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Firmsof
TheFuture
JoshPhegan
2025
KonStathopoulosandJoshPhegancome
togetherinanincredibleweeklypodcast.
Anenergeticapproachtodriveprogress;masterskills,buildstrengths,andputthestrategybackintorapidbusinessand
personalsuccess.
Backedbyrealworldexperienceinrapidscaling,toplayingthelongtermgameofbusiness,it’sthestoryofallthelessonslearnedonthejourneytomastery.
FirmsOfTheFuture2025Report
Welcometothe
2025FirmsofTheFutureReport.
FromourworkacrosstheUnitedArab
Emirates,theUnitedKingdom,NewZealandandAustralia,thesearethebiggest
opportunitiesthatwillreshapetheresidentialrealestateindustry.
Fromold-schoolessentialstopredictingwhat’snext,you’resetforanincredible
journeythatwillleaveyoufeelinguplifted,opportunistic,empoweredandreadytoseizethedayandthedayafter.
Growingabusinessisnosmallfeat.It
requiresaggressiverisk-takingandasteel
stomachfordisappointment.Whenyouplaybusinessasagame,that’swheneverythingchanges.You’vegottolovewhatyoudo.
Thevisionarieswithdisciplinechangethe
world,reshapeourindustry,andcreatea
betterpathforfuturegenerations.It’speoplelikeyouwhomakethisindustrywhatitis.It’stimetoreimagine,tochasethefuture,andtomakesomethingtrulygreat.
–JoshPhegan
3
1
LongTermTeams
FirmsOfTheFuture2025Report
01LongTermTeams
There’salottobesaidfor
long-termconsistencyovertime,andcollaborationisoneofthe
thingsthatfuelsit
Inanindustryobsessedwithegoand
progression,it’sthenumberonethingfuturetalentbuys.Long-termteamsaren’tnew,butunderstandingthedynamicnatureofhow
thesesuperteamsbreedincredibletalent,businessstability,andmarketdominanceispivotal.
TheBigJustKeepsOn
GettingBigger
Thealgorithmisobsessedwiththestats:
Howmany?Howmuch?Howoften?How
shortaretheDOM?Yourankbysalesvolumewhenyousearchforanagentontheportals.Beingbiggerisoftenbetter.Numberonein
thesearchresultsisadistinctadvantage.
Beinginthetopthreematters.Ifyoucanpoolyourresults,youbuildthealgorithmforfutureleadgeneration.Havingmarketshareisa
significantstrengthtoplayfrom.Morebuyers,moresellers,moreopensthananyoneelse.
5
01.LongTermTeams
StrongDominantMarketShareOverTime
BusinessModels
There’sabetterstorytotellwithmarket
share.Yourabilitytobringbuyersfrom
moreexpensivesuburbs,andtoshow
transactionalandtransitionaldataonwherepeoplecomefromandwheretheygo,allowsyoutoencapsulatemoreofthecustomer’s
transactionsandimprovethelifetime
valueofacustomer.Nolongerisitjustone
transaction;it’stheonebefore,theoneafter,
andtheoneafterthat.Youmeetthecustomerasafirsthomebuyer,progresswiththemtoacouple,toafamily,andthenbacktobeing
acoupleagain.Asyoumoveupthepriceranges,youdon’tleavethehard-fought-formarketsharebehind.Instead,youpluginayoungerversionofyoutocapitaliseonthatmarketshareasyouliftaveragesaleprice,volumeandfee.
Thecaseforgrowthisallaboutthebusinessmodel.It’seasytobesoldthedreamofbeingyourownagent,butwhatmanydon’ttellyouisthatit’satransitiontoadifferentbusiness
model.Eachbusinessmodelbringswithit
itsownsetofchallenges.SobeforeyourushouttoprintthebusinesstagsandlaunchtheInstagramhandle,let’squicklyreviewthe
businessmodeloptions.
01.LongTermTeams
Soloagent
Whatitoffers:
Justyou.
