecountriesintheworld,Malaysiaisatreasuretroveofamazingnaturalrichnessandbeauty.Seventypercentofthecountry’slandarearemainsforested,andthecountryisaworldleaderinconservationandsustainabletourismprograms.ScriptsMalaysiaisaplaceofdiverseexperiences.Foractivetravelers,thereareendlesswaystoenjoytheMalaysianoutdoors.Teeoffonsomeoftheworld’smostbeautifulgolfcourses.Exploreendlesstrekkingtrailsorkayakuptheriverintovalleys,forests,andjunglesthatmostpeoplewillonlyeverexperienceinnaturemagazines.Then,therearethoseurbanjunglestoexplore.InMalaysia,thepastandthefuturesitsidebyside.Someofthenewworld’smostcelebratedarchitecturalcreationsriseaboveproudhistoricdistrictsthathavechangedlittlefordecades.Malaysiaisalandwithacultureasdiverseasthosewhocometoexperienceit,andthosewhocometovisitoftenreturnbecausenotwovisitstoMalaysiaarequitethesame.Diversity.1.WhatisMalaysiarichin?BecauseMalay,Indian,Chineseandsmallerethnicgroupslivetogetherinrespectfulharmony.2.Whydidthespeakersaythat“Malaysiaistrulyaracialmeltingpot”?Geographicaldiversity.3.WhatisthesecondaspectofMalaysia’sdiversity?BecauseyoumayfindmodernarchitecturesriseabovehistoricdistrictsinMalaysia.4.Whatdoesthespeakermeanbysaying“InMalaysiathepastandthefuturesitsidebyside.”?OverviewUnit2MalaysiaCountryprofileOfficialname-MalaysiaOfficiallanguage-MalayCurrency–MalaysianRinggit(MYR林吉特)Capitalcity-KualaLumpurCountryprofileMalaysiaislocatedinSoutheastAsia.ThecountryconsistsoftworegionsseparatedbytheSouthChinaSea:EastMalaysiaandPeninsularMalaysia.Malaysiaboastssignificantethnic,linguistic,cultural,andreligiousdiversity.Itspopulationisunevenlydistributed,withthemajorityresidinginPeninsularMalaysia.Itspopulationiscategorizedbyethnicoriginasindigenouspeoples(includingMalays)andimmigrantpopulations(mostlyChineseandSouthAsians).CountryprofileSince1970,Malaysia’seconomyhastransitionedfromrelyingontheexportofrawmaterials(tinandrubber)tobecomingoneofthemostdiverseandfastest-growingeconomiesinSoutheastAsia.Inaddition,Malaysiahasincreasinglyfocusedonexport-orientedmanufacturingtodriveitseconomicgrowth.Thecountryhasalsoattractedsignificantforeigninvestmentthankstoitseducatedworkforce,well-developedinfrastructure,politicalstability,andunvaluedcurrency.CountryprofileMalaysiaandChinahavebeencollaboratingtosupporthigh-qualityBeltandRoadcooperation.Overthepastdecade,MalaysiahasattractedinvestmentfromanincreasingnumberofChinesecompanies,particularlyinthefieldsofelectricalandelectronics(E&E),chemicals,pharmaceuticals(藥品),medicaldevices,andaerospace.KeyculturalconceptsHigh-contextcultureConceptofFaceConceptofbudiHigh-contextcultureMalaysiaisahigh-contextculture,whichmeansthatpeopletendtocommunicatemoreimplicitlyandindirectly.InMalaysia,peoplerelyontheirnetworksoffriendsandfamily,viewingtheirrelationshipsaspartofonelargecommunity.Consequently,avoidbeingoverlydirectandstraightforward,especiallywhenyouareaimingtobuildasuccessfulbusinessrelationship.ConceptoffaceLosingcontrolofone’semotionsinpublicorgivingadirectnegativeresponsetoyourMalaysianbusinesspartnersmaycauseyoutoloseface.BycomplimentingyourMalaysianbusinesspartners,showingthemrespectordoingsomethingtoincreasetheirself-esteem,yougivethemface.ConceptofbudiAsatraditionalMalaysianconcept,budi

