外貿(mào)函電課程教案.doc

外貿(mào)英語函電 課教案學(xué) 期：2008-2009學(xué)年學(xué) 時： 40 系 （部）： 外國語學(xué)院 教 研 室：專業(yè)英語教研室 授 課 教 師： 安然 授課班級所在系授課班級授課班級所在系授課班級外國語學(xué)院2006英語教學(xué)目的：本課程是英語（水產(chǎn)貿(mào)易英語）專業(yè)的核心課程。通過本課程的學(xué)習，熟悉翻譯和寫作外貿(mào)業(yè)務(wù)中各類書信，掌握外貿(mào)業(yè)務(wù)中英語術(shù)語、縮略語、慣用句型和表達方法。教學(xué)手段：教師授課和互動式教學(xué)結(jié)合，教學(xué)方法：復(fù)習，導(dǎo)入，教師講解，學(xué)生練習 English Business Correspondence教案 章 節(jié)：Preface 2課時教學(xué)目的：掌握商務(wù)溝通的基本原則及英文書信的寫作格式教學(xué)任務(wù)：Part One: Principles of Good CommunicationThe Structure of Business LettersThe forms of business letters Addressing an envelope重點、難點：1. The Three Features f Business Communication2The Basic Principles of Business Letter Writing 3The three forms 4The principles of addressing envelopes教學(xué)內(nèi)容提要： The Three Features:1. It has its own special language style and words.2. It is full of business termination, abbreviations and abbreviated phrases.3. It has close connections with international business practice. The 7 cs: consideration courtesy clarity conciseness concreteness correctness completenessThe Standard Parts: The Optional Parts:1.the letterhead1.the references2.the date2.the attention line3.th inside address3.the subject line4.the salutation4.the enclosure5.the body of the letter5.the postscript6.the complimentary close6. the carbon copy notation7.the signature7. the identification line復(fù)習思考題、作業(yè)：What is the relations between EBC and foreign trade? Page No.10 Ex. I課后小結(jié)：1.Grasp the unique characteristics of EBC2. The difference between social communications and EBC3Grasp the Standard Parts and the Optional Parts of EBC English Business Correspondence教案 章 節(jié)：Preface 2課時教學(xué)任務(wù)：Skill Training重點、難點：1Arrange a letter in proper form as they should be set out in a letter2How to write self-introduction letters教學(xué)內(nèi)容提要：The Structure of Business Letters1-1 The full blocked style1-2 The modified blocked style1-3The indented style1-4The Semi-blocked style with indented-paragraphsopen punctuationclose punctuation Addressing envelopes : three requirements:1. accuracy2. clearness3. appearance4. Explain C/O復(fù)習思考題、作業(yè)：Page No.10 Ex. II課后小結(jié)：Grasp the three forms of EBCHow to fill in an envelope? Write a letter to an exporter and address an envelopeEnglish Business Correspondence教案章 節(jié)：Chapter One Establishing business relations教學(xué)任務(wù)：Letter 6 Letter 7重點、難點：1 Self-introduction letters2 transferring business relations3 Credit inquiries教學(xué)內(nèi)容提要：1. owe ones name and address to sb2. Commercial Counsellor;s Office3. inform sb. of sth./ inform sb. that/ be informed that4. be in a market for sth.5. textiles 6. avail 7. approach = get in touch with8. establish business relations with sb.9. a state-operated corporation 10. handle11acquaint sb with sth 12. be well acquainted with sth復(fù)習思考題、作業(yè)：Page No.12 Ex.I課后小結(jié)：熟練掌握自薦信的寫作及其慣用表達法。自薦信的寫作要點=（1）說明情報來源（2）說明寫信目的（3）自報家門（4）說明經(jīng)營方針或政策（5）說明資信狀況English Business Correspondence教案 章 節(jié)：Chapter One Establishing business relations教學(xué)目的：掌握建交信函的寫作內(nèi)容、寫作方法及相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1 Letter 2重點、難點：1 Introduction of your company and its business scope2 Information on products教學(xué)內(nèi)容提要：1. the leading importers= the largest = the principal2. engage in 3. enjoy a good reputation.4. specific requirements = details 5. at competitive prices 6. reasonable price7. favorable price8. enclose9. favor sb. with inquiries for your specific requirements10. Inquiry Note11. attach12. keenest quotation復(fù)習思考題、作業(yè)：Page No.13 II課后小結(jié)：熟練掌握轉(zhuǎn)移貿(mào)易關(guān)系書信的撰寫及其慣用表達法。