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文檔簡介
Period4
UNIT6
THEMEDIA主題語境人與社會——科技發(fā)展與信息技術創(chuàng)新
SectionⅠ
TOPICTALK&LESSON1課時學案單元語法講練it的用法一、it作人稱代詞1.指上文提到的事物,以避免重復Xi'anisabeautifulcity,isn'tit?西安是個美麗的城市,不是嗎?2.指動物、嬰兒(未知性別的嬰兒或孩子)或不明身份的人—Isthisyourdog?—No,itisn't.——這是你的狗嗎?——不是。Hernewbabyistiny;itonlyweighs2kilos.她剛生的寶寶個頭很小,才兩千克重?!猈hoisitknockingatthedoor?—Itmightbethepostman.——誰在敲門?——可能是郵遞員。3.指天氣、時間、距離、環(huán)境等Itisalovelyday,isn'tit?天氣不錯,不是嗎?Itwasnearlymidnightwhenshecameback.她回來時已近午夜。Itwasveryquietinthecafé.咖啡館里非常安靜。Itishalfanhour'swalktothecitycentrefrommyhome.從我家到市中心有半小時的步行路程。二、it作形式主語1.it作形式主語代替動詞不定式(1)Itbe+adj.+(forsb.)todosth.此處的形容詞通常為描述事件的形容詞:easy,difficult,hard,necessary,unnecessary,possible,impossible,likely,unlikely,right,wrong,important,unimportant,legal,illegal,well-mannered,ill-mannered,polite,impolite,clear,obvious,certain,suitable,proper,fit,useful,useless,dangerous等。Itisillegal(forateenager)todriveacarwithoutalicence.(青少年)沒有駕照開車是違法的。(2)Itbe+adj.+ofsb.todosth.此處的形容詞通常為描述人的形容詞:kind,unkind,nice,rude,cruel,considerate,thoughtful,thoughtless,careful,careless,silly,foolish,stupid,clever,wise,crazy等。It'skindofyoutohelpmewiththeproblem.幫我解決這個問題,你真是太好了。(3)Itbe+n.+todosth.Itisourdutytoprotecttheenvironment.保護環(huán)境是我們的責任。2.it作形式主語代替動詞-ing形式短語It'snouse/nogood/nofun/awasteoftimedoingsth.Itisnousegivinghimsomeadvice.給他提建議沒有用。3.it作形式主語代替主語從句(1)Itis+adj.+從句Itisclear(obvious/true/possible/certain...)that...該句型中的It是形式主語,真正的主語是that引導的主語從句。Itisveryclearthathe'sroundandtalllikeatree.很明顯他又胖又高像一棵樹。(2)Itis+v.-ed+that...=sb./sth.is+v.-ed+todoItissaid(reported/learned/believed/thought/known/told/hoped...)that...該句型中的It仍是形式主語,真正的主語是that引導的主語從句。ItissaidthathehascometoBeijing.據(jù)說,他已經來北京了。Itisreportedthatanotherearthsatellitehasbeenputintoorbit.據(jù)報道,另一顆地球衛(wèi)星已發(fā)射進軌道。(3)Itis+n.+that...Itisapity(ashame/anhonour/agoodthing/afact/asurprise...)that...在該句型中,如果表示出乎意料等情感,that后的從句一般用虛擬語氣,即謂語動詞用“should+動詞原形”,should可省略;沒有這種意義時,則不用虛擬語氣。Itisapitythatsuchathing(should)happeninyourclass.這種事竟然發(fā)生在你們班上,真是遺憾!Itisapitythatheisill.他生病了,真遺憾![即時訓練1]單句語法填空/完成句子①___wasveryquietinthegarden.②Whereismydictionary?Ileft____
rightonthedesk.③Youcanlumpthathatifyoudon'tlike__.④人們認為這是迄今為止發(fā)現(xiàn)的最早的,也是最大的古代造紙作坊。_______________thatitistheearliestandlargestancientpaper-makingworkshopsiteeverfound.ItititItisbelieved三、it作形式賓語1.it作形式賓語代替動詞不定式短語v.+it+adj./n.+(forsb.)todosth.Hemakesitarulenevertoborrowmoneyfromothers.他的規(guī)矩是從不向別人借錢。Iconsideritadvisabletotellherbeforehand.我認為還是事先告訴她好。2.it作形式賓語代替動詞-ing形式短語v.+it+nogood/nouse/novalue/worthwhiledoingsth.IthinkitnogoodspendingtoomuchtimewatchingTV.我認為花太多時間看電視是沒有好處的。3.it作形式賓語代替從句v.+it+adj./n.+從句Weallthoughtitapitythattheconferenceshouldhavebeencancelled.會議竟然被取消了,我們都感到很遺憾。4.固定搭配動詞appreciate/hate/love/like/dislike后面接if或when引導的從句作賓語時,中間需用形式賓語it,構成“appreciate/hate/love/like/dislike+it+if/when從句”。Ihateitwhenhetalkswithhismouthfull.我討厭他嘴里塞滿了東西跟人說話。四、強調句型中的it1.肯定句Itis/was+被強調部分+that/who+其他部分:ItwasinBeijingthatIsawthefilmMy