emphasizespolitenessandrespect.ThisattitudehassignificantlyinfluencedthebroaderMalaysiansocialcultureandisreflectedinthebehaviorofpeoplefrommostbackgrounds.Inkeepingwithbudi,individualsareencouragedtobegracious,polite,good-natured,andcalm.BusinessknowledgeUnit2MalaysiaBusinessetiquetteGreetingsPunctualityNamesandtitlesReligiousprotocolGift-givingDresscodeStandardgreetingforthefirsttime:afirmhandshake,anodorabowGreettheeldersfirsttoshowrespectGreetingsNamesandtitlesItisrecommendedthatyoufindoutinadvancehowtoaddressyourMalaysianbusinesspartnersinaproperway.Theydonotaddresstheirsuperiorsbytheirfirstnames,butratheraddressthemas“Sir”or“Madam”.IfyourMalaysianbusinesspartnersholdhonorifictitles,usetheminwrittenorverbalinteractions,e.g.,TanSriLim(“TanSri”isthetitle,and“Lim”isthesurname).PunctualityTheattitudetowardpunctualityvariesamongtheethnicgroups.Chinese-Malaysianstendtovaluepunctuality.MalayandIndian-Malaysianbusinesspeoplegenerallyhaveamorerelaxedattitudetowardtime.Itisgenerallyexpectedtobeontime,soyouneedtobepunctual.Gift-givingExchangingsmallgiftsafteraninitialbusinessmeetingiscustomaryinMalaysia.Acceptthegiftwithyourrighthand.Donotopenthegiftinthepresenceofthegiver.Remembertoreciprocatewithagiftofsimilarvalue.Formalattire:asuitandtieformenandasuitorablousewithaknee-lengthskirtforwomenItisalsoimportantforwomentobeawareofMuslimsensibilitiesanddressconservatively.Avoidwearingyellow,whichistypicallyreservedforroyaltyinMalaysia.DresscodeIfyouhavetopasssomethingwithonehandtoyourMalaysiancounterpart,useyourrighthand.Avoidtouchingorpassingobjectsoverthetopofsomeone’shead.DonotpointwithyourfingersinMalaysia.ReligiousprotocolBusinesspracticesMeetingsBusinesscardsBusinesslanguagesWorkingrelationshipsBusinessnegotiationsMeetingsMalaysiansprefertomeetface-to-face.MeetingsshouldnotbescheduledduringprayertimeonFriday.BusinesscardsAcceptandpresentcardswithyourrighthandorbothhands.Readtheinformationonthecardafterreceivingit.Avoidplacingthecardinthebackpocketofyourtrousers.BusinesslanguagesMalaysiangovernmentofficials:MalayMalaysiancompanies:EnglishingeneralBusinessnegotiationsBusinessnegotiationsarelengthy,startingwithagreatdealofsmalltalk.Decisionsaremadeonlyafteradetailedanalysisandconsultation.Don’tpressureyourbusinesspartnersduringnegotiations.It’sconsideredrudetorejecttheofferimmediately.Payattentiontohesitanthints,suchastone,facialexpressions,andbodylanguage.WorkingrelationshipsMutualrespectInitialmeetingshelptodevelopworkingrelationships.Pitfall1Feeloffendedwhenbeingaskedpersonalquestions.Donotbesurprisedby

