《跨境電商實(shí)務(wù)英語》高職跨境電商專業(yè)英語全套教學(xué)課件

Task1

PlatformInformation全套可編輯PPT課件共8個(gè)項(xiàng)目：跨境電商平臺(tái)介紹、產(chǎn)品上架、市場(chǎng)開發(fā)、售前溝通、售中溝通、支付、物流和售后溝通

CONTENTS

1WarmingUp2CaseStudy3

HighlightInformation4ExpandingPractice5E-commerceCornerⅠ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp1.（S）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp2.（L）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp3.（eB）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp4.（A）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp5.（AliE）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp6.（DH）Ⅱ.Matchthemaincategoriesforsellingonsomee-commerceplatformswiththeirChinesemeanings.PartOneWarmingUpA.Health&Beauty1.電子與相機(jī)類B.Apparel2.服裝類C.Sports&Outdoors3.時(shí)尚飾品類

D.Home&Garden4.玩具與禮品類E.Toys&Gifts5.家居與園藝類F.FashionAccessories6.古董與收藏類G.Collectibles7.健康與美容類H.Electronics&Cameras8.運(yùn)動(dòng)與戶外類Pleaseworkwithyourpartnertoshareyourideafortheidealplatformforbusiness.(Alibaba,AliExpress,DHgate,eBayandAmazon,etc.)

