中央廣播電視大學(xué)-經(jīng)貿(mào)英語(yǔ)試卷(下).doc

試卷代號(hào)：1052中央廣播電視大學(xué)20032004學(xué)年度第二學(xué)期“開(kāi)放本科”期末考試英語(yǔ)(經(jīng))專(zhuān)業(yè) 經(jīng)貿(mào)英語(yǔ)(下)(1) 試題 2004年7月注意事項(xiàng) 一、將你的學(xué)號(hào)、姓名及分校(工作站)名稱(chēng)填寫(xiě)在答題紙的規(guī)定欄內(nèi)。考試結(jié)束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場(chǎng)。 二、仔細(xì)閱讀題目的說(shuō)明，并按題目要求答題。答案一定要寫(xiě)在答題紙指定的位置上，寫(xiě)在試卷上的答案無(wú)效。三、用藍(lán)、黑圓珠筆或鋼筆答題，使用鉛筆答題無(wú)效。Part One Reading (20 points)Passage 1Mark the following statements True or False according to the information provided in thepassage. The 5th annual Association of National Advertisers report finds, that 79% of U. S.companies advertised online in 2000-up from slightly under 67% in 1999. Companies spentan average of $ 2.4 million each for e-advertising in 2000 and 50% say that developing andimproving brand loyalty was their primary goal overall for web marketing. It is not difficultto figure out why these companies are eyeing the net: The share of U. S. households that areonline passed 50%. Web surfers spent an average of 17 hours per month online at home andat work in January 2001. Advertisers will follow their customers and they need enticing waysto reach the customers. Online advertising allows advertisers to establish with theircustomers through databases and email. Let customers interact with the companys productsand services while gaining familiarity and customer loyalty. It is a cost-effective addition tothe marketing mix. It offers excellent value, and is an essential part of the marketing mix,guaranteeing that the message is communicated to the right target audience. One of the easiest ways to buy online advertising is through an advertising network orbroker service. Ad brokers and networks companies like Engage and Match Logic- selladvertising packages that allow you to reach a specific audience by placing ads on the Websites your target audience is most likely to visit. Brokers and networks are an especially goodoption for companies that dont have the resources or time to develop their own onlineadvertising campaigns. On the other hand, if youve done your research and know the specific sites on which you want your banners to appear, you-or your advertising agency- ear contact the sites directly and negotiate individual advertising campaigns. This approach can be especially effective when dealing with companies, such as Yahoo that maintain large networks of Web sites where your ads might appear. Another option is to use an ad auction service. These sites, such as Outer Planet or Ezine Ad Auction, bringing buyers and sellers together and let buyers bid on available ad space, which is usually offered at discounted rate. Before you buy auctioned ad space,however, make sure the sites, on which youre buying space, will actually deliver theaudience you want to reach.Mark the following statements True or False according to the information provided in thepassage.1. Only 30% of U.S. households are on line so far.2. There are at least 3 ways to buy online advertising.3. Its quite difficult to buy online advertising through broker service.4. Outer Planet allows buyers and sellers to use an ad auction service.5. An ad auction service guarantees the buyer the target audience and thus tends to overcharge.Passage 2 Living at home, we never think about culture. Culture to humans is like water to fish-the fish never stops to reflect on what it means to live in the water. It just swims and goesabout its normal routine. But if you take the fish and throw it on a patch of sand, watertakes on a whole new meaning. The fish flops around desperately looking for the water itnever knew it had! The experience of culture shock is similar. When you encounter a new environment, allthe habits and behaviors that allowed you to get around and survive at home suddenly nolonger work. Things as simple and automatic as getting lunch, saying hello to colleagues, orsetting up a meeting become difficult and strange. The rules have changed and no one hastold you what the new rules are. When doing business overseas, suddenly all the habits youve developed for doingbusiness in the United States seem out of place or positively wrong. You sell yourself andtalk up your product and the other side think youre bragging. You try to establish a friendlyrapport and they ignore you. You try to get to the bottom line and they seem irritated anduninterested. Whenever we are faced with unfamiliar behavior, we go through varying degrees ofculture shock. Symptoms can vary from confusion, loneliness, and anxiety to feelings ofinferiority, fear, depression, and psychological withdrawal. Some people express intensehostility