小老板、蜜斯、剃頭店管理與經(jīng)濟(jì)危急（Small boss, honey, barber shop management and economic crisis）

1、小老板、蜜斯、剃頭店管理與經(jīng)濟(jì)危急（Small boss, honey, barber shop management and economic crisis）Lack of management talent, experience, talent is not top-notch, talent flow across the region and other issues, pressure on the hotel industry out of breath. The lack of leadership and management skills is a serious prob

2、lem for talent management in Chinas hospitality industry. The lack of experienced leaders and managers, the higher the number of senior staff, the less. The average age of Chinese business leaders and managers is about 10 years lower than those in the west, while the hospitality industry and the hos

3、pitality industry tend to be younger. Afternoon to the barber shop in Haircut, cold warm secluded, quiet match. Barber side busy side to talk with me, told me that the economic crisis influence on the store business, this is a very interesting story about the economic crisis.The barbers profit comes

4、 from the secondary patroness, because men to shave every Gu can not spend much money, but female customers to experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consum

5、ers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand

6、management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows:1., the progress of material civilization and the improvement of consumers living standardsWith th

7、e progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the pos

8、t industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provision of such satisfaction. Obviously, peoples consumption demand turns from the practical level to the experience level, w

9、hich is the result of social development.2. homogenization of products and servicesThe fierce market competition speeds up the spread of technology, and the goods and services provided in the industry are becoming more and more convergence. It is precisely because of the convergence of goods and ser

10、vices, to erase the personal and unique feelings and experiences of goods and services, and the experience is so precious.3. the rapid development of science and technologyMany modern experiences, such as Internet games, online chatting, virtual communities and so on, are the rapid development of mo

11、dern science and technology to meet the needs of people. The network space is inherently a good place to provide experience, believe that in the next few years, the information technology in computer and telecommunications, electrical and biological technology integration, to experience the space wi

12、ll be more broad. Based on the rapid development of science and technology, there is no reason not to expect and ask for more experience.4., advanced enterprises to guide and demonstrate the concept of consumptionMany experiential consumption is first guided and demonstrated by a few advanced enterp

13、rises. For example, before the Sony Corp launched the Walkman, consumers did not think to listen to the concert so convenient; before the Apple Corp to create a personal computer, consumers did not expect they can use such magic machine. Advanced enterprises are so deep digging, people do not expres

14、s the potential needs of the heart. So that consumers are very interested in the new products they produce.editor marcketing experience of (main strategies marketing strategy)Sensory marketing strategySensory marketing creates sensory experiences through visual, auditory, tactile, and olfactory sens

15、es. Its primary purpose is to create an experience of perceptual experience. Sensory marketing can distinguish between companies and products, trigger consumer motivation and increase the added value of products. Take Procter & Gambles Tide detergent as an example, and its ads highlight the fresh mo

16、untain feeling: the new mountain spring Tide brings you the refreshing fragrance of the field. The company did a lot of work to create this sense of freshness, and later achieved good results.Emotional marketing strategyEmotional marketing is in the marketing process, to touch the hearts of consumer

17、s to create emotional, emotional experience, its scope can be a mild tenderness, positive mood, such as joy, pride, and even intense emotion. Emotional marketing requires a real understanding of what motivates you to cause a certain emotion, and can cause a natural infection of the consumer and inco

18、rporate it into the situation. In the Crystal Love jelly ads, we can see a pure, lovely, full of happy girl face, relying on the boyfriends shoulder,Tasting the Crystal Love jelly he gave her, even onlookers could feel the experience of sweet love.Thinking marketing strategyThinking marketing is an

19、experience that inspires peoples intelligence and creatively enables consumers to acquire knowledge and solve problems. It uses surprises, schemes, and temptations to induce unity or diversity of ideas among consumers. Reflective marketing is widely used in high-tech product promotions. In 1998, App

20、les IMAC computer went public and sold 278 thousand units in just six weeks. It was named the best product in 1998 by businessweek. IMACs success was largely due to a thinking marketing program. The program combines different thinking slogans with creative talent in many different fields, including

21、black and white photos of Einstein, Gandhi and Muhammad ali. In a variety of large advertising signs, wall advertising and bus body, you can see the programs print ads everywhere. When the ad stimulates consumers to think about the diversity of Apple computers, it also encourages them to think about

22、 their differences, and make them feel creative geniuses by using the apple computer.Mobile marketing strategyMobile marketing is to stimulate consumers through idols, characters, such as movie stars or famous sports stars, and change their lifestyle so as to realize the sales of products. In this r