Discussion:discusstheplatformwheresomeonewouldliketorunbusiness.Example:Ifyouarethinkingofsellingonline,therearealotofe-commerceplatformstochoose.Ifyouprefertoresellyourownstuff,it’sagoodchoicetosellon…andifyoudon’thavesomuchmoneytorunabusiness,you’dbetterchoose…Ifyouareamicrobusinesssellerwithyourownbrandandfactory,youwouldliketoopenanonlinestoreon…Fortheprofessionalsellerswithgoodsupplyandbrand,it’sgoodforthemtosellon…PartTwoCaseStudyCase1：Alibabavs.AliExpressAistheleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.Asawholesaleplatformfoundedin1999,itismostlyusedbymanufacturersandbulkresellers.PartTwoCaseStudyCase1：Avs.AliExpressAisaleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.Asawholesaleplatformfoundedin1999,itismostlyusedbymanufacturersandbulkresellers.AliExpresswaslaunchedinApril2010asaglobalretailmarketplacetargetedatconsumersworldwide.ManyofitsbuyersarelocatedinRussia,Brazil,France,SpainandtheUnitedStates.PartTwoCaseStudyCase1：Alibabavs.AliExpressAbringsusershundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machinery,apparel,etc.Ontheotherhand,theproductsonAliExpressarerelativelysmall,unique,highvalue-addedandeasytodeliver,suchasclothing,beautyandhealth,jewelryandwatches,consumerelectronics,phonesandaccessories,sportsandoutdoors.PartTwoCaseStudyCase1：Alibabavs.AliExpressAhasahighminimumorderquantity(MOQ)wherebythereisasetofrequirementsonthequantityabuyercanmake.Ontheotherhand,onAliExpress,thereisnooralowMOQ.PartTwoCaseStudyCase1：Alibabavs.AliExpressOnA,productpricesarenotfixed.Thesupplierandthebuyernegotiatethepricing.WhileonAliExpress,productpricesarelistedwithnoroomfornegotiating.PartTwoCaseStudyCase1：Alibabavs.AliExpressOnA,ittakestimefortheproductstoreachthecustomersbecauseordersandsampleshavetobeconfirmed.Besidesweneedtonegotiatepricesandcustomswhichmakeproductsapplicable.Ontheotherhand,sincetheproductsarealreadymanufactured,theprocessinAliExpressisnottime-consuming.PartTwoCaseStudyCase1：Alibabavs.AliExpressIngeneral,Aisidealforlargebusinessownersbuyinginbulk,whileAliExpressisidealforsmallbusinessownersandindividualsbuyinginsmallquantities.PartTwoCaseStudyCase2：DHgatevs.AliExpressDHgatewasestablishedin2004,itiscommittedtohelpingChineseSMEstotakeadvantageofcross-bordere-commerceplatformstotheworldmarket.DHgateoffersawideassortmentofproducts.There,you’llfindclothesformenandwomen,computersandsmartphones,jewelryandwatches,bagsandshoes,toysandsportsequipment,gaminggear,computeraccessories,homedecor,beautyproducts,andmore.PartTwoCaseStudyCase2：DHgatevs.AliExpressThelogisticswaysDHgatesupportedincludeEMS,UPS,DHL,FedEx,TNT,Oceanfreight,ChinaPostAir,ChinaPostSAL,HongKongPost,SFInternational,andsoon.Sellerscandelivergoodsbyapplyingonlineanddeliveringoffline.PartTwoCaseStudyCase2：DHgatevs.AliExpressTheBigDataCenterofbothAliExpressandDHgatewillprovideeffectiveinformationacquisition,tracking,analysis,processingandapplicationforthegloballayout.PartTwoCaseStudyCase1：DHgatevs.AliExpressAliExpresshasmorecompletecreditsystem.Inaddition,DHgatehastheForeignBuyblock,whichcandisplaytherequestsofthecustomersandconnectthecustomerswiththesellers.PartTwoCaseStudyCase2：DHgatevs.AliExpressIncontrast,AliExpressoffersmoremarketingtoolstothesellers,providesthesellerswithdataanalyzingtoolsforfree.TherearealotofmarketingtoolsthatsellerscanuseinAliExpress.Allthesetoolsaresmartandprecise.Besides,theyarehelpfulforsellerstoanalyzetheproductsandthesalenumbers.PartTwoCaseStudyCase2：DHgatevs.AliExpressThemarketingtoolsinAliExpressandDHgateallincludetheindustriesoverviewfunctionthatcananalyzethemarketinformationandminethebusinessopportunities,thesearch-wordstracingfunctionthatcananalyzethatbuyers’behaviorsandbuyers’informationdeeply.PartTwoCaseStudyCase3：eBayvs.AmazonYoucanbuyandsellelectronics,fashionapparel,collectibles,sportinggoods,digitalcameras,babyitems,andeverythingelseoneBay,theworld’sonlinemarketplace—eBayallowsyoutosellorreselleverythingsinceitbeganitsbusinessasanauctiononlinemarketplaceinSept.1995.PartTwoCaseStudyCase3：eBayvs.AmazonIn2000,AmazonstartedaservicethatletssmallcompaniesandindividualsselltheirproductsthroughAmazon,andby2006ithadstarteditsFulfillmentbyAmazonservicethatmanagedtheinventoryofsuchbusiness.PartTwoCaseStudyCase3：eBayvs.AmazonSellersonAmazoncanlisttheiritemsin20–30differentcategoriesdependingonwhethertheyaresellingasIndividualsorasProfessionals.ForIndividuals,Amazoncharges$0.99peritemtolistalongwithareferralfeethatrangesfrom6%–45%dependingontheitem’slistingcategory.ForProfessionals,itcharges$39.99asamonthlysubscriptionfee.PartTwoCaseStudyCase3：eBayvs.AmazonAmazonhasafewadvantagesovereBay.Forstarters,thesitedoesareallygoodjobofmakingabuyerfeelthattheyarebuyingdirectlyfromAmazon.Seller’sitemsarelistedalongsideAmazon’s,andpurchasescanbemadebyusing“1-clickbuying”.UnlikeeBay,buyerscancompletetheirpaymentwithoutleavingtheAmazonsite.WithFulfillmentbyAmazon,asellercanevenhavetheiritemsstoredandshippeddirectlyfromAmazon’swarehouses.PartTwoCaseStudyCase3：eBayvs.AmazonOntheotherhand,asellermightprefertouseeBayinordertocustomizeandpersonalizetheirlistings.Withtheabilitytopostcatchyfull-coloradswithinalisting,itmightbemoreappealingandmorelikelytoresultinasalethanAmazon’sneutrallistings.Inanefforttoimproveefficiencyamongsellers,eBayhasbegunaValetServicethatallowssellerstohavetheiritemslistedandsoldbyeBayemployees.PartTwoCaseStudyCase3：eBayvs.AmazonFinally,there’sthequestionofgettingpaid.Amazonhasamulti-stepproceduretosetupaseller’saccount.UsersareautomaticallysignedupforaProfessionalaccountandFulfillmentbyAmazon.Accountinformationisinputbasedonauser’sexistingaccount(ifany).Finally,there’sasectionforTaxIdentityInformation.PartTwoCaseStudyCase3：eBayvs.AmazonForeBaysellers,theprocessofgettingmoneyissimple—openaneBayaccount(oruseanexistingone)andstartselling.Gettingmoneyintoabankaccountisabitmorecomplicated.AmazonusersgetpaidviaadirectdeposittotheirbankaccountwhereaseBayusers(usually)getpaidthroughPayPal.PartThreeHighlightInformationE-commerceTerminology1.manufacturersandbulkresellers2.minimumorderquantity(MOQ)3.pricing4.ChineseSMEs5.cross-bordere-commerceplatforms6.logisticsway7.BigDataCenter8.ForeignBuyblock9.marketingtools10.dataanalyzingtools制造商和批發(fā)商最小起訂量定價(jià)中國中小企業(yè)跨境電子商務(wù)平臺(tái)物流方式大數(shù)據(jù)中心國外購買專區(qū)營銷工具數(shù)據(jù)分析工具PartThreeHighlightInformationE-commerceTerminology11.industriesoverviewfunction12.search-wordstracingfunction13.informationacquisition 14.informationtracking15.informationprocessing16.informationapplication17.globallayout18.individualselleraccount19.professionalselleraccount20.referralfee行業(yè)概述功能搜索詞跟蹤功能信息采集信息跟蹤信息分析信息應(yīng)用全局規(guī)劃個(gè)人賣家賬戶專業(yè)賣家賬戶傭金，推薦費(fèi)PartThreeHighlightInformationE-commerceTerminology21.subscriptionfee22.1-clickbuying23.customizeandpersonalizethelistings