to another culture. Others simply shut down. Geert Hofstede comments thatculture shock returns us to the mental state of an infant. The effects of culture shock accumulate slowly. A few seemingly harmless negativeexperiences can end up poisoning your attitude about another culture. It is like water torture-the first few drops you dont even notice, but as time goes on the drip, drip, drip candrive you crazy. Hostility, anxiety, or depression can affect a person% judgment and ability to communicate during delicate negotiations. Managerial duties can become a daily encounter with theenemy. Culture shock is a leading cause of early repatriations that can be quite costly for pany. The experience can be especially difficult for spouses or children who come along on overseas assignments. Without a job to give them direction and a stable point of contact with the other culture, they can feel lost and helpless.Using the information in the text, complete each of these sentences in the fewest possible words.Your answer should not exceed 10 words.1. 1. What do people go through whenever they are faced with unfamiliar behavior?_2. 2. What comments does Geert Hofstede make on culture shock?_3. 3. Why are the effects of culture shock said to be like water torture?_4. 4. What can affect a persons judgement and ability to communicate during delicate negotiations?_5. 5. Why do the early repatriates feel lost and helpless?_Part Two Short-Answer Questions and Translation (30 points) I Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (14 points) 1. Please list five goals of ethical business communication. 2. Describe the major dimensions of culture. II. Translate the following sentences by using the words or phrases provided. (16 points)1你們?nèi)魏螘r(shí)候都可依賴(lài)我們及時(shí)且準(zhǔn)確的發(fā)貨。(rely on )2祝賀你成為公司會(huì)計(jì)部門(mén)的主管。(Congratulations on )3報(bào)價(jià)時(shí)，請(qǐng)說(shuō)明付款條件和數(shù)量。(terms of payment and discount)4如能把溢收我方的3000美元以支票形式匯入我方帳戶(hù)，我們將不勝感激。(mail. to the account;overcharge) Part Three Writing (50 points)I In each of the following sentences, four words or phrases have been underlined. You should choose the one word or phrase that would not be appropriate in standard written English. - (10 points)1. 1. Succeed in todays world of work demands that you read , listen, speak, and write effectively. A B C D2. 2. Our buyers wish to have their goods to be shipped by direct steamers . A B C D3. 3. The communication process has five steps: idea formation , message encoding , message A Btransmission, message decoding ,and feed backing . C D4. 4. We should appreciate if you could provide us with information you have gathered A B Cin this respect . D5. To step up the trade, we on behalf of our client, counter-offer as following , subject to A B C Dyour reply reaching here no later than May 18,2003. 6. It takes longer, of course. But in not case would it take longer than five months.A B C D 7. Our commitment at the Classics hasnt weakened, as I hope youd agree, having seen A B C D recent catalogs. 8. Because of the overwhelming number of entries last year, we re making one contests A B C D change this year. 9. Please see to that the L/C is established by telex whenever order is placed with us. A B C D 10. We would not give you any lower price except you could place an order more than 300 A B C D tons.II. Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version on the Answer sheet. (20 points)1. To enable us to update our stock-holder records, we ask that the enclosed card be returned. (make it receiver-focused)2. The problem cannot be solved without the aid of top management. (to make it positive)3. It is encouraging and inspiring to note that sales which are reported right now have increased this month. (to improve the conciseness)4. Expense wise and schedule wise, what you offered is unacceptable. (to keep it conversational)5. We hired Todd Shimaya, a Korean American, for the position of communications coordinator. (to use bias-free word)6. Our final proposal, which was slightly altered in its final form, won approval. (to keep it short and simple)7. Please give consideration to our latest proposal, despite the fact that it comes into conflict with the original plan. (to improve vigor and directness)8. Good managers analyze a problem, collect data, and alternatives are evaluated. (to improve parallelism) 9. We allow you a discount of 2% for cash payments. (to emphasize you view) 10. To be sure of obtaining optimal results, it is essential that you give your employees the implements that are necessary for completion of the job. (to make it clear) III Check spelling, grammar, punctuation, names and