100%ofthedecision-makingand
callingofshotsaredonebyyou.
Youknowexactlywhereeverythingis.It’seasy,fastandefficient.
Itschallenges
Itrequiresself-motivation.There’snobackupsupport.Noholidaycoverage.
It’slonelyatthetopandlacksscale.
SoloAgentWithanEA
Whatitoffers:
Beyondyou,tohavingan
executiveassistant.
It’sincrediblyfreeingtofinally
havesomeoneelsetodoallofthe
operations,administrationandmarketsupportitems.
There’sasenseofreliefinhavingsomeoneelsetakecareofallthe
compliance,marketingandadmin.Itkeepsyouontheroad,fit
andfocused.
Itschallenges
Itstillrequireslotsofself-motivation.
Holidayperiodsarealittleeasier,butyouneedtheEAtobe
licensedtohandleanylistingandsellingactivities.
It’sthefirstrealtestofyourabilitytoletgotogrow.
Itforcesyoutobuildthesystems,totrustinsomeoneelse,andtolearnfunctionalroles,tasksplittingand
teamworkflow.
89
01.LongTermTeams
LeadAgent,EA,Co-agent
Whatitoffers:
Finally,freedominsystems.
You’retheleadagentwithanincredibleEAtodirecttheworkflow.
Youstarttoscaleinvolumeassomeoneelsecandoadditionalopenhomes.
Area,price,typeofclientspecialisationbecomesathing.
Teamtrainingleadstoskillgrowth.It’sincrediblyrewardingtowatchsomeonegrowinyourteam.
Itschallenges
Whatifyoutrainthemandtheyleave
you?Evenworse,whatifyoudon’ttrainthemandtheystay?
Witheachnewhire,theteamdynamicchanges.
Youhavetoshiftgears;youcannolongerbeincontrolofeverything.
Youhavetorememberyoulearnmorebylosingthanwinning,soexposing
yourteamtolossesisimportantsotheylearnthesystemsofsuccess.
LeadAgent,EAOps,Co-agents
Whatitoffers:
Nowtheteamsfiring.
You’reveryselectiveaboutwhatyoutakeon.
Youworkhardtoensureeachteammemberisatcapacity.
Youhaveco-agentsthataremore
likefamily.Theyarelifers-peoplewhowillstayforlife.
There’smoreadvantagestostayingintheteamforthelongterm,egoisinthedistance,andeachpersonisequally
providedopportunity,rewardinggoodbehaviour.
Itprovidesconsistentholidaycoverage.
Itschallenges
Youhavetohaveateamoflearnitalls.Youneedtobeflexibleinyour
approach.
Nooneteammembercanbeabovethegoodoftheteam.
Teammemberswillexitovertime-lifestages,lifeevents,etc.-whichmeansyoumustbepreparedtorenewfor
long-lastingsuccess.
01.LongTermTeams
ReasonsWhyWeLoveLong-termTeams
Holidayrelief
Ifyoucan’tgoonholiday,youdon’thavea
business;youhaveafull-time,desk-type
job.Beingapartofateamallowsforgreat
holidayperiods—wellplanned,18monthsinadvance.It’sincrediblewhenyoucantrustthepeopleinyourteamtodogreatwork,wingreatlistings,andmakegreatsales.
Accesstohigher-priceproperty
Fordevelopingco-agentsitallowsthemto
entertheindustrywithsignificantexposuretomoreexpensivehomes.Theeasiestwaytogetlistingsistoworkopenhomes,wherethebuyersbringatrade-in.Neverbetoogoodtotakeonalisting.Thepersonbuyingorsellingthelow-endpropertyismostlikelyconnectedtothepersonwhoownstheexpensivelistingyou’dlovetosell.Treatallpeopleequal.
