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1、1,United Way Outcomes For DUMMIES,by “Wisconsin Bob” Coons Finance Support Committee Boy Scouts of America Annual Meeting May 29, 2003 Philadelphia,2,3,The Mission of United Way is: To improve peoples lives by mobilizing the caring power of communities.,4,Activate community resources to make the gre

2、atest possible human impact. Approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated and governed by local volunteers.,United Ways:,5,In 2000/2001, United Way annual campaigns reached a new high of $3.91 billion. United Ways also leveraged almost $1

3、 billion in additional resources-for a total of $4.7 billion-to build stronger communities. United Ways bring communities together to focus on the most important human needs- - -building partnerships, forging consensus and leveraging resources to make a measurable (outcomes) difference.,6,Impact are

4、as are identified at the local level and vary from community to community and frequently include: Helping children and youth succeed Strengthening and supporting families, promoting self-sufficiency Building vital and safe neighborhoods Supporting vulnerable and aging populations.,7,8,United Ways em

5、phasis on Outcomes signals a paradigm shift in human services: From -Activities To -Results,9,Outcomes = Results,10,Fundamental Outcomes Questions Are you doing good? How do you know youre doing good? You need to show that what you think you are doing is what you are actually doing. Outcomes are res

6、ults that you can demonstrate/prove, not just talk about what you think is working. Outcomes produce evidence that a program changes lives. All Dr. Michael Quinn Patton,11,Outcomes measured must be: Relevant to the core values and mission of the organization. Linked to benefiting the person receivin

7、g services. Valuable to stakeholders in the organization. Used in the decision making process to ultimately change and improve the organization.,12,Numbers Demographics Counts Activities Units of services provided Procedures Badges awarded Etc.,Outputs = (Old),13,Relevant, measurable things Show tha

8、t a program or service produces change in an individual Data collected on a regular basis Are best if they can be compared to a national database or trended over time,Outcomes = (New),14,Measures of Outcomes (Results),Effectiveness(Quality) To what extent change takes place in a person from A to B.

9、Best shown when a procedure or technique or professionally delivered service is applied to a person. Most difficult to show when a program is educational, spiritual, advocacy, or growth and development.,15,Measures of Outcomes (Results) - continued,Efficiency (Cost) Effectiveness x $ (or time). Show

10、s that a program is more efficient because it uses less $ (or time) to achieve the same degree of change.,16,Measures of Outcomes (Results) - continued,Satisfaction (Service) Is a self report of a perceived value of a service or change by a recipient. Its not truly an outcome, but a “marker” for Out

11、comes.,17,Outcomes Measurement shows:,The End Result Change Success The Benefit of a service or program to the person or society,18,19,United Ways are looking for Outcomes from organizations to improve (Impact) society.,National United Way Impact Areas: Basic Needs Strong Families Self-Sufficiency O

12、ther Common Local United Way Impact Areas: Safe Environment Personal Well-Being Nurturing Children and Youth Prepared Workforce Etc.,20,United Ways feel that demonstrated/ documented Outcomes in specified Impact areas:,Show the “fit” of agencies to their community vision. Show accountability of the

13、use of dollars by agencies: What United Way gets for $100 invested in an organization “doing good.” Help United Ways raise more money for recipient agencies. Will improve the management of recipient agencies. Help agencies use Outcomes to market their programs themselves to stakeholders and others i

14、n order to: Serve more people. Attract additional, non-United Way funding.,21,United Ways Overall Program Rating System,Is used by volunteers and staff to determine allocation increases: Program Outcome Rating Consideration of the programs ability to: Identify Measure Outcome information Report to i

15、mprove programs. Use,22,United Ways Overall Program Rating System (cont.),Track Record Consideration of a program or agencys history of: Outcome ratings Quality of service Compliance with requirements Conditions of funding Alignment of program Outcomes with Impact Areas and community visions. Financ

16、es agency and program financial statements and audits.,23,National United Way Impact Agenda,Impact areas that are most universal across the United Way system are: Helping Children and Youth Succeed. Strengthening and Supporting Families. Promoting Self-Sufficiency. Building Vital and Safe Neighborho

17、ods. Supporting Valuable and Aging Populations.,24,25,26,27,28,29,Milwaukee United Ways Continuous Road to Impact United Way of Greater Milwaukee is a community solutions provider. It brings together people and resources to create measurable change and improve lives in the Greater Milwaukee area. By

18、 raising dollars, identifying community needs, and funding programs that can best address those needs, United Way and its collaborative partners work to continuously improve community conditions.,Measurable Improvement in Meeting Basic Needs, Building Strong Families and Improving Self-Sufficiency i

19、n the Greater Milwaukee Community,United Way analyzes Program Outcomes (Results) and identifies community Impact Areas,United Way asks for support for agencies,United Way distributes dollars to agencies,Agencies provide United Way funded services,Outcomes raise awareness of United Way and its funded

20、 programs,Outcomes,30,31,United Way Logic Model,Mission or Target Inputs Activities Outputs Outcomes Group to Serve Initial Intermediate Long Term,32,Draft Scouting Logic Model,33,Length of Outcomes,Initial Intermediate Long term,34,Strong Families Safe Environment Basic Needs,Cub Scouting Boy Scout

21、ing,See Scoutings Impact for Outcomes Presentations. This Publication has sample logic models for:,In each of the following United Way Impact Areas:,Venturing Scout Reach,Personal Well Being Nurture Children & Youth Prepared Workforce & Education,35,BSA Council Louisville, Kentucky BSA Council Milwa

22、ukee, Wisconsin NAMI Donna Lexa Art Center,36,Chapter VI What are the Special Challenges that BSA Councils have in demonstrating their Outcomes?,37,BSA Outcomes are:,Not easy to define Not easily observable Not easy to measure Many varied and overlapping programs Long history and strong culture of o

23、utputs Accomplished by volunteers Very long term (lifetime) Prevention/Education/Character Building,38,To do well at demonstrating Outcomes (Results) your organization must live them.,Emphasizing Outcomes will change the culture of Scouting and sharpen its focus. What is reported? What is emphasized

24、? What is accomplished? The way things are done (culture).,39,“You cant improve what you dont measure and You cant compare what you dont share” Anonymous,40,41,BSAs National Research on Outcomes,Stephen L. Medlicott Director, BSA Research Service J. Carey Keane BSA Relationships/Marketing Group Four

25、 Harris Interactive Studies: The Values of Men and Boys in America (1995) A Year in the Life of a Cub Scout/Boy Scout/Venturer (1998) Summer Camp Outcomes Study National Statistics and Localized Survey Results (2001) Volunteer Outcomes Study Phases I and II BSA National Ad Campaigns of Outcomes Information Faces of the Future With media/speeches kit 2.In Support of Values Ongoing newsletter,42,43,44,45,46,47,48,Take Outcomes seriously Fo

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