A公司基于市場集中戰(zhàn)略的核心競爭力研究_博客

1、A公司基于市場集中戰(zhàn)略的核心競爭力研究_博客CHARPTER I. Introduction1.1 Research Bacground SignificanceUnder the new economy bacground of global economic integration, the maret petition bees increasingly fierce, and even bee cruel, the breadth and depth of economic globalization is also expanding and changing with the de

2、velopment of economy. The alternation of the new established and old corporation, whether it is the birth of the new corporation or a hundred years corporation, has bee a grim reality that must be faced in the process of the rapid development of the world economy. Winners and losers, winner is the i

3、ng , this is the nature of the petition, the result of economic development!With the continuous development of economy, nowledge economy plays an important role in the economic tide. Both the Inter and the application of high and new technology have made the business activities of corporations are f

4、acing unprecedented severe challenges. Maret demand is rapidly changing, the development of technology is also diverse with the application of high and new technology as the basis of small and medium corporations in the petition to be based on, must continue to enhance the petitiveness through techn

5、ology innovation and upgrading, that is, the promotion of petitive advantage. And the growth of the corporation is not always going smoothy. In order to obtain considerable petitive advantage, the most importance is in the cultivation of the core specialty of corporations, especially the talent, tec

6、hnology, nowledge and so on. In the growing process of China s private corporations, especially with the trend and development of private corporations, they are facing the problem lie growing slowly and corporation lifetime is short; many corporations in the petition in the transition rely on price

7、war to eep the corporation s to survive and expand their maret which will lead to a loss for all of them. But over diversified by ignoring cultivate and raise the core petence is increasingly being an important reason for the failure of the corporation.1.2 Main Research Content Inorder to analyse th

8、e topic in a more prehensive way, the paper will be divided into four different chapters:Chapter I. Introduction. This chapter mainly describes the research bacground and significance of the research, the research ideas and methods of this research, and the practical and guiding significance of this

9、 thesis.Chapter II. Literature review. Analysis of the characteristics of each stage of the corporation base on the theory of corporate lifecycle. In particular to summarize the research achievement on the core petence of the corporation from the very beginning and its development process, the bacgr

10、ound and theoretical origin of the theory of the core petence of the corporation and its conceptual features and elements are summarized,the different understanding and viewpoint about the core petence of corporations in the domestic and foreign scholars, and then to mae a prehensive review of the r

11、elevant theoretical literature. On the basis of the theory of corporate life cycle and corporation s petitive strategy, this paper puts forward the understanding of corporation s core petence.Chapter III. A case study of Company A s maret petitiveness strategy. Using Michael Porter s five forces mod

12、el, pest, MOA, SWOT TOWS Matrix and other research tools and methods to analyze industry and the maret environment at the present stage of Company A , and to carry out prehensive analysis for the implementation of maret petition strategy of maret strategy (maret positioning strategy, mareting strate

13、gy, technology research and development strategy, etc.), also for its strength and weaness in the petition and problems and difficulties they are facing now. To evaluate the core petence of Company A and mae remendations. In this chapter, the author analyze the characteristics of Company A, which is

14、 based on the theory of the second chapter. So professional technology has bee the ey to the corporation in the field, which is the ey to establish and enhance the core petence of Company A. And then pointed out that Company A is lac of core petence in the process of implementation of maret strategy

15、 .CHAPTER II. Literature Review2.1 Research of Corporate Lifecycle TheoryThe research on the life cycle of corporation began in the 1970s. In 1972, Professor Larry - Greiner (Larry E.Greiner) from Harvard University mentioned the concept of corporation life cycle the first time in his boo - Evolutio

16、n and Revolution As Organizations Grow . After that, American scholar Icha Adizes carried out a systematic study on corporation culture from the perspective of corporation life cycle. In addition, many scholars had explored and modified the life cycle theory and methods constantly from the qualitati

17、ve or quantitative point of view and proposed a different business life cycle model.In 1989 , Icha Adizes published his boo Corporate Lifecycle became the classic study of the life cycle theory of corporations . The boo presents a corporate life cycle model , some will call it classical model. Adize

18、s believe the growth of the corporation and the aging of the organism are the same as the relationship between the two factors of flexibility and controllability, the Flexibility and controllability determine the position of the corporation in the life cycle. Adizes defined the corporate lifecycle i