Motherland
and
Me.我是在北京看了電影《我和我的祖國》。2.否定句Itis/wasnot+被強調部分+that/who+其他部分;Itis/wasnotuntil...+that+其他部分:ItwasnotforseveralyearsthatIhadanopportunitytoseehimagain.=Ididnothaveanopportunitytoseehimagainforseveralyears.我好幾年沒有機會再見到他了。Itwasnotuntiltwelveo'clocklastnightthathewenttobed.=Hedidn'tgotobeduntiltwelveo'clocklastnight.昨晚他12點才去睡覺。ItwasnotuntilIgotoffthebusthatIrealisedit.=Ididn'trealiseituntilIgotoffthebus.直到下車我才意識到這一點。3.疑問句(1)強調句的一般疑問句只需把is/was提前,即:Is/Wasit+被強調部分+that/who+其他部分:Wasityouwho/thatbrokethewindow?是你把窗戶打破的嗎?(2)強調句的特殊疑問句只需在一般疑問句前加上疑問詞即可,即:疑問詞+is/wasitthat+其他部分:Whowasitthatbrokethewindow?打破窗戶的是誰?Whenwasitthatyoucalledmeyesterday?你昨天是什么時候打電話給我的?[名師點津]
(1)不論強調句子的哪一部分,都可用that連接句子的其余部分。(2)被強調部分指人時,可用who取代that。(3)it之后的be動詞的時態(tài)通常要與that之后的謂語保持一致。[即時訓練2]單句語法填空/完成句子①Ithink____
nogoodreadinginbed,whichdoesgreatharmtoyoureyes.②I'dappreciate____
ifyoutakemyinvitationintoconsideration.③他是昨天買的這本書嗎?
________________thatheboughtthebook?ititWasityesterday短文語法填空1.__wasasunnyday.Peterdecided2._____(go)forawalktothepark,though3.__wastwomilesaway.4.__wassocomfortabletowalkonthestreet.Suddenly5.__begantorain.Hefound6.__hardtowalkthere.Sohehadtotakeabushome.Unfortunately,7.__wentwrong.Afterwaitingforaboutanhour,hehadnoalternativebut8._______(walk)home.Whenhegothome,hewaswetthrough.Thus9.__wasadaythathewouldneverforget.Howawful10.____wastogothroughsuchanexperience!IttogoitItititittowalkititⅠ.單詞拼寫1.Allthe__________(候選人)forthepositionadvertisedinthenewspapermustdeliveraspeechrespectivelyonJuly15.2.Onlinelearningbenefitsmealotbecausesomanylearningmaterialsare_________(可獲得的).3.TheSummerPalaceisagood___________(可供選擇的事物),whichissuretoleaveanequallydeepimpressiononus.課時分層作業(yè)(七)candidatesavailablealternative4.I_________(購買)thebookGone
with
the
Windfromthebookstoreyesterday.5.Recently,ourschooliscarryingoutaprogram,whichcallsoneveryonetothrowrubbishintotherightdustbinaccordingtothefour__________(種類).6.Theresearchlackssolid_____(證據(jù)),andtherefore,itsconclusionsaredoubtful.7.Ifyouhaveanydoubtsaboutyourhealth,you'dbetter_______(咨詢)yourdoctoratonce.purchasedcategoriesproofconsult8.Afterthenewswas_________(廣播)thatourspaceshipreturnedtotheearthsafely,weallcheeredwithgreatjoy.9.Lastweekwehadaheated______(辯論)aboutwhethercitizenscanaccesstheScienceMuseumfreeofcharge.10.Youcanrelyonmetohelpyouwhenyouaretroubledby___________(復雜的)problems.broadcastdebatecomplicatedⅡ.單句語法填空1.Thiscreationattractedalotofattentionthankstoits_______(mix)ofmodernandtraditionalChineseelements.2.Theydebatedforoveranhour____
thequestionraisedbytheprofessor.3.Adirtyfaceisnotappropriate_____