Moretransactionalvolume
There’sjustsomethingaboutthefeelingofwinning.Alistingorsaleeverybusinessdayisbusinessatfullpace.There’sbetterbuyerwork,moreopportunity,andmorecreation.Youturneverysaleintotwomorelistings
throughgreatcustomerexperiencesforbuyers,buyer/sellers,andsellersalike.
01.LongTermTeams01.LongTermTeams
1011
Someone’sconsistentlywinning
We’veallfacedasalesslump.When
someoneiswinning,theenergyiscontagious.It’seasiertoflywhenyou’reconnectedwithotherswhoarehighlysuccessful.Making
asaleamonthisagoodcareer;makinga
saleadaykeepsyouinthewinner’scircle
moreoften.There’ssomethingaboutbeingcompetitive,competingwithyourselfsoyouflyatthehighestlevels.
Exposuretocustomerbase
Imagineaworldwherethecalllistsare
plentiful,thecallsarewelcomed,the
customersarewarm,andthedataand
relationshipsarebeyondequal.Pastclients,previousmarketappraisals,underbidders,andneighbourswithawell-worncontact
schedule—it’slifeatthetop.Yougetthechancetoworkwithsomanypeoplethebusinessalreadyknows.
Nolongerlonelyinbusiness
Doingitonyourownrequiresanincredible
amountofdrive,determination,andself-
direction.It’sthereasonworkingfromhomeissodangerous.Greatagentsaresocial;theyloveconnectingandworkingwithothers.Thepowerofaconnectedagent,withothersin
theteamwhocontributetothethinking,workethic,andsystemsdevelopment,allowsyoutogetmorethingsdonemoreoften.
Skillgrowth
Howdoyougetbetter?Yougetexposed
tomore.Fromstratatosubdivisions,from
low-endtohigh-endhomes,fromcomplexnegotiationstobiddersbiddingbeforethe
auction.Nothingteachesyoulikeexposure
tovolume,andifyouwanttoseemorethingsmoreoften,beinateamthatstrivesfor
moretransactions.
Specialisation-Property,people,pricepoint
Youcantellifsomeonereallyloveswhattheydo.Fallinginloveforalifetimerequiresyoutoconstantlyimprove,changethegame,and
getbetterthanyouwereyesterday.Asyou
buildandscaleateam,youcanchooseto
onlyrepresentcertainproperties;youcan
pairco-agentswithtypesofclientele,and
choosepricepointsorlocationsforyourteammembers.Thiskeepsyourcoremarketcore,andallowsyoutodevelopsecondarymarketsfromapositionofstrength.It’stheultimate
storyinthelistingpresentationthatallowsyoutowinmorelistingsmoreoften.
Leverage
AtsixopensonaSaturday,youhitcapacity.
Everyco-agentyouaddincreasesyour
capacitybyanothersixopens.Itispossibletocomplete42opensonaSaturday.Itrequiresyoutobuildhighlycapableco-agentsinyourteam.Thisisaboutbringingthemtothelistingpresentation,makingsuretheyhavethe
skillsinthatloungeroom,andensuringtheydeliverphenomenalservicetobuyers,buyer/sellersandsellersalikethroughopens,buyercallbacks,andanycustomerexperience.
Finallytheleverageyou’vebeenlookingfor.
1213
Accesstoexpertise
Thisindustryrequiresyoutobeageneralist;fromprospectingtolisting,sellingto
negotiation,andlong-termcustomercare.
Specialisationallowsyoutobringinhighlyskilledindividualsexactlywhenyouneedthem.Growingateamofspecialistsallowsyoutoplaythegamedifferently.There’s
nothingquitelikethedepthofknowledgethataunitspecialistcanbring.Knowledgeofstrata,buildingrecords,rentvalues,etc.
makesyouhighlypowerful.
Longevityandsustainability
Whatnoonethinksaboutis,howlongare
yougoingtobeanagent?Aslongasit’s
good?Oraslongasyou’rewinning?You
willfacechallenges,therewillbesetbacks,andmarketswillchange.Youmustmaintainyourabilitytostayfresh,tostayaheadof
theconditions,andadapt.Winningteamstaketimetogetstrategic;theychasedownthefuture,andtheymakesuccesshappentogether.Successsharedisabettertypeofsuccess.
