外貿函電課件

1、unit 1 business letter writing,Principles of good communication Seven Cs Layout of business letters Parts of business letters Styles of business letters Addressing envelopes,Principles of good communication,Consideration 1.you-attitude or I/we attitude I write to send my congratulations. Congratulat

2、ions to you on your promotion. 2.positive approach or negative approach We wont be able to send you the brochure this month. We will send you the brochure next month.,Clarity I am writing to apply for admission to your university. I am writing to apply for admission to the graduate school of your un

3、iversity in the spring of 1999. The l/c must reach us for arranging shipment not later than 8 October. The l/c must reach us not later than 8 October for arranging shipment.,Courtesy (not mere politeness,be sincere and tactful) Thank you for your letter of July 23, 1999. Your letter is not clear at

4、all.I cant understand it. If I understand your letter correctly(tactful),縮寫： 除了少數(shù)國際商業(yè)界確認的縮寫，如CIF、FOB等外，應盡量避免使用縮寫，尤其是機構或組織名稱，最好寫出它的全部字母。 數(shù)字： 不同國家的人對某些數(shù)字的表達方式不一樣，例如：英、美兩國對billion的理解不一樣。所以最安全的辦法是數(shù)字和文字同時使用，例如： $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.) 介詞： 數(shù)字前如果要用介詞必須十分

5、小心。例如： The price has been increased to $20. （到） The price has been increased by $20. （了） The price has been increased from $20. （從）,Principles of good communication,conciseness （簡潔） we begun to export our machine to countries abroad. In the event that you speak to Mr. Wood in regard to production,as

6、k him to give consideration to the delivery schedule. If you speak to Mr. Wood about production,ask him to consider the delivery schedule. Concreteness（具體） We wish to confirm our telegram yesterday. We wish to confirm our telegram of march 29,1999. The brakes can stop a car within a short distance T

7、hese Goodson power brakes can stop a 2-ton car within 24 feet.,correctness completeness 5個“W” :who, what, when, where, why/how,parts of business letter,letterhead 商業(yè)信函的信頭通常印在信箋上端中間，包括發(fā)信人的公司行號名稱及地址、電話號碼、電報掛號、傳真、電傳以及經常的業(yè)務范圍。 reference No 希望對方回復信件時指明原信編號，以便查閱文件。 目的是：便于發(fā)信的編號歸檔 date 日期常見寫法：8th march, 199

8、9 或 8 march,1999 march 8th,1999 或 march 8, 1999 inside name and address 通常包括對收信人的禮節(jié)性的稱呼以及收信人的姓名、頭銜和地址。地址含：a)門牌號碼、街（路）名 b)城市 c)縣、州名及郵政編碼 d)國名,parts of business letter,attention line 寫信人有時希望所發(fā)信件能夠迅速遞交經辦人或經辦部門辦理，可在封內地址下一行和稱呼上一行加上經辦人姓名。 salutation 每個詞開頭首字母必須大寫。 subject line 位于稱呼下面兩行，信箋中間部位，須簡要，使人一看便知道該信

9、的基本內容或目的。事由下面一般劃一橫線。例如： Your application for teaching position Re: your application for teaching position Your Order No.2645 the body,parts of business letter,complimentary close yours faithfully （英） / faithfully yours （美） yours truly / truly yours yours sincerely / sincerely yours signature 一般位于結尾禮

10、詞下一到兩行。簽名一般須寫出全名，并應手簽。不宜用圖章代替。 enclosure 頂格寫，與簽名部分至少空一行。附件2件以上，須注明數(shù)目。,Styles of business letter,Indented style “縮進式”/“縮行式” Blocked style “平頭式”/“齊頭式” Semi-indented style / modified style “混合式”,indented style,blocked style,Modified style,Addressing envelopes,practice,假設你是浙江紡織品進出口公司（ZHEJIANG TEXTILES I

11、/E CORP.）的一名業(yè)務員，請進行以下操作： 2002年2月你從國際互聯(lián)網得知美國的UNITED TEXTILES LTD.欲求購中國產的全棉床單。該公司的詳細地址如下： UNITED TEXTILES LTD. 1180 CHURCH ROAD NEWYORK U.S.A. 請給對方公司發(fā)一封信函，要求格式完整、正確，內容可以自由發(fā)揮 注意：信函日期為2002年2月2日,Unit 2 establishing business relations,inquiry offer counteroffer contract contract fulfillment payment terms packing insurance terms transportation terms claims otherwise you will be responsible for all the losses arising as a result of your failure to do so.,translation,第268號合約項下的800輛自行車備妥待運已久，但至今尚未