英文商業(yè)計(jì)劃書(shū)模板

1、英語(yǔ)商業(yè)計(jì)劃書(shū)（Business Plan第一講概述第二講現(xiàn)狀分析第三講目標(biāo)確定第四講組織結(jié)構(gòu)第五講產(chǎn)品分析第六講市場(chǎng)分析第七講市場(chǎng)策略第八講生產(chǎn)分析第九講財(cái)務(wù)分析第十講附件第一講：概述(executive summary)概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書(shū)寫(xiě)，頁(yè)數(shù)應(yīng)控制在2頁(yè)以?xún)?nèi)概述應(yīng)包括的基本內(nèi)容有:企業(yè)的宗旨，例如：In 2007, ABC Corporati on was created to.Now, ABC Corporati on is at a point where背景介紹，例如：For many years

2、 people have The con diti on of the in dustry today is such that 產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：We have just completed the developme nt of S30-a noveland proprietary con structi on toolCompared to competitive products, our s30 can企業(yè)目標(biāo)，例如：Our objective, at this time, is to propel the compa ny into a prominent marke

3、t positi on. We feel that withi n 5 years ABC Corporati on will be in a suitable con diti on for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we 管理團(tuán)隊(duì)和管理組織，例如Our man ageme nt team con sists of 5 men and wome nWhose backgrou nds con sist of 10 years

4、of marketi ng with市場(chǎng)策略，例如:The fun dame ntal thrust of our market ing strategyconsists of 財(cái)務(wù)狀況和計(jì)劃，例如：In 5 years we will have and our in vestors will beable to 結(jié)論，例如：ABC Corporati on enjoys an established track-record ofexcelle nt support for our customers. Their expressi ons ofsatisfacti on and en co

5、urageme nt are n umerous, and weintend to con ti nue our adva nces in the 第二講：現(xiàn)狀分析(prese nt situati on)這部分盡可能簡(jiǎn)明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息市場(chǎng)環(huán)境，例如：The marketplace has bee n stag nant for 2 years. We arepoised now to 產(chǎn)品或服務(wù)，例如：The prese nt stage of S30 is in the desig n stage.產(chǎn)品生命周期，例如：Our curre nt prod

6、uct line is 價(jià)格和利潤(rùn)，例如：Curre nt prices are a nd profits are 客戶(hù)，例如：Current customers are using ourfor 銷(xiāo)售渠道，例如：We have service cen ters, retailers, man ufacturerrepresentatives 管理團(tuán)隊(duì)情況，例如：Most of our man ageme nt is in place, however, we require aproducti on man ager to complete our team.財(cái)務(wù)狀況，例如：Curre nt

7、 cash available is第三講：目標(biāo)確定 (objectives)好的企業(yè)目企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時(shí)期內(nèi)經(jīng)營(yíng)活動(dòng)的 方向和所要達(dá)到的水平。企業(yè)目標(biāo)的實(shí)現(xiàn)時(shí)間較長(zhǎng)，一般為三到五年或者更長(zhǎng)時(shí)間。標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵(lì)作用、切實(shí)可行等特點(diǎn)。企業(yè)的基本目標(biāo)，例如：The primary objectives of our orga ni zati on are to:ABC投資收益率(ROI)，例如：Based on a XXX% market share for our XXX product by20XX, we esti

8、mate our return on in vestme nt to be XXX%.財(cái)務(wù)目標(biāo)，例如：Last Year This Year Next YearSales$ VolumeUn it Volume% In crease/DecreaseShare of MarketGross ProfitMan ufacturi ngFully Burde nedMarket ing Expe nsesAdvertis ingSales Promoti onTrade Allowa ncesOther欲計(jì)將來(lái)增長(zhǎng)、改進(jìn)的目標(biāo)，例如：Other objectives we have set for

9、 ourselves in clude XXX.We expect to replace (competitive/exist ing products orservices) by XXX% by 20XX.We pla n to add XXX (retailers, distributors, service cen ters)per mon th/year and we will have a total of XXX (retailers,distributors) by 20XX.第四講：組織結(jié)構(gòu) (ma nageme nt)投資者考察企業(yè)時(shí)，管理是最為重要的因素。沒(méi)有一支優(yōu)秀的管

