2024地產(chǎn)項(xiàng)目端午節(jié)暖場(chǎng)（悠悠艾草-人間芳華主題）活動(dòng)策劃方案-37P

悠悠艾草·人間芳華ActivityideasEventpromotionActivitiesEventservicesEventdecorations地產(chǎn)端午節(jié)暖場(chǎng)活動(dòng)方案ActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)思路——Activityideas前宣邀約——Eventpromotion活動(dòng)流程——Activities執(zhí)行服務(wù)——EventServices活動(dòng)布置——Eventdecorations五月五，是端陽(yáng)，門(mén)插艾，香滿(mǎn)堂，吃粽子，撒白糖，

龍船下水喜洋洋。ActivityideasEventpromotionActivitiesEventservicesEventdecorations在數(shù)千年的歲月砥礪中

端午節(jié)形成了豐富多樣的文化習(xí)俗ActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)主題：悠悠艾草·人間芳華——端午節(jié)暖場(chǎng)活動(dòng)活動(dòng)時(shí)間：2024.6.8-10活動(dòng)調(diào)性：親子家庭、歡樂(lè)趣味、民俗體驗(yàn)活動(dòng)人群：已購(gòu)房業(yè)主、邀約意向業(yè)主ActivityideasEventpromotionActivitiesEventservicesEventdecorations前宣邀約ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorationsH5邀約業(yè)主，準(zhǔn)業(yè)主參與通過(guò)線上APP軟件進(jìn)行邀約，制作邀請(qǐng)函H5邀請(qǐng)業(yè)主報(bào)名本次端午節(jié)特別活動(dòng)。活動(dòng)布置ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)主題背景推薦ActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)主題背景推薦ActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)主題背景推薦ActivityideasEventpromotionActivitiesEventservicesEventdecorations茶歇區(qū)ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲推薦：射五毒業(yè)主用現(xiàn)場(chǎng)工具進(jìn)行游戲互動(dòng)，十只箭擊中三種不同毒物即可獲得游戲獎(jiǎng)勵(lì)。每人三次游戲機(jī)會(huì)。ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲推薦：釣粽子業(yè)主用現(xiàn)場(chǎng)工具進(jìn)行游戲互動(dòng)，在規(guī)定距離一分鐘內(nèi)釣上五只粽子即可獲得游戲獎(jiǎng)品。每人三次游戲機(jī)會(huì)。ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲推薦：好運(yùn)投壺ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲推薦：憤怒的粽子ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲推薦：端午上上簽ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：艾草門(mén)掛ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：艾草風(fēng)鈴ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：龍舟苔蘚畫(huà)ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：龍舟相框ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：編織五彩繩ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：端午粽子DIYActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推薦：五谷雜糧DIYActivityideasEventpromotionActivitiesEventservicesEventdecorations游戲禮品推薦活動(dòng)流程ActivityideasEventpromotionActivitiesEventservicesEventdecorations活動(dòng)流程業(yè)主到訪信息登記領(lǐng)取端午禮盒6.9日DIY龍舟苔蘚畫(huà)全天6.8-106.8日DIY艾草花柱6.10日DIY端午粽子DIYActivityideasEventpromotionActivitiesEventservicesEventdecorations項(xiàng)目介紹端午粽香DIY制作/游戲互動(dòng)項(xiàng)目介紹業(yè)主抵達(dá)現(xiàn)場(chǎng)，現(xiàn)場(chǎng)置業(yè)顧問(wèn)接待講解項(xiàng)目背景。ActivityideasEventpromotionActivitiesEventservicesEventdecorations端午粽香為業(yè)主準(zhǔn)備香甜可口的粽子品嘗。ActivityideasEventpromotionActivitiesEventservicesEventdecorations信息登記業(yè)主參與DIY活動(dòng)前進(jìn)行信息收集登記。ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY制作/游戲互動(dòng)業(yè)主在現(xiàn)場(chǎng)登記后參與DIY手工制作，或體驗(yàn)現(xiàn)場(chǎng)設(shè)置的游戲區(qū)互動(dòng)內(nèi)容等。ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorations端午節(jié)安康老業(yè)主帶新業(yè)主以及邀約復(fù)訪客戶(hù)，臨走時(shí)置業(yè)顧問(wèn)帶領(lǐng)填寫(xiě)領(lǐng)取登記表，贈(zèng)送端午禮盒。執(zhí)行服務(wù)ActivityideasEventpromotionActivitiesEventservicesEventdecorations執(zhí)行內(nèi)容：現(xiàn)場(chǎng)活動(dòng)照片拍攝，精剪快閃視頻30s延續(xù)熱度：活動(dòng)后三小時(shí)之內(nèi)我們將提供現(xiàn)場(chǎng)的美圖及30秒小視頻等，用于活動(dòng)的后宣微信上稿等宣傳預(yù)案準(zhǔn)備：攝影攝像將根據(jù)此次活動(dòng)內(nèi)容，提前做出拍攝流程預(yù)案，保證拍攝有章可循，到場(chǎng)后需領(lǐng)取工作證到場(chǎng)時(shí)間：活動(dòng)當(dāng)天提前1小時(shí)到場(chǎng)，熟悉活動(dòng)場(chǎng)地、線路及拍攝點(diǎn)位人員需求：著裝干凈整潔，需穿著長(zhǎng)衣、長(zhǎng)褲、個(gè)人形象佳，須待工作證照片留存：活動(dòng)結(jié)束3-7天，活動(dòng)現(xiàn)場(chǎng)全部照片及視頻，提供網(wǎng)盤(pán)鏈接留存--執(zhí)行細(xì)節(jié)|攝影攝像規(guī)劃

ActivityideasEventpromotionActivitiesEventservicesEventdecorations疏散預(yù)案工作人員對(duì)場(chǎng)內(nèi)人員流動(dòng)進(jìn)行監(jiān)控；如出現(xiàn)人流高峰，采用分流通行的方法向場(chǎng)地安全區(qū)。消防預(yù)案活動(dòng)現(xiàn)場(chǎng)各區(qū)域設(shè)置足量消防器材，專(zhuān)人負(fù)責(zé)看護(hù)，杜絕現(xiàn)場(chǎng)火災(zāi)隱患；如發(fā)生火災(zāi)等事件，總指揮第一時(shí)間發(fā)布疏散命令；安保負(fù)責(zé)人協(xié)助總指揮做好現(xiàn)場(chǎng)消防指揮工作；及時(shí)撥打119，進(jìn)行報(bào)警；安保人員就地領(lǐng)取消防設(shè)備，進(jìn)行滅火；人員疏散后，安保人員負(fù)責(zé)現(xiàn)場(chǎng)的警戒，做到閑人免進(jìn)；維護(hù)現(xiàn)場(chǎng)秩序，保證消防通道的暢通，派人迎候消防車(chē)。-執(zhí)行細(xì)節(jié)|安全預(yù)案ActivityideasEventpromotionActivitiesEventservicesEventdecorations-執(zhí)行細(xì)節(jié)|流程管理活動(dòng)前各項(xiàng)檢查工作各項(xiàng)導(dǎo)視系統(tǒng)到位情況檢查各相關(guān)制作物到位情況各相關(guān)崗位人員落實(shí)情況流程完整性檢查落實(shí)入場(chǎng)檢查的細(xì)節(jié)活動(dòng)現(xiàn)場(chǎng)布置安保禮儀布點(diǎn)、走場(chǎng)舞臺(tái)流程同主持人核對(duì)，確保聲光