《跨境電商直播（雙語）》課件-2.1組建跨境電商直播團(tuán)隊

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）Prepareacross-borderlivestreamVickyisasincere,enthusiastic,andconscientiousgirl.SheisnowhiredasaninternbyXMCNcompanyasanassistant.Across-bordere-commercelivestreamingbusinessisabouttobegin,andVickyneedstoprovideservicesforthreeaspects:settingupateam,selectingproducts,andbuildingalivescene.IntroductioncaseQuestions:Whatarethepositionsandqualityrequirementsofthelivestreamingteam?Howtodesigntheimageofthelivestreameraccordingtopersonalcharacteristics?Howtochoosecross-bordere-commerceproductsbasedonexistingresources?Howtodesignacross-bordere-commercelivestreamingroomaccordingtohost,goodsandseason?02/LearningscenePrepareacross-borderlivestream跨境直播準(zhǔn)備工作目錄ContentsOrganiseacross-borderlivestreamingteam組建跨境電商直播團(tuán)隊2.1Openaccountsforcross-borderlivestream跨境電商直播賬號開立2.2Selectproductsforcross-borderlivestreaming跨境電商直播商品選擇2.3Designscenesforcross-borderlivestreaming跨境電商直播場景設(shè)計2.4Prepareacross-borderlivestreamKnowledgeobjectives知識目標(biāo)GettoknowdifferentrolesforalivestreamteamUnderstandbasicrequirementsforalivestreamerGettoknowrequirementsforopenaccountondifferentplatformsUnderstandfacilitiesforspecialproductlivestreamingGettoknowdifferentscenesforlivestreamingPrepareacross-borderlivestreamSkillobjectives能力目標(biāo)Organiseacross-borderlivestreamingteamaccordingtodifferentpeople’sadvantagesOpenaccountsforcross-borderlivestreamtomeetmorecustomersonlineSelectproductsforcross-borderlivestreamingforexportandimportDesignscenesforcross-borderlivestreamingindoorandoutdoorPrepareacross-borderlivestreamQualitiesobjectives素質(zhì)目標(biāo)Complywithnationaleconomiclawsandregulations,internationale-commerceandsocialmediaplatformrulesFullyperformcivicobligations,andreportincomeandincomeinfullandintime,andpaytaxesDedicated,abidebycompanycultureanddiscipline,andcompletebasiclivestreamingtasksontimewithhighqualityandquantityKeeplearningforhightechnologyaboutindustry2.1.1Definepostsforlivestreaming2.1.2Designimageoflivestreamer2.1.3Qualitiesofanexcellenthost2.1/Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊

2.1.1DefinepostsforlivestreamingIfthebudgetofanindividualorbusinessisnothigh,thenyoucanformamorestreamlinedteam,thatis,atleast1anchorand1operationstaff.Thisconfigurationhashighrequirementsforoperationpersonnel,whoneedtoundertaketheworkofassistant,fieldcontrol,planning,dataoperation,customerserviceandotherpositionsatthesametime.Thebasicteamhascertaindrawbacksthattheconfigurationofoneanchorcannotachievecontinuouslivestreaming,andoncetheanchorcannotappearoncamera,itwillaffectthenormalprogressofthelivestream.Start-upteam2.1.1DefinepostsforlivestreamingOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊2.1.1DefinepostsforlivestreamingIndividualtask:Searchinformationonandfinishthetable.No.JobtitleEducationWorkexperienceResponsibilityRequirementsSalary1OperationmanagerHighereducationCET61yearGarmentinternationaltradeindustryPlanningProductselectingMarketingCustomerserviceDataanalysisCoordinationTeamspiritFlexibilityKeeplearning8-11K2HostorlivestreamerHighereducationFluentEnglishNoneBuildingcustomerrelationshipandtrustIntroducingproductAnlysingdataMakingshortvideoLovethejobPresentationskillsSpecialartisticperformance10-15K3Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊PostsResponsibilitiesHost1Responsibleforlivestream,introduction,displayofproducts,interactionwithfans,guidanceoffanattention,participationinplanningandlivestreamreview,etcAssistant1Assisttheanchorinwork,preparelivestreamgoodsandprops,serveasatemporaryanchor,etcFieldcontrol1Responsibleforsoftwareandhardwaredebuggingandbackgroundoperationoftheentirelivestream,datamonitoringandfeedbackinthelivestreamroom,handlinginquiries,answeringquestions,after-salesproblems,etcPlanner1Responsibleforplanninglivestreamplans,designingproductscripts,eventscripts,speechscripts,livestreamwarm-uppromotionplanning,fanwelfareplanplanning,etcDataoperation1Responsiblefortrafficprocurement,datacollectionandanalysisinthelivestreamroom,andprovidesuggestionsforoptimizinglivestreamsolutionsbusinessexpansion1Responsibleforbusinesscooperation,commodityinvestment,commodityinformationcollation,offlinestores,etcStandardteam2.1.1DefinepostsforlivestreamingOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊Matureteam2.1.1DefinepostsforlivestreamingPostsResponsibilitiesHost1Responsibleforlivestreaming,introducinganddisplayingproducts,guidingfanstofollowandplaceorders,reviewinglivestreamcontent,etcVicehost1Cooperatewiththelivestreamofthehost,assistinexplainingtherulesofthelivestreamroom,introducingproductinformation,enliveningtheatmosphereofthelivestreamroom,andservingasatemporaryanchorAssistant1Cooperatewiththelivestreamroomtoplacegoodsandprops,releasewarm-upinformation,andcooperatewiththeanchortocomplete"voiceover"interactionFieldcontrol1SameaspreviousPlanning2SameaspreviousData