10、理團(tuán)隊(duì)和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實(shí)的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營(yíng)銷(xiāo)副總裁、財(cái)務(wù)副總裁、生產(chǎn)部總監(jiān)。對(duì)每一位關(guān)鍵人員用文章一個(gè)段落 的篇幅進(jìn)行描述就可以。介紹組織結(jié)構(gòu)時(shí)要注意以下問(wèn)題：1. 主要管理人員和專(zhuān)業(yè)人員的發(fā)展路徑是怎樣的？他們具有哪些技能？2. 公司未來(lái)的組織機(jī)構(gòu)是怎樣的？3. 誰(shuí)將成為部門(mén)領(lǐng)導(dǎo)者？4. 在哪些領(lǐng)域的管理應(yīng)該加強(qiáng)？5. 報(bào)酬機(jī)制如何？團(tuán)隊(duì)結(jié)構(gòu)介紹，例如：Of the XXX people who make up the developme nt staff,there are XXX foun ders w

11、ho hold the follow ing positi ons:XXX, Preside ntXXX, Vice Preside nt of FinanceXXX, Vice Preside nt of Marketi ngXXX, Vice Preside nt of SalesXXX, Vice Preside nt of Engin eeri ngXXX, Vice Preside nt of ResearchXXX, Vice Preside nt of Operati onsXXX, Director of Marketi ngXXX, Ma nager XXX Developm

12、e ntXXX, Corporate Attorney管理人員描述，例如：XXX, Preside ntXXX Degree, Un iversity of XXXXXX s professional experienee includes many differentareas in the XXX in dustry.人力資源需求，例如：(Compa ny) developme nt team recog ni zes that additi onalstaff is required to properly support marketi ng, sales, research, and

13、 support fun cti ons.第五講：產(chǎn)品分析 (the product/service)產(chǎn)品介紹應(yīng)包括以下內(nèi)容：1 .產(chǎn)品名稱(chēng)2.性能及特性3 .產(chǎn)品所處的生命周期4 .產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)力5 .產(chǎn)品的研究和開(kāi)發(fā)過(guò)程6 .發(fā)展新產(chǎn)品的計(jì)劃和成本分析7 .產(chǎn)品的市場(chǎng)前景預(yù)測(cè)8 .產(chǎn)品的品牌和專(zhuān)利此外，還要從顧客和投資者角度岀發(fā)回答下面的問(wèn)題：1 .顧客希望企業(yè)的產(chǎn)品能解決什么問(wèn)題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？2 .企業(yè)的產(chǎn)品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品相比有哪些優(yōu)缺點(diǎn)，顧客為什么會(huì)選擇本企業(yè)的產(chǎn)品？3 .為什么用戶(hù)會(huì)大批量地購(gòu)買(mǎi)企業(yè)的產(chǎn)品？4 .本公司能提供哪些購(gòu)買(mǎi)便利？5 .企業(yè)為自己的產(chǎn)

14、品采取了何種保護(hù)措施，企業(yè)擁有哪些專(zhuān)利、許可證，或與已申請(qǐng)專(zhuān)利的廠家達(dá)成了哪些協(xié)議？6 .為什么企業(yè)的產(chǎn)品定價(jià)使企業(yè)產(chǎn)生足夠的利潤(rùn)？介紹產(chǎn)品，例如：This capability for XXX is a uni que feature enjo yed by(Compa ny) and our customers.專(zhuān)利保護(hù)，例如：Our product(s) is protected un der the follow ing:產(chǎn)品價(jià)格優(yōu)勢(shì)，例如：Regard ing cost sav ings (product/service) will save ourcustomers money i

15、n terms of XXX.產(chǎn)品測(cè)試，例如：Completed tests have show n that XXX (results).產(chǎn)品特性描述，例如：XXX is ano ther powerful feature. This in cludes XXX.XXX saves a treme ndous amou nt of time whe n XXX.第六講：市場(chǎng)分析 (market an alysis)這部分內(nèi)容包括行業(yè)分析、市場(chǎng)分析和競(jìng)爭(zhēng)分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對(duì)行 業(yè)發(fā)展方向的預(yù)測(cè)、對(duì)驅(qū)動(dòng)因素的分析。市場(chǎng)分析的核心內(nèi)容是在市場(chǎng)細(xì)分的基礎(chǔ)上確定目標(biāo)市場(chǎng)。要讓投資者了