23、espect, Nike is classic. One of the main reasons for the companys success was its outstanding JUSTDOIT ad, which regularly described Michael Jordan, the famous basketball player in the sport, to sublimate the experience of physical movement.Relational marketing strategyRelational marketing involves

24、the integration of sensory, emotional, thinking, and action or marketing. Relational marketing strategy is especially applicable to cosmetics, daily necessities, private transportation and other fields. Harley motorcycles on the American market, owners often mark them on their arms, and even the who

25、le body. They go to the country every weekend to participate in various competitions, you can see Harley brand influence extraordinary.Youll get hundreds of dollars for a haircut, and youll make a lot of money in the store. In the female customers, ordinary people is not often come to the barber, bu

26、t there is quite a special group of female barber needs frequent, that is, theaters honey. In order to theaters honey can attract customers attention, often to the barber consumption of my hair held out in the morning more investment means there is a greater chance of tipping. Therefore, theaters ho

27、ney into the barber is very costly from a single customer, customer profitability point of view, theaters honey is almost the barbers cash cow.Where did the tip come from? Everyone wants to have gold, Jinshan gold mine, golden rice bowl, but where are these gold? Many of the gold is not much left to

28、 the ancestors, Jinshan should be made! As we create lots of Sun Valley Himin Himin Solar Valley, pull popularity, do not work, is wisdom and creation. The surrounding area has a lot of small business owners, most of these people from other cities, business is booming globrand pockets bulging, idle

29、time and less not to lose the cabaret pastime, and cash from bulging pockets to dress up the heart of honey, honey are in order to ensure a steady start the tip is to tip the barber spending money.Now that the economic crisis is coming, this food chain has undergone considerable changes. Business ow

30、ners of small profit is not so easy, so they should be at the end of Wujin charge to return home at the end of the steamed stuffed bun, Xie; so the honey they earn money also have gone out of business, the barber will respond to a lot of obscure.This story shows a vivid case about the economic trans

31、mission mechanism: the economic situation for the better, more profitable small bosses, theaters honey who earn tips will increase, the barbers business will therefore suffer, and vice versa.The story is very complicated, but very lively. If you put such a story into the textbook of economics, you c

32、an not only declare your grades, but also become less monotonous. Brand is about culture, society and psychology, and culture, society and psychology are inseparable. So if you want to use the brand to bind people, it should be through in-depth, coupled with the start of human implicit memory, so as

33、 to achieve in-depth, coupled with the start of human consciousness and implicit implicit cognition, through in-depth, coupled with the start of mind or borrow the power of the mind, let the brand and mind closely connected to the construction, is expected to a meaningful brand. From the economic si

34、tuation to the boss, honey and barber shop, each key is a key barometer, buy tea egg like people on the basis of securities business before aunt mind can perceive the stock market.I think if one day the barber said theaters honey are coming back, so we can stop for fear of economic crisis is not far

35、 away, I hope they will soon be presented.Reception and guest guest from Hui concepts and ideas, your Li Yong, PKU management consulting company partner, Peking University master of business administration, former Secretary General of a listed pharmaceutical company area, years of enterprise managem

36、ent and consulting experience in business development strategy, construction plan and control groups, marketing management and other fields have a control deep research and rich consulting experience. Have dozens of state-owned, private and foreign partnership supply management consulting service, i

37、n charge of or involved project contains a large East China fertilizer enterprise development strategy, structure and management, human resources management consulting, East China bio engineering company marketing strategy consulting, a large northeast electric power enterprise development strategy

38、consulting, Xian tourism development strategy consulting, strategy and enterprise culture for a large Southern China electric power enterprises, north of an airport group boss media and catering business development strategy consulting, construction of a large North China investment company tube lay

39、offs storm reminiscent of 2008. At that time, there were news that the Midea refrigeration group, washing machine and refrigerator department, about 10% layoffs. Still, a former Middle East employee of the refrigeration group, who left the company, said the two cuts were of a different nature. The d

40、ownsizing of 2008, the strategic direction of the expansion of the United States has not changed, so the downsizing was much smaller, mainly in response to the economic environment of the 2008. And this downsizing is a major strategic adjustment of the United States, so the adjustment is not limited to small household electrical appliances marketing system. A beauty insiders said, before the United States and the expansion of the scale of more powerful, beautiful group early last year conducted an internal review, Group executi