24.valetservice25.taxidentityinformation26.PayPal27.products-traffic-train28.onlinedelivery29.offlinedelivery30.30.a24/7livechatsupportoption訂閱費(fèi)一鍵式購買自定義和個(gè)性化代客服務(wù)稅務(wù)信息身份貝寶（全球最大的在線支付平臺(tái)）產(chǎn)品流量快車（強(qiáng)力引流工具）線上發(fā)貨線下發(fā)貨實(shí)時(shí)聊天支持選項(xiàng)PartThreeHighlightInformationSentencePatterns1.Aisaleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.阿里巴巴國際站是一個(gè)領(lǐng)先的全球批發(fā)貿(mào)易平臺(tái)，為全球數(shù)百萬買家和供應(yīng)商提供服務(wù)。2.Abringsusershundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.阿里巴巴國際站為用戶帶來超過40個(gè)主要類別的數(shù)億種產(chǎn)品，包括消費(fèi)類電子產(chǎn)品、機(jī)械和服裝。3.OnA,productpricesarenotfixed.Thesupplierandthebuyernegotiatethepricing.在阿里巴巴國際站，產(chǎn)品價(jià)格不是固定的，而是由供應(yīng)商和買方協(xié)商確定的。4.OnA,ittakestimefortheproductstoreachthecustomersbecauseordersandsampleshavetobeconfirmed.在阿里巴巴國際站，由于訂單和樣品需要確認(rèn)，所以產(chǎn)品到達(dá)客戶手中需要一段時(shí)間。5.Sincetheproductsarealreadymanufactured,theprocessinAliExpressisnottime-consuming.因?yàn)楫a(chǎn)品已經(jīng)生產(chǎn)制造好，所以速賣通的交易過程并不耗時(shí)。PartThreeHighlightInformationSentencePatterns6.AliExpressandDHgatebothareonlinemarketplaceswherebuyersandmanufacturerscanconnect.全球速賣通和敦煌網(wǎng)都是供買方和供應(yīng)商聯(lián)系的線上市場(chǎng)。7.AliExpresshasamorecompletecreditsystem.全球速賣通有更完備的信用體系。8.eBayisanauctionwebsitewhileAisaretailsite.eBay是一個(gè)拍賣網(wǎng)站，而亞馬遜是一個(gè)零售網(wǎng)站。9.OneBay,thenumberofbidsinfluencesthepricing.在eBay上，投標(biāo)的數(shù)量會(huì)影響價(jià)格。10.eBaygenerallyworkswonderfullywellforthesellerswhowanttobuildtheirbrandidentity.對(duì)于想要建立自己品牌形象的賣家來說，eBay通常運(yùn)作得非常好。PartThreeHighlightInformationSentencePatterns11.Wishallowssellerstosellin78countriesworldwide.Wish允許賣家向世界上78個(gè)國家（或地區(qū)）銷售產(chǎn)品。12.WishmarketplacespendsnearlyUS$500millionayearonFacebookadsalonewhichmakesitthelargestadvertiseronFacebook.Wish賣場(chǎng)每年僅在Facebook上投放的廣告就花費(fèi)近5億美元，這使其成為Facebook最大的廣告客戶。13.AsperWishmarketplace’spolicy,theproductssellersaresellingonWishmustbenewandnotusedorrefurbished.根據(jù)Wish市場(chǎng)的政策，賣家在Wish上銷售的產(chǎn)品必須是新的，且未曾使用或翻新。14.ApartfromtheUS,thereare10otherAmazonmarketplaces,whichincludeCanada,Mexico,UK,Germany,France,Italy,Spain,Japan,China,andIndia.除美國外，還有其他10個(gè)亞馬遜賣場(chǎng)，包括加拿大、墨西哥、英國、德國、法國、意大利、西班牙、日本、中國和印度。PartFourExpandingPracticeⅣ.Supposeyouareexperiencedinthecross-bordere-commercebusiness,pleasetrytoanswerthefollowingquestionsfromthenewbuyeraccordingtothegiveninformation.SellerA:CanIopenmyaccountwithoutPayPaloneBay?SellerB:______________________________________.（不可以。作為賣家，PayPal是一種必不可少的收款方式。）2.SellerA:WhatpromotionsdoweoftenuseonDHgate?SellerB:___________________________________________.（在敦煌網(wǎng)開店，店鋪活動(dòng)、平臺(tái)活動(dòng)和流量快車是最常用的促銷手段。）3.SellerA:What’sthemostimportantthingasanAmazonseller?SellerB:_____________________________________________.（在亞馬遜開店最重要的是有供應(yīng)商合作資源。供應(yīng)商品質(zhì)需要非常穩(wěn)定，最好有很強(qiáng)的研發(fā)能力。因?yàn)楫a(chǎn)品是制勝的關(guān)鍵。）PartFourExpandingPracticeⅣ.Supposeyouareexperiencedinthecross-bordere-commercebusiness,pleasetrytoanswerthefollowingquestionsfromthenewbuyeraccordingtothegiveninformation.