16、解市場(chǎng)的規(guī)模有足夠大的贏利空間和發(fā)展空間；知道市場(chǎng)有良好的發(fā)展前景， 即所確定的目標(biāo)市場(chǎng)在未來(lái)將會(huì)長(zhǎng)生不衰。競(jìng)爭(zhēng)分析中要對(duì)全部競(jìng)爭(zhēng)產(chǎn)品及競(jìng)爭(zhēng)廠家作岀描述與分析。尤其要分析這些競(jìng)爭(zhēng)對(duì)手所占有的市場(chǎng)份額、年銷(xiāo)量與銷(xiāo)售收入，以及他們的財(cái)務(wù)實(shí)力。 此外還要對(duì)自己產(chǎn)品所具有的優(yōu)勢(shì)作分析，對(duì)未來(lái)市場(chǎng)變化趨勢(shì)作預(yù)測(cè)。介紹目標(biāo)顧客購(gòu)買(mǎi)的原因，例如：It is easy to un dersta nd why the pr in cipal buy ing motivesare XXX because XXX.介紹項(xiàng)目標(biāo)顧客的特點(diǎn)，例如:You ng Married CouplesAge：35-55In com

17、e:Medium to highSex:Male or FemaleFamily:Married or no childre nGeographic:SuburbanOccupati on:White collarAttitude:Early adapters描述產(chǎn)品的競(jìng)爭(zhēng)優(yōu)勢(shì)，例如：The ability to XXX (what it can do) is uni que to this product/service, and our research in dicates that its performa nee is superior to any thi ng else on t

18、he market today.對(duì)競(jìng)爭(zhēng)產(chǎn)品做對(duì)比，例如：Compa nies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way.第七講：市場(chǎng)策略 (marketi ng strategy)市場(chǎng)營(yíng)銷(xiāo)策略極富挑戰(zhàn)性， 因此這部分應(yīng)該包括以下內(nèi)容：投資者希望了解公司的產(chǎn)品從生產(chǎn)到大最終用戶(hù)手中的全過(guò)程,1 .營(yíng)銷(xiāo)機(jī)構(gòu)和營(yíng)銷(xiāo)隊(duì)伍；2 .營(yíng)銷(xiāo)渠道的選擇和營(yíng)銷(xiāo)網(wǎng)絡(luò)的構(gòu)建；3 .廣告策略和促銷(xiāo)策略；4 .價(jià)

19、格策略；5 .市場(chǎng)滲透與開(kāi)拓計(jì)劃；6 .市場(chǎng)營(yíng)銷(xiāo)中意外情況的應(yīng)急對(duì)策等。價(jià)格制定策略，例如：The prices for our products /services are determ ined first and foremost by XXX (competiti on, costs, suppliers, man ufacturers, package deals).關(guān)于折扣，例如：We can take adva ntage of volume purchases by XXX.關(guān)于直銷(xiāo)，例如：The majority of sales will be through direct

20、 sales by the(Compa ny) sales staff. (Compa ny) an ticipates hiri ng XXX additi onal sales represe ntatives to (cover additi onal territories, retailers, distributors, markets, sell specific products /services).銷(xiāo)售渠道，例如：By operat ing withi n these distributi on cha nn els in this manner we feel that

21、we can mai ntain con trol of our market. In additi on, we can gen erate growth at a reas on able pace and obta in excelle nt sales results.關(guān)于顧客服務(wù)，例如：Ano ther service to add value is to provide warehous ing of customer inven tory. This allows us to book larger orders and provide faster order resp on

22、se.第八講：生產(chǎn)分析 (ma nufacturi ng)這部分主要包括以下內(nèi)容：1 .新產(chǎn)品的生產(chǎn)經(jīng)營(yíng)計(jì)劃；2 .公司現(xiàn)有的生產(chǎn)技術(shù)能力；3 .品質(zhì)控制和質(zhì)量改進(jìn)能力；4 .現(xiàn)有生產(chǎn)設(shè)備或?qū)⒁?gòu)置的生產(chǎn)設(shè)備；5 .改進(jìn)或購(gòu)置生產(chǎn)設(shè)備的成本；6 .現(xiàn)有的生產(chǎn)工藝流程研發(fā)階段，例如：Much of the time and effort at (Compa ny) duri ng the past XXX year period has bee n spe nt on research andXXX product/process developme nt.生產(chǎn)制造，例如：The process

23、 used to produce (product) begi ns with XXX (full descripti on).產(chǎn)品性能，例如：The acquisiti on cost for land and improveme nts is $XXX which will be allocated in XXX in creme nts.關(guān)于設(shè)備，例如：This equipme nt is used in the processes as described and con figured above to en sure yield, lead-time, and costs are sufficie nt to provide projected gross marg in.第九講：財(cái)務(wù)分析(finan cial projecti ons)財(cái)務(wù)分析應(yīng)包括以下內(nèi)容：1.展示財(cái)務(wù)現(xiàn)狀；2 .今后三年