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基礎模塊3Unit4CustomerService高等教育出版社CUSTOMEERSERVICECultureUnderstanding&GroupWorkLearningobjectivesTolearnsomebusinessetiquetteandcultureindifferentcountries.Tobeabletowriteacomplaintcaseanalysisreport.TofeelthegreatbusinessetiquetteandcultureinChina.KnowledgeobjectivesAbilityobjectivesEmotionalobjectivesCUSTOMERSERVICECONTENTS目錄01Warmingup03GroupWork02CultureUnderstanding04HomeworkWarmingup01PARTUnit4CustomerServiceWarmingupAmerica:polite;punctual;elegant;don’tgettooclose...Germany:strict;punctual;efficient;formal;don'tcrosstalkorwhisper...Britain: payattentiontoclothes;polite;keepone’swords;don’tsmoke...Whatisthebusinessetiquetteindifferentcountries?CultureUnderstanding02PARTUnit4CustomerServiceCulturalUnderstanding.Toconductbusinessaroundtheworld,youneedtoknowthebusinessculturesindifferentcountries.Herearesomeforyourreference.InChina,youareexpectedtobewellpreparedforbusinessmeetings.Forexample,youareexpectedtomakesuretohaveenoughcopiesofyourproposalreadyforhandingout.Smalltalkisconsideredparticularlyimportantatthebeginningofameeting.Lastbutnottheleast,beontimeforyourbusinessactivities.Beinglateisanoffence(冒犯)intheChinesebusinessculture.DoingBusinessAroundtheWorldChinaCulturalUnderstanding.WhendoingbusinessinTurkey,youshouldhaveenoughpatience.Turkishbusinesspeopledonotlikepressureanddeadlines.Anyattempttohurrytheprocessofnegotiation(談判)mayendtheprocess.DecisionmakinginTurkeycanbeslow.Bepreparedtomeetseveraltimesbeforetheactualbargaining(交易)ornegotiationstage.InFrance,youareexpectedtoactinareservedmanneratbusinessmeetingsandavoidsharingpersonalinformationtoshowyourfriendliness.Germanbusinesspeoplegreatlyvalueappointments,andsimplydroppingbyorcallingtodiscussabusinessmatterisregardedasrude.Filipinosplaceahighvalueontrustandbelievethatgoodthingscometothosewhopracticepatience.Ifyou’reschedulingameetinginthePhilippines,it’scommontomakearrangementsasfarasamonthaheadoftime.Othercountries1.Readandfillthetablebelow:CountryBusinessEtiquetteChinaTurkeyFranceGermanythePhilippinesbewellpreparedforbusinessmeetings;beontimeforbusinessactivitieshaveenoughpatienceactinareservedmanner;avoidsharingpersonalinformationgreatlyvalueappointmentsplaceahighvalueontrust;makearrangementsaheadoftime2.Readthepassageandanswerthefollowingquestions.Whodonotlikedeadlinesinbusiness?A.Chinese.
B.Spanish.
C.Turks.D.Filipinos.2)Inwhichcountriesshouldwetakecarenottosharepersonalinformation?A.Chinese.
B.Turkey.C.Germany.D.France.3.Languagepointanalysis:Toconductbusinessaroundtheworld,youneedtoknowthebusinessculturesindifferentcountries.Herearesomeforyourreference.1.conduct
vt.經(jīng)營;從事E.g:Idecidedtoconductanexperiment.
我決定做一個實驗。2.referencen.參照;參考E.g:Makenotesduringlecturesforreferencelateron.
聽講座的時候記些筆記以便今后參考。3.Languagepointanalysis:InChina,youareexpectedtobewellpreparedforbusinessmeetings.Forexample,youareexpectedtomakesuretohaveenoughcopiesofyourproposalreadyforhandingout.Smalltalkisconsideredparticularlyimportantatthebeginningofameeting.Lastbutnottheleast,beontimeforyourbusinessactivities.Beinglateisanoffence(冒犯)intheChinesebusinessculture.3.businessmeeting
商務會議E.g:IgotanimportantbusinessmeetingwithLisa.
我和Lisa有一個重要的生意要談。4.handout
分發(fā)E.g:Theyhadhandedoutleafletsinthestreet.
他們在街上已經(jīng)散發(fā)了傳單。5.offence
n.冒犯;得罪E.g:He'sverysorryforgivingoffence.
