煙草零售終端管理系統(tǒng)5頁

1、relationship between Government and business. The two sessions, General Secretary of Pro, clear the word succinctly summarized the new relationship between Government and business, as pure politics, reshaping the political relationship specified in the direction. District leaders in handling politic

2、al and business relations, engage in trading power for money, and finally stumbled, we a lesson, always keep in mind that Pro, clean practicing Pro, clear. Pro is to open a sincere engagement with private enterprise to help solve practical difficulties; Clear is to clarify the Division of power, exe

3、rcised in accordance with, private entrepreneurs with innocent purity, not abusing power for personal gain, not to engage in trading power for money. Third, in order to maintain fairness and justice. Fairness and justice is the lifeline of the rule of law, is the best development environment. Curren

4、tly, lax law enforcement and the judicial sector in our region also exist to varying degrees, law enforcement departments and individual window units power for personal gains and bribes, thick friends, relations, human cases, money cases in which seriously infringe on the legitimate rights and inter

5、ests of enterprises and people. Especially some law enforcement and inspection for profit purposes, deliberately looking for corporate loopholes, found directly under the ticket does not give business improvement opportunities. We recruit a company doesnt easily, cultivating a business more difficul

6、t, never for personal gain, systematic harassment, card, last checked to check to get the enterprise collapsed. To guarantee the legitimate rights and interests. Always proceed from the overall situation of reform and development of services, fully consider the characteristics of production and mana

7、gement in non-public enterprises and social benefits, an accurate grasp of legal limits, protect the enthusiasm of entrepreneurs and practitioners in innovation and entrepreneurship, enhancing expectations and confidence. To promote strict enforcement. Strengthening law enforcement procedures, impro

8、ve law enforcement performance evaluation, strengthening the supervision of law enforcement, exploration and practice of risk control mechanism of law enforcement to further standardize the social security, urban management, road traffic administrative law enforcement, effectively free, extensive la

9、w-enforcement and lax enforcement of law enforcement and other issues. To uphold justice. Justice is the last line of Defense to safeguard fairness and justice, to unequivocally support the courts and procuratorates independently exercise level . Judicial activities were rampant, must not be allowed

10、 to run, favors, money, must not be allowed to knowingly violate the miscarriage, violations of the legitimate rights and interests of the masses must not be allowed to abuse of power, to make forest mass can be felt in every judicial cases in equity and justice. Four to deepen grass-roots governanc

11、e according to law煙草零售終端管理系統(tǒng)一 概述煙草零售終端管理系統(tǒng)是基于國家煙草局提出的實現(xiàn)“三個滿意”、建立“工商戰(zhàn)略聯(lián)盟” 、“電話訂貨、電子結(jié)算、網(wǎng)上配貨、現(xiàn)代物流”等工作方針，通過移動通信技術(shù)、無線POS技術(shù)、數(shù)據(jù)接口等技術(shù)及時采集零售客戶的卷煙需求信息及進銷存信息，并根據(jù)進銷存信息向其主動配給卷煙的綜合煙草零售平臺。煙草零售終端管理系統(tǒng)，能夠為卷煙專賣戶提供卷煙銷售、在線訂貨、網(wǎng)上配貨、庫存管理、信息發(fā)布、視頻廣告、問卷調(diào)查等功能，并提供統(tǒng)計報表支持；能夠為煙草商業(yè)企業(yè)的市場人員的工作提供了一個全新工具，增強了市場人員服務(wù)煙草專賣的力度；同時能夠為煙草企業(yè)提供可靠的

12、決策支持，通過準(zhǔn)確及時的采集煙草專賣戶的零售信息，合理的數(shù)據(jù)分析，報表展現(xiàn)，清晰及時的反應(yīng)市場變化趨勢。二 系統(tǒng)開發(fā)背景在我國現(xiàn)有的煙草專賣體制下，煙草商業(yè)企業(yè)是承擔(dān)卷煙從生產(chǎn)企業(yè)向零售終端傳遞的唯一流通企業(yè)。與其它流通企業(yè)的不同在于，目前它主要承擔(dān)卷煙這種單一品類商品。因此，在中國開放煙草市場后，承受的市場沖擊力是相當(dāng)巨大的。如何抵御和緩解這種危機？對于商品流通企業(yè)來說，核心競爭力就是目前掌握的龐大零售終端網(wǎng)絡(luò)。面對數(shù)目龐大的零售終端，有效地鞏固和服務(wù)單單依靠人的力量是明顯不足的，必須采用現(xiàn)代化的信息技術(shù)手段才可以實現(xiàn)有效的管理和控制。建立以客戶需求為導(dǎo)向的運行機制和工作模式，必須把客戶置于