theschoolphotograph.4.We'dappreciateitifyoucouldsparesometimetogothroughour__________(adapt).mixtureonforadaptation5.Helovestocatchup____
thenewsafteratripabroad.6.Ididn'tknowwhethertointerprethersilence__acceptanceorrefusal.7.Teamworkisacknowledged__themostimportantaspectofanyenterprise.8.Inthe________(elect)lastweek,MrLiwasappointedleaderofthesecuritydepartmentbecauseofhisexcellenttalents.9.Youshouldgivethepolicedetailsoftheaccidentandthat's_________(precise)whatIwanttoknowaswell.10.Theyexpectedalltheirchildren_____(be)highachievers.onasaselectionpreciselytobeⅢ.閱讀理解AOnlineEventsVirtualBookTastingNeedanewbookforthemonth?Thencomeandgetatasteofavarietyofnewandpopularbooksfromourlibrariansthatareinourcollection!ThiseventwilltakeplaceoverGMeet.Registrationbeginsat9am,October28.DateandTime:3pm,November23Host:PelhamParkway-VanNestLibrary,onlineonlyAudience:teachers,teens/youngadultsLunchtimeVirtualHandwritingDenWhenwasthelasttimeyousentathank-younotetoabelovedone?Comeandputpentopaper.Write,chat,andshare(notrequiredbutencouraged)inasafe,welcoming,andfriendlyenvironment.DateandTime:1pm,November30Host:MuhlenbergCommunityLibrary,onlineonlyAudience:adultsFamilyStorytimeJointhestaffatFortWashingtonLibraryforalive,onlineprogramwithsongs,rhymes,andfavouriteread-aloudbooks.Boththeparent/caregiverandthechildmustbepresentduringtheentireprogram.DateandTime:10:30am,December7Host:FortWashingtonLibrary,onlineonlyAudience:children,infants(0-18monthsold),toddlers(18-36monthsold),preschoolers(3-5yearsold)TeenBookDiscussion:SportsBooksComeandhearaboutbooksaboutyourfavouritesportsandtellusaboutyours.ThiseventwilltakeplaceoverGMeet.Youmustregisterwithyouremailaddresstoreceivethelink,approximatelyonedaybeforetheprogram,toparticipate.DateandTime:3:30pm,December8Host:PelhamPublicLibrary,onlineonlyAudience:teens/youngadults*Pleasenote:Forallevents,registrationisrequiredonline.【語篇解讀】本文是一篇應用文。文章介紹了四個網絡在線活動。1.WhocanattendLunchtimeVirtualHandwritingDen?A.Children. B.Toddlers.C.Adults. D.Teens.C
[細節(jié)理解題。根據(jù)小標題LunchtimeVirtualHandwritingDen下的“Audience:adults(觀眾:成人)”可知,成年人可以參加LunchtimeVirtualHandwritingDen。故選C。]√2.Whichlibraryoffersaneventaboutsportsbooks?A.PelhamPublicLibrary.B.MuhlenbergCommunityLibrary.C.FortWashingtonLibrary.D.PelhamParkway-VanNestLibrary.√A
[細節(jié)理解題。根據(jù)小標題TeenBookDiscussion:SportsBooks下的“Comeandhearaboutbooksaboutyourfavouritesportsandtellusaboutyours.”可知,“TeenBookDiscussion:SportsBooks”活動是關于體育書籍的,再根據(jù)后文“Host:PelhamPublicLibrary,onlineonly”可知,PelhamPublicLibrary主辦了關于體育書籍的活動。故選A。]3.Whatdothefoureventshaveincommon?A.Theyencouragepersonalexperience.B.Theytakeplaceintheafternoon.C.Theyareabouttellingstories.D.Theyneedonlineregistration.√D
[細節(jié)理解題。根據(jù)最后一段“Pleasenote:Forallevents,registrationisrequiredonline.”可知,這四個活動的共同之處是都需要在線注冊。故選D。]BPortiaKapraunhasalwaysseenunwelcomeadsonsocialmedia,usuallyfrommajorbrandspitching(推銷)herexpensivejewelryorvehiclesthatshe,asalibrarianinIndiana,couldnotafford.Ms