19、nto 3 different stages – Courtship , Prime , The fall and divided each stage into 10 fined stages ( See Figure 2-1 ) are : Courtship , Infant , Go-go , Adolescence , Prime , Late-Prime , Aristocracy , Recrimination , Bureaucracy , Death .2.2 Characteristic of different stage of Corporate Lifec

20、ycleSome scholars too Icha Adizess Corporate Lifecycle theory as an reference and divided the development of corporations lifecycle into four different stages as : Start-up stage , Growth stage , Mature stage , Decline stage . The development of an corporation is actually more lie a transition or tr

21、ansition from one to another in a lower stage toanother higher stage . Corporations will show different characteristics in different stage and their target will shift as well . Meanwhile , In different stages of the life cycle, will experience and have different riss . No mater it is characteristic

22、, development target or riss will influence those corporations in how to participate into petition and choice of their petitive strategy direct or indirectly .2.2.1 Characteristic Analysis of Start-up StageAt this stage, corporation has just been born, business scale is small , the strength of petit

23、ion is wea, the organization structure is simple and is not standardized, but the operation is flexible, most of the maret is created and driven by technology or innovation . The maret share of the corporation is small but with big ris . The main goal is of corporations in the start-up phase is to s

24、urvive in the maret which they are going to enter , expand their product sales by expansion , accumulate cash flow continuously to enhance the size and strength of the corporation, and lay a good foundation for the further development of corporations.The corporation will face the ris of survival . A

25、s the corporation has just been born and start having the basic operational management capabilities, the corporation will not and be able to do business beyond their business scope and scale .Chapter III Case Analysis of Maret Competitive Strategy of Company A . 353.1 Case Description . 353.1.1 Intr

26、oduction of Company A . 353.1.2 Bacground information of Company A . 353.1.3 Challenges facing by Company A . 363.2 Case Analysis of Company A . 373.2.1 Current Maret Situation and Industrial Environment Analysis of Company A . 383.2.2 Analysis of Maret Competence of Company A . 403.2.3 Challenges f

27、acing by Company A in Maret Competitive Strategy . 41Chapter III Case Analysis of Maret Competitive Strategy of Company A3.1 Case Description3.1.1 Introduction of Company ACompany A was established in 2011 and specialized in sale of wire rope and lifting rigging fabrication . They regard Strength ,

28、Safety , Professional as their quality policy to provide high quality products and services in China. Company A is equipped with 6000N and 10000N splicing machine with an capability for wire rope between 3mm-70mm . And also with a 600N imported test bed can do tension test for different ind of wire

29、rope sling , chain sling , rigging and hoos . The fuse and tapering machine can fuse and taper wire rope from 6mm-40mm to prevent loose end . Also with wire rope coiling machine and length measuring machine to measure the length in according to customers requirement . Products has been widely used i

30、n shipping , industrial , construction , port cranes , wire rope sling , riggings , etc. Company A has gathered a great experience in the last decade in wire rope business in China , and has been recognized as one of the most professional pany in Guangdong province .3.1.2 Bacground information of Co

31、mpany AAlthough pany A was newly established since 2011 , but they got many experiences in lifting products . Because its predecessor was a V pany between a U. wire rope manufacturer and a global well-nown shipping pany . But due to their predecessorpany need to be winding up , so the ex-employees h

32、ave to loo for another job and thats how and why pany A was established . This also provide her a very good technical supporting for the pany in future . ust because of those ex-employees started setting up their business together , recruited those ex-technical people and bought in those second hand

33、 equipment by updating the equipment , managing their production , recruiting new people , they have bee one of the best lifting rigging pany in south China within 4 years effort .Chapter IV Conclusion4.1 ConclusionsSmall and medium size corporations in the technical production industry must continu

34、e to creative in technology innovation . As a fact that the small and medium size corporations are very efficient in technology innovation. However, the core principle of an technical production corporation should pay attention to cultivate the core petence of the corporation. Through cultivating th

35、e core petence of corporations can help corporations to predict the trend of technology accurately and changing of maret demand . So as to adjust the direction of development of corporations , to develop the right technology innovation strategy, so that the corporation can be developed constantly in various projects, and ensure smooth development of corporations. And in the process of innovation, through the level of integration of the internal petence of corporati