4.SellerA:Ican’tdecidetoselloneBayorAmazon,whatdoyouthink?SellerB:___________________________________________.（這兩個(gè)平臺(tái)對(duì)產(chǎn)品的要求都很嚴(yán)格，是品牌經(jīng)銷商的首選。選擇這兩個(gè)平臺(tái)需要詳細(xì)了解其規(guī)則，尤其是亞馬遜，違規(guī)的話，不僅會(huì)封店，可能還有法律上的風(fēng)險(xiǎn)。）5.SellerA:Isthereanyconvenientsellingplatformsforsellers?SellerB:_____________________________________________.（Wish和DHgate都是注冊(cè)比較方便的平臺(tái)，上傳產(chǎn)品也比較快捷。不過Wish的產(chǎn)品審核時(shí)間比較長(zhǎng)。）PartFourExpandingPracticeⅤ.TranslatethefollowingsentencesintoEnglish.1．Wish的核心品類包括服裝、飾品、手機(jī)、禮品等，大部分是從中國發(fā)貨。

___________________________________________________2．在敦煌網(wǎng)，買家可以根據(jù)賣家提供的信息來生成訂單，可以選擇直接批量采購，也可以選擇先小量購買樣品，再大量采購。

____________________________________________________3．eBay的規(guī)則偏向于買家，如果產(chǎn)品售后問題嚴(yán)重的話，對(duì)賣家很不利。____________________________________________________4．選擇亞馬遜平臺(tái)，需要供應(yīng)商有穩(wěn)定可靠的產(chǎn)品資源、一定的資金實(shí)力，并且有長(zhǎng)期投入鉆研的心態(tài)。____________________________________________________PartFourExpandingPracticeⅤ.TranslatethefollowingsentencesintoEnglish.5．全球速賣通平臺(tái)主要側(cè)重于新興市場(chǎng)，75%的海外市場(chǎng)分布在俄羅斯、巴西、美國、西班牙和土耳其。___________________________________________________PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.AmazonListingVariationMistakesWhatsizeisblack?TheaboveisonelistingfromAmazon’shomepage.HoweasyitistofindASINvariationmisuse,andhowprevalentanissueitis.PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.Whatcanhappenifyoudon’tusevariationscorrectly?Ifyoudon’tusevariationscorrectly,thefirstthingthathappensisusuallyapolicywarning,whereAmazoninformsyouthattheyhavecorrectedtheviolatinglisting.Sometimestheyskipthepolicywarningandgostraighttoblocktheviolatinglistings.IfyoucontinuetomisuseASINs,orifASINvariationmisuseisasystemicproblemonyouraccount,Amazonwillsuspendyourselleraccountpendingaviableappealfromyou.Iftheydon’tdeemyourappealtobeacceptable,theymaydecidetopermanentlycloseyouraccount.Sodon’tignorepolicywarnings.They’reyourchancetoheadofftheproblembeforeitresultsinblockedlistingsoranaccountsuspension.PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.1.What’rethemistakesforASINvariation?___________________________________________________2.Whatcanhappenifyoudon’tuseASINvariationcorrectly?____________________________________________________3.Underwhatcircumstancesmaytheplatformdecidetocloseyouraccountpermanently?_______________________________________________________PartFiveE-commerceCorner16個(gè)亞馬遜新手賣家必備的運(yùn)營術(shù)語術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義GTINGlobeTradeItemNumber

全球貿(mào)易商品編號(hào)GTIN是全球認(rèn)可的商品專屬識(shí)別碼。GTIN的長(zhǎng)度因售賣地點(diǎn)和商品類型而異，通常分為UPC、EAN、JAN、ISBN、ITF-14五種UPCUniversalProductCode

通用產(chǎn)品代碼UPC是美國統(tǒng)一代碼委員會(huì)制定的一種商品用條碼，主要用于北美地區(qū)。它通常由12位數(shù)字組成（UPC-A），也有少量由8位數(shù)字組成（UPC-E）ISBNInternationalStandardBookNumber國際標(biāo)準(zhǔn)書號(hào)ISBN是專門用于圖書的商品編碼，包含10位或13位數(shù)，分四個(gè)部分：組號(hào)（國家、地區(qū)、語言的代號(hào)），出版者號(hào)，書序號(hào)和檢驗(yàn)碼PartFiveE-commerceCorner術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義ASINAmazonStandardInformationNumber