Kapraunwasnotinterested.Butshesoonsawtheadsagain.Andagain.Andagain.“Thesefeellikelow-endads,”shesaid.Inashakyadvertisingmarketinanuncertaineconomy,adsthatfewpeoplewanttoseesuddenlyseemtobeeverywhere.Advancementsindigitaladvertisingtechnologyweremeanttoimproveusers'experience.Peopleinterestedinshoesareintendedtogetadsforsneakersandboots,notrepeatedpitchespromotinggoldinvestments.Andthetechnologyissupposedtoremovemisleadingordangerouspitches.Butlately,onseveralplatforms,theoppositeseemstobehappeningforavarietyofreasons,includingaslowdownintheoveralldigitaladmarket.Asnumerousdeep-pocketedmarketshavepulledback,andthesoftermarkethasledseveraldigitalplatformstolowertheiradpricing,opportunitieshaveopenedupforlessdemandingadvertisers.Advertisingexpertsagreethatpoor-qualityadsappeartobeincreasinggreatly.Theypointtoavarietyofpotentialcauses:internaltroublesattechnologycompanies,weakcontentmoderation(審核),andhigh-leveladvertisersseekingotherchoices.Then,there'stheeconomy:Arecentsurveyof43multinationalcompaniesrepresentingmorethan$44billioninadvertisingspendingfoundthatnearly30percentplannedtocutbackontheirmarketingspendinglastyear.Otherfactorsarealsocontributingtoloweringadvertisingquality.Socialmediaadvertising,onceonlypractisedbyspecialists,isnoweasilyavailabletoanyone.Manyofthemareavoidingtargetedads—placementsintendedtoreachspecificaudiences,usuallyatahighercost—infavourofacheaperspray-and-pray(廣撒網式的)approachonline,hopingtocatchtheattentionofgullible(容易受騙的)orboredshoppers.“Majorsocialmediaplatformsarenowlikeamallthatusedtobegood”,CoreyRichardson,vicepresidentatamulticulturaladcompany,says.“Butnowthere'snolongeramallthere—it'sjustaplacesellinganything.”【語篇解讀】本文是一篇說明文。文章講述的是隨著數(shù)字廣告市場的低迷和經濟的不確定性,用戶開始在社交媒體平臺上遇到越來越多低質量的廣告,這些低質量的廣告導致主要的社交媒體平臺逐漸變得沒有吸引力,只剩下了一些低價的廣告商。4.WhatmessagedoestheauthorwanttodeliverinPortiaKapraun'sstory?A.Repeatedadshaveastrongpowerofpersuasion.B.Socialmediausersoftenencounterunwantedads.C.Majorbrandsusuallyprefersocialmediaadvertising.D.Anuncertaineconomyleadstolowerlevelsofconsumption.√B
[推理判斷題。
根據(jù)第一段中的“PortiaKapraunhasalwaysseenunwelcomeadsonsocialmedia,usuallyfrommajorbrandspitchingherexpensivejewelryorvehiclesthatshe,asalibrarianinIndiana,couldnotafford.Ms
Kapraunwasnotinterested.Butshesoonsawtheadsagain.Andagain.Andagain.”可知,作者想在PortiaKapraun的故事中傳達的信息是社交媒體用戶經常會遇到不想要的廣告。故選B。]5.Whatcanbeinferredaboutthe“l(fā)essdemandingadvertisers”mentionedinparagraph2?A.Theyareforcedtoexitinthedigitaladmarket.B.Theyhavebenefitedfromadvertisingexperts.C.Theyworkhardtoimprovetheirusers'experience.D.Theycannowadvertiseatamoreaffordableprice.√D
[推理判斷題。
