旅游市場(chǎng)營銷英文版.ppt

1、Chapter 2 Marketing management concepts for hospitality and tourism industry,Forming and grasping of basic knowledge(理論知識(shí)貫通與建構(gòu)),市場(chǎng)營銷觀念的發(fā)展,Discussion question 1: Some people think that the key factor for a food and beverage company succeeds is good cooking, and some people think that the key factor f

2、or a scenic spot succeeds is to offer happiness. Do these opinions mean some kind marketing concept, whats your ideas about these opinions?,tab,Expanding and contending of basic knowledge(基礎(chǔ)理論拓展與爭鳴),本章基礎(chǔ)理論拓展與爭鳴,個(gè)人看法：這些看法正是營銷觀念的具體表現(xiàn)。在旅游企業(yè)營銷實(shí)踐中，有奉行質(zhì)量至上、有奉行文化制勝等等不同營銷觀念，在這些觀念指導(dǎo)下，有些企業(yè)取得了輝煌成績，而有些遭遇巨大困難。因此

3、，營銷觀念本身沒有對(duì)錯(cuò)之分，存在即有道理，關(guān)鍵在于是否符合其適用環(huán)境，旅游企業(yè)要根據(jù)自身特點(diǎn)選取合適營銷觀念。,Discussion question 2: With the development of the society, there will be many other marketing concepts in the near future, can you give some ideas about how to choose and utilize the appropriate marketing concept for a hotel company?,tab,本章基礎(chǔ)理

4、論拓展與爭鳴,個(gè)人看法：旅游企業(yè)應(yīng)根據(jù)自身?xiàng)l件和所處環(huán)境的變化靈活運(yùn)用各類營銷觀念。本人以酒店為例，根據(jù)酒店未來發(fā)展趨勢(shì)，并融合主要營銷觀念，提出了以下酒店?duì)I銷十大新觀念與策略，以供借鑒和商討。,本章基礎(chǔ)理論拓展與爭鳴,本章基礎(chǔ)理論拓展與爭鳴,本章基礎(chǔ)理論拓展與爭鳴,Restaurant - Visit two restaurants in the same class, such as two fast-food restaurants or two casual restaurants. observe the cleanliness of the restaurants, in-hous

5、e signage, and other physical features order a menu item and observe the service and thequality of the food,EXPERIENTIAL EXERCISES,Try One !,Write up your observations, and then state which restaurant you feel is more customer oriented. explain why,tab,please make a list about modern marketing concept, write a paper about network marketing co