亞馬遜標(biāo)準(zhǔn)識(shí)別碼ASIN是亞馬遜隨機(jī)分配給產(chǎn)品的、由10個(gè)字符（字母和數(shù)字）組成的唯一標(biāo)識(shí)符。它由亞馬遜后臺(tái)自動(dòng)產(chǎn)生，僅適用于亞馬遜平臺(tái)，而且沒有特殊的語義。同一個(gè)產(chǎn)品在不同站點(diǎn)的ASIN可能不同。因此，買家沒有辦法通過識(shí)別碼本身推斷出相應(yīng)商品的類別、庫存狀況等情況，也沒辦法推斷出兩個(gè)相似識(shí)別碼之間的聯(lián)系。買家可以在產(chǎn)品頁面的“ProductInformation”部分找到產(chǎn)品的ASINCRConversionRate

轉(zhuǎn)化率CR是銷售數(shù)量與產(chǎn)品頁面總訪問量（包括所有回訪訪客訪問的次數(shù)）之比。它是衡量廣告是否真實(shí)、優(yōu)質(zhì)的重要考核指標(biāo)CPCCostperClick

每次點(diǎn)擊成本CPC是指買家每次點(diǎn)擊賣家廣告時(shí)，亞馬遜平臺(tái)需要花費(fèi)賣家的費(fèi)用PartFiveE-commerceCorner術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義PPCPayPerClick

每次點(diǎn)擊付費(fèi)PPC是指買家每次點(diǎn)擊賣家廣告時(shí)，賣家需要向亞馬遜平臺(tái)支付的費(fèi)用。PPC與CPC同理，主要區(qū)別在于二者針對(duì)的主體不同CPMCostPerThousandImpressions

每千次曝光成本CPM是指賣家廣告每曝光1000次需要向亞馬遜平臺(tái)支付的平均成本CTRClickThroughRate

點(diǎn)擊率CTR是賣家投放廣告的點(diǎn)擊次數(shù)占展示次數(shù)的百分比。它是衡量互聯(lián)網(wǎng)廣告效果的一項(xiàng)重要指標(biāo)PartFiveE-commerceCorner術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義A-to-ZAmazonA-to-ZGuaranteeclaim

亞馬遜商城交易保障索賠A-to-Z是亞馬遜對(duì)在亞馬遜平臺(tái)上購買商品的所有買家實(shí)施的保護(hù)政策。買家如果不滿意第三方賣家銷售的商品或服務(wù)，可以發(fā)起亞馬遜A-to-Z索賠，保護(hù)自己的利益BBBuyBox

購買框BB是指單個(gè)商品頁面（listing）右上方顯示不同賣家以不同價(jià)格出售的相似商品的區(qū)域BSRBestSellerRank

熱銷產(chǎn)品排行榜BSR是亞馬遜平臺(tái)中特定產(chǎn)品在同類產(chǎn)品中實(shí)時(shí)銷售情況的排名PartFiveE-commerceCorner術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義FBAFulfillmentbyAmazon

亞馬遜物流FBA是指賣家把自己在亞馬遜上銷售的產(chǎn)品庫存直接送到亞馬遜當(dāng)?shù)厥袌?chǎng)的倉庫中，客戶下訂單后，由亞馬遜代賣家進(jìn)行包裝、貼標(biāo)、發(fā)貨等后續(xù)工作的一種貨運(yùn)方式DPDropShipping

代發(fā)貨DropShipping是指賣家可允許第三方（供應(yīng)商）代表賣家向客戶交付訂單的貨運(yùn)方式。當(dāng)顧客購買產(chǎn)品時(shí)，零售商賣家從供應(yīng)商處采購該商品，然后由供應(yīng)商代表賣家將商品直接運(yùn)送給顧客PartFiveE-commerceCorner術(shù)語簡(jiǎn)稱術(shù)語全稱術(shù)語釋義FCFulfillmentCenter

物流中心FC是指儲(chǔ)存由亞馬遜物流配送訂單的賣家產(chǎn)品的亞馬遜倉庫SKUStockKeepingUnit

庫存量單位SKU是庫存進(jìn)出計(jì)量的單位，如件、盒、托盤等?，F(xiàn)在，SKU被引申為產(chǎn)品統(tǒng)一編號(hào)的簡(jiǎn)稱。每款產(chǎn)品都有一個(gè)唯一的編號(hào)，便于電商識(shí)別商品THANKSTask2Registration&ShopSetting