PaymentModel
Moneyisthegreatdividerinallrelationships.
I’veneverletmoneygetinthewayofgreatrelationships.Havingatransparentpaymentmodeliscriticalforteammemberstosee
success.Youcanpaysomeonehighersplits,butthemomentyoubecomeabusiness
owner,yourealisejusthowsmallthemarginsreallyare.Becarefulnottobegreedy;leavesomecashonthetableforothers.It’sreally
importantforlong-termprosperity.
Let,sassumea50%splitbetweenyouandyouragency:
?25%forlisting.
?10%forvendorand
campaignmanagement.
?15%forsellingactivities
(opens,buyerwork,auctionday,etc.).
Iftheleadagentgoestothelistingpreso,istheco-agentcomingbecausetheycreatedtheopportunityandhavedoneallthework?Oraretheycomingtogiveyouleverage?Ifit’sthefirstone,youmaysplitthe25%listingfee,orgiveittothementirelytorewardgoodbehaviour.Youneedtobalanceskillgrowthandneedingtobetheretowin.Don’tletyouregotrickyou.
It’sthesameforvendorandcampaign
management,andsellingactivities.Ifthey
dothemajorityofthework,theygetthat
percentageofthefee.Ifyouhaveahighersplitthan50%,yougettokeepthebalanceforyourefforttobringtogethertheteamfortrainingandskilldevelopment,etc.
Astheteamgrows,aco-agentmaybecomealeadagent,andyoumaysplitthings
differently.It’sok.Wecan’talwaysstayatthetoponourownforever,buthavingsomehelpalongthewayforlong-enduringsuccessis
whatmattersmost.It’saboutlivingafulfilledlife,onefilledwithdiversity,withsocial
connections,andthetypeofworkthatgivesustruemeaningandpurpose.
2
Succession
FirmsOfTheFuture2025Report
02Succession
It’samilliondollarstobuyinor$1tostart.Thebiggestissuefacinghighlysuccessfulbusinessesistheirlongandenduringsuccessbeyondthefoundinggeneration.Plentywantthechancetomaketheirmarkontheworld,butfewarepreparedtopaytheprice.
What’syourexitfromthebusinessyou’rein?Thebestexitsareplanned10-15yearsinadvance.Whenyouenterwiththat
view,allofthesideissues,diversions,andchallengesyouseewithsuccessionvanishquickly.Thewayyoubuildthingsmattersforlong-termsuccess.
Whatareyoubuilding?
Thebarriertoentryissolowit’snotfunny.
Plentywouldratherstartfromzero.I’dratherbuyintoanestablishedplatformwitha
customerbaseandmarketsharethathas
untappedpotential.Everyoneforgetsthe
powerofbuyingacashflow.Thepowerofacquiringalistofunder-servedcustomers.Oftakingagoodbusinessinagreatmarketandmakingitexceptional.Startingfrom
zeroisunnecessarilyhard;leveragingfromanestablishedbusinessbringschallenges,
butsodoesavastarrayofopportunities
thatonlyleveragecanprovide.It’seasierto
growapropertymanagementbusinessfrom300to1000thanitistogrowitfrom0to100.Why?Moresatisfiedcustomersbringmorecustomers.Calling1000pastclientslefttotheirowndevicesiseasierthanstartingcold.
Buildingalongandenduringcompany
requiresyoutoshiftfromselfishscarcity
toleveragedabundance.Buildingwith
othersisfun,assumingalignmentofvalues,expectationsandgrowthorprofitmode.
Everyonegoesthroughdifferentlifestages,lifeevents,marketandbusinesscycles.
It’syourabilitytorecognisewhat’snext
andsuccessfullyhelppeopleinandoutofthosetransitions.
15
02.Succession02.Succession
1617
Whydoesitmatter?