operation

1SameaspreviousShootingandediting1Assistinlivestreamwork,responsiblefortheshootingandeditingofgoods,anchors,livestreamhighlights,etcCustomerservice2ResponsibleforfaninteractionandQ&Ainthelivestreamroom,andsolveafter-salesproblemssuchasproductdeliveryManagerofhostsResponsibleforthedailymanagement,recruitment,training,psychologicalcounseling,andinvestmentpromotionofanchorsOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊2.1.2DesignimageoflivestreamerSetthehostaccountthathighlightstheperson'ssettingTheaccountisanintuitiverepresentationofthehost'ssettingposition,andsettingtheaccountisthefirststeptostartthelivestream.Theaccountsettingssectionofdifferentlivestreamingplatformsisslightlydifferent,butbasicallyincludestheaccountname,accountintroduction,accountimageandbanner,topvideoandothersections.IndividualtaskFindseveralmodelssimilartoyourpersonalityOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊IndividualworkOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊No.QuestionAnswer1WhoamI

2Whereismycustomersorfansonlineandoffline

3WhencanIcontactwiththem

4WhatvaluedoIprovidethemwith5WhydoIdesignthisimage6HowdoIprovideservicedomycustomers7HowmuchdoIpayfortheimage成本、代價Designanonlineimageforyourself,step1Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊No.QuestionAnswer1Platforms

2Name

3Introduction

4Image5Banner6Topvideos7CommunicationwaysTypicalwordsDesignanonlineimageforyourself,step2IndividualworkHost'svalueoutputsystem,suchas"rationalconsumption"ValueconceptLetconsumershavethefeelingofface-to-facecommunication,andpracticetheirsenseoflensinfrontofthemirrorSenseofcameraIconicmovementsandgesturesCommunicationstyleThetonefluctuatesandswitchesnaturally,thevolumeisslightlylouder,thespeedofspeechisslightlyfaster,andthelivecontentisexpressedwithfullemotions,andconsumersareinfectedwithgoodstateandenthusiasmEmotionsOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊2.1.2DesignimageoflivestreamerDetailedinformationIntheprocessofexplainingtheproduct,patientlyanswertheconsumer'squestionsPatienceExcellenthostPerformanceinfrontofcameraGoodpsychologicalqualityCommunicationandexpressionabilityImagemanagementabilityRapidresponseabilityOrganiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊2.1.3QualitiesofanexcellenthostBasicabilityHostsshouldgivefullplaytotheirroleas"opinionleaders"whenbringinggoodslive,providinginformation,opinions,suggestions,andinfluencetofans.Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊2.1.3QualitiesofanexcellenthostProfessionalabilityProductintroductionabilitiesWorkcloselywiththeassistanttocompletetheproductintroductionandguidefanstopayattention.Createalivelyatmosphereinthelivestreamroom,guidefansandmobilizetheenthusiasmoffansthroughinteractivespeech.Doagoodjobofsortingtheproductintroduction,andadjusttheorderofproductintroductionatanytime.InteractivefieldcontrolabilitiesThekeytolivestreamingistostimulatefans'desiretobuy,whichrequireshoststousewordstodirectlyhitthepainpointsoffansandquicklypromoteconversion.AbilitytoguideorderplacementDresstoshowthehost'sstyle,beclean,naturalandgenerous,andnotbetoorevealingtopornography.Avoidwearingclothingthatissimilartothecolorofthebackground,andwearearrings,necklaces,hats,etc.thatdonotcoveryourface.Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊WaysofimprovementDressing2.1.3QualitiesofanexcellenthostNaturalmakeup,whichfocusesontheeyebrowsandeyes,makesyoulookradiantandrefreshed.Eyelashesarenoteasytobetoodenseandtoolong,andblushisnoteasytobetoothick.Organiseacross-borderlivestreamingteam組織跨境電商直播團(tuán)隊