轉(zhuǎn)移貿(mào)易關(guān)系：（1）說明情報來源（2）明確介紹貿(mào)易關(guān)系轉(zhuǎn)移的對象（3）結(jié)束語English Business Correspondence教案章 節(jié)：Chapter One Establishing business relations教學(xué)任務(wù)：Letter 2，3重點、難點：1. The first touch2. The reply to the letter you have received教學(xué)內(nèi)容提要：1. cooperation2. be desirous of doing sth = be desirous to do sth3. have a good connection4. be obliged if5. be pleased if6. be grateful if 7. to appreciate it if8. capable and reliable9. on this respect10. appreciate11. long-standing and high reputation12. expand = enlarge = extend13. provide sb with sth= supply sb with sth= furnish sb with sth14. give sb complete（entire，full） satisfaction15. financial position = credit standing= financial status= trade reputation16. refer sb to 復(fù)習思考題、作業(yè)：Page No.13 Ex. III課后小結(jié)：熟練掌握建立業(yè)務(wù)關(guān)系書信的撰寫及其慣用表達法，了解獲取信息、如何與國外客戶接洽的渠道。English Business Correspondence教案 章 節(jié)：Chapter One Establishing business relations 教學(xué)任務(wù)：Letter 4 Exercises on page 12重點、難點： 1. the source the information2. your intention for export or import教學(xué)內(nèi)容提要：1. CCPIT2. be in good relations with sb = be well connected with sb3. be interested in sth4. be interested in doing sth5. be interested to do sth6. specifications7. sales possibilities8. at your end = in your place= in your district= in your area復(fù)習思考題、作業(yè)：Page No.14 Ex.IV課后小結(jié)：熟練掌握建立業(yè)務(wù)關(guān)系書信的撰寫及其慣用表達法，了解國外客戶資信狀況的渠道及資信狀況調(diào)查信的主要內(nèi)容。English Business Correspondence教案 章 節(jié)：Chapter One Establishing business relations教學(xué)任務(wù)：Skill Training重點、難點：1. Write a letter to importer for establishment of business relations2. write a letter to a bank, asking for all information about the importer教學(xué)內(nèi)容提要：將學(xué)生分為四組（進口商出口商）進行建立業(yè)務(wù)關(guān)系的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對建立業(yè)務(wù)關(guān)系書信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。Training Situations:Mr.Thomas, the manager of Freeman & Sons Company, wants to import some silk products from China. He has learned the name and address of China National Silks Import & Export Corporation on the Web. Now he is going to write a letter to China National Silks Import & Export Corporation to get some more information.復(fù)習思考題、作業(yè)：Page No. 15 Ex.VI課后小結(jié)：大部分同學(xué)能掌握業(yè)務(wù)關(guān)系書信的寫作技巧，能比較準確的表達清楚信的宗旨，運用得當?shù)恼Z言； 但也有少數(shù)同學(xué)對商務(wù)英語慣用法及基礎(chǔ)語法掌握得不夠理想，還需要加大力度多作練習。English Business Correspondence教案 章 節(jié)：Chapter 2 Enquiry 教學(xué)目的：掌握詢盤信函的翻譯和寫作、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1重點、難點：1. general enquiry2. specific enquiry教學(xué)內(nèi)容提要：1. happens to be = happen to coincide2. sample books3. effect delivery4. material and workmanship5. place an order with sb for sth6. all necessary information7. delivery date8. on the terms and conditions9. by return10. workable prices11. on a substantial scale12. learn from13. intend to do sth復(fù)習思考題、作業(yè)：Page 28 No.Ex.I課后小結(jié)：A specific enquiry should be included the following parts:1.the reason of the letter2.state your detailed enquiry3.give the hints (mention the most important terms) 4.the closing sentence of the letterEnglish Business Correspondence教案 章 節(jié)：Chapter 2 Enquiry教學(xué)任務(wù)：Letter 2, 4重點、難點：Making familiar with inquiry letters Expressions on making inquiries教學(xué)內(nèi)容提要：1. be