CONTENTS

1WarmingUp2CaseStudy3

HighlightInformation4ExpandingPractice5E-commerceCornerⅠ.Matchthefollowinginformationwiththepictures.A.legalbusinessnameandcontactinformationB.operationalemailaddresstobeassociatedwithyouraccountC.internationally-chargeablecreditcardwithaproperbillingaddressD.validphonenumberthroughwhichAmazoncanreachyouE.taxinformationsuchasthetypeofbeneficialownerPartOneWarmingUpⅠ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp1.（B）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp2.（A）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp3.（C）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp4.（E）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp5.（D）Ⅱ.Workinpairs.Shareyourideaabouttheaboveinformationwithyourpartner,andtellher/himwhattheinformationisusedfor.

IfasellerneedstosellonAmazon,he/shemayneedavalidphonenumberAmazoncanreachhim/her.It’snecessaryforsupplyingcustomerserviceandreceivingimportantnoticesfromtheplatform.He/shemayneedtoenterthenumberandexpirationdateofhis/hercreditcard.ItisnecessaryforAmazontomakesurehis/hercreditcardinformationisvalid.He/shemayneed…Itisnecessaryfor…PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?BeforejumpingontoAmazon’swebsitetoopenyourselleraccount,makesureyouhavetheseessentialitemsrightnexttoyou:1)acreditcardthatcanbechargedinternationally;2)yourbankinginformation,suchasyouraccountnumberandexpirationdate;and3)yourtaxidentificationinformation,eitherforyourselforyourbusiness.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step1:CreatingyourAccountHeadtotheSellpageandclickonthe“Startselling”banner.Nowyou’llenterthe“SellerCentral”sideofAmazon.Fillinyournameandemailaddress,setapasswordandre-enterit.Andthenclick“Next”.

PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step2:PopulatingtheProfileAfterallStep1isdone,you’llbedirectedtotheSellerInformationpage.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Chooseyourpreferreddisplaynameandcheckforavailability,filltherestofthefields,andclickthe“Save&Continue”buttonwhenyou’redone.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step3:AddingCreditCardInformationNowcomesthetimetoenteryourcreditcardinformation.Amazonwillcharge$4toyourcardtoascertainitsvalidity.Butnottoworry,onceeverythingchecksout,yourmoneywillswiftlyfinditswaybacktoyouraccount.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step4:VerifyingYourIdentityAmazonwillthenneedtoverifyyouridentitybyeitherplacingacallortextingyou.SimplyenteryourphonenumberandfollowthepromptstoenteryourPIN.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step5:AddingTaxInformationNow,weturntothetaxinformationinterview.Inthisinterview,thereisaquestion:ForU.S.taxpurposes,areyouaU.S.person?WeareChinesesellers,sowechoose“No”.Thensaveit.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?You’rethenpromptedtoenteryourtaxinformation,permanentaddressandmailingaddress.Submittheinformationandclickthe“Save&Next”button.ReviewtheIRStaxformtoensuretheaccuracyofyourpreviousinputandprovideyoursignature.Onceyou’vesignedandsubmittedtheIRStaxform,click“Save&Next”andagreetoconsentyourelectronicsignature.Thenyou’llseeatotalform.Checktheinformationyou’veinput.Ifthereisnoproblem,click“Confirm”.Ifyouhaveproblems,click“Previous”tomodify.Andvoila!Youraccountisnowsetup.Itmightstilltakeabitoftimetogetitreviewedandapproved.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?PartTwoCaseStudyCase2:HowtoSelloneBayIfyou’rethinkingaboutsellingoneBay,youcanchoosebetweenapersonalandabusinessaccount,dependingonhowmuchyou’replanningonselling.Ifyouplantosellcasually,likesellingitemsyounolongerwant,apersonalaccountisthebestoption.Ifyouwanttosellinlargequantities,orifyouhaveitemsthatyou’vemadeorboughttoresell,registerabusinessaccount.PartTwoCaseStudyCase2:HowtoSelloneBayIfyouwanttoregisterasabusiness,youshouldselect“Createabusinessaccount”ontheregistrationpage.Theregistrationsystemwillaskforsomeadditionaldetails,likeyourbusinessnameandtype,addressandphonenumber.Andthenclickthe“Register”button.PartTwoCaseStudyCase2:HowtoSelloneBayAtoneofthestages,theregistrationsystemmayaskyoutoconfirmyourphonenumberusingaform.Todothis,youneedtoenterasecuritycode(PINcode)inaspecialfield.Youcangetthesecuritycodeintwoways:BySMStothespecifiedphonenumber.Bycallingtothespecifiedphonenumber.PartTwoCaseStudyCase2:HowtoSelloneBayEnterthePINyoureceivedandselect“Continue”tofinishupdatingyoursettings.Ifyou’reamanagedpaymentsseller,youneedtohaveabusinessaccountoneBay.Ifyouonlyhaveapersonalaccount,youcanchangeittoabusinessaccountinyouraccountsettings.PartTwoCaseStudyCase2:HowtoSellonWish1.Gotothe“WishMerchantAccountRegistration”page,andclick“OpenStore”.2.Entertheemailaddressyouwanttoassociatethisaccountwith.3.Enterapasswordthatmustconsistofnolessthan8characters.4.Enteryourphonenumberandthecaptchashownontheright;youwillreceive

