商務英語課程完整Unit6PPT課件

.,1,UNIT,商務演示,6,LearningObjectivesUnderstandingpresentationsIdentifyingwhatmakesapresentationeffectiveOrganizingapresentationPreparingandgivingapresentation,BusinessPresentations,.,2,SpeakingTask,Warm-upPractice,ListeningTask,Follow-upPractice,CONTENTS,WritingTask,ReadingTask,.,3,Warming-upPractice,Weneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.,Sure,thatllhelpusunderstandbetteraboutwhatweareaskedtodo.,.,4,Thehumanvoicecanbepowerfullypersuasiveorweaklyineffectivesuccessfulpeopleunderstandthedifference.,.,5,1.Discussthefollowingquestions.,1)Whatisapresentation?2)Haveyouevergivenaformalpresentation?Didyouenjoytheexperience?3)HaveyouevergivenaformalorinformalpresentationinEnglish?Whoto?Whatabout?4)Howoftendoyougivepresentationsinsideyourcompanyoryourschool?Whoto?Whatabout?5)Canyoulistsomefactorsthatshouldbeconsideredinpreparinganddeliveringapresentation?,.,6,Whatisapresentation?,Apresentation,inthebroadestsense,iseveryencounteryouhavewitheverypersonyouevermeet.Itswhenyousitsquirminginaninterviewerschairtryingtobeeloquentwhenyouareaskedwhyyouleftyourlastjob.Morespecifically,however,whenwetalkaboutthebusinesspresentation,itcouldmeanwheneveryouareaskedtoappearinfrontofoneormorepeopleforthepurposeofexplaining,educating,convincing,orotherwiseconveyinginformationtothem,youhaveapresentation.,.,7,1.Readthefollowingtipsforpresentations,PresentationTipsa)Knowyoursubjectmatterandyourobjectives.b)Knowyouraudiencec)Writeoutyourpresentationcompletelyoratleastadetailedoutline.d)Rehearsethepresentatione)Usethepropervisualaidsf)Useeasy-to-understandlanguageapplicabletothegroupyouarepresentingto.g)Useyourpersonalexperiencestohelpillustrateyourpoints.h)Keepeyecontactwiththegroup.i)Gatherfeedbackfromyouraudience.j)EndyourpresentationwithaQuestionandAnswersession.,Thinkoftwomoretipsforgoodpresentationsandexplainwhy.,.,8,Ifyouregoingtogiveapresentation,remembertheThreePs：,BeforePlanwhatyouregoingtosay:Whatareyour3or4points?Findoutaboutyouraudience:Whoarethey?Howmanyofthemwilltherebe?Researchthetopic.,Prepareyourtalk:Writethepresentationoutinfull.Thenextractthemainpointsandputthemontheindexcards.Areyougoingtousevisualaids?Ifso,prepareeverythinginadvance.Usebigprintforthingstheaudiencewillhavetoreadonascreen.Anticipatethequestionsyoumaybeasked.Prepareanswerstothem.,Practisegivingyourtalkintoataperecorderorinfrontofawindow.Findafriendtobeyour“audience”whocanaskyouquestionsandgiveyoufeedbackattheend.Practiseusingthevisualaids.Testtheequipmentatthevenuebeforetheaudiencearrive.Makesureeverythingworkproperly.,DuringSpeakclearlyandnottoofast.Behavenaturally.Involveyouraudiencelookatthem,talktothem,keepeyecontact,askthemquestions.AfterMakesuretheresenoughtimeforquestionsafteryourpresentation,RememberAlittlenervousnessisnaturalbutthoroughadvancepreparationandplanningwillgiveyouthebestpossiblechanceofmakingaconfidentandpolishedpresentation.,.,9,KeyStepstoanEffectivePresentationGeneralGuidelines1.KNOWYOURSUBJECTMATTER2.KNOWYOURAUDIENCE3.DEVELOPATHEME4.PREPAREYOURSCRIPTTHEOPENINGTHEBODYTHESUMMARYTHECLOSING5.