Longandenduringentity
Thelastthingweneedisanotherrealestate
Brand,especiallyonethatclaims,‘Butwedoitdifferently,’or‘We’renotlikealltheothers.’
Youcaneitherbecommonenemyinyour
approach,whereyouhurlyourstrategic
energyatbeatingothers,oryoucanrise
abovetoahigherpurpose,tobethestandard,thecategorydefiner,betterknownastherolemodel.Strivingtobethebestmatters,and
bringingpeopleonthatjourneybringsenergy,momentum,andconfidence,aswellasa
confidantwhoyoucanconfidein,ensuringthatyou’renotlonelyinbusiness.Shared
successisworthsomuchmore.It’sincrediblyrewardingtoseepeoplethrive.
Thestatisticsarealarmingforthenumberofsmallbusinessesthatfailinthefirst5years.Evenmorealarmingwouldbethebusinessesthatnevermeettheirpotential.Why?A
lackofstrategicplanningandlong-term
thinking.We’llsignacommercialleasefor
thenext5years,yetwedon’thaveamissionofwherewewanttobe5yearsfromnow.
Therearesomanyunknowns,exactly,but
onceyoudefinewhereyouwanttobe,thenit’saboutselectingthestrategy,tacticsand
measurementsothatyoucansurfthewavesoftheday.
Ego,Equity,Legacy,Control
Inanybusiness,peopleusuallywanttobeabusinessowner
foroneoffourreasons:
Ego
DidyouknowI’madirector?Didyousee
whereIparked?Inthedirector’sspot.Ego
fulfilmentisfine.Servantleadershipdemandsthatwhenyoureachtheloftyheightsof
leadership,allofasuddentheorganisationflips,andyou’retheretoserveeveryoneelseandtoensuretheirsuccess.
Equity
Here’smy$100,000,whatdoIget?Whatpercentagereturn?Now,ifmoneyinthebankgetsyou5%,ifanETFcangetyou7%withlittletonorisk,thenIdemandastrongreturnonmymoney,15%orit’snotworthit.Businessesthatdon’tcarefully
defineanddeterminewhat’simportanttotheirstakeholdersaredestinedfor
partnershipfailure.
Ateachgrowthstage,you’llneedtomake
carefulstrategicdecisions.Areweingrowthmode,profitmode,oramixofboth?Growthmodeisexpensive;itrequiresreinvestment
andlotsofit.Profitmodeisgreat,but
themomentitdriesuppeoplebecome
complacentorgetmad.Thesecretisto
definetheultimatesize,thestagesofgrowth,andwheretheprofitandgrowthareasaresoeveryoneisaligned.
Marketconditionswillchange;notevery
yearisarunawaysuccess,buttight,carefulmanagementaroundwhatmattersmakesaworldofdifference.Abalancedscorecard,wherepeoplelookbeyondprofitandlosstothebalancesheet,andwheretheycan
seetheirequitygrow,iscriticalforamorebalanced,futuristic,andforward-thinkinggroupofshareholdersanddirectors.
Legacy
Iwanttohaveago.Iwantsomethingtohanddowntomykids.Iwanttohavesomethingtoleavebehind.Thatfeelingofdoingsomethingbiggercangrowfromaplaceofboredom,
complacency,nativity,orevenagenuinedesiretofindpurposeinwhatyoudo.
Legacyisbeyondanameonadoor—that’sego.Legacyisaboutmakinganimpact,
anditcaneasilybeachievedthrough
differentgeographicallocations,servicelines,specialties,orpassionprojectswithinthebusiness.
19
Control
Tobehonest,Icandoitbetter.I’vewatchedyou,andIknowabetterway.Sometimes,
peoplearejustreadytomoveintoan
areaofcontrol.Decision-makingmatters.
What’scriticalistogetclearaboutwho’s
responsibleforwhat.Functionalrolesneed
tobeassigned.Thinksales,PM,marketing,
financials,compliance,legal,training,HR,
facilities,scalablevalue,additionalrevenue
streams,newbusiness,etc.Writeouteachofthoseheadings,andasktheteammembersinyourbusinesstotellyouwhoseinitialsareinthoseboxesontheorganisationalchart.Allofasudden,yourealiseyourdeficiencies.Thereneedstobesomeonewho’sresponsible,anditneedstobeknownwhodecidesthatarea.
SuccessfulEntries
Howyoubegindetermineshowyoufinish.
Foranygreatentity,youneedareallygood
buy-inandsell-outmethod.Thinkvaluation
formula,triggerevents(non-performance,
criticalevent,lifechange),andawillingbuyerorfundingpool.Thebestwe’veseendon’t
allowotherstobuyinbyusingthebusinessasequity.Instead,theyneedtheirownfunding
sourcetobuyin.Thisisabusinessessential
asitallowsthebusinesstolendagainst
itsownassetforfuturegrowth,ortolend
againstitselfifyouneedtobuyoutapartnerunexpectedly.It’snotpopular,butit’sessentialforlong-termbusinesssuccess.
Handingovercontroldoesn’thavetobetiedtoequity;itcanbeanexternalsupplier,likeus,foryourtraining,butifyoufailtodefinewhathappens,thenanythinggoes.Freereignis
theultimatedestinationinbusiness,where
youdon’thavetocontrolbecausepeopleusevaluestoguidetheirday-to-daydecision-
making.However,clarityisrequiredfirst.
Thesecretistoworkoutwhatpeoplewantorhelpthemdiscoverit,thenfacilitatea
careerpaththatallowsfreedom,fulfilment,challenge,andwinning.
Howyoupackage,marketanddevelopyourbuy-indocumentistheartofbeingagreatleader.Peoplewanttoknow:
1.Whattheyarebuyinginto.
2.Expectedreturn.
3.Expectedcapitalgrowth.
4.Long-termvisionofthefirm.
5.Riskmitigation.
6.Futurestrategyandupsideinthebusiness.
7.Contributionrequired.
8.Andalltheanswerstothemyriadof‘whatif’questions.
Earlyplayersinthegamewantaminimumpercentage.
Gunsrealiseyoudon’tbuyapercentage;youbuywhatyoucanafford.Ican’twalkintoBHPandsay,“Ifyoudon’tgiveme50%ofthebusiness,I’mnotbuying.”They’llsay,“Howmuchcapitaldoyouhave?”“Ihave$10,000.”“Okay,well,that’sXnumberofshares.”
Whythisisimportantisthattheentityhasa
saleablevalue.Thatvaluemaybeamultipleofrecurringrevenue,i.e.propertymanagementrevenue,one-offrevenuethat’sevidenced
overtime(likesalesrevenue),ancillary
revenue(likeprofessionalservicecentres),
and/orassetbase(likebuildings,cars,fit-outs,etc.).Whenyoubuyassets,youcanleveragethem.
Youmustcarefullyeducatefirst-timebuyersontheupsidesanddownsidesofbusinessownershipandtheexpectedjourney
ahead,andyoumustsellthebenefitsof
ownershipovertime.Manyareexcitedto
dotheirownthingbecauseit’scheaper;
theygettheirnameonthedoorandahighercommissioncut.
Theysoonrealisethattheygotconnedinto
the100%ofthecommission,notrealising
theyalsonowhave100%oftheexpenses,includingthingsliketax,andoftenwithout
aPMbusiness.Theyalsodon’thaveany
recurringrevenueorasaleableasset.Havingamorebalancedviewofsuccess,where
you’realsoreviewingwhat’shappeningtoyourpersonalbalancesheet,iscritical.
Ifpeopleseereal-worldimpact,proper
reporting,share-holdingbriefings,and
inclusioninstrategicplanning,thenyou’re
wellonthepathtomakingthebuy-inprocesseasier,faster,andmoresuccessfulforall
partiesinvolved.
