英語單選題考試卷模 擬考試題

1、姓名：_ 班級：_ 學(xué)號：_-密-封 -線- 英語單選題考試卷模 擬考試題考試時間：120分鐘 考試總分：100分題號一二三四五總分分?jǐn)?shù)遵守考場紀(jì)律，維護(hù)知識尊嚴(yán)，杜絕違紀(jì)行為，確?？荚嚱Y(jié)果公正。1、passage fouradvertisement can be thought of “as the means of making known in order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to

2、inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method, and magazines are used to reach special sections of the market. the cinema anti commercial radio are useful for local market. television, although more expensive, can be very effective. publ

3、ic notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.there can be no doubt that the growth in advertisement is one of the most striking features of the west

4、ern world in this century. many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.we might ask whether the cost of advertisement is paid for by the producer or by the customer. since advertisement forms part of the cost of product

5、ion, which has to be covered by the selling price, it is the customer who pays for advertisement. however, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.it is difficult to measure exactly the influence of advertisement helps to incre

6、ase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.advertisement is often used to （ ）a.deceive cus

7、tomersb.increase productionc.push the saled.arouse suspicion2、passage fouradvertisement can be thought of “as the means of making known in order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are

8、all used to spread the message. the press offers a fairly cheap method, and magazines are used to reach special sections of the market. the cinema anti commercial radio are useful for local market. television, although more expensive, can be very effective. public notices are fairly cheap and more p

9、ermanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.there can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many busine

10、ss such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.we might ask whether the cost of advertisement is paid for by the producer or by the customer. since advertisement forms part of the cost of production, which has to be covered by the se

11、lling price, it is the customer who pays for advertisement. however, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.it is difficult to measure exactly the influence of advertisement helps to increase demand. when the market is shrinki

12、ng, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.from the last sentence of this passage we conclude that（ ）a.businessmen know well tha

13、t advertisement could bring them more profitsb.advertisent could hardly convince people of the value of goodsc.business usually do not pay much for advertisementd.advertisement usually cost business large amounts of money3、passage fouradvertisement can be thought of “as the means of making known in

14、order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method, and magazines are used to reach special sections of the market. the

15、 cinema anti commercial radio are useful for local market. television, although more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct

16、 mail advertisement.there can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.we might ask whether the

17、cost of advertisement is paid for by the producer or by the customer. since advertisement forms part lit is difficult to measure exactly the influence of advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without it

18、s support. what is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.the word “media” in the first paragraph includes （ ）a.the pressb.televisionc.radiod.all of the above4、passage fouradvertisement can be thought of “as the means of ma

19、king known in order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method, and magazines are used to reach special sections of t

20、he market. the cinema anti commercial radio are useful for local market. television, although more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as

21、well as direct mail advertisement.there can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.we might as

22、k whether the cost of advertisement is paid for by the producer or by the customer. since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. however, if large scale advertisement leads to increased demand,

23、production costs are reduced, and the customer pays less.it is difficult to measure exactly the influence of advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that businesses w

24、ould not pay large sums for advertisement if they were not convinced of its value to them.advertisement can increase demand （ ）a.all the timeb.in any circumstancesc.in a growing marketd.in a shrinking market5、passage fouradvertisement can be thought of “as the means of making known in order to buy o

25、r sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method, and magazines are used to reach special sections of the market. the cinema anti c

26、ommercial radio are useful for local market. television, although more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.there can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many business such as those handling frozen foods,