商務(wù)英語對話及翻譯

1、lesson 1 at a trade fair 在商品交易會上a : good morning sir, welcome to our boothb :thank you very muchyour booth was really arranged very nicelya :thank you for your complimentwould you like to have a seat?b : thanks. im the manager of the import division of xyzco. ltd. here is my card. a : pleased to mee

2、t you and i am glad to have the opportunity to recommend to you our lastest laser and electronic product of this year. this product of ours represents the development trend for the next decade. b : what about the functions?a : it combines many functions in one. it is a high-grade product.b : have yo

3、u looked into the sales?a : such products are widely sold in markets abroad. and they are gaining in popularity because oftheir fine quality, competitive prices and honest dealings.b : i would like to see the samples first .a : ok. this is the newest export item for this year.b : thanks. do you have

4、 catalogues? id like to have a few copies to study carefully.a : here you are. im sure our products will interest you.b : thats impressive .thanks you for your introduction. i should say some of them could be found in the market in my country.a :im glad to hear that，take you time and look around，and

5、 you are welcome to our factory sometimeb: sure，im planning to visit some factories after this trade fair. by the way, which province are you from?a : zhejiang province.b :really, there is famous for light industry，isnt it?a :it sure isb : i also hope we can do business together in the future.a : i

6、hope so.notes:1. good morning sir, welcome to our booth早上好,先生,歡迎光臨我們的展位。2. thank you very muchyour booth was really arranged very nicely非常謝謝您。你們的展位安排得真的很好。3. thank you for your compliment謝謝你的稱贊。4. im the manager of the import division of xyzco. ltd. here is my card.我是經(jīng)理xyz有限公司進(jìn)口部經(jīng)理。這是我的名片。5. pleased

7、 to meet you and i am glad to have the opportunity to recommend to you our lastest laser and electronic product of this year.很高興見到你,我很高興能有機會向您推薦我們最新的激光和電子產(chǎn)品。6. this product of ours represents the development trend for the next decade. 我們的這款產(chǎn)品的代表著未來十年發(fā)展趨勢,。7. what about the functions?有什么功能?8. it comb

8、ines many functions in one.它集多種功能于一身。9. it is a high-grade product.它是一種高檔產(chǎn)品。10. such products are widely sold in markets abroad. 這類產(chǎn)品在國外市場上很暢銷。11. and they are gaining in popularity because oftheir fine quality, competitive prices and honest dealings.由于優(yōu)良的質(zhì)量、競爭性的價格和誠實的交易，它們正越來越流行,。12. i would like t

9、o see the samples first .我想先看一看樣品。13. this is the newest export item for this year.這是今年出口的最新款式。14. do you have catalogues? id like to have a few copies to study carefully.你有產(chǎn)品目錄嗎?我想要幾份仔細(xì)研究。15. im sure our products will interest you.我敢肯定,你會對我們的產(chǎn)品感興趣。16. thats impressive .thanks you for your introduct

10、ion. 令人印象深刻。謝謝你的介紹。17. im glad to hear that，take you time and look around，and you are welcome to our factory sometime聽到這消息我很高興,您慢慢看,也歡迎您隨時去我們廠里看一下18. sure，im planning to visit some factories after this trade fair.當(dāng)然, 這場交易會結(jié)束后我計劃去參觀一些工廠后。19. really, there is famous for light industry，isnt it?哦,真的嗎?那里

11、的輕工業(yè)很有名,不是嗎?20. i also hope we can do business together in the future. 我也希望我們今后能一起做生意。lesson 2 visiting a factory 參觀工廠a: where is your factory?b: our manufacturers plant is located on the outskirts of yantai.the transportation there is very convenient. well get there right away.b: welcome to our fac

12、tory. first please take a tour of our display hall.a: oh, therere so many kinds of carpets here.b: yes. look, this carpet is hand-made by traditional methods.its in good demand in foreign markets.a: its a fashion nowadays among europeans and americans to admire hand-made things.b: this carpet is mad

