購物中心分類.pptx

1、資料來源：ICSC,1. 按規(guī)模分類的購物中心類型及主要特征,1.按規(guī)模分類的購物中心類型及定義,Neighborhood Center: This center is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighborhood. According to ICSCs SCORE publication, roughly half of these centers are anchored by a supermarket, while

2、about a third have a drugstore anchor. These anchors are supported by stores offering pharmaceuticals and health-related products, sundries, snacks and personal services. A neighborhood center is usually configured as a straight-line strip with no enclosed walkway or mall area, although a canopy may

3、 connect the storefronts.,鄰里中心: 鄰里中心主要為周邊居住區(qū)居民提供滿足其日常生活的便利性購物。根據(jù)ICSC的研究，此類中心約有半數(shù)由一個(gè)超市作主力店，大約1/3有藥店作主力店。這些主力店通常提供藥品、健康產(chǎn)品、便利食品、日常雜貨和個(gè)人護(hù)理。鄰里中心通常的形態(tài)是直線型條狀中心（Strip），沒有閉合的走道，但是可能會(huì)有連接店鋪前面的開敞式頂棚。,Community Center: A community center typically offers a wider range of apparel and other soft goods than the nei

4、ghborhood center does. Among the more common anchors are supermarkets, super drugstores, and discount department stores. Community center tenants sometimes contain off-price retailers selling such items as apparel, home improvement/furnishings, toys, electronics or sporting goods. The center is usua

5、lly configured as a strip, in a straight line, or “L” or “U” shape. Of the eight center types, community centers encompass the widest range of formats. For example, certain centers that are anchored by a large discount department store refer to themselves as discount centers. Others with a high perc

6、entage of square footage allocated to off-price retailers can be termed off-price centers.,社區(qū)中心: 社區(qū)中心通常提供比鄰里中心更多的服飾和日用物品。通常，其主力租戶是超市，超級藥店，折扣百貨。有時(shí)，社區(qū)中心還有服飾、家居/建材，玩具，電器和體育用品的折扣商品零售店。社區(qū)中心通常的形態(tài)也是條狀中心（Strip）,呈直線、L或U形。在所有八種購物中心類型中，社區(qū)中心的類型最多樣化。例如，有些以大型折扣百貨作為主力店的社區(qū)中心也稱為折扣中心(discount center)。其它含有較多折扣零售商（offi

7、ce-price retailer)的社區(qū)中心成為另一種類型的折扣中心(off-price center). 注：由于貨品來源不同，off-price的商品比discount商品品質(zhì)通常要高。, ICSC, ICSC,Regional Center: This center type provides general merchandise (a large percentage of which is apparel) and services in full depth and variety. Its main attractions are its anchors: tradition

8、al, mass merchant, or discount department stores or fashion specialty stores. A typical regional center is usually enclosed with an inward orientation of the stores connected by a common walkway and parking surrounds the outside perimeter.,區(qū)域中心: 區(qū)域中心提供較全面和多樣化的商品（主要是服飾）和服務(wù)。它的主力店非常具有客流吸引力，如傳統(tǒng)百貨、綜合賣場、折

9、扣百貨或時(shí)尚專賣店。通常，區(qū)域中心是封閉式的，所有店鋪朝內(nèi)，由共同通道連接。商場外圍設(shè)置停車場。,Super Regional Center: Similar to a regional center, but because of its larger size, a superregional center has more anchors, a deeper selection of merchandise, and draws from a larger population base. As with regional centers, the typical configurati

10、on is as an enclosed mall, frequently with multilevels.,超級區(qū)域中心:與區(qū)域中心類似，但是，由于體量較大，超級區(qū)域中心提供跟多的商品和主力店，吸引更多的消費(fèi)者。在形態(tài)上主要以多層的封閉式購物中心為主，與區(qū)域中心也比較類似。, ICSC, ICSC,1.按規(guī)模分類的購物中心類型及定義,資料來源：ICSC,2. 按業(yè)態(tài)特色分類的購物中心類型及特征,美國 City Place 美國 Desert Passage 上海新天地 日本 Venus Fort 美國 Forum shops at Cesars Place 西班牙 Madrid Xanad

11、u 俄羅斯 Mega Mall Khimiki,Power Center: A center dominated by several large anchors, including discount department stores, off-price stores, warehouse clubs, or category killers, i.e., stores that offer tremendous selection in a particular merchandise category at low prices. The center typically consi

12、sts of several freestanding (unconnected) anchors and only a minimum amount of small specialty tenants.,Outlet Center: Usually located in rural or occasionally in tourist locations, outlet centers consist mostly of manufacturers outlet stores selling their own brands at a discount. These centers are typically not anchored. A strip configuration is most common, although some are enclosed malls, and others can be arranged in a village cluster.,能量中心: 由幾個(gè)大型主力店主導(dǎo)的購物中心，這些主力店包或折扣百貨，折價(jià)店，倉儲(chǔ)俱樂部，或“品類殺手”型店（指提價(jià)提供大量特定商品