他很不愿意得罪人的。3.Languagepointanalysis:WhendoingbusinessinTurkey,youshouldhaveenoughpatience.Turkishbusinesspeopledonotlikepressureanddeadlines.6.Turkey
n.土耳其
Turkishadj.土耳其的E.g:Theyweretryingtobeatthemidnightdeadline.
他們試圖搶在午夜截止期限之前完成。7.deadlinen.最后期限;截止日期E.g:ShehasjourneyedonhorsebackthroughAfricaandTurkey.
她騎馬旅行,穿過了非洲和土耳其。3.Languagepointanalysis:Anyattempttohurrytheprocessofnegotiation(談判)mayendtheprocess.DecisionmakinginTurkeycanbeslow.Bepreparedtomeetseveraltimesbeforetheactualbargaining(交易)ornegotiationstage.8.negotiationn.談判;協(xié)商E.g:Herewasarealbasisforbargaining.
這是達成協(xié)議的真正基礎。9.bargain
v.談判;講條件E.g:Positiveprogresshasbeenachievedduringthenegotiations.
談判取得了良好的進展。3.Languagepointanalysis:Germanbusinesspeoplegreatlyvalueappointments,andsimplydroppingbyorcallingtodiscussabusinessmatterisregardedasrude.Filipinos
placeahighvalueontrustandbelievethatgoodthingscometothosewhopracticepatience.10.dropby順便來訪E.g:Iwanttodropbyhertomorrow.
我想明天順路去看看她。11.Filipinoadj.菲律賓的
n.菲律賓人E.g:TheFilipinokidisagenius.
這菲律賓小子是個天才。12.placeahighvalueon...
對...給予高度重視E.g:Parentsplaceahighvalueonthegrowthandeducationoftheirchildren.
父母高度重視孩子的成長和教育。GroupWork03PARTUnit4CustomerService1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小組活動,閱讀下列投訴信,記錄主要內(nèi)容。Complaint1DearSir/Madame,TodayIamwritingtocomplainaboutthedelayeddeliveryofmyorder.IttakestendaysformyordertoarriveandIhavenothingtosellwhenthecustomerscomeasusual.Ihopeyoucanpayformyloss.Yoursfaithfully,JimSmithComplaint:
.Problems:
.Requestofthecustomer:
.1delayeddeliverypayforloss1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小組活動,閱讀下列投訴信,記錄主要內(nèi)容。Complaint2DearSir/Madame,IamwritingtoexpressmyconcernaboutthepriceofthegoodsIorderedfromyourwebsite.WhenIgotmyorder,Ifoundthepriceonyourwebsitechangedfrom128yuanto98yuan.Idohopeyoucandosomethingaboutit.Ihopeyoucanfillthepricedifference.Yours,MaryFisherComplaint:
.Problems:
.Requestofthecustomer:
.2pricechangedfrom128yuanto98yuanfillthepricedifference1.Workingroups.Readthefollowingcomplaintsandwritedownthekeycontent.小組活動,閱讀下列投訴信,記錄主要內(nèi)容。Complaint3
Staff:Goodmorning,thisisRedStarCompany.CanIhelpyou?Customer:Morning,I’mcallingtocomplainaboutthemobilephoneIorderedfromyourwebsite.WhenIopenedthepackage,Ifoundthescreenwasbroken.IhopeIcouldhavemyphoneexchanged.Complaint:
.Problems:_____________________________________________________Requestofthecustomer:
.3thescreenofthemobilephonewasbrokenhavethephoneexchanged2.Workingroups.Analyzetheproblemsandgivepossiblesolutions.小組討論,每組選擇一個投訴案例進行分析,然后匯總給出解決建議。Memo1 Memo2 Memo3ComplaintProblemsRequestofthecustomerCausesSuggestedsolutions1delayeddeliverypayforlossdeliverypayfortheloss2pricechangedfrom128yuanto98yuanfillthepricedifferencewayofpromotionfillthepricedifference3thescreenofthemobilephonewasbrokenhavethephoneexchangedviolentdeliverysendthemanewoneandgivethemadiscountforfutureorders3.Finishyourreportandshareinclass.小組完成報告,并在班級內(nèi)分享。DearManager,We’vereadthroughthecomplaints.Wethinkthemainproblemisour
.Soweareresponsibleforit.
thecustomerscomplainedabout
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