13、e by machine. designs and patterns can be promptly altered, an easy and fast operation.a: this tapestry pattern is very modern. is the designer chinese?b: yes, of course. our factory employs a group of professional designers.according to our contracts with them, they are obliged to provide a certain

14、 number of designs for the work every year.a: i see.b: just now, what youve seen were woolens and silk.there are synthetic fabrics also.a: if you hadnt told us, i wouldnt have noticed any difference.b: they are lighter, mothproof and less expensive.and theyre more in demand by the salaried class.a:

15、id like to buy a small rug as a memento and put it in my bedroom.b: ok, lets go to the sales hall to have a look.notes：1. our manufacturers plant is located on the outskirts of yantai.我們是制造商的工廠位于煙臺市郊。2. the transportation there is very convenient. well get there right away.那里的交通十分方便。我們會馬上就去。3. welco

16、me to our factory. first please take a tour of our display hall.歡迎到我們工廠來。首先請參觀我們的展示大廳。4. look, this carpet is hand-made by traditional methods.你看,這是傳統(tǒng)工藝手工編織的地毯。5. its in good demand in foreign markets.它在海外市場需求很大。6. its a fashion nowadays among europeans and americans to admire hand-made things.現(xiàn)在歐美人

17、崇尚手工制品。7. designs and patterns can be promptly altered, an easy and fast operation.設(shè)計和圖案可以迅速改變,操作方便。8. this tapestry pattern is very modern.這種織錦圖案很現(xiàn)代。9. our factory employs a group of professional designers.本廠擁有一批專業(yè)的設(shè)計師。10. according to our contracts with them, they are obliged to provide a certain

18、number of designs for the work every year.根據(jù)我們的合同,他們每年有義務(wù)提供一定數(shù)量的設(shè)計工作。11. they are lighter, mothproof and less expensive.它們更輕、防蟲蛀、而且更便宜些。12. and theyre more in demand by the salaried class.更受到工薪階層的歡迎。13. id like to buy a small rug as a memento and put it in my bedroom.我想買一個小地毯作為紀(jì)念品,把它放在我的臥室。14. ok, l

19、ets go to the sales hall to have a look.好的,咱們?nèi)ヤN售大廳去看一看。lesson 3 introduction of products 介紹產(chǎn)品a: i learned from the ads that you manufacture and sell this kind of product.b: yes, we do. are you interested in our products?if so, youve come to the right place.a: good.b: well then, what can i do for you

20、?what exactly are you after?a: id like to know something more about the product.for example, the manufactured materials, the design and the sales position.b: here is a catalogue and a price list. we have many varieties.the product is made of 100% cashmere, designed in tokyo, and is widely sold in bi

21、g stores in china and chain stores in other countries as well.its a very popular item this year.a: really! hmm? what about the quality?b: absolutely reliable. the quality is superior, yet the price is very reasonable.it feels soft and smooth. this is this years latest design.it sold remarkably fast

22、during the domestic trial sale period.i can assure you no other product is more competitive than ours.a: thank you. youre been most helpful.b: my pleasure. i can assure you that youll find very good prospects in our products.notes：1. i learned from the ads that you manufacture and sell this kind of

23、product.答:我從廣告上得知,貴公司生產(chǎn)銷售這種產(chǎn)品。2. id like to know something more about the product. for example, the manufactured materials, the design and the sales position.我想多了解一下你們的產(chǎn)品。例如,加工原料、設(shè)計、銷售情況。3. here is a catalogue and a price list. we have many varieties.這是一個目錄和價目表。我們有很多種類。4. the product is made of 100%

24、 cashmere, designed in tokyo, and is widely sold in big stores in china and chain stores in other countries as well.本產(chǎn)品為100%羊絨,在東京設(shè)計，在中國的大商店、連鎖店和其他國家都有廣泛的銷售。5. its a very popular item this year.這是今年非常流行的款式。6. really! hmm? what about the quality?真的!嗯?品質(zhì)怎么樣?7. absolutely reliable. the quality is super