anSMSwithaverificationcode.5.EntertheSMSverificationcodeyoureceivedonyourmobilephone.6.Afterfinishingtheabovesteps,click“CreateStore”.7.Confirmyouraccountbyverifyingitwithanemail.PartTwoCaseStudyCase2:HowtoSellonWish8.Enteryourdesiredstorename,yourfirstnameandlastnameandyour

addressforthestoresetup.Andthenclick“Next”tocontinue.9.Start“UploadingyourProducts”byassigningtherelevantcategories.10.Enterthepaymentinformationandselectthedesiredpayment

gateway(s).11.Acceptterms&conditions.12.Yourproductswillbeliveonceapproved.13.EnjoysellingonWishMarketplace.PartTwoCaseStudyCase2:HowtoSellonWishPartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettings1.Howtotakeabreakfromsellingself-shippingproductsinmyAmazonstores?Ifyouneedtotakeavacation,orforsomeotherreason,youcan’tbeabletoselltheself-deliveredgoodsforawhile,removeallself-deliveredproductstemporarilythroughthe“VacationSettings”function.Thespecificsettingmethodisasfollows:PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsGototheseller’sbackstagemanagementsystem,andclickon“AccountInformation”intheSettingsdrop-downmenu.Clickontheblueboldtext“Goingonavacation?”onthelefttoentertheVacationSettingspage.Setthecorrespondingsiteto“Inactive”asneededandclick“Update”.Thesystemwillremovetheself-deliveredproductsofthecorrespondingsitewithinonehourafterthesetting.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsAftertheVacationSettings,onlytheself-delivereditemsdeliveredbythesellerwillbecomeunsalable,andyourFBAitemswillremainavailableforsaleastheyareprocessedbyAmazon.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsAlsonotethatduringtheholidaymode,youstillneedtorespondpromptlytothebuyers’messages.Andifthereisnoresponseformorethan24hours,itwillberecordedinyourBuyer-SellerContactMetricsperformance.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettings2.Howtosetupapromotionthatisonlyopentosomebuyers?NowitisnotpossibletosetupapromotionthatisonlyopentosomeAmazonbuyers.Ifyourpromotiononlywantstobeopentosomedesignatedbuyers,youcansendtheclaimcodetobuyersseparately.Andbuyerscanentertheclaimcodeonthepaymentpagetogetadiscount.Hereiswhatyoudo:PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsSettingConditions:Setthecriteriathatbuyersmu