13、中心位置，及時收集客戶需求信息，調(diào)整和創(chuàng)新服務(wù)內(nèi)容，與客戶需求形成聯(lián)動，從而提高企業(yè)管理對市場的快速響應(yīng)和應(yīng)變能力。這一切都是建立在海量客戶信息的收集、管理、提煉、挖掘的基礎(chǔ)之上的，而海量信息的及時收集處理必須依靠信息化技術(shù)來解決。國家煙草專賣局局長姜成康在2007年全國煙草網(wǎng)建會議上提出：“切實加強零售終端信息工作，在提高客戶服務(wù)水平的同時，積極探索客戶信息的采集、分析和利用。繼續(xù)在服務(wù)的規(guī)范性上做文章，理順商業(yè)企業(yè)內(nèi)部流程，制定科學(xué)公正的政策，做到貨源分配、訂單處理、送貨線路由系統(tǒng)自動生成，實現(xiàn)客戶經(jīng)理、送貨員、訂單員三線封閉運作，進一步提高對客戶服務(wù)的水平。同時，要注重客戶經(jīng)營信息、庫存

14、信息的采集、分析和使用，不斷提高經(jīng)營水平?！比?系統(tǒng)結(jié)構(gòu)利用自主研發(fā)的多媒體終端作為平臺的信息采集終端，通過有線或無線網(wǎng)絡(luò)接入前置機，透過終端管理服務(wù)器，與煙草零售管理平臺連接成為一個有機的整體，形成一個集煙草零售、終端進銷存管理與零售數(shù)據(jù)分析于一體的綜合的煙草零售平臺。系統(tǒng)包括無線多媒體終端、GPRS專用網(wǎng)絡(luò)、APN專用通道、終端管理服務(wù)器、終端業(yè)務(wù)軟件、系統(tǒng)一體化平臺。系統(tǒng)拓?fù)浣Y(jié)構(gòu)如圖所示：四 系統(tǒng)功能1終端業(yè)務(wù)軟件功能l 訂單管理零售網(wǎng)點可通過本功能向煙草局訂貨，免去了常規(guī)人工電話訂貨的煩惱。l 到貨管理物流送貨后確認(rèn)到貨并做滿意度調(diào)查，確認(rèn)后增加庫存。l 零售管理支持按包、按條多種銷售

15、方式。l 會員管理用于積分以及會員優(yōu)惠吸引長期客戶和客戶關(guān)懷和兌換禮品。l 庫存管理使零售人員隨時查看卷煙庫存情況，并且按預(yù)設(shè)時間五天為半天或一天自動定時上報庫存。l 信息管理煙草公司可以通過該功能向所有零售終端發(fā)布文字、圖片通知，并接收反饋。l 視頻管理將卷煙信息、新品及新的政策等視頻發(fā)布到終端并播放廣告等。2零售管理平臺l 系統(tǒng)管理為不同職位的使用者提供相應(yīng)的使用權(quán)限。l 終端管理建立終端與煙草零售點的聯(lián)系。監(jiān)控終端使用狀況，向終端發(fā)布信息。l 網(wǎng)上配貨網(wǎng)上配貨指煙草商業(yè)企業(yè)通過信息網(wǎng)絡(luò)方式掌握零售客戶庫存，向零售客戶主動配給卷煙的方式。l 網(wǎng)上訂貨網(wǎng)上訂貨是指零售客戶通過信息網(wǎng)絡(luò)向煙草商

16、業(yè)企業(yè)提出卷煙需求訂單的訂貨方式。l 客戶經(jīng)理管理客戶經(jīng)理是煙草公司連接企業(yè)與客戶的橋梁與紐帶，客戶服務(wù)活動的主力軍，對客戶資源的開發(fā)和利用，客戶價值的認(rèn)識和挖掘，發(fā)揮著舉足輕重的作用。主要工作內(nèi)容有：零售客戶分類、信息維護和收集、需求預(yù)測、零售客戶服務(wù)、品牌培育、經(jīng)營指導(dǎo)、市場分析、工作記錄七個方面。l 會員服務(wù)會員憑卡購買卷煙,可通過終端對本次消費進行積分.并保存在終端上,數(shù)據(jù)同步時上傳的系統(tǒng)后臺，終端通過掃描會員卡，可查詢該會員積分.l 客戶庫存與銷售查詢支持以客戶或煙草維度查詢零售戶的庫存及銷售情況，及零售戶采購的情況。l 庫存查詢與抽檢可按時間對庫存狀況進行查詢。可通過掃描條碼選擇某

