商務(wù)科技廣告數(shù)據(jù)分析公司eyeblaster的案例

1、 2009 Eyeblaster. All rights reserved Agenda Industry Challenges Eyeblaster Analytics Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service 2009 Eyeblaster. All rights reserved Pain Points Overwhelming amount and variety of da

2、ta Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems 2009 Eyeblaster. All rights reserved Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliability

3、 TOP 10 User interfaces of 2008 2009 Eyeblaster. All rights reserved Making Data Actionable Campaign MonitorReport Generator Plug-in for ExcelData Feeds Service One-click Reporting Custom Report Builder & Service 2008 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics for Business Obje

4、ctives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback 2009 Eyeblaster. All rights reserved Site Overlap Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check you

5、r media buy: which publisher is overlapping with which Back to Metrics slide 2009 Eyeblaster. All rights reserved Dwell Time Go beyond interaction Build brand moments Measure brand engagement 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reserved What is Dwell Time? average number

6、 of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction 2008 Eyeblaster. All rights reserved How it Works Back to Metrics slide 2009 Eyeblaster. All rights reserved Day of the week * Weekdays (Mon Fri): 62 Sec. Weekend

7、s: (Sat Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer than weekends* 1 min 2009 Eyeblaster. All rights reserved Hewlett Packard: 2008 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Good

8、by,. Is there anything you can not do? Digital Design Professional “ ” 2009 Eyeblaster. All rights reserved Making Data Actionable Campaign MonitorReport Generator Plug-in for ExcelData Feeds Service One-click Reporting Custom Report Builder & Service 2009 Eyeblaster. All rights reserved Campaign Mo

9、nitor Campaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slide 2009 Eyeblaster. All rights reserved Campaign Ready, Set, Go Campaign Monitor your window to the campaign PredefinedCustom Instant access to Key Performance Indicators View all campaigns at a gla

10、nce Detect problems quickly and easily Gain control with real-time data Back CMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved One-click Reporting Actionable insights at your fingertips Prepare to impress Back to Solutions slide 2009 Eyeblaster. All rights

11、reserved At the click of a button Weve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together. Alexia Paterson, MediaCom, Me

12、dia Executive “ ” Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance data PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved Report Generator A complete campaign analysis package Witnes

13、s your data come to life Back to Solutions slide 2009 Eyeblaster. All rights reserved Made to measure 23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops + Embedded Benchmarks + Graphs PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for Excel

14、 Data Feed 2009 Eyeblaster. All rights reserved Made visual Visual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for Excel Data Feed Eyeblaster benchmark sample 2009 Eyeblaster. All rights res

15、erved Custom Report Builder (CRB) Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience Back to Solutions slide 2009 Eyeblaster. All rights reserved Mix & Match Select the metrics you need Mix delivery, engagement and conversion data in one re

16、port All delivered in flat Excel Copy and paste the data to other sources PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reserved Stands out in the crowd Ease of use complements innovation Get it ad hoc o

17、r scheduled Significant time saved Use metrics available only in the CRB Analysis made easy! 2009 Eyeblaster. All rights reserved Custom Reporting Service Tailored reports built for unique needs Define data structure Define required format Define filtering options Your list of custom reports availab

18、le on-line Back to Solutions slide 2009 Eyeblaster. All rights reserved Plug-in for Excel Advanced analytics for experienced users Back to Solutions slide 2009 Eyeblaster. All rights reserved Slice and Dice Perform exploratory, advanced analysis Play around with the data Pivot tables with all the ac

19、counts data Actionable results are immediate PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved Data Feeds Service Bespoke custom projects All the data available in one place Back to Solutions slide 2009 Eyeblaster. All rights reserved

20、Data Feeds Service See the full picture in one place Transfer Eyeblaster data directly to your database Integrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reserved PredefinedCustom Back CMCRBReport Generator1-C

21、lickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved Eyeblaster Analytics Accountability & measurability across media to ensure ad expenditure is giving results Deeper, actionable analysis in less time More effective campaigns, increased ROI 2009 Eyeblaster. All rights reserved Thank

22、 you Rumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry. Contact us to find out more. 2009 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback 2009 Eyeblaster. All rights reserved One-click Reporting Actionable insights at your fingertips Prepare to impress Back to Solutions slide 2009 Eyeblaster. All rights reserved Made to measure 23 predefined reports, grouped into 8 simple c