25、ior, yet the price is very reasonable.絕對可靠。該產(chǎn)品質(zhì)優(yōu)價廉。8. this is this years latest design.這是今年的最新設(shè)計。9. it sold remarkably fast during the domestic trial sale period.在國內(nèi)試銷期內(nèi)期間，它賣得非?？?。10. i can assure you no other product is more competitive than ours. 我可以向你保證我們的產(chǎn)品是最有競爭力的。11. i can assure you that youll

26、find very good prospects in our products.我可以向您保證,您會發(fā)現(xiàn)我們產(chǎn)品的前景非常美好。lesson 4 enquiries and offers詢價和報價a: can you show us your catalogue?b: certainly. heres a catalogue for some of our popular items.a: thank you. were very interested in some of your products.heres an enquiry sheet weve drawn up.b: thank

27、s. well look into it carefully.a: how about the supply position of your products?b：we have a steady supply for most of them.a; do you quote fob or cif?b: we usually quote on cif basis.a：the market at our end has become pretty competitive.in order to sell successfully there, your goods will have to b

28、e competitive in price as well.b: youll find our prices very attractive.a: would you give us an offer for art.no.17 cifc 5% london now?b: whats the quantity?a: wed like to start with 10,000 pieces. its an attractive quantity, isnt it?b; when do you want the goods to be delivered?a: could you make it

29、 for may?b: i think we should manage.a: we pay by letter of credit.b: o.k. so now we can offer you 10,000 pieces of art.of art no.17 at us $80 per piece cifc5% london for shipment in may.a: thank you. how long will this offer be open?b: its valid for three days.a: i will study your offer with my col

30、leagues and give you a definite reply in three days.b: ill be waiting for your reply.notes:1. can you show us your catalogue?能看一下你們的產(chǎn)品目錄嗎?2. certainly. heres a catalogue for some of our popular items.當(dāng)然可以。這是一份我們的一些受歡迎商品的目錄。3. were very interested in some of your products.我們非常感興趣,對你們的一些產(chǎn)品。4. heres an

31、 enquiry sheet weve drawn up.這是我們擬訂的詢價單。5. thanks. well look into it carefully.謝謝。我們會仔細(xì)研究一下。6. how about the supply position of your products?你方產(chǎn)品供貨情況怎么樣?7. we have a steady supply for most of them.對于（目錄中的）大多數(shù)（產(chǎn)品），我們有著穩(wěn)定的供應(yīng),。8. do you quote fob or cif?你們報離岸價還是到岸價? fob是free on board三個單詞第一個字母的大寫，中文意思為

32、裝運港船上交貨，指定具體裝運港名。cif術(shù)語的中譯名為成本加保險費加運費，（指定目的港，其原文為cost, insurance and freight(.named port of destination)按此術(shù)語成交，貨價的構(gòu)成因素中包括從裝運港至約定目的的港的通常運費和約定的保險費，故賣方除具有與cfr術(shù)語的相同的義務(wù)外，還就為買方辦理貨運保險，支付保險費。9. we usually quote on cif basis.我們通常報cif價。10. the market at our end has become pretty competitive. 我方市場競爭已經(jīng)變得非常激烈。11.

33、 in order to sell successfully there, your goods will have to be competitive in price as well.為了成功的銷售,你們的貨物必須具有競爭力的價格。12. youll find our prices very attractive.你會發(fā)現(xiàn)我們的價格很有吸引力。13. would you give us an offer for art.no.17 cifc 5% london now?你給我們報第十七號貨物(含5%的傭金)的cif倫敦價嗎?art. no 是 article number 的縮寫。cifc

34、 5% cif含5%的傭金，第二個c是commission 的縮寫。14. whats the quantity?多少數(shù)量?15. wed like to start with 10,000 pieces.我們想先訂一萬件。16. when do you want the goods to be delivered? 你需要什么時候發(fā)貨？17. we pay by letter of credit. 我們用信用證來付款。letter of credit 簡稱 l/c, 信用證。18. so now we can offer you 10,000 pieces of art.現(xiàn)在我們可以向你們報