in receipt of2. of all descriptions3. quote4. quotation5. most favourable prices6. dispatch7. be given to understand that8. have confidence in9. moderate prices10. promising market11. on the terms and conditions12. prompt attention13. by return14. owing to = on account of = because of 15. business chance16. wholesalers17. retailers 復(fù)習思考題、作業(yè)：Page No.29 Ex. II課后小結(jié)：A general enquiry letter should be included in the following parts：1.the reason the letter 2.make a general enquiries by asking for catalogues price lists etc.3.the closing sentence of the letterEnglish Business Correspondence教案 章 節(jié)：Chapter 2 Enquiry 教學(xué)任務(wù)： Skill Training重點、難點：1. Making familiar with inquiry letters 2Expressions on making inquiries教學(xué)內(nèi)容提要：1. on the recommendation of2. come up to our expectation3. regular orders4. with this in mind5. illustrated catalogueTraining Situations：Mr. Lawrence， General Manager of the United Textiles Company， Ltd. （26 Lawton Street， Liverpool， England）， is a large dealer in textiles in England. He is interested in all of the Chinese silk products and now approaching China National Imp. .Exp. Corp.， Shanghai Branch for a quotation for specific products.將學(xué)生分為四組（進口商出口商）進行詢盤信的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對詢盤信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。復(fù)習思考題、作業(yè)：Page No.29 Ex.III ; IV課后小結(jié)：要求學(xué)生熟練掌握詢盤信的撰寫及其慣用表達法。學(xué)生對具體詢盤和一般詢盤的區(qū)別掌握得不錯，并能運用恰當?shù)谋磉_法來撰寫詢盤信，需要注意的是學(xué)生對個別詞匯的使用不當造成書信表達得不太流暢。例如inqurie; inquiry; require; request。English Business Correspondence教案 章 節(jié)：Chapter Three Quotations & Offers教學(xué)目的：掌握報盤信函的翻譯和寫作內(nèi)容、方法、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1重點、難點：1.The definition of an offer2.The contents of an offer3.How to judge a firm offer and a non-firm offer教學(xué)內(nèi)容提要：1. The definition of an offer2. The meaning of a firm offer and a non-firm offer3. The three points of a firm offer4. confirm5. offer6. make sb. an offer for sth.7. European main ports8. firm9. subject to10. entertain11. counteroffer12. as regards13. under offer14. a large demand for15.acceptance復(fù)習思考題、作業(yè)：Page .46 Ex. I課后小結(jié)：熟練掌握實盤與虛盤的含義、實盤的三要素（清楚、完整和無保留）、報盤信的撰寫及其慣用表達法。English Business Correspondence教案 章 節(jié)：Chapter Three Quotations & Offer 教學(xué)任務(wù)：Letter 2 Letter 6-1 Letter 6-2重點、難點：Making familiar with offering lettersExpressions on making offers教學(xué)內(nèi)容提要：1. at your request 2. as requested 3. on requested 4. offer make sb.an offer for sth.Offer sb. sth.5. remain valid6. negotiation7. perfect combination of warmth, softness and easy care 8. profitable business9. with thanks10. proforma invoice11. import licence12. there is no question about doing13. in compliance with14. in triplicate15. meet with a favourable reception16. without delay 復(fù)習思考題、作業(yè)：Page No. 47 Ex.II課后小結(jié)：熟練掌握實盤與虛盤的區(qū)別、不同形式報盤信的撰寫及其慣用表達法。English Business Correspondence教案 章 節(jié)：Chapter Three Quotations & Offer教學(xué)任務(wù)：Skill Training重點、難點：Making familiar with offering lettersExpressions on making offers教學(xué)內(nèi)容提要：根據(jù)以下提供的背景完成行文式和列表式報盤信的寫作：謝謝你方1月12日的詢價?，F(xiàn)報盤如下，以你方十日內(nèi)復(fù)到為條件：10公噸罐裝蘆筍，每罐3.2倫敦到岸價，船期3/4月份。支付條款是憑即期匯票支付的，保兌的，不可撤銷的信用證付款。相信上述報盤能為你方所接受。殷切期待好消息。將學(xué)生分為四組（進口商出口商）進行報盤信的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對報盤信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。復(fù)習思考題、作業(yè)：Page No.47 Ex.I II; IV課后小結(jié)：1要求學(xué)生熟練掌握行文式的報盤信和列表式的報盤信的寫作及其慣用表達法。