根據(jù)第二段中的“Asnumerousdeep-pocketedmarketshavepulledback,andthesoftermarkethasledseveraldigitalplatformstolowertheiradpricing”可知,由于廣告市場放緩,財力雄厚的廣告資本退出市場,因此很多數(shù)字平臺降低了廣告的定價,從而導致很多要求很低的廣告商獲得了機會,即可以以較低的價格承接廣告,因此我們可以從lessdemandingadvertisers推斷出,他們現(xiàn)在可以以更實惠的價格做廣告。故選D。]6.WhatisCoreyRichardson'sattitudetomajorsocialmediaplatforms?A.Disappointed. B.Unclear.C.Favourable. D.Hopeful.√A
[觀點態(tài)度題。
根據(jù)最后一段中的“Manyofthemareavoidingtargetedads—placementsintendedtoreachspecificaudiences,usuallyatahighercost—infavourofacheaperspray-and-prayapproachonline,hopingtocatchtheattentionofgullibleorboredshoppers.‘Majorsocialmediaplatformsarenowlikeamallthatusedtobegood’,CoreyRichardson,vicepresidentatamulticulturaladcompany,says.‘Butnowthere'snolongeramallthere—it'sjustaplacesellinganything.’”可知,如今的社交媒體平臺傾向以更便宜的在線“廣撒網式的”方式投放廣告吸引購物者的注意,而非更高成本的定向投入廣告,因此降低了廣告的質量,由此可推知,CoreyRichardson對當前社交媒體平臺的態(tài)度是失望的。故選A。]7.Whichofthefollowingisasuitabletitleforthetext?A.WhereIsSocialMediaAdvertisingHeading?B.WhatIsShakingUptheOnlineAdvertisingMarket?C.WhyAreYouSeeingSoManyBadDigitalAdsNow?D.HowAreTargetedAdsImpactingYourPurchaseDecisions?√C
[標題歸納題。通讀全文,尤其是第二段中的“Butlately,onseveralplatforms,theoppositeseemstobehappeningforavarietyofreasons,includingaslowdownintheoveralldigitaladmarket.Asnumerousdeep-pocketedmarketshavepulledback,andthesoftermarkethasledseveraldigitalplatformstolowertheiradpricing,opportunitieshaveopenedupforlessdemandingadvertisers.”和第三段中的“Advertisingexpertsagreethatpoor-qualityadsappeartobeincreasinggreatly.Theypointtoavarietyofpotentialcauses:internaltroublesattechnologycompanies,weakcontentmoderation,andhigh-leveladvertisersseekingotherchoices.”以及第四段中的“Otherfactorsarealsocontributingtoloweringadvertisingquality.”可知,本文主要講的是隨著數(shù)字廣告市場的低迷和經濟的不確定性,用戶開始在社交媒體平臺上遇到越來越多低質量的廣告,這些低質量的廣告導致主要的社交媒體平臺逐漸變得沒有吸引力,只剩下了一些低價的廣告商。故選C。]Ⅳ.閱讀七選五Likeitorloveit,socialmediaisamajorpartoflife.Teensspendmorethanhalfoftheirwakinghoursonline.Theyusesomeofthattimetopostpicturesandcreateprofilesonsocialmediaaccounts.1
.Clickingonathumbs-uporahearticonisaneasywaytostayintouch.2Somesocialmediasitesusethoselikestodeterminehowmanypeopleeventuallyseethepost.Onewithmanylikesismorelikelytobeseenandtogetevenmorelikes.What'smore,viewingpostswithalotoflikesactivatestherewardsysteminourbrain.3Forexample,postsrelatedtoalcoholmayencourageteenstodrink.Thatmeansthatwhatyoulikeonlinehasthepowertoinfluencenotjustwhatotherslike,butevenwhattheydo.4Andnotalwaysinagoodway.Forexample,inone2011study,teensdoingadrivingtaskinalabtookmoreriskswhentheirfriendswerearound.Researchersalsolookedattheteens'brainsduringthistask.Theysawtheactivityinapartofthebrainthat'sinvolvedinrewards,whichsuggeststheteenswerechangingtheirbehaviourtotrytogetsocialapproval.Joiningsocialmediacangivepeopleasenseofbeingintheknow.Butpostsmayexaggerate(夸大)howwellourfriendsandothersarefeeling,maki
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