35、價一萬件。19. of art no.17 at us $80 per piece cifc5% london for shipment in may. 17號貨價格：cif倫敦價80美元每件,含5%傭金，5月份裝運。20. how long will this offer be open?這個報價的有效期多長?21. its valid for three days.它的有效期為三天。22. i will study your offer with my colleagues and give you a definite reply in three days.我將跟同事們研究一下,給你一

36、個明確的答復(fù)。lesson 5 counter-offer 還盤a: we are surprised to find that your price is 25% higher than those of other companies.b: 25%? you cant be serious!a: that has been confirmed by our survey.im afraid ill have to cancel the deal unless you reduce your price.b: but you know fully well that our product

37、is of superior quality.other products cant be compared with it.a: true. but its also a fact that your price is too high.b: then whats your idea of a good price?a: i would say 20% off the listed price.b: impossible. we wont make any profit at that price.10% off is the best we can do.a: thats still to

38、o high.b: our quality is far beyond comparison. besides, the market is advancing.our goods can always sell.a: other companies are also saying that their products are the best.b: lets meet each other half way. ill cut another 5%.thats definitely my rock bottom price.a: all right. thats settled.1. we

39、are surprised to find that your price is 25% higher than those of other companies.我們很驚訝地發(fā)現(xiàn)你的價格比其它公司要高25%。2. 25%? you cant be serious!25%的嗎?你不可能是認(rèn)真的吧!3. that has been confirmed by our survey.我們調(diào)查證實過了。4. im afraid ill have to cancel the deal unless you reduce your price.恐怕我將不得不取消這筆生意,除非您降價。5. but you

40、know fully well that our product is of superior quality.但你很了解我們的產(chǎn)品質(zhì)量上乘。6. other products cant be compared with it.其他產(chǎn)品無法與之相比。7. then whats your idea of a good price?那你覺得什么是好價錢?8. i would say 20% off the listed price.我想說的是標(biāo)價的80%。9. impossible. we wont make any profit at that price.那不可能。那種價格我們沒有任何利潤。1

41、0. 10% off is the best we can do.9折是我們能夠做到的最好的了。11. our quality is far beyond comparison. 我們的質(zhì)量是無與倫比的.12. besides, the market is advancing. our goods can always sell. 而且行市上漲。我們的產(chǎn)品總能賣出。13. lets meet each other half way. ill cut another 5%. 我們來折中一下吧。我再降5%。14. thats definitely my rock bottom price.這絕對是

42、最低價格了。15. all right. thats settled.好吧，就這么定了。lesson 6 commission 傭金a：hello, mr. sam, i am glad to meet you here at the fair. b: likewise. take a seat, please. a: good. thank you. it seems your business is prosperous. so many customers come here. b: yes, not too bad. our sales are going up year after

43、year. and we still have a large potential production capacity. a: well, do you think of choosing a commission representative or agent abroad to promote your sales? b: thats a good idea. so far, we have several agents abroad. a: we are willing to be your agent in thailand for hand-tools. whats your i

44、dea? b: it coincides with our desire.a: then, whats your usual commission rate for your agents? b: usually, we give a commission of 3% to our agents. a: 3% is too low, i think. you see, we have a lot of work to do in promoting the sales, such as advertising on radio or tv, printing booklets, leaflet

45、s, catalogues，and so on. it all costs. 3% is not enough. b: dont worry. well allow you a higher commission rate if your sales score a substantial increase. a: you mean to say b: now, if you sell us$ 2 million worth of hand-tools annually, we can only allow 3% commission. if the annual turnover excee

46、ds us$ 5 million, you can get 5% commission. what do you think of that? a: it sounds ok. then how do you pay the commission? b: we may deduct the commission from the invoice value directly or remit it to you after payment. a: all right. if it is okay, we would like to sign an agency agreement with y