通過上述模擬實訓(xùn)，同學(xué)們對列表式報盤信的寫作明顯好于行文式，這是值得肯定的；但不容忽視的是必須要使學(xué)生明確對行文式的報盤形式熟練掌握的重要性，這關(guān)系到口頭談判的勝算多少的問題。2 要求學(xué)生明確實盤的三要素，尤其是對其中“交易條件的完整性”的規(guī)定涉及到對報盤有效期作出規(guī)定的重要性的理解。English Business Correspondence教案 章 節(jié)：Chapter Four Making Counter-offers & Declining Orders教學(xué)目的：掌握還盤的翻譯和寫作方法、內(nèi)容、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1 重點、難點：Making familiar with CounteroffersExpressions on making Counteroffers教學(xué)內(nèi)容提要：1. on usual terms2. in reply.3. regret4. find 5. out of line with6. indicate7. such being the case8. to be easily obtainable at a much lower figure9. to be prepared to do10. say, 10%11. come to terms12. at your earliest .convenience復(fù)習思考題、作業(yè)：Page No.61 Ex.I課后小結(jié)：要求學(xué)生熟練掌握婉言拒絕的表達法，學(xué)會在交易中如何拒絕客戶的不合理要求并掌握原則：拒絕還盤或反還盤，并不意味著拒絕客戶。交易不成有情在。切不可圖一時痛快而造成有損于買賣雙方貿(mào)易關(guān)系的事情。English Business Correspondence教案 章 節(jié)：Chapter Four Making Counter-offers & Declining Orders 教學(xué)任務(wù)： Letter 2 Letter 3重點、難點：Making familiar with CounteroffersExpressions on making Counteroffers教學(xué)內(nèi)容提要：1. be on the high side2. while3. appreciate your cooperation in doing sth4. be regretful that5. reduce 6. level7. be out of line with 8. be firm with an upward tendency9. likelihood10. lapse11.turn down12.conclude the business with sb13.take full advantage of the market14.finalize the business with tracted exchange of correspondence16.sales contract 復(fù)習思考題、作業(yè)：Page No.62 Ex. II課后小結(jié)：要求學(xué)生熟練掌握婉言拒絕的表達法，學(xué)會在交易中如何拒絕客戶的還盤。拒絕還盤信應(yīng)具備以下內(nèi)容：1說明寫信原因；2拒絕還盤或反還盤；3說明拒絕的理由；4說服對方接受原來的報盤；5分析市場行情意在敦促對方接受。English Business Correspondence教案 章 節(jié)：Chapter Four Making Counter-offers & Declining Orders教學(xué)任務(wù)：Letter 5 Skill Training重點、難點：Making familiar with CounteroffersExpressions on making Counteroffers教學(xué)內(nèi)容提要：1. shortage of stock2. the same3. undertake4. on account of5. uncertainty of raw materials6. revert7. feel free to do sth.8. rely on 9. fresh order10. heavy commitments11. keep your inquiry before us將學(xué)生分為四組（進口商出口商）進行還盤信、拒絕信的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對還盤信、拒絕信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。復(fù)習思考題、作業(yè)：Page No.62 Ex. III課后小結(jié)：要求學(xué)生熟練掌握拒絕信的寫作技巧及相關(guān)的表達法。1.We regret to say that 2.We are regretful that 3 Much to our regret that English Business Correspondence教案 章 節(jié)：Chapter Five Acceptance & Orders教學(xué)目的：掌握成交信函的寫作、合同的翻譯和寫作、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1 Letter 2重點、難點：Making familiar with ordersExpressions on conclusion of orders教學(xué)內(nèi)容提要：1. confirm have done the business with sb.2. through your full cooperation3. revised price4. purchase confirmation5. for our file6. be in urgent need of 7. make punctual shipment 8. delay in shipment 9. detrimental to10.to find a good market for11.a high demand12.conclude an order with sb.13.sales confirmation14.make15.repeat orders復(fù)習思考題、作業(yè)：Page No.76 Ex.I 課后小結(jié)：1.要求學(xué)生明確有效接受的四個標志；2.熟練掌握接受的表達法和接受信、訂貨信及簽訂合同信的寫作技巧。English Business Correspondence教案 章 節(jié)：Chapter Five Acceptance & Orders教學(xué)任務(wù)：Letter 5 重點、難點：Making familiar with ordersExpressions on conclusion of orders教學(xué)內(nèi)容提要：1. confirm have done the business with sb.2. through your full cooperation3. revised price4. purchase confirmation5. for our file6. be in urgent need of 7. make punctual shipment 8. delay in shipment 9. detrimental to10. to find a good market for11. 