17、類卷煙對其庫存進行查詢?？蛻艚?jīng)理可對任意品牌的庫存進行查詢,并打印該品牌的庫存。l 信息互動查看公司最新的通知，最新的促銷信息，本站點的限量標(biāo)準(zhǔn)、批發(fā)價，專賣政策、法規(guī)宣傳等，文本形式；查看煙草公司最新的廣告，包括文字、圖片。l 問卷調(diào)查以選擇題的形式進行調(diào)查，煙草公司可以把感興趣的問題及備選答案項以問卷的形式發(fā)送到信息終端上，零售戶通過選擇答案回答后把答案同步傳遞到煙草公司。l 統(tǒng)計分析對進銷存相關(guān)數(shù)據(jù)進行專業(yè)的統(tǒng)計與分析。為企業(yè)管理者的商業(yè)決策提供強有力的依據(jù)。3數(shù)據(jù)分析和決策支持l 數(shù)據(jù)分析和決策支持業(yè)務(wù)員和領(lǐng)導(dǎo)決策層能夠快速了解自己關(guān)心的數(shù)據(jù)信息。l 社會庫存和需求預(yù)測分析為”按客戶訂

18、單組織貨源”工作的開展，提供了決策依據(jù)。l 品牌結(jié)構(gòu)與消費趨勢分析通過對零售戶銷售情況的綜合分析，再配合依托會員卡建立的第一手消費者的消費信息，可以從中分析品牌培育工作的得失，并為今后的市場品牌策略提供決策依據(jù)。l 零售價格波動分析從特殊的視角審視市場情況，為企業(yè)制定長期市場戰(zhàn)略和網(wǎng)建工作規(guī)劃，提供決策依據(jù)。五 創(chuàng)新點和技術(shù)特點l 緊扣煙草商業(yè)零售業(yè)務(wù)特征。針對煙草專賣專供、零售店眾多的特點，快速提升信息化管理水平，使煙草商業(yè)流通變得高效快捷。l 完善的煙草零售管理平臺功能。為卷煙專賣戶提供卷煙銷售、在線訂貨、網(wǎng)上配貨、庫存管理、信息發(fā)布、視頻廣告、問卷調(diào)查等多種功能l 使用方便，易于推廣。零

19、售終端體積小，功能全，便于安裝維護，性價比高l 具有行業(yè)特色的數(shù)據(jù)分析。通過及時掌握零售店的銷售庫存信息為煙草企業(yè)生產(chǎn)配送提供可靠的決策支持。六 結(jié)束語煙草零售終端管理系統(tǒng)是煙草營銷管理工作的一種創(chuàng)新嘗試，提升了煙草零售信息的收集效率，實現(xiàn)了煙草供應(yīng)鏈的信息化整合，在珠海煙草局運行以來，效果顯著，取得了良好的社會效益和經(jīng)濟效益，既體現(xiàn)了煙草行業(yè)信息化的先進性科學(xué)性，又進一步提升了煙草營銷管理和服務(wù)水平，提高了工作效率，為企業(yè)和零售商都帶來了極大的效益。參與本物業(yè)的竣工驗收，并在物業(yè)移交接管時，與甲方辦理物業(yè)管理書面交接手續(xù)；本物業(yè)交付使用后的質(zhì)量標(biāo)準(zhǔn).說課標(biāo)就是要把課程標(biāo)準(zhǔn)中的課程目標(biāo)（三維目

20、標(biāo)）作為本課題教學(xué)的指導(dǎo)思想和教學(xué)依據(jù)，從課程論的高度駕馭教材和指導(dǎo)教學(xué)設(shè)計。Grass-roots governance according to law is an important foundation for promoting the construction of rule of law, but also the most basic development environment. Despite my good social order in General, but there are law-abiding consciousness, social order is

21、not standard, regardless of faith, Twining visit visit and other outstanding problems. We want to actively promote the field of multi-level governance according to law, promote the continuous improvement of the social environment. To promote universal compliance. Actively foster the rule of law cult

22、ure, carry out law publicity and education on honesty and trustworthiness, guide the masses and consciously abide by the law, failing to find method, problem-solving method, method of gradually changing the world, he is not looking for but someone unspoken rules, formed all law law, abide by the goo

23、d atmosphere. To strengthen the comprehensive management of public security. Deepening peace xingan construction, strongly against violence crime, mafia and serious criminal offences, to protect the legitimate rights and interests of citizens, legal persons, carry out criminal policy of temper justi

24、ce with mercy, the maximum stimulating social vitality, and earnestly safeguard social harmony and stability. To resolve social conflicts by law. To further smooth channels of reporting social conditions and public opinion, improving regulation, arbitration, as well as dispute resolution mechanisms,

25、 implement fully the petitioners cases third-party hearings and supervising system of letters and calls, and to resolve the involved law lawsuit into the orbit of rule of law, vexatious, Twining visit visit, disturbing social order and other malicious extortion, resolutely crack down. Five, improvin

26、g cadres Vitale, provide strong protection for forest development XI General Secretary stressed that the comprehensive revitalization in Northeast China, needs a high quality, solid style, cadres of the dare to play. Cadre cadres is a pledge, should want to do work and able to do good, enthusiasm is paramount. Treat party cadres, it is necessary to Strict management, and warm care, enable the broad masses of cadres work hard work