the

personal

questions.Itisanacceptablewaytoinitiateconversations.Pitfall2StartdoingbusinesswithaMalaysiancompanywithoutanintroductionletter.Anintroductionletterfromabankoramutualacquaintancewillhelpyourequestfuturecontact.Malaysiansprefertodobusinesswiththepeopletheyknowwell.Pitfall3TalkaboutethnicrelationsinMalaysia.Avoidmentioningthesensitivetopicofethnicrelations.InMalaysia,opinionsonthemattercanvarygreatlydependingonanindividual’sbackgroundandexperiences.CasestudyUnit2MalaysiaCase1JohnWilliams,aUSbusinessrepresentative,aimedtoexplorepotentialpartnershipswithMalaysiancompanies.Inordertoshowsincerity,JohnflewtoMalaysiaandscheduledaface-to-facemeetingwithhisMalaysiancounterpart,LimHao.Whentheyfirstmet,Johnpolitelyaskedhowheshouldaddresshimandcalledhim“TanSriLim”asrequested.Atthebeginningofthemeeting,Johnwasaskedabouthisinterests,income,andmaritalstatus.Feelingthatthesequestionsweretoopersonalforabusinessmeeting,Johnrespondedcurtlyandtriedtosteertheconversationbacktobusinessmatters.Asthemeetingdrewtoaclose,LimHaogaveJohnasmallgiftasagestureofrespect.Johnaccepteditgladlywithhisrighthandandopeneditimmediately.Afewdayslater,JohnwenttoLimHao’sofficeforamoreinformaltalk.HebroughtagiftofsimilarvalueandgaveittoLimHaoasreciprocation.CaseanalysisProperbehaviorincludes:JohnflewtoMalaysiaandscheduledaface-to-facemeetingwithhisMalaysiancounterpart.JohnpolitelyaskedhowheshouldaddressLimHaoandcalledhim“TanSriLim”asrequested.Johnacceptedthegiftgladlywithhisrighthand.Afewdayslater,JohnbroughtagiftofsimilarvaluetoLimHaoasreciprocation.Improperbehaviorsinclude:FeelingthatLimHao’squestionsweretoopersonal,Johnrespondedcurtlyandtriedtosteertheconversationbacktobusinessmatters.(ItisnotuncommonforMalaysianstoinquireaboutone’sweight,income,andmaritalstatus,andthisisconsideredanacceptablewaytoinitiateconversations.)Johnopenedthegiftimmediately.(Thegiftshouldnotbeopenedinthepresenceofthegiver.)Case2DuringabusinesstriptoMalaysia,WangWen,aseniorbusinesswomanfromChina,scheduledherfirstcrucialmeetingwithaMalaysianteam.WhenWangWenarrivedatthemeetingroomonthescheduleddate,shegreetedtheeldersoftheMalaysiateamfirstwithabowandthengreetedotherteammembers.Later,theleaderoftheMalaysiateam,NoraAzlin,enteredtheroom,greetedWangWenandpresentedherbusinesscard.WangWenreceivedthecardwithbothhands,carefullyreadtheinformationonit,andplaceditintohercardcase.Duringasubsequentmeeting,Nora’steampresentedtheirbusinessproposal.WangWenwasnotsatisfiedwiththepricingandinterruptedthepresentationtonegotiate.NoticingthatNora’steamrespondedwithsilence,WangWenthoughttheywererejectingherideaandshoweddispleasurethroughherfacialexpressions.Asthemeetingdrewtoaclose,WangWenfeltthatnodecisionshadbeenmade.ShewasdisappointedwiththeMalaysianteamandurgedthemtodecidebysettingaduedate.CaseanalysisProperbehaviorsinclude:WangWengreetedtheeldersintheMalaysianteamfirstwithabow,andthengreetedotherteammembers.WangWenreceivedthebusinesscardwithbothhands,carefullyreadtheinformationonit,andplaceditintohercardcase.Improperbehaviorsinclude:WangWenwasnotsatisfiedwiththepricingandinterruptedthepresentationtonegotiate.(TheMalaysianbusinessnegotiationstyleiscalmanddiplomatic.Youshouldalsorefrainfrominterrupting.)NoticingthatNora’steamrespondedwithsilence,WangWenshoweddispleasurethroughherfacialexpressions.(TheMalaysianbusinessnegotiationstyleiscalmanddiplomatic.WangWenshouldrefrainfromexpressingdispleasurethroughfacialexpressionsduringnegotiations.)Asthemeetingdrewtoaclose,WangWenurgedtheMalaysiateamtomakeadecisionbysettingaduedate.(PressuringtheMalaysiancounterpartduringnegotiationsisinappropriate,asdecisionsaremadeonlyafteradetailedanalysisofallthefactsandconsultationwithallrelevantmembersandleaders.)Case3ThomasBrown,abusinessmanfromtheU.K.,arrivedinMalaysiaforhisfirstbusinessmeetingwithaprominentMalaysiancompany.Whenschedulingthemeeting,Thomasensuredthatitdidn’tfallonaFriday.Onthedayofthemeeting,Thomasdressedinformalattire–asuitandtie,andarrivedatthemeetingvenuepunctually.WhenmeetinghisMalaysiancounterpart,SaraIsmail(aMalaysianMuslim),Thomasgreetedherwithabowandletherinitiateahandshake.Tobuildrapportwithher,Thomasbroughtupvarioustopics,includingtherelationsbetweendifferentethnicgroupsinMalaysia.Laterinthemeeting,ThomashandedSaraadocumentusinghislefthand,passingitoverhercolleague’shead.CaseanalysisProperbehaviorsinclude:Whenschedulingthemeeting,Thomasensureditdidn’tfallonaFriday,whichisaspecialreligiousdayoftheweekwhenMalaysianMuslimsattendprayers.Thomasdressedinformalattire–asuitandtie,andarrivedatthemeetingvenuepunctually.ThomasgreetedSarawithabowandletherinitiateahandshake.Improperbehaviorsinclude:Thomasbroughtaboutvarioustopics,includingtherelationsbetweendifferentethnicgroupsinMalaysia.(AvoidmentioningthesensitivetopicofethnicrelationsinMalaysia,asopinionsonthemattercanvarygreatlydependingonanindividual'sbackgroundandexperiences.)ThomashandedSaraadocumentusinghislefthand,passingitoverhercolleague’shead.(Whenpassingsomethingwithonehand,usetherighthand,becaus

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負責。
  • 6. 下載文件中如有侵權(quán)或不適當內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論