SELECTTHEPROPERVISUALAIDS6.REHEARSE-REHEARSE-REHEARSE7.PRESENTATIONDAY8.FOLLOWUP,.,10,Web-link:,.,11,ReadingTask,.,12,2.Readthepassage(6.3)andanswerthefollowingquestions:,1)Whyisitimportanttoknowwhatsortofaudienceapresentationisintendedfor?Understandingthemakeupofyouraudiencecanhelpyougiveapresentationinanappropriatewayasdifferentaudiencemayhavedifferentexpectationsorrequirements.2)Whydoyouneedtoprepareapresentationscript?Apresentationscriptcanhelpyoutodeliveryourpresentationinawell-structuredandprofessionallydevelopedway.3)Whatshouldapresentationgenerallyconsist?Itgenerallyconsistsoffourbasicparts,anopening,body,summaryandclosing.4)Whyisitimportanttousethepropervisualaids?Visualaidshelpaudiencesengagewiththematerialyoucoverandoffercriticalreinforcementforbothyourmainpointsandyoursupportingevidence.Theycanalsoactasamemoryspurtohelpyoustayontrackwhenyourestandinginfrontofyouraudience.Usedwell,visualaidscanenhanceunderstandingofthetopic,addvariety,supportyourclaims,reinforceyourideasandgiveyourpresentationlastingimpact.5)Whatdoyouneedtodoonthepresentationday?Onthepresentation,youneedtoarriveandsetupearlyandmakesureeverythingyouneedforthepresentationisready.6)Whattechniquescanaspeakerusetoholdtheattentionoftheaudienceduringapresentation?(Open),.,13,ListeningTask,InthispartyouaregoingtolistentoapresentationintroductionandapresentationgivenbyAllanSwalesabouthiscompanycalledCulturalStudyTour.Nowlistenandtrytofinishtheexerciseswhilelistening.Areyouready?,.,14,6.1.1Listentothispresentationintroductionandfillinthemissingparts.,Goodmorningandthankyouformakingthe_tobeherewithustoday.Mynameis_andImresponsiblefor_.WhatIdliketodotodayisto_ourrecent_.Hopefully,this_talkwillactasa_fordiscussion.Imgoingto_thecorporatecampaignfromthree_:firstly,thecustomers;secondly,the_;andfinally,the_.Ifyouhaveany_,justinterruptmeasI_.Yourpointofviewmaywellbe_,andwedliketo_fromyou.,effort,PeterJohnson,publicaffairs,talkabout,corporatecampaign,brief,springboard,lookat,pointsofview,financialinstitutions,shareholders,questions,goalong,different,hear,.,15,6.1.2Listentothepresentationandcompletethesheetbelowaccordingtotheinformationyouhear.,CulturalStudyToursDataSheetLocation:Headoffice:1)_Branchoffice:2)_Companystructure:Status:3)_liabilitycompanyNumberofdirectors:.4)_Responsibilities:Allan:5)_Peter:6)_Numberofstaff:7)_tourleaders8)6_staffTourleadersresponsibilities:9)_,TheRussianFederation,_Administrativestafffsresponsibilities:10)_Companysactivities11)_,Glasgow,Edinburgh,limited,2,marketing,finance,5,administrative,GreatBritain,EasternEurope,ChinaandMediterranean,day-to-dayclericalwork,organisetoursofprofessional/culturalinterest,.,16,SpeakingTask,Inthispartyouaregoingtoreadtwopresentationsandthenyouwillbeaskedtocompletetheexercises.Pleasereadlouder!,.,17,6.2.1DialogueReadthedialogueandthenanswerthefollowingquestions.,1)WhatarethemainpointsinMrWangstalk?Themainpointsofhistalkarethesalesfiguresoverthelastfiveyears,marketshareandmaincustomersandfutureplansofhiscompany.2)Hasthesalesfiguresofthecompanyincreasedoverthelastfiveyears?Why?Yes.Thesalesfigureshavesteadilyincreasedoverthelastfiveyears,becausetheyhavemadegreateffortsinsalesandmadeimprovementsintheirqualitycontrol.3)Whatistheirmarketsharenow?Nowtheirmarketshareisaround20percent.4)Whatisthecompanysgoalaboutitsmarketshare?Thecompanysgoalistohave25percentofthemarket.5)Canyoutellthemaincustomersofthiscompanyandtheproductiontheytake?TheirmaincustomersareHGIndustries,whichpurchasesaround50percentofpresentproduction,TLCIndustries,around20percent,andKangdaLtd.,around10percent.6)Whydoesthecompanyplantoincreasetheirexportsales?Becausetheirmaincustomer,HGIndustriesisnowmovingitsproductionoverseas.Iftheywanttocontinuetogrow,theymustincreaseexportsto15-20percentofproduction.,.,18,6.2.2Readthedialogueandfillintheblanksbasedontheinformationgiveninthedialogue.,PresentationPlanTheNewVideophoneModelIntroduction:2.PlaceObjective:ToinformtheboardLaunchdate:1stMay2006Outline:1.ProductDistribution:i.registeredretailoutlets2.Placeii.mailorder(28daysdelivery)3.Price3.Price4.PromotionRetailprice:approx.500+VATConnectioncharge:1.Product500(normal)300(specialoffer)（1）Whattheproductconsistsof:4.Promotion:i.videoscreenii.videocameraTargetpenetration:40000intwoyearsiii.audioreceiveriv.audiotransmitterTargetaudience:residentialusers(2)Howtheproductworks:TVadvertisingconcept:i.audiosignalestablishedcallstodistancerelativesandfriendsii.videosignalestablished,Conclusion:ifvideo-phoneterminal（1）Summaryof4Psavailable（2）Futuresuccessofthecompany,.,19,Inthispartyouaregoingtolearnhowtostructureyourpresentation.,WritingTask,.,20,BasicPresentationStructure,Introduction,Topic,Outline,Part1,Part2,Part3etc.,Summary,Conclusion,Invitingquestions,Thestructureoftheoralpresentationiscrucialforonemainreason:onceyouhavearticulatedastatement,theaudiencecannotrehearwhatyouhavesaid.Inreading,whenyoudonotunderstandasentenceorparagraph,youcanstopandrereadthepassageasmanytimesasnecessary.Whenyouarespeaking,however,theaudiencemustbeabletofollowyourmeaningandunderstanditwithouthavingtostopandconsideraparticularpointyouhavemade,therebymissinglaterstatementsthatyoumakeasyoumovethroughyourpresentation.Tohelpyouraudiencefollowwhatyousayeasily,youmustdesignyourpresentationwithyouraudience,particularlytheirlisteninglimitations,inmind.,.,21,Goodmorning,ladiesandgentlemen.Goodmorning,everyone.WhatImgoingtotalkaboutisImgoingtotalkaboutRight,firstofallFinallyNowIdliketohandovertoShesgoingtotellyouaboutSo,whataretheimportantpointsIvemade?Well,firstSo,tosummarize:Thankyouverymuchforlistening.Now,doyouhaveanyquestions?Ifyouhaveanyquestions,Impleasedtoanswerthem.Ineedtoreallyknowtheanswertothat.Couldwediscussitlater?,Startingoff,Saywhatyouregoingtosay,Structuringthetalk,Introducingyourfellow-presenter,Attheend,askforquestions,Saywhatyouvesaid,Answeringdifficultquestions,.,22,Peopleusealotofexpressionstoguidetheaudiencethroughapresentation.Nowidentifythefunctionsofthefollowingexpressions.,1)Statingtheobjective2)Givinganoutline3)Placeofquestions4)Startingthefirstpoint5)Referringtovisualaids6)Clarifying7)Closingapoint8)Startinganotherpoint9)Finishing10)Summarising11)Concluding-a.Ifyouhaveanyquestions,Idbegladtoanswerthemattheend._b.Letmejustgooverthatagain._c.Illhavetoclosethere._d.TodayIaimtotalkaboutafter-salesservice._e.Letsturntothequestionofadvertising._f.Ivedividedmytalkintothreeparts._g.So,wevecoveredthreemainpoints._h.Idlikeyoutolookatthischart._i.Ithinkweallagreethatthenewproducthastobelaunchednextmonth._j.Letsstartwiththemarketresearchresults._k.Isallthatclear?,Areyouright?1)d2)f3)a4)j5)h6)b7)k8)e9)c10)g11)i,.,23,Writeashortpresentationononeofthefollowingtopics.UsethepresentationstructuresuggestedaboveandexpressionsinLanguageFocustohelpyou.Whyshouldwedevelopourpresentationskills?Howcanwebecomeagoodspeaker?Topicsofyourownchoice,WritingPractice,.,24,Follow-upPractice,Practicemakesperfect,Wewillpracticewhatwehavelearntinthisunit.,Yes,letsdoit!,.,25,1.QuestionsandAnswersWhatwouldyousay?,1)Yougreetyouraudience._2)Youfirstintroduceyourself._3)Youintroduceyourtalk._4)Youtelltheaudiencethepurposeorobjectiveofyourtalk._5)Yougivetheoutlineormainpartsofyourtalk._6)Youintroducethefirstmainpoint_7)Youconcludethefirstmainpoint._8)Yousummariseyourtalk._9)Youconcludeyourtalk._10)Youinvitetheaudiencetoaskquestions._,.,26,2.PresentationPractice,UsethepresentationsyouhavewritteninWritingTaskanddeliverthemintheclassorasmallgroup.Evaluateeachothersperformanceusingtheassessmentforminthisunit.,.,27,3.Roleplay,1)Imagineyouarepreparingapresentationforabusinessmeeting.Fillinthefollowingblanksandthenorganizeanintroduction.Afteryouhavefinished,deliverittoyourpartnerorasmallgroup.Greeting:_Nameandposition:_Subject_Objective:_Mainparts:_Length:_Question_Referencetotheaudience:_,.,28,2)RoleAYouwillgiveashortpresentationaboutsomeaspectsofyourwork/company/producttoavisitor,Beforeyoubegin,completetheoutlineofyourpresentationbelow.Title:_Outline:1._2._3._4._5.QuestionandanswersessionRoleBYouwillbeavisitortoAscompany.He/shewillgiveyouashortpresentationaboutsomeaspectsofhis/herwork/company/product.Listentothepresentation,andbepreparedtoasksomequestions.Afteryouhavefinished,changerolesandrepeattheroleplay.,.,29,3)Supposeyou,themarketingmanagerofanITcompany,areconductingapresentationonyournewmodelofmobilephoneSweetvoice2006totheboardofyourcompany.YoucanbaseyourpresentationforthenewmodeonthefourPs.,.,30,ChecklistSpeech:_SubjectIntroducedclearlyandgainedattention_Inspiredaudience/Capturedmood_Mainideasflowedwell/easytofollow_ConclusionsmoothandMemorableLanguage:_LanguageClear(concretelanguage)_LanguageVivid(Imagery,rhythm)_Languageaccurate/correct_Well-structuredDelivery:_Maintaininggoodeyecontact_Facialexpressiveness/effectiveuseofgestures_Volume,vocalvarietyandemphasis_Effectiverate,anduseofpause_Spokewithsincerityandenthusiasm,ShallIcheckyourpresentation?,.,31,4.TranslationPractice,我首先談談去年的銷售總額，然后談談我們產(chǎn)品目前在主要幾個國家的市場份額，最后談我們的主要客戶及今后的計劃。Illbeginbytalkingaboutoursalesfigureslastyear,andthenIlltalkaboutourmarketshareofourproductinsomemajorcountries.FinallyIlltalkaboutourmaincustomersandfutureplans.2.我們相信要繼續(xù)發(fā)展必須要增加出口銷售，并且希望把出口產(chǎn)品增加到生產(chǎn)的百分之四十。Webelievewemustinc