SuccessfulExits
Theexitbeginswiththeentry.Whatwe’ve
learnedwithsuccessfulexitsistheyare
usuallyplanned10-15yearsbeforetheyneedtohappen.Slowbuy-insandslowsell-downs.What’sreallyimportantistosticktoprincipleslikenotallowingsomeonetousethebusinessequitytofundthepurchase,asthisallows
forfastexitsinthecaseofmisadventure,anythingfromnon-performance,draggingtheBrandintodisrepute,ordeath.
Thereneedstobe:
?Aclearvaluationmethodology.
?Aclearprocessforthesell-downorexit.
?Clarityonanyrestrictionsoftrade—onesthatwillstandupincourt.
?Speedintheprocess,soitdoesn’tfrustratetheparties.
Whenabusinessisbuiltfor
success-whenit’sbeyondanindividual-ittrulybecomes
ahighlymarketableandsuccessfulentity.
TheLifetimeValueofaCustomer
Where’sthebiggestupsideinsuccession?Thelifetimevalueofacustomer.How
manypastclientswouldlovetodoanothertransaction?HowmanyLandlordsor
archivedLandlordslivelocally?Howmanywouldliketobuyanothertoaddtotheir
portfolio?Howmanywouldliketosell
theirexistingprincipalplaceofresidence?Theseareallgreatquestionsthatclearly
demonstratethatthefishareatyourfeet.Howaboutyounailyourexistingonebeforeyougrowtoyournextoffice?
MaximisationofServiceLines
Thebestsalesareusuallyinternal.There’s
somuchvaluetobegainedfrompeople
who’vealreadybeeninthebusiness,knowhowitruns,andcanseethestrategicupsidethatthenextgenerationofbusinessownerscanpursue.
Thenextbestoptionismerger
andacquisition:competitorsor
newentrantstoyourmarketplace.
Greatbusinessesloveacquiring
greatassets.Buildanasset
otherswanttobuy.
Servicelinesmatter.OurkeyclientinDubai
hasanincrediblyestablishedresidentialsalesandleasingbusiness.Off-planwasseenasasmallerserviceline.Theydecidedtochangethat,andnowit’soneoftheirbiggestrevenuecreators,buildingahugepipelinefortheir
establishedresidentialsalesandleasing
servicelines.Onceyou’vegotyourservice
lineshumming,thenyoucanconsiderothers.
GrowthInLeadership
Runningagreatbusinessforadayisgreat
fun.Runningagreatbusinessforayearis
exhausting.Runningagreatbusinessfora
fewdecadeswithaseasonedgroupofgreatleadersisexhilarating.Chooseyour‘hard’,butrealisethatgrowthinleadership-ingetting
theentriesandexitsright-isoneofthemostoutstandingachievementsforanybusinessleader,andforenduringbusinesssuccess
longafteryou’veleftthebuilding.
Thewayyoudothatistohandle
theimportanttopicsfirst:
1.Noonewritercanwritemorethan25%ofthetotalrevenue;otherwiseit’sa
key-personbusiness,whichhasalargeriskupside,whichlowersvaluation.
2.Recurringrevenuemeetsorexceedsrecurringexpenses,sothere’s
recurringprofit.
3.Geographicspreadofincomeshowingupside,orthatyou’renotbeholdento
anyonemarketorpricepoint.
4.Leadershipexperience-aqualifiedandseasonedmanagementteamthatcanleadthebusinessaftertheexit.
5.Brand:onethatallowsforgeographicspread,butalsohasupsideinadditionalservicelinesorgrowthinmarketshare.
6.Qualityofbusinesssystems,strategicthinkingandmeetingrhythms.
21
20
3
We’reFor
03.We’reFor
03We’reFor
Ifonlyyouknewthedecisionsyouhadtomakeondayone.
Theculturalissuesyoufaceingrowingabusinessareimmense.Yet,
doingafewlittlethingsrightfrom
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