11.a high demand12. conclude an order with sb.13. sales confirmation14. make15. repeat orders復(fù)習思考題、作業(yè)：Page No.76 Ex.II 課后小結(jié)：熟練掌握接受的表達法和接受信、訂貨信及簽訂合同信的寫作技巧。明確什么是說明信及撰寫說明信的要點。English Business Correspondence教案 章 節(jié)：Chapter Five Acceptance & Orders教學(xué)任務(wù)：Skill TrainingSales Contract / Confirmation Purchase Contract / Confirmation重點、難點：The contents of a contractHow to fill in contract教學(xué)內(nèi)容提要：1. contract No.2. Sellers/Buyers3. Commodity4. Specifications5. Quantity6. Unit Price7. Total Value8. Shipping Mark9. Insurance10. Time of Shipment11. Port of Shipment & Destination12. Terms of Payment13. Packing14. Signing place & Date復(fù)習思考題、作業(yè)：Page No.78 Ex. III 課后小結(jié)：熟練掌握合同的基本內(nèi)容以及用英文填寫合同的基本方法。English Business Correspondence教案 章 節(jié)：Chapter Five Acceptance & Orders教學(xué)任務(wù)：Skill Training重點、難點：Making familiar with ordersExpressions on conclusion of orders教學(xué)內(nèi)容提要：根據(jù)以下提供的背景完成行文式和列表式訂貨信的寫作：茲高興地確認按照下列條款賣給你方29英寸東芝彩色電視機2000臺：2000臺29英寸東芝彩色電視機， 橫濱成本、保險家運費價每臺美元，木箱裝，每箱裝4臺。收到信用證一周內(nèi)，從橫濱運至大連。請?zhí)貏e注意貨物的包裝，以免貨物在運輸途中受損。我們現(xiàn)在正在洽辦開信用證，在接到你方確認書后，即可開出以你方為受益人的信用證。將學(xué)生分為四組（進口商出口商）進行接受信、訂貨信的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對接受信、訂貨信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。復(fù)習思考題、作業(yè)：Page No. 78 Ex.IV 課后小結(jié)：熟練掌握接受的表達法和接受信及簽訂合同信的寫作技巧。熟練掌握行文式和列表式訂貨信的寫作方法。注意accept; acceptance ; confirm having done sth的區(qū)別使用。English Business Correspondence教案 章 節(jié)：Chapter Six Terms of Payment教學(xué)目的：掌握與支付條款有關(guān)的各類信函的翻譯和寫作、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1 Letter 2重點、難點：1.The Mode of Payment2.The relationship between business letters 3.The useful expressions on Payment教學(xué)內(nèi)容提要：1. pay 2. .to pay in advance3. to pay by instalmentsa) to pay on deliveryb) to pay by 30 days L/C c) to pay by time L/C at 30 days4. involve = 5. means 6. at hand7. tie-up of funds = tying up funds 8. extend = accord , give 9. accommodation 復(fù)習思考題、作業(yè)：1 What are the modes of payment in international trade? 2 What is D/P? What is D/A?課后小結(jié)：要求學(xué)生明確支付在國際貿(mào)易中的重要作用，了解國際貿(mào)易中常用的支付方式以及用英語表述的方法。English Business Correspondence教案 章 節(jié)：Chapter Six Terms of Payment 教學(xué)任務(wù)：Letter 3 Letter 4 Letter 5重點、難點：Making familiar with the mode of paymentExpressions on payment terms教學(xué)內(nèi)容提要：1. nothing unusual2. arrangement3. in addition4. the goods are ready for shipment5. adhere to6. usual practice7. affect8. in the amount of9. for the amount of 10. to the amount of11. in value12. CAD13. meet with your approval14. make it clear that15. direct payment16. equivalent in RMB17. figure18. exception19. in the light of復(fù)習思考題、作業(yè)：Page No.96 Ex. 課后小結(jié)：熟練掌握國際貿(mào)易結(jié)算方式. 支付信的撰寫及其慣用表達法。English Business Correspondence教案 章 節(jié)：Chapter Six Terms of Payment教學(xué)任務(wù): Skill Training 重點、難點：Making familiar with the mode of paymentExpressions on payment terms教學(xué)內(nèi)容提要：根據(jù)以下提供的背景完成支付信的寫作：1. 十一月十二日來函收到，獲悉你方有意在貴國推銷我們的自行車。對此，我們非常感興趣。2. 對你方為推銷自行車所做的努力我們甚為感激。3. 但對你方要求以見票后六十天承兌交單方式付款一事，我們歉難考慮。4. 我們的通常做法是要求即期信用證付款。5. 為了促進我方自行車在貴方市場上的銷售，我方準備接受即期付款交單方式，以示特別照顧。希望你方能接受上述付款條件并盼早日收到回音。將學(xué)生分為四組（進口商出口商）進行支付信的實際案例操作，各組推薦合格書信并做分析、講解，通過對照比較，大家講評選出優(yōu)秀作品。目的通過案例分析，加強學(xué)生對支付信的深入了解，提高學(xué)生的分析判斷能力，培養(yǎng)學(xué)生的實際應(yīng)用能力。復(fù)習思考題、作業(yè)：Page No. 97 Ex. II課后小結(jié)：要求學(xué)生熟練掌握國際貿(mào)易結(jié)算方式. 支付信的撰寫及其慣用表達法。English Business Correspondence教案 章 節(jié)：Chapter Seven Letter of Credit教學(xué)目的：掌握信用證的開立和修改信函寫作、相關(guān)句型和詞匯。教學(xué)任務(wù)：Letter 1 Letter 2重點、