47、ou immediately. b: think it over. we hope to keep a good business relationship with you. a: thank you for your help. notes:1. it seems your business is prosperous.看起來生意很興旺。 2. yes, not too bad. our sales are going up year after year.- 是的，還可以。銷量年年遞增，3. and we still have a large potential production c

48、apacity. 我們的生產(chǎn)潛力還很大。4. well, do you think of choosing a commission representative or agent abroad to promote your sales? 哦，你們是否想在國外選擇一家代辦商或代理人為你們推銷產(chǎn)品？ commission representative 代辦商5. we are willing to be your agent in thailand for hand-tools.我們愿意在泰國做你方的手工工具代理人。6. it coincides with our desire. 這正合我們的

49、心意7. then, whats your usual commission rate for your agents? 那么，你們通常給代理人的傭金率是多少？8. usually, we give a commission of 3% to our agents. 通常給代理人百分之三的傭金。 9. you see, we have a lot of work to do in promoting the sales, such as advertising on radio or tv, printing booklets, leaflets, catalogues，and so on.

50、你知道，為了推銷你方的產(chǎn)品，我們要做 很多的工作。比如，在電臺或電視上做廣告，印刷小冊子、傳單和 商品目錄等。10. it all costs. 3% is not enough. 這一切花銷，百分之三是不夠的。 11. dont worry. well allow you a higher commission rate if your sales score a substantial increase. - 別擔(dān)心，如果你們的銷量大幅度增長，我們會給予更高的傭金。 12. now, if you sell us$ 2 million worth of hand-tools annuall

51、y, we can only allow 3% commission.如你方手工工具的年銷量為二百萬美元，我們只能給百分之三的傭金。13. if the annual turnover exceeds us$ 5 million, you can get 5% commission.如果年銷量超過五百萬美元，你就可得到百分之五的傭金。14. what do you think of that? 你看如何？ 15. then how do you pay the commission?那么，傭金如何支付？ 16. we may deduct the commission from the inv

52、oice value directly or remit it to you after payment. 我們可以直接從發(fā)票金額中扣除傭金，或在付款后匯給你方。17. we hope to keep a good business relationship with you. 我們希望與你方保持良好的貿(mào)易關(guān)系。 lesson 7 payment terms 付款方式a: since this is the first deal between us, i hope we can trade on customary terms, i.e., a letter of credit payabl

53、e against sight draft.b:i understand your position. but at the moment, i do have some difficulty.could you make an exception, say, to accept d/p?a:i would like to bend the rules a little if possible, but we accept d/p only if the amount is under usd2,000.this is not the case now. we could only accep

54、t confirmed, irrevocable l/c.b: as you are aware, payment by l/c is a bit complicated and expensive.lets do this: if you can reduce the price by 2% and give us three months to raise money, wed be willing to give you a 10% down payment.a: and the balance by 90 days l/c?b: yes.a: im afraid im not in a

55、 position to give you an immediate answer.ill have to consult my head office.well, my head office says the best we can do is to accept 60 days l/c.b:60 days? thats all right.a: but we wish to point out that it is only with a view to encouraging future deals with you that we are accommodating you thi

56、s time.b：ok. im glad that we have settled the payment terms.notes:1. since this is the first deal between us, i hope we can trade on customary terms, i.e., a letter of credit payable against sight draft.由于這是我們之間的第一筆交易,我很希望能遵照慣例,也就是說,用即期信用證付款。i.e. (拉丁語) that is即letter of credit 信用證 復(fù)數(shù)為 letter of credits, 但在商業(yè)書信中常作大寫，單數(shù)為l/c, 復(fù)數(shù)為 ls/c。letter of credit payable against sight draft 是憑即期匯票付款的信用證；遠(yuǎn)期信用證的說法 usance l/c; time l/c; term l/c。 以見票三十天議付的信用證為例：a. 30 days (usance) l/cb. (time)l/c at 30 daysc. (term)l/c at 30 days after sightd. l/